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Buzz Marketing for Technology

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" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

tools and other ICTs effectively to develop and advance their work. >. No matter what online networking tool I’ve used - whether blogs, Facebook, or whatever - I’ve honored these rules and nurtured my network and it was worked for me. International Development Research Centre - IDRC. NFS Schedule. Valid XHTML.

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Brucculeri said Snaps has developed such chatbots for sports teams, where a fan might receive notices of games, results and highlight videos.

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line. You don’t want to be in a race to the bottom with your competitors.

Planning 100
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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team.

Planning 100
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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You’d know exactly when to introduce your promotions and offers, and you’d know which promotion would work best with each particular customer. Don’t do that.).

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. You’re going through all this to test the color of the ‘Buy Now” button?

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work. You’re not alone.