article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

article thumbnail

Everything You Need to Know About Landing Page Design

Hubspot

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

And when a customer starts to trust your brand, they are likely locked in. When a new user lands on your website, the code drops a browser cookie. When your cookied visitor browses the web later on, your retargeting provider will display ads to them. Typically, most websites convert 3% of users on their first visit.

article thumbnail

How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

Lock-In 95
article thumbnail

Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Create Content Upgrades Easily With Content Lock. Emphasis on the word “usually.” That’s a content upgrade.

Lock-In 114
article thumbnail

3 steps to create exceptional ebook covers on a budget

ConvertKit

You can make unlimited tweaks and even create different variations to A/B test on your landing pages (which can help increase conversions). Jump ahead. What’s better: hiring a designer or DIY? How to make an ebook cover in three easy steps. Sell your ebook (and make money). In other words? A good cover is worth the investment.

article thumbnail

How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

Adobe Experience Cloud Blog

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information.