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Industrial Marketing Today

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Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

of developing a content marketing strategy. This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

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How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. How about you?

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Do You Believe in Industrial Websites?

Industrial Marketing Today

Your industrial website must be a true reflection of your company, its products and services. If necessary, hire an outside industrial marketing consultant to do a thorough internal discovery, competitive analysis and develop a go-to-market action plan. Read my post, “Website Evaluation Comes Before Site Redesign” for more on this.

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Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

It is difficult for these companies to shift their mindset to think like “publishers” when their entire library of content is strictly product-focused. Pull key points out of Product Selection Guides and make them into short blog posts. Write about unusual, unique or off-the-menu applications of your products.

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Innovative Uses of QR Codes by the AEC Industry

Industrial Marketing Today

Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. Product comparisons: Consumers often use side-by-side comparisons of multiple products before making a purchase decision. Links can lead to safety and first aid videos.

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What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. This step of the strategy development is much more than just building a list of topics to blog about. When: To answer this question, I suggest developing an editorial calendar.