Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JUNE 7, 2010

This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

FEBRUARY 11, 2011

25 SEO copywriting tips and content ideas you can implement today by Success Works. But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. How to write for the web: 23 useful rules by eConsultancy. Share this on Bebo.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

OCTOBER 20, 2010

Retweeting provides others with both social (“nice work!&# ) benefits as well as the practical benefit of driving more traffic to their content. Retweeting is a key part of the social interaction on Twitter. Here are five great reasons to share content posted by others. It helps those you retweet. It helps your followers.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Webbiquity

DECEMBER 28, 2010

By getting different teams working together and integrating these efforts with SEO, enterprises can maximize both the direct effects of strong PR and social media activities as well as increasing their visibility to buyers through search. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. When using guest-posting as a strategy, it’s best to start with relatively small blogs and work your way up the food chain. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 14, 2011

It’s not dip-your-toe-in-the-water—that doesn’t work with social media. The Four Essential Phases of Social Media Adoption is an attempt to provide a strategic framework for using social media for business. It’s a start-at-the-beginning-and-not-in-the-middle, walk-before-you-run approach. Share this on Bebo.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 21, 2011

It wasn’t uncommon for a buyer to have to wait a while for a consultant to free up resources to work with them, or for the buyer to check with several firms and get the “we’re not accepting new clients right now” message. Indeed, consultants didn’t think selling was a part of their job. Or they didn’t admit it. Then things changed.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

APRIL 29, 2010

Brian Hoff provides a helpful checklist for custom blog designs listing all of the various elements to design and consider when working with a standard Wordpress template. If Angie’s instructions (above) seem like too much work, try jazzing up your blog with a selection of these plugins. Share this on del.icio.us. Tweet This!

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

FEBRUARY 18, 2011

Brett Duncan explains how local search works, then offers tips on using links and reviews to optimize a site and “take control of your online reputation.&#. She explains how the Report a Problem feature works, and illustrates this with a real-world case. How To Hire a Local SEO Consultant by Local SEO Guide. Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

DECEMBER 1, 2010

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&#

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JUNE 17, 2010

But it don’t work that way. “Nice work,&# she said. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Not in the city. She came strolling in again. “Hello Sugar.&#.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

MAY 10, 2010

A company’s sales and marketing teams should always work together, communicating frequently to make sure their messages are aligned. In working with an Acumen Management Group client that used ROI justification in most sales situations, we helped design the company’s website visit to work into their sales process.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

APRIL 7, 2010

Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. X Marks the Spot! How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

OCTOBER 18, 2010

Hey, it worked for him here. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# 50 Ways To Optimize Your Blog by jeffbullas.com. 100 Sources of Blogging Inspiration by Ink Rebels.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

JANUARY 28, 2011

How do the new keyword targeting options work? Dan Friedman illustrates how the new modified broad match keyword targeting option works, complementing the original broad, phrase and exact match options in AdWords. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

APRIL 5, 2010

Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. 10 Reasons Media Relations Will Get Easier in 2010 by Journalistics. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

MARCH 9, 2010

Still, with realistic expectations, using Facebook as a means to put a human face (or faces) on a B2B brand can be one effective component of an overall social media marketing strategy. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 22, 2010

There is no “secret&# to success: find out what you’re really good at, develop your talent, and then work your tail off—for a long time. If these schemes really worked, we’d all be rich and poverty would be eradicated. You’re inviting me to “look at my naughty pictures online.&# Am I wrong? Tweet This!

Twitter 100

Twitter Phishing Broadcasting Digg 100

Webbiquity

MAY 24, 2010

True, there are techniques that work better than others, guidelines that are good to know, rules of etiquette to follow and common mistakes to avoid , but the general skills called for aren’t all that uncommon, and the specifics are teachable. Social media marketing is really hard. Ooh, not a good idea. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

JANUARY 4, 2010

Contains some off-color language and sexual references, so be careful watching this at work, but it’s very funny. Some of the images and language are a tad risqué, so be careful with this one at work. The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

FEBRUARY 23, 2010

Another noteworthy post from HubSpot is 10 Ways Blogging Will Simplify Your Marketing Program , in which Rick Burnes outlines several beneficial results of blogging, from improved SEO and social media traffic to establishing thought leadership and brand building. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

OCTOBER 25, 2010

Before you get started with blog directory and RSS submission, here is a list of assets you’ll need to have ready in order to make your submission work productive. Preparation: What You’ll Need First. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JANUARY 19, 2010

Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Is it really impossible to optimize a Flash website? How can social media profiles help with SEO? Which best practices and advanced SEO techniques should you be taking advantage of? Post this on Diigo.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

APRIL 26, 2010

Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Web Strategy in 2010 by baekdal.com. A CMO’s guide to picking the right market research by iMedia Connection. A thought-provoking post on the true impact (smaller than you may think?)

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Webbiquity

JUNE 25, 2010

However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well. Just like when you advocate new ideas to your clients when you work with them, you must be persuasive, confidence inspiring, and empathetic all at the same time when you sell to them.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# You may think of multitasking as easy or difficult—but is it unethical?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

It won’t work if the processes and incentives between sales and marketing aren’t aligned. If we know that John Doe is the CIO at a medical manufacturing company with $100 million in revenue, what information should we deliver first? And we offer him two paths in that message, what should we provide if he chooses path A?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

APRIL 19, 2010

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Interruption marketing isn’t quite dead, but it is no longer nearly as effective as it used to be. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100