The Forward Observer

APRIL 26, 2024

About the Author Charlie Dawson is the founder of The Foundation , a London-based consultancy established in 1999 to help organizations become customer-led to generate more decisive and sustained commercial success. And, interesting fact – he earned an engineering degree from The University of Cambridge!

Amazon 152

Amazon Buyer Personas Click Rate Paid Search Agency 152

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Tiecas

APRIL 5, 2024

See Why You Need an Industrial Marketing Engineer to Create Your Strategic Roadmap. The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Target decision makers. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Industrial Marketing Today

JANUARY 16, 2023

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec.

Opinions 158

Opinions Marketing Report Marketing Research 158

Tiecas

APRIL 23, 2024

Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Vision Edge Marketing

SEPTEMBER 19, 2023

A study by ReviewTrackers found that 94% of customers read online reviews before making a purchase decision. Use the feedback to ensure customer-centric decision-making. Data-Driven Actionable Insights: Agile decision-making requires real-time customer insights, market trend data, and competitive intelligence.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

ANNUITAS

OCTOBER 31, 2023

They repeat practices that show diminishing returns, lack the framework of a larger GTM strategy, and fail to move any closer towards building a true Perpetual Growth Engine for the organization. Strategic AI = Powering Your Perpetual Growth Engine for Go-to-Market So how can we approach marrying AI and go-to-market in a more strategic way?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Marketing Insider Group

FEBRUARY 12, 2024

The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness. User Experience Drives SEO Search engines, like Google, are all about user satisfaction. Use this data to make informed decisions about design and content.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. This means prioritizing content that showcases your expertise and aids decision-making. They need solutions, not sales pitches.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

AUGUST 21, 2023

AI will make people more efficient, effective, and just plain good at what they do without removing them from the decision process. Traditional recommendation engines might leverage order histories and customer-provided data to generate tolerable suggestions, but anyone who’s used an outdated web shop knows that these only go so far.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

Tiecas

MARCH 15, 2024

The Marketing Engineer Advantage Now that you understand the importance of a strategic roadmap, let’s explore why a marketing engineer with deep industrial expertise is the right person to craft it. Technical Understanding: Marketing engineers bridge the gap between complex technical concepts and compelling marketing messages.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Vision Edge Marketing

JANUARY 30, 2024

Data-Driven Decision-Making and Faster Adaptability : Customer-centricity is inherently data-driven. By collecting and analyzing customer data, businesses can make informed decisions about their growth strategies. Do you have a proven way to compare market/segment opportunities so we can make a confident decision?

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

xiQ

MARCH 27, 2024

Behind every champion driver is a highly skilled pit crew, a cadre of strategists, and a team of engineers, each playing a pivotal role in achieving success. Behind every champion driver is a highly skilled pit crew, a cadre of strategists, and a team of engineers, each playing a pivotal role in achieving success.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Heinz Marketing

JUNE 22, 2023

A quick recap of persona definitions: A Decision-Maker is someone who holds the power to say “yes” to a purchase. Decision Makers are divided into two subgroups: Business Decision Makers (BDMs) and Technical Decision Makers (TDMs). BDMs make decisions that affect the overall direction of a company.

Buy 103

Buy Ideal Customer Profiles Work Management Verticals 103

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. The search engine breaks down queries like these to give people the most relevant result. For example, is the person looking to buy an item?

Intent 194

Intent Optimization Google SERP 194

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine. In addition to communicating in natural language, AI will also help with problem-solving and decision-making. What is a reasoning engine? These characteristics enable an LLM to act as a reasoning engine.

Lead Ranking 59

Lead Ranking User-Generated Content Act-On Fulfillment 59

Trade Press Services

FEBRUARY 26, 2024

Decision makers need content to stay informed. That said, it’s just as important for decision-makers to understand issues and trends impacting their industries. Research shows that 54 percent of decision-makers spend more than one hour per week reading and reviewing thought-leadership content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness. Let’s Talk.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Navigate the Channel

JANUARY 8, 2024

Smart and thoughtful mature woman holding her chin and pondering idea, making difficult decision, looking uncertain doubtful. Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. Let’s start a conversation.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

APRIL 19, 2024

Marketers interested in tapping into social have a familiar decision to make regarding tactics. Schiele is a past speaker at The MarTech Conference , a contributor to Search Engine Land and Head of Paid Acquisition at Jordan Digital Marketing. They can choose from brand awareness, driving traffic and collecting leads.

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. Sales: The sales team is the revenue engine, but not through mere persuasion. So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Industrial Marketing Today

AUGUST 20, 2021

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey.

Sales Cycle 180

Sales Cycle Course Marketing & Strategy Marketing 180

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In this article, our focus is on on-page SEO: creating blog content that uses search engine optimisation techniques to rank highly and appeal to prospective customers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

B2B Digital Marketer

NOVEMBER 9, 2023

Mike Maynard explores the importance of both quantitative and qualitative data in understanding customer behavior and driving decision-making. Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus on target audiences and instead consider the wider decision-making unit or buying committee.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Search Engine Journal

MARCH 29, 2023

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.

Advertising Channels 115

Advertising Channels Conversion Google Ads 115

Stevens & Tate

APRIL 15, 2024

Educational Content : In the decision-making process for senior living options, seniors and their families often have numerous questions and concerns, ranging from financial planning and health care services to lifestyle and activity offerings. Ready to take your senior living marketing to the next level with optimized video content?

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Contently

APRIL 20, 2023

This data can help you make data-driven decisions to optimize your content strategy. Organic traffic refers to traffic that comes from search engines or other sources without direct payment. Overall, the decision to focus on organic traffic or paid traffic in your content marketing strategy depends on your goals and budget.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Martech

OCTOBER 24, 2023

The search engine announced that this strategy would also improve: The quality of its search results. It then makes a decision based on a range of factors that will appeal to consumers and match their search intent. Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage.

Paid Search Agency 109

Paid Search Agency Ads Network Marketing Intent 109

Optinmonster

JANUARY 29, 2024

Educational content aims to help customers make informed decisions and often includes tutorials, webinars , and how-to guides. This involves creating SEO-optimized content that ranks well in search engines, driving organic web traffic. High-quality backlinks can enhance your website’s credibility and search engine ranking.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). can help the search engine think of your brand as trustworthy. Image Source 3. Not a bad payback after approximately three weeks!”

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Valasys

APRIL 16, 2024

Boosting Search Engine Optimization In the domain of digital marketing , prominence holds significant sway. What better method to elevate your digital footprint than by refining your content for search engine algorithms? That’s the power of RAG. RAG specializes in precisely this. So, why delay?

Marketing AI 40

Marketing AI Generation Dwell Content 40

Search Engine Journal

JULY 17, 2022

Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts. The post 7 Essential Insights For SEO Client Reports appeared first on Search Engine Journal.

SEO 132

SEO Marketing Report Search Marketing Analytics 132

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Salesforce Marketing Cloud

OCTOBER 19, 2023

Prompt engineering, which wasn’t even a thing one year ago, is now one of the hottest jobs in the generative AI field. But you don’t have to be an engineer. The quality and preciseness of the output (or response) depends on the quality and preciseness of the input (or prompt). tips on how to write better AI prompts.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103