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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Customer testimonials tap into the deep-rooted psychological principle of social proof. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. Researching video marketing data to know where to host your short-form videos (i.e.

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How to Write a Client-Winning Social Media Proposal + [FREE Template]

SocialPilot

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

markempa

Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. Social: social network updates. In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right? Promotions: deals, offers. Well, not so fast.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Deliverability. Image credit: United by Blue.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

. “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Enterprise social networks need critical mass, but their ultimate measure of success is not how many users they have or how often they visit or how long they stay each time.

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Micro-influencers Marketing Decoded: Based On Our Own Experiences

SocialPilot

Micro-influencers are individuals who typically have a following between 10,000 to 100,000 on a specific social media platform. Experts in Their Niche In today’s world, anyone can express their opinion on social media networks and build a credible following base. It’s not just about the followers.