Contently

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. All that said, it’s worth noting that the SEO game is changing by the day. Google is currently taking steps to adapt to the era of generative AI.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users with a brief summary of the content on your page so they know if the page will answer their question. What is a meta description? How do you write a meta description? Accuracy and quality.

SERP 97

SERP Click Rate CTR Display 97

Go Beyond SEO

JANUARY 23, 2024

SEO is an acronym for Search Engine Optimization, a series of strategies designed to increase the visibility of your website in search engine results. All three must work harmoniously to establish a formidable online presence that adheres to stringent search engine guidelines. Understanding the Acronym: What Does SEO Stand For?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Circle Studio

NOVEMBER 21, 2018

However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. If you are considering a website redesign, there are quite a few terms that designers and developers use that you may not be familiar with.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74

DAGMAR Marketing

DECEMBER 17, 2021

Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. As a result of knowing a website’s content better, Google can display it better in SERPs. Rich Snippets Explored.

SERP 103

SERP Click Rate SEO Wikipedia 103

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users with a brief summary of the content on your page so they know if the page will answer their question. What is a meta description? How do you write a meta description? Accuracy and quality.

SERP 72

SERP Click Rate CTR Display 72

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. The answer: Great landing page design. Landing Page Design. Responsive Design. desktop, laptop, tablet, or smartphone).

Landing Pages 78

Landing Pages Design Buyer Personas Paid Search Agency 78

ClearVoice

MARCH 31, 2023

But it lacks the creativity, experience, and wisdom that professional writers or designers have. Google says AI-generated content violates Google guidelines. If Google catches your AI-generated content, they’ll penalize your content, which lowers your SERP rankings. Expressing your brand voice AI is fast. The answer is no.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas of your site that might interest them. The immediate benefits that sitelinks offer lies in the increase in real estate on the SERP.

SEO 111

SEO SERP Domain Display 111

SmartBug Media

MARCH 11, 2020

After deciphering a user's search intent and contextual data, Google looks to prioritize results in SERPs that closely match what the user is looking for. In addition to these positive attributes, Google has strict guidelines for what is considered “spammy”. in the title, headings, and body copy). Participating in link schemes.

SEO 108

SEO Marketing & Strategy Phishing Intent 108

Martech

JANUARY 10, 2022

Use the following questions as a guideline to determine the answers. It is vital to provide training to technical, design, content, and marketing teams, and reinforce it on a regular basis. Do you want to improve SERP rankings or the time visitors spend on your site? In a best-case scenario, it should be both.

SEO 101

SEO Budget Programs Paid Search Agency Training 101

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 98

Marketing Websites Paid Search Agency SERP Tagging 98

Brightedge

APRIL 1, 2020

The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results. Google’s carefully selected coronavirus SERP demonstrates the importance of high-quality information, particularly as it pertains to this disease.

Advertising Agencies 52

Advertising Agencies Paid Search Agency SERP Guidelines 52

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Brightedge

APRIL 1, 2020

The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results. Google’s carefully selected coronavirus SERP demonstrates the importance of high-quality information, particularly as it pertains to this disease.

Advertising Agencies 53

Advertising Agencies Paid Search Agency SERP Guidelines 53

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. Follow these guidelines, and you’ll have more traffic than you’ll know what to do with, but that’s a good problem to have, and we’re confident you’ll figure it out.

SEO 113

SEO Marketing & Strategy Marketing Strategy Content Marketing 113

RebelMouse

APRIL 3, 2018

So if you want to be proactive, take it from Google's Danny Sullivan himself : Read the recently updated Search Quality Rating Guidelines , figure out where your site falls short, and get cracking. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Thankfully, TikTok shares their guidelines for what they use to recommend content. What does TikTok look for in ranking content?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

BenchmarkONE

FEBRUARY 28, 2019

Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. Generating Traffic is Simple.

Display 76

Display Cost Per Click Ads Campaigns 76

Brightedge

JULY 26, 2022

Utilizing influencers in your marketing strategy is beneficial to your site’s engagement, ranking in the SERPs through a natural off-site strategy, and ensuring customers trust your brand. This all leads toward improving your “E.A.T” (expertise, authority, trustworthiness), a very important part of Google’s ranking guidelines.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

The Lead Agency

JULY 31, 2019

Technical Search Engine Optimisation (technical SEO) is the process of ensuring a website technically adheres to search engine guidelines. This is vital for any SEO strategy, as these technical elements ensure that a website can be properly indexed and ranked by search engines so that it appears on the Search Engine Results Pages (SERPs).

