B2B Marketing Traction

MARCH 13, 2015

In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 23, 2015

But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. Your developer can just change to a responsive template. Here’s what you need to know.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

JUNE 20, 2014

For most businesses, it doesn’t make good business sense to get a website developed in a proprietary platform that only the website developer can modify. We design, develop and deliver a site that has standardized, pre-set fonts, colors and graphics. Keep a web developer involved. Here’s one of the biggest.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. What happens when that developer goes away?

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

NOVEMBER 27, 2013

You might develop your scoring system by analyzing your top customers and answering questions like the following. From the answers to these questions you can develop a profile of your ideal, qualified customer. Develop a conversion process for lead types. What was their situation before they became customers?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MAY 31, 2012

Develop your thought leadership platform; 3.) It’s that step number two, developing the thought leadership platform, that is the most difficult. Just as when you develop messages for marketing campaigns, the first step of thoroughly understanding your audience before developing your platform is critical.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

I use a diagram ( originally developed by Hubspot ) such as the one above to show clients how their use of social media and traditional marketing integrate to drive traffic to their website, the center or “hub” of their marketing system. Learning about new tactics that others use with proven results?

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JANUARY 6, 2014

8 Arrested IRL development , the situation that millennials and Gen Z’ers find themselves because using mobile devices so much is limiting their ability to develop “In Real Life” experience. #22

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

APRIL 9, 2012

In developing your blogging voice, follow some blogs you like and make note of the “voice” they use. I think that most people plan what they will write about when they start their blog, but they develop their voice as they get into it. It’s not easy to define or develop your blogging voice. All of the above?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JUNE 19, 2012

They trust a technology provider with full control of the code, and when development isn’t done right or is behind schedule, the company can be in a vulnerable position when they want to make changes and get control of the code. If you need help launching your new product, contact Jennifer Beever at New Incite today.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

MARCH 30, 2012

Corporations are searching for specifics such as “R&D Tax Credit Specialist” or “Senior SQL Server Developer,” not generalities like “Founder” or “Co-founder,” as in the randomly-chosen example below. Be mindful about the words you use to describe yourself online.

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

MAY 3, 2011

“We haven’t done much – we’ve been very busy with product development.” ” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

AUGUST 27, 2010

The cost of developing websites has come down dramatically in the last five years. Also, if you leased your website through a proprietary service that developed it and hosted it, you can probably save thousands a year by paying an independent developer to create a new site that you own and host with a cost-effective third party service.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

DECEMBER 12, 2014

Inventors create great products, but many don’t validate the need for the product prior to investing in developing a business plan, marketing and trying to sell their invention. Another consultant was not only investigating but developing a detailed business plan for a third product.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MARCH 12, 2010

Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. This is often the case in software development and other technologies that need to be proven at the first customer installation before more can be sold.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MAY 1, 2015

I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.). The insights should challenge you to change your strategies, tactics and/or attitudes. (

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 16, 2015

Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update).

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

SEPTEMBER 16, 2011

One reason for bad writing is that too many marketers leave their website content up to their web developers. Nothing against web developers, but they have a job to do: get that website done (so they can bill for the project) and drive traffic to the website.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

DECEMBER 16, 2014

Buyers have developed different expectations as consumers. Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. They consult their peers and look at others’ reviews before they buy.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

DECEMBER 6, 2013

If the brand isn’t delightful; if the sales cycle is ho-hum or lacking; if the purchasing process is average – why would a customer develop loyalty? Delight starts with marketing and sales – often the first touch point a customer has with a brand. B2B Marketers – what do you think? Or just deliver?

Marketing Management 100

Marketing Management B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 4, 2014

SEO developed slowly over time, but as an “industry,” it’s now in decline. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

APRIL 24, 2014

I have trained hundreds of LinkedIn users on how to leverage LinkedIn for business development (in a credible way!). Note that this post and video was done a while ago, so some of the screens and features may have changed slightly. If you need help optimizing your LinkedIn profile, contact me at New Incite today. LinkedIn'

Linkedin 100

Linkedin Profiling Training Video Marketing 100

B2B Marketing Traction

JANUARY 10, 2010

The panel was moderated by Patricia Glaza, CEO of Clean Technology and Sustainable Industries Organization , a cross industry community based in Michigan that promotes clean technology development. She asked the panelists where they saw opportunities for growth in Clean Tech now. He talked about the City of L.A.’s

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

OCTOBER 15, 2010

There are more sophisticated tools you can use to gather information on your business strengths and weaknesses, such as QuadRed ‘s QuadStrat program , developed with UCLA and Pepperdine University, with which executives and employees rank their company’s performance on best practice statements.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MARCH 21, 2012

Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 27, 2012

There is some variety to the test results depending on where text and images are placed on a page, but overall the “F” shape prevails and here is what this means to website owners and developers, according to Nielsen… 1. Visitors don’t read web page text word for word. They scan it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Results in the way of leads, revenue, brand awareness? Doerr provide a list of marketing details to avoid. I think it’s a good one: 1.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MARCH 18, 2013

At New Incite, we’ve developed a very cost-effective and practical approach. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Do you need help integrating social media with your existing marketing? Contact us today to find out how we can help you.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MAY 22, 2012

Develop your B2B buyer personas. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel). Just as with TOFU (top of the funnel – attracting qualified prospects), it is imperative that you know your buyer’s persona. What information or content would be valuable to them? What can you offer up?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

FEBRUARY 28, 2013

These are the folks that have reached a high level of moral development and are able to act upon it. If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Principled marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

JUNE 14, 2012

Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. This is one of the points that Mike Schultz & John E. They warn against focusing too much on design details and too little on results.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

SEPTEMBER 21, 2012

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 16, 2012

Logos take time and effort to develop. Before you go live with your new logo, you should run it through several tests. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. Yes, there is a good chance your logo will be faxed.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

FEBRUARY 1, 2013

Now this marketing type may have developed out of necessity, because they truly never had good talent on board who could produce decent collateral and campaigns, let alone results. In my experience, this nay-sayer can often become the biggest champion of a new idea, even though they were adamantly opposed to it at the start.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

APRIL 30, 2014

It’s about building relationships that extend through the entire organization, from marketing to sales to customers service and product development. Marketing isn’t about getting the sale and moving on to the next buyer.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

NOVEMBER 23, 2010

And technology has helped us become more efficient and cost-effective at reaching our buyers in the form of Open Source software from which we develop web sites and social media platforms, utilities and programs to manage email, contacts, social media messages and marketing results tracking. Buyers Rule.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 28, 2014

Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage.

Analysis 100

Analysis B2B Marketing Planning B2B 100