Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend. This trend has stuck.

Design 96

Design Trends Marketing Websites B2B 96

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 110

Design Marketing Websites B2B Ethics 110

Walker Sands

FEBRUARY 6, 2023

Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. The Americans with Disabilities Act (ADA) sets the standard for web accessibility guidelines. Include alt text on each photo. Our team recommends keeping your character count for alt text under 100.

Guidelines 59

Guidelines Marketing Websites Copywriting Opt-in 59

Bannersnack

FEBRUARY 18, 2024

2 minutes read Definition of a Style Guide in Graphic Design A style guide, also known as a brand style guide or brand guidelines, is a document that outlines the visual and stylistic elements used to maintain consistency in branding, design, and communication materials.

Design 52

Design Guidelines Advertising Mediums Brand Identity 52

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. While nostalgia is having a resurgence in design, it doesn’t apply to icons.

Design 121

Design B2B Paid Search Agency Copyright 121

DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

Guidelines 75

Guidelines Brand Identity Branding Features 75

BOP Design

JUNE 13, 2023

Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers. Use clear and simple language that is easy to understand In the Web Content Accessibility Guidelines , WCAG 2.1

Design 62

Design Marketing Websites B2B Guidelines 62

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. Read more: Planning tips for a B2B web design project.

Design 103

Design Tips B2B Copywriting 103

KEO Marketing

OCTOBER 18, 2022

Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing original, high-quality content. Writing based on unrelated trends designed to capture the searcher’s attention Promising to answer a question and then not really answer it.

Guidelines 62

Guidelines Google SEO Content 62

KEO Marketing

JULY 21, 2019

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. The post Best Website Design Guidelines for a Great User Experience first appeared on Inbound Marketing | B2B Marketing. So it is to your advantage to create a site that delivers… Read More.

Guidelines 62

Guidelines Design Marketing Websites Best Practices 62

KEO Marketing

JULY 21, 2019

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. The post Best Website Design Guidelines for a Great User Experience first appeared on Inbound Marketing | B2B Marketing. So it is to your advantage to create a site that delivers… Read More.

Guidelines 62

Guidelines Design Marketing Websites Best Practices 62

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. E-A-T came from Google’s Search Quality Rater’s Guidelines. Since its first release, the Search Quality Rater’s Guidelines went through a few updates.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Bannersnack

MARCH 31, 2019

In graphic design, “white space” refers to the space that surrounds the elements. It’s simply the space in a design and it can have any color, texture or […]. What is white space? You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative.

Guidelines 75

Guidelines Design Examples Advertisements 75

Salesforce Marketing Cloud

JANUARY 18, 2024

How we “design” our prompts – the order, the specificity, length, style, tone, and other aspects – are important to consider. Prompt design, or prompt engineering, is the practice we’re learning as we embark on this new way of working with machines and it’s a critical skill for our success interacting with AI.

Design 59

Design Tips Lead Ranking Ad Exchange 59

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. When it comes to email design, what are the best practices? Tips for beginners.

Design 93

Design Practices Best Practices Newsletter 93

KEO Marketing

OCTOBER 19, 2022

Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing… Read More. The post Google Makes Major Changes to SEO and Content Guidelines first appeared on Inbound Marketing | B2B Marketing. This one’s big.

Guidelines 62

Guidelines Google SEO Content 62

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. Why is good graphic design important? . CTA: Ensure your designs are aligned with your brand identity. Graphic Design Tips.

Design 118

Design Paid Search Agency Effectiveness Tips 118

Hinge Marketing

OCTOBER 20, 2016

I’ve seen it time and time again: firms spend a lot of money to design and build a great website, and for a few months it looks fantastic. Sometimes, a firm adds new elements or colors that disrupt the harmony of the original design. But once professional designers are out of the pictures, things can get messy. I think so.

Guidelines 48

Guidelines Design Marketing Websites Marketing Analytics Tools 48

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. B2B companies especially benefit from video content, with motion design and videos enabling straightforward explanations of complex concepts. Recently, my wife and I decided to buy a new couch.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. This can make it difficult to do the typical product reviews or giveaways!

Guidelines 155

Guidelines Blogger Merchandising Outreach 155

Computer Market Research

NOVEMBER 15, 2021

Market Development Funds (or MDFs) are funds provided to channel partners designed to use for sales and marketing programs. In this post, we share the top-recommended guidelines and MDF program best practices that help ensure success and drive partner participation. . That is where these best practices come into play.

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

Act-On

NOVEMBER 29, 2023

Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

Deliverability 167

Deliverability Phishing Guidelines CAN-SPAM 167

Hubspot

APRIL 27, 2021

Another way to set expectations is by creating a design brief. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. The assigned designer will then complete it based on conversations with the client. A logo (re)design.

Design 88

Design Template Paid Search Agency Budget Programs 88

Velocity Partners

AUGUST 16, 2023

Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. Welcome to the generative AI design shootout — a 3-part series where we’re testing three big-name generative AI tools on how they handle day-to-day design tasks. .

Design 74

Design Generation B2B Ethics 74

Launch Marketing

OCTOBER 27, 2021

Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%. Why is good graphic design important?

Design 90

Design Paid Search Agency Effectiveness Companies 90

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. But, designers are actually well-positioned to meet this moment. Many just don’t know they have design skills that translate into AI skills. Designers can use it to produce an output that’s optimized for users.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. That’s when resources, such as our recently launched Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in this new era.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

ClickZ

OCTOBER 9, 2019

The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Brand Guidelines. Bynder also announced the release of digitized Brand Guidelines which is essentially a repository for all approved elements associated with a brand (e.g.,

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

BOP Design

JUNE 24, 2020

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website. Accurate’s web design does this seamlessly.

Marketing Agencies 2 111

Marketing Agencies 2 Design Enterprise Management Work Management 111

Marketing Insider Group

APRIL 25, 2023

There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Now, we can all make assumptions about how Google will punish CNET for publishing content designed to boost their revenue, but the reality is that we really don’t know.

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Google Generation Guidelines High Quality Lead 228

Litmus

NOVEMBER 18, 2020

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Early predictions in the design world suggest that the chaos we have endured could be reflected with disharmonious, maximalist design styles. Simplification.

Design 122

Design Trends Communities Creativity 122

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Note: When adding personal touches to your email footer, ensure they are in line with your brand and community guidelines. What’s an email footer?

Design 95

Design Practices Best Practices CAN-SPAM 95

Hubspot

DECEMBER 11, 2020

It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content. Although some business people might not think a code of ethics matters in design, it does. Why are ethics in design important? Ethics in Graphic Design. Designs should not be misleading.

Ethics 101

Ethics Design Guidelines Amazon 101

EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87