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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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What Are the Essential Rules for SEO Copywriting?

Webbiquity

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. A good copywriter knows how to select main keywords and separate long-tail keywords.

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Looking to improve your Google Ads? Try stronger keywords

illumin

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads. Of all the match types, this gives marketers the most control over who sees their Google Ads.

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Accurate keywords are essential in contextual targeting

illumin

This situation is where using well-planned long-tail keywords is of the utmost importance. Contextual targeting systems analyze phrases, themes, and keywords to determine which ads are the best to display. Another way to lessen competition is to look for long-tail keywords.

Keywords 105
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Leveraging Google Suggest as a Content Generation Tool

nDash

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Google looks at over 200 ranking factors when determining where to place your content. If you try, Google will notice, and you won’t earn the rankings you want on any URL. By publishing high-quality content within your expertise, the Google algorithms will figure out what you’re all about and you’ll earn the rankings you deserve.

Domain 327
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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. We often see definitions appear for “what is” queries.

Features 165