KoMarketing Associates

OCTOBER 15, 2015

They aren’t the basis for a customer relationship. These and similar impulse or ill-considered circumstances don’t lay a smooth trail to “Customer For Life” utopia. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible. Get to know your prospective customers.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Most marketers (42.1%) claimed unactionable data is holding them back from personalizing the customer experience. Identifying Marketers’ Customer Engagement Challenges.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

OCTOBER 26, 2022

The majority of marketers (33%) also state that they have seen a moderate improvement in their relationship with customers. Additionally, 52% are struggling with “messy” customer relationship management data, while 42% are finding difficulty integrating data across their platforms.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

JULY 19, 2022

About 21% have experienced a loss of customers, and 24% claim that they are seeing fewer new customers than before. Furthermore, 52% are being challenged by “messy” customer relationship management data, and 42% are unable to integrate data across their platforms.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

DECEMBER 1, 2020

Approximately 44% of respondents said that they have email marketing automation in place, while 39% have a Customer Relationship Management system. Despite these obstacles, lead generation remains a top focus for marketers who are looking on developing relationships with new customers, according to previous research.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. Some of the benefits of leveraging CRM that respondents cited were better customer data (44%), more organized/streamlined processes (43%), and an improved customer experience (36%).

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

NOVEMBER 3, 2022

Furthermore, 52% are finding “messy” customer relationship management data to be problematic, and 42% are being challenged by cross-platform data integration.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

JULY 7, 2022

This was followed by content and experience, commerce and sales, and social and relationships martech. Artificial intelligence (AI) is one type of martech that marketers continue to invest in, and previous research suggests that many are doing so to personalize the customer experience.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

NOVEMBER 3, 2021

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience. About 81% of marketing and customer experience leaders believe that personalization and ease for the customer at digital touchpoints will be critical over the next few years.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Furthermore, the majority (41%) only think about making improvements to better onboard, activate, and understand mobile app customers weekly.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

KoMarketing Associates

DECEMBER 29, 2022

However, the majority (44%) hope to improve the customer experience via martech next year. Sales and commerce (24%) and social and relationships (17%) martech have also seen growth. In the new year, most marketers (40%) stated that they intend on spending less than 10% of their budget on marketing technology.

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

KoMarketing Associates

JULY 1, 2021

To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement. Marketing Priorities and Content Personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

MARCH 3, 2020

Build Relationships with Remarketing. While gaining new customers should be the top focus, companies should not forget about the existing customers. Building strong relationships with these users is important for gaining life-time repeat buyers. Email of potential and existing customers. Customer email lists.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. On the customer side, most (83%) say they have made a purchase in direct response to an email they received from a company. Driving Revenue Through Email Marketing.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

JUNE 29, 2022

Additionally, 52% admitted that they are struggling with “messy” customer relationship management (CRM) data, and 42% are struggling to integrate data across their platforms. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

JULY 28, 2022

Customer relationship management (CRM) platforms and SEO tools were also replaced by the same percentage of marketers. Approximately 21% stated that they have replaced their email distribution platform.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

SEPTEMBER 22, 2021

Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. About 27% of customers typically call the business to explain the experience, while 26% unsubscribe from marketing emails. B2B Marketers and the Customer Experience.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

FEBRUARY 11, 2021

This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). The Importance of Social Media Marketing. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. At the top of the list (5.3)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

MARCH 3, 2021

Nearly 44% of respondents stated that they have an email marketing automation system in place, while 39% have a customer relationship management system. In addition, 44% said that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. In terms of the digital tactics that are helping marketers build relationships for lead conversion, social media (55%) is at the top of the list.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. This is followed by social media channels (54%) and web forms (54%).

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

KoMarketing Associates

AUGUST 20, 2020

They are also leveraging this type of data to measure and quantify their return-on-investment (65%) and offer personalized customer experiences (65%). Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. Marketers and the Continued Connection to Customers.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

KoMarketing Associates

JUNE 30, 2020

In addition, 39% of marketers stated that they either have no customer relationship management (CRM) data management process, or they have one that is ineffective. Almost half of respondents could not estimate how bad data impacts their organization’s revenue.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

APRIL 7, 2020

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

FEBRUARY 13, 2020

Having the ability to fully leverage data allows marketers to make faster and better decisions, reduce spending waste, and improve customer experiences and targeting. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

AUGUST 14, 2018

However, there are known ways to break through the noise and stand out to customers, according to the report. For example, 48 percent of customers say that humorous ads are the most effective at grabbing their attention. Marketers and Customer Relationship Management.

Customer Surveys 120

Customer Surveys Case Study Case Studies Custom Publishing 120

KoMarketing Associates

MAY 17, 2019

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects. percent) said they are “very confident” or “somewhat confident” in their brand’s ability to create personalized experiences for their customers. Approximately 15.6

Service 121

Service CMO Custom Publishing Paid Search Agency 121

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. Overall, 94% of respondents said that social media is effective in building brand awareness, while 91% claimed that it is effective in creating relationships with customers.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159