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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Customer, Loyalty] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. Listen and learn for business insights. Seize the opportunity to learn and grow. Social Media
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Location-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%. LinkedIn & Facebook.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer, Loyalty] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.  It’s full of examples from big businesses but all his advice is great for small businesses and individuals as well. Educate. Engage. Enrich. But is it enough?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Customer testimonials (51 percent), tutorial videos (50 percent) and demonstration videos (49 percent) have been the most effective types of video marketing tactics for which marketers are seeing positive results. percent of all marketers use customer data in their content marketing strategy. Customer Experience. source ). >.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 3 Ways to Make Your Brand Fashionable
    ” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. In other words, how do you get your customer hooked onto your brand? Put your customers on a pedestal. Been there, done that!
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). .
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
  • OPENTOPIC  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Why context is digital marketing’s next frontier
    Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty. But personalization is no longer the be-all.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer, Loyalty] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. And some adventurous brands are even moving beyond informational content into entertainment and comedy to add variety and drive loyalty with their audience. Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [Customer, Loyalty] Treat Your B2B Customers Like Vanderbilts
    Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Treat Each Customer as the Most Important. Next time you are on a call with a customer, don’t just ask them how everything is, but really mean it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Because of this, they fail to retain customers or win their long-term loyalty. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results.
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Customer, Loyalty] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions. Engage the customer – everywhere. Identifying a customer need is no longer sufficient.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] 34 Compelling Content Marketing Stats and Facts
    The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Mobile capabilities extend throughout the customer lifecycle , from finding a product through mobile search and ads, to learning about it through different channels (social media, website, etc.), and finally deciding to buy it. You will help yourself, your customers, and other businesses by making mobile payments more secure for all. 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Why content marketing is a “do-over” for social media
    The opportunity to connect with customers through social media is a legitimate and historically important marketing opportunity. Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale).
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! You need retention marketing to make each customer you do acquire more valuable.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 16, 2012
    [Customer, Loyalty] The Time is NOW for Social Media in the Hospitality Industry
    Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. Location-Based Loyalty. Everyone is a Reviewer. Mobile and Video Key for Hotels. Social Hospitality
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
    If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Land on the home screen for valuable branding to stay top of mind with customers. Mobile app.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 5, 2015
    [Customer, Loyalty] 3 Keys to Sales Growth: Motivate, Justify and Differentiate
    CEB indicates that 53% of B2B customer loyalty, the reason customers initial and continually buy, is driven not by the brand or product, but by the sales experience. These were reported as the top challenges in a survey of 250 worldwide executives from our partners at Qvidian. This is a challenge for a number of reasons.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Here are 5 ways to make sure that your business keeps your customers coming back. 1) Be Relevant. Tell your customers what happened and what you’re doing to fix it. And to some degree, they’re right to question it.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Customer, Loyalty] Understanding the Stages of Your Sales Funnel
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Stages of a Sales Funnel.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, DECEMBER 10, 2010
    [Customer, Loyalty] How To Sell More Without New Customers
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Business Growth , Sales Tips » How To Sell More Without New Customers High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. acquire a new customer than to service an existing one.  Which
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer, Loyalty] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Customer, Loyalty] Your marketing success may hinge on Gray Social Media
    These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
  • MARKETRI  |  MONDAY, NOVEMBER 5, 2012
    [Customer, Loyalty] 3 Lessons B2B Brands Can Learn from Man's Best Friend
    Lesson 2: Dogs focus on pleasing their owners - Brands need to be the same way with customers! Savvy customers hop online and type in questions on how to solve their challenges. Brands need to keep their marketing messages simple and focused on the customer. And what has she done to build such love, passion and loyalty?
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Loyalty] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. With a 360-degree view of each of your customers, you can leverage deep user insights to drive engagement, retention, and growth. Proactive vs. Reactive Marketing.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] The Right Way to Reduce Your Churn Rate
    Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Once a customer’s decision is made, it’s frankly very hard to change.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Customer, Loyalty] Tuning Your Investment in the Digital Marketing Funnel
    typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With But if you are only buying branded words, you are only marketing to existing customers, who are familiar with your brands. But it need not be so.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    The CTAs have concise and actionable copy, and they are easy to notice and click on -- even with my chubby, uncoordinated fingers. 3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Most lead generation tactics are straightforward.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] 7 Ways Big Data Restricts Marketing Analytics
    Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. Customer Data is Biased. Click To Tweet.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. The first step was to rethink the timing of all of Missguided’s customer emails in order to optimise communications.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
    Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    Customers are no longer sharing their experiences of your brand between the hours of nine to five, Monday to Friday via the 800 number they were traditionally pushed through. Trust and loyalty are built over time, as with any good relationship.  You can also sign up for free bi-weekly market tips from Find New Customers here.
