Writing on the Web

JUNE 26, 2015

It makes the difference between converting a reader to a client and influencing a sale or not. This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JANUARY 16, 2013

New topics or a different perspective on a problem, or an innovative tip – these are all good. You can put a personal spin on the story as well as offer tips or advice that are related. Make your own news – consider covering events related to your industry by going to them in person. But what exactly does “fresh” content entail?

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

AUGUST 19, 2011

Here’s some help: I’ve taken information off the www.aboutlearning.com site which explains the 4MAT system for understanding four different kinds of learning styles. As you write on your blog to educate your readers, remember that people take in information differently – by thinking or by feeling. Making connections.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Think about it: I don’t know these people, they may have feet completely different to mine, they may not play tennis as often as I do. Why is social proof so important when writing on the web?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

OCTOBER 21, 2015

As I talked about in my last post , there are two different methods you can earn money blogging: Directly. Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales. Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog?

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

FEBRUARY 12, 2014

Speech can be a great way to convey personality. Here are a few common mistakes that you might be making: There, their, they’re – my personal favorite pet peeve. For this particular issue, I find that it’s easiest to remember that “their” discusses a person, “there,” a place, and “they’re” is a contraction for “they are.”

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

MAY 15, 2015

How do the two differ and how are they alike? If SEO and content marketing were to be considered as people, they would not be two individuals, but rather two personalities within the same individual. If you want your online marketing campaign to succeed, you must be clear about the overlaps and differences between SEO and CM.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

FEBRUARY 13, 2013

Problem : Finding the line between personal and business. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. Do you keep it strictly business, or do you try to relate to your readers on a personal level? This is of course different if you are writing an entirely personal blog.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

AUGUST 16, 2011

Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content. This goes hand-in-hand with personalizing your status update, but it is important to “tag” either your friends or pages if the content is appropriate for them or their pages.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

MARCH 6, 2013

Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. It is evident in an ability to: Assimilate information.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

MARCH 21, 2012

And that shift means a different mindset. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. Tell a story of one person. Not too long ago I came across a great blog post.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

JUNE 16, 2015

Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. You can also find him on Twitter , Google+ and his personal blog. Guest Author Bio : Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

MAY 11, 2012

If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. This helps build connections with others as well as engender goodwill. Plus, it’s fun!

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

JANUARY 14, 2011

They don’t think they have a personal story to tell that’s worthy of people’s attention. Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. I avoided getting personal. My story changed.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JULY 22, 2011

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. To get readers to act, they have to want something different. Let me tell you a personal story. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter. The difference is in what facts each group considers to be most salient.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

JANUARY 12, 2011

Most of us are intimidated when it comes to having to write something personal and public. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Actually, I was born just before that era, so there’s a big difference in what writing on the web means to me.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. To get readers to act, they have to want something different. Let me tell you a personal story. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

DECEMBER 6, 2011

If you compared scans of my brain before and after writing for the web, I bet you’d see different areas light up, maybe new synaptic tangos too. This style of writing allows you to engage more personally. It encourages you to tap into the “what sounds right?”

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

APRIL 23, 2014

Odds are good that if one person poses a question, others might have the same question as well. Come up with a topic that has a wealth of information or different perspectives and capitalize by writing a series of posts that discuss the topic. Host a Q & A post and answer reader questions. Pose a question?

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

JUNE 12, 2013

If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JANUARY 11, 2011

On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered. Your online content should be no different. Blog Content: Are you personal… or all business?

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

MAY 22, 2013

However, when you write the email, you need to make sure you write a compelling email offer , one that is personal. Even if your guest poster is writing about similar topics to what you usually post, they will be written in a different “voice.” You may find that you enjoy reading a different take on your business or industry also.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

JANUARY 30, 2014

What I’m talking about is entirely different and it applies to professionals (doctors, lawyers, financial planners, executive coaches and all types of expertise consultants). These posts probably have a mixture of case studies, personal stories and research. It may be a case of organizing them according to a logical flow.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? This is one of the primary differences in male and female brains, there are others. Personal development (in this case self-esteem and daughters). Personal development for themselves and their families. Core values. Ways to help others.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 11, 2010

People differ in levels of bias. Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. I don’t care.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up. We should know.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

APRIL 18, 2011

And then publish a lot of content in many different forms. You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. (Or Without personalization, ideas are just theory.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

MAY 10, 2015

It’s not ‘innovation,’ it’s ‘look at the problem from a different angle.’ Each of our members is highly educated, accomplished in a profession or the arts, and brings a different perspective. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JANUARY 9, 2014

Decide what you have to say that will make a difference. A personal story or client stories that need to be shared? Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. A key piece of research or poll?

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. What is different now? Each of these steps appeals to a different part of the brain, evoking either negative or positive feelings, or to the imagination or the rational brain centers. Sharing personal stories works well here. What is possible?

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

SEPTEMBER 8, 2010

And the range of viewership is startlingly diverse–even my mother, a woman hailing from a different country, culture, and generation–is obsessed. People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. Probably not.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

AUGUST 5, 2010

And that shift means a different mindset. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. Tell a story of one person. I saw a great blog post the other day. What makes them click?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Think about it: I don’t know these people, they may have feet completely different to mine, they may not play tennis as often as I do. What sealed the deal? The testimonials from other subscribers.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

NOVEMBER 15, 2011

Promote your business by promoting your personality. Explore your intended niche, your personal interests. Heed the difference between audience size and interaction. In the limitless world of social media, without doubt there is a group of like-minded individuals waiting to spot you in the crowd.

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. Blog Content: Are you personal… or all business? That’s pretty clear and direct. Yes, it’s work and time, but you may as well get started now.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

NOVEMBER 6, 2013

It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. All of these services and suggestions are good for both business and personal bloggers. Never stop focusing on better business blogging. But what about reading great blogs yourself? Photo Source).

Business Blogging 100

Business Blogging Business Blogger Aggregators 100