Webbiquity

NOVEMBER 2, 2010

Don’t automatically assume they use the most popular social networks. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create video emails? Create animations? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. Reputation management sites point the organization’s Twitter account as well as social networking profiles. And everything links back the enterprise’s website and blog. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person. Then things changed.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

JULY 29, 2010

Social Writing: Don’t ignore networking sites. Social Networking Online: How to find out what you need to know. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

DECEMBER 13, 2010

They would rather have a root canal than deliver even a 3 minute elevator speech at a networking event. Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. While you can outsource your written content, especially online, you can’t outsource your speaking.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

MARCH 16, 2010

I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. based on his original tweet that’s $4000 a character!). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

APRIL 26, 2010

Can you fire your sales force? Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. How do you select the right market research to support your goals? Well worth a read. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. I now have 32 new people (and growing) that I can network with who share my similar background and interests. Twitter tip: Keep your network updated as to where you are.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

NOVEMBER 23, 2010

Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world. Social media makes it easy to connect with new people who share your interests…anywhere on earth.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JULY 25, 2011

And that you are interacting with your networks on those platforms. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Spread your profile around (more places to be found!).

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

And that you are interacting with your networks on those platforms. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Spread your profile around (more places to be found!).

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MARCH 29, 2010

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Networking. Physical networking at such events is still important. Social Media Listening. Interacting. Post this on Diigo.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JANUARY 28, 2011

banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# This post outlines several considerations to keep in mind when using image ads on Google’s content network, as well as step-by-step instructions for setting up image ads.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Post this on Diigo.

RSS 100

RSS Digg Tagging Blogger 100

Buzz Marketing for Technology

JULY 2, 2008

Social networks. Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings. Facilitation.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

MAY 20, 2010

Fred Aun explains how SpotMixer ’s do-it-yourself online video ad technology can now be used to make videos that can run over the Google Content Network or on YouTube, making video advertising affordable for small businesses. The top 24 facts for selling more in B2B by LEADSExplorer. The Ethics of Multitasking by Bloomberg Businessweek.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Third, decide if you want your ads to display only on the search engines or across their content partner networks as well (this blog is an example of a Google content partner—notice the relevant ads displayed at the top and bottom of this page).

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 9, 2010

Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort). Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

SEPTEMBER 9, 2010

Once you’ve got more readers – say maybe once you’re getting a thousand hits a week – you can think about approaching bigger ad networks like Chitika and putting more “mainstream” ads on your blog. You can also sell links in your articles with companies like TNX.net or Text Link Ads. Blog this on Blogger. Share this on Facebook.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. Contributors |. Contact us.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Network Monitoring. Relationship Building/Networking. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that “Twitter made exactly $0 from those Dell sales, something that will very likely change.&#. Twitter background guidelines by Croncast. Post this on Diigo.

Twitter 100

Twitter Tactics Tools Tips 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Webbiquity

FEBRUARY 28, 2011

. • Ken Hittel – Vice President, Corporate Internet Dept. Honigman – Social Media Manager at Sears Holdings Corporation.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JULY 24, 2008

Business Networking. My Bookmarks Digg Del.icio.us billion in sales. Business Network. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Social Responsibility. Connect with Fast Company. Membership is free. Sign up Learn More Already a member? Password: *. Forgot your password ? 7 Reader Recommendations.

Companies 100

Companies Work Management Advertorials RSS 100