SEO 74

SEO CMS Development Marketing & Strategy Lead Scoring 74

Moz

JANUARY 3, 2019

Meets Web Content Accessibility Guidelines Does it meet Web Content Accessibility Guidelines ? Responsive mobile design with same content and links Is it responsive for mobile? Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? So you want to evaluate that SERP.

SEO 69

SEO SERP Tagging PPC 69

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Optimize Your Website Design to Secure the Attention of Your Readers. Get ready to explore! How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

SmartBug Media

FEBRUARY 5, 2020

Search engine algorithms are designed to deliver users the best content from the best websites. According to Google’s search evaluation quality guidelines , there are four categories of searcher intent: Know: The searcher wants to find information on a topic to answer a question. Structure your content in a similar and better way.

SEO 87

SEO Tips SERP Content 87

BenchmarkONE

OCTOBER 20, 2020

Each year brings new guidelines as to what does and doesn’t boost your website’s performance in search rankings. First of all, it’s important to understand what meta tags were designed to do. This sits at the top of the HTML code for each of your pages and appears on the SERPs as a preview description of that page.

Tagging 60

Tagging SEO Marketing Budget SERP 60

Pearl Digital Marketing

NOVEMBER 7, 2019

Back in 2015, Google’s Search Quality Evaluator Guidelines gave us a rare glimpse into what makes the search engine’s algorithms tick. What Do the Search Quality Evaluator Guidelines Say About YMYL? We can also consider the wording of the guidelines. Google didn’t come up with the name Your Money or Your Life for no reason.

Guidelines 70

Guidelines Terms and Conditions Google User-Generated Content 70

RebelMouse

NOVEMBER 19, 2021

It also empowers users to focus on small but meaningful modifications designed to improve organic search performance. The SEO tab in our Entry Editor is designed to repeat your desired search phrase throughout your content so that Google's crawler has every chance to index it correctly for search. Be descriptive. Structured data.

Optimization 52

Optimization Marketing Websites Lead Scoring Lead Ranking 52

Conductor

APRIL 20, 2021

Conductor for Chrome was designed to make the day-to-day lives of Organic Marketing teams easier. Between evolving ranking guidelines and an increasingly competitive landscape, Organic Marketing teams must work diligently to maintain their SERP position. Add to Chrome for free today! Introducing Conductor for Chrome.

SEO 52

SEO Work Management Keywords Marketing Management 52

Optinmonster

MAY 16, 2023

The assessment criteria outlined in Google’s Quality Rater Guidelines heavily depend on a website’s reputation outside of its own pages to determine its level of trustworthiness. Not only do backlinks bring referral traffic to your site, but Google also perceives your site as a trustworthy and reliable source of information.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Content Standard

JUNE 12, 2020

On May 4, Google released a core update that shook up the SERPs to a 9.4 How Core Web Vitals Measure Your Site’s UX Due to the Core Web Vitals aspect of this impending update, UX design is set to become more highly regarded than ever. out of 10 on SEMrush’s volatility sensor in just two days.

Lead Scoring 70

Lead Scoring Lead Ranking Google SERP 70

Content Standard

JUNE 17, 2020

As semantic search capabilities have improved , the dictatorship of the keyword has ended and a new era has been ushered in, one in which search engines promote content that’s hyper-relevant and designed with user intent in mind. Why You Should Strive for Quality Content Producing content can be a tedious affair.

Marketing & Strategy 136

Marketing & Strategy Content Creativity SERP 136

Hubspot

AUGUST 7, 2018

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Finally, it’s critical you spend time and resources on your business’s website design. Create a blog.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Moz

FEBRUARY 4, 2020

It's common for the SERP to present a universal search result, which encompasses images, videos, maps, news, and shopping listings. According to Google’s Rater Guidelines , YMYL is a page or topic that “could potentially impact a person’s future happiness, health, financial stability, or safety.” SERPs will continue to evolve.

SEO 93

SEO Marketing AI Trends SERP 93

Marketing Insider Group

SEPTEMBER 7, 2021

Just as trends in web design change and evolve over time, so do SEO best practices. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). The really valuable thing about RankBrain is that it eliminates keyword-stuffed content from SERP top results.

Google 360

Google PageRank SERP Clickthrough 360

KoMarketing Associates

JULY 28, 2016

Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs. But, according to Google’s webmaster guidelines , “Google’s goal is to provide users with the most relevant results and a great user experience.”

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120