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Customer, Loyalty] The Rise of Virtual Reality and What It Means for B2B Marketers
    Create exciting experiences for your B2B customers that promote engagement through VR. Potential customers must know not only that your offering exists, but also how it solves their largest problems. Look for new and exciting uses of virtual technology to create a stronger brand and better experiences for customers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Customer, Loyalty] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Why should our prospects/leads/customers care about what we do? Amazon and Google are paving the way for delivering the right information for each customer’s search. Make the experience customized and personal. Using product assist feeds can help continue to make their experience feel customized and personal even after purchase.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. You’re always putting customers first, but as their needs change, your strategies change too.” Combine data streams. ” 2.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer, Loyalty] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. They tout their products as being green, biodegradable, or good for the environment.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. An app can complement your mobile site, delivering push notifications and loyalty incentives. How can mobile change your business?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Customer, Loyalty] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. Build loyalty and advocacy over time because happy customers drive referrals. Your customers are your prospects, too. The Potential.
  • THE NEW STRATEGIST  |  FRIDAY, AUGUST 5, 2011
    [Customer, Loyalty] Powerful Brand Experiences - The Story of Two Coffee Shops
    What makes a brand experience so powerful that customers will drive a half-hour just for a cup of coffee? Their customers place additional value on the environment and the experience that Starbucks provides, and they are some of the fiercest brand advocates you’ll ever meet. coffee branding loyalty experience business marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Customer, Loyalty] Six FREE Tools To Measure Social Media for Business
    Do you know where you most valuable customers are talking about you? Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. That’s a problem. Many companies track them.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
    And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
    The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] What Are the Two Types of Seasonal Marketing?
    Good marketers know that customers respond best to brands that reach out to them in a meaningful way. By appealing to customers’ passions for an extended period of time, long-term marketing feels less like selling and more like affirmation from a company to its customers that they have similar values. What’s the Difference?
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Skip Marketing 101 and Read This Instead
    That’s because promotions and events reward the people who are already coming into your store, and draw in new customers who may be shopping with you for the first time. Events like ribbon-cuttings, fundraisers, and customer appreciation days help build awareness and brand visibility. Win with loyalty rewards.
  • MARKETING ACTION  |  MONDAY, APRIL 8, 2013
    [Customer, Loyalty] Come See Us at SugarCon!
    Develop effective strategies to increase customer satisfaction and loyalty by ensuring every user has the insight they need to be a customer expert, every time. Learn about the latest mobile and social technologies that matter and pitfalls to avoid based on in-depth customer case studies. Learn more about SugarCon here.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] IoT 2016: Top 100 Influencers and Brands
    How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Customer, Loyalty] B2B Marketing Predictions For 2011
    Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( e-Strategy Trends ). Worse, 56% of customer tweets to companies are ignored. Though valuable for content marketing and customer service, it is labor-intensive. How do top executives use social media?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests. 4.    Nurture Prospective Customers.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Customer, Loyalty] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    will comment on each one below but for the time-starved blog scanner, here is a summary: “Customer experience” might be the marketing buzzword of the year? Companies need to become more social by understanding that when marketing focuses on putting the customer first  and their needs first, business outcomes are much easier to achieve.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which Which leads us to… Customer Lifecycle. Generate more leads.
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Customer, Loyalty] Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
    These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.  Over the past decade, customer experience has become part of the landscape of business thinking.  Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Customer, Loyalty] Case study: Fast-growing B2B expands social media exposure
    After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue. Within that time frame, we were listed on the Inc. The Results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Customer, Loyalty] The six elements of human behavior that drive social media
    You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” person’s strong feeling of identity and loyalty towards a specific group (the tribe). shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Customer, Loyalty] The 411 on Mobile Apps
    They are good at driving return business and cultivating loyalty among your customers. Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The customer makes a transaction and learns about your mobile app, which they download on their phone. Fifty-two percent of the U.S.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Customer, Loyalty] Community? We Don’t Need No Stinkin’ Community!
    by Rick Siegfried “We have our customers. This not only builds customer service and success, but boosts brand loyalty and awareness to a new level of respect. How much time and manpower do you put into each customer support ticket submitted? Customer Loyalty. They signed our contract. The rest is up to them.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog.  A couple years ago, however, as our traffic was growing, our conversion rate was shrinking. Do you have content marketing street cred? Mark W.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Customer, Loyalty] Why B2B Email Marketing Is Sexy (And It Knows It)
    To be relevant, the message you send to your prospects should probably be different from what your current customers receive. Build Customer Loyalty – With email marketing, strengthening customer relationships has never been easier. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Customer, Loyalty] 29 Reasons Why Your Company Blog Has Stalled
    blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Blogs that focus on customers, problems, answers, and dreams build value much faster than online sales pitches. 3) Doesn’t Inspire: Your blog must stand for something beyond making a transaction. Period.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Customer, Loyalty] Why Facebook is more important than your house
    The idea of raising this psychological switching cost is at the very heart of most marketing efforts!  We want to create so much passion and loyalty for our products that consumers would never think of switching. I’m sure you know a person who will only buy one brand of car or only drink one brand of soft drink. It’s a lifestyle.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer, Loyalty] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
    That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. The old carrot-and-stick approach works.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Customer, Loyalty] B2C, B2B and What They Can Learn From Each Other
    “Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. “In both situations, the core premise is customer-driven insights.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
    Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. As a result, we knew we needed to integrate with Scratch-it to help empower our customers. Great question.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Customer, Loyalty] B2B Marketing needs to Curate a Vibrant Community
    We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. This is something I am working on for FY11 and will be more than just a social network for our best customers. Let me explain …. Tweet This! Share this on Facebook. Digg this!
  • JUNTA 42  |  WEDNESDAY, JUNE 6, 2012
    [Customer, Loyalty] Six Useful Content Marketing Definitions
    Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Enjoy, and feel free to add your own unique definition. Source. Need more?
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. Puts customers before profits – 56% versus 27%. What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Customer, Loyalty] How social media amplifies competitive advantage
    It realized that if it focused on intense attention to quality in a way that delighted customers, the marketshare and customer loyalty would follow. When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. Is the traditional idea of competition obsolete?
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Customer, Loyalty] Take Your Online Store from Average to Elite with Retention Marketing
    That is your customer acquisition cost. Average Cost to Acquire a Customer: $12.00. And, the cost to acquire a customer is also on the rise. Many stores make the mistake of continuing like this while they grow a following and customer base. Attracting each new customer to your store is increasingly not easy, nor cheap.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 2. And content marketing ROI remains difficult to measure. Case studies (64%).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. There has been a change in customer engagement, moving from branded apps to messaging apps. We’re Location Marketing Solutions. Exactly.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Customer, Loyalty] The Future of B2B Marketing: It's Social
    He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. But what does that mean…? All rights reserved
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Customer, Loyalty] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    Last week on the blog, we talked about brand loyalty. More broadly, it made me wonder why brand loyalty, even when it’s strong, doesn’t always last. The first question a company should ask itself is: “Will my brand evolve as my customers mature?” Author: Phillip Chen Five years I ago, I fell in love with a body wash.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Customer, Loyalty] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Commit to content as a promise to your customers. That’s it.
  • TOM PISELLO  |  WEDNESDAY, NOVEMBER 8, 2006
    [Customer, Loyalty] Is Return on Customer (ROC) a good business value metric?
    Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. believe that in ROC, the guru’s of new ways to think about customer relationship management are on to something.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Customer, Loyalty] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Marketers are using content marketing to meet multiple business goals, including brand awareness (69%), customer acquisition (68%), lead generation (67%), and customer retention/loyalty (62%). More budget is being spent on content marketing. Content type is varied. Perceived effectiveness of content type is interesting.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Customer, Loyalty] 3 Big trends converging for big branding opportunities
    This growing impact presents a unique opportunity for brands to develop new, credible, social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. Driving this growth in jobs and innovation is this Generation Y group. They are very restless.
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Customer, Loyalty] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    For emails that are for loyalty campaigns, Growthhackers shows us a neat way to use your email handle to define the subject of the email. Check out some examples below from Wordstream and Customer Success thought-leader, Lincoln Murphy. These emails use a personal voice, and focuses on a personal story or a customer story.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Customer, Loyalty] Why Marketing Automation Does Not Work
    No new customers. Start with the Customer. We already know our customers. Customers don’t reveal all their cards. Find out about the buying process and the questions your customers ask as they move through it. You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems.
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