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  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Loyalty] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. There are many myths about Gen Y: They lack organizational loyalty. But in fact, Gen Y has about as much loyalty as other groups. But in fact, they just define loyalty a little differently from other generations.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 20, 2016
    [Customer, Loyalty] 6 Cross Channel Tactics That Successful Marketers Do That Most Don’t
    Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Customer, Loyalty] How to Convince Your CEO of the Power of B2B Content Marketing
    Inbound marketing uses content to earn prospect and customer attention, attracting the company’s target audience to their website and converting them. The strategy begins with developing buyer personas that show how your customers move through the buying cycle, the questions they ask and the content they consume along the way. Map It.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 8, 2013
    [Customer, Loyalty] 2013?s Sales Intelligence Trends
    We’ve noticed a few business trends fall into place in 2013 that are likely to evolve the way we think about winning customers. Customer Churn. An existing customer is  45% more profitable  for you than a brand new one. Customer Retention. By being attentive and even ahead of our customers needs.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer, Loyalty] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Customer, Loyalty] 6 Tips For Building a High Quality Blog Following
    In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. Turn Existing Customers Into Readers. Editors Note) Amen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Customer, Loyalty] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Did my content improve my brand’s image and change attitudes of customers? Did my content improve my brand's image and change attitudes of customers? Reach. Brand resonance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    Launching platforms that elevate current products into expanded service models for customers. The CMO needs to the Customer Experience thought leader in their company. It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. Disruptive Growth. Period.
  • SALES LEAD INSIGHTS  |  FRIDAY, JUNE 17, 2011
    [Customer, Loyalty] B2B marketing automation: An interview with Will Schnabel
    Upon joining Silverpop, Will assumed responsibility for overall operations and product direction of Silverpop's Engage B2B solution, a demand generation and lead-management platform and recently transitioned to focus on growing and driving customer integration with Silverpop’s extensive partner network. Can you tell us about those?
  • THE FORWARD OBSERVER  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] 5 Steps to Measuring B2B Social Media Marketing
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. For many companies, one of the biggest barriers to social media adoption is determining its ROI.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Customer, Loyalty] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Customer, Loyalty] How Big Data is Driving Business Growth
    Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. Big Data Fosters Culture (Customer and Employee Retention).
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Customer, Loyalty] Four Digital Marketing Mistakes You Should Never Make
    But here are four common marketing mistakes you should never allow yourself to make: Mistake #1: Failing to mine for customer insight. But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. If you feel a little behind the curve, don’t worry.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Customer, Loyalty] How to Move Your External Marketing Messages In-Store
    You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences. Match your voice, the message, and the way you talk to your customers. Goal #3: Build loyalty for a return visit. Today, customers see bags as reusable items. Remember: less is more!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Customer, Loyalty] Introducing The Definitive Guide To Digital Advertising
    Today, instead of advertising creating noise that distracts from the content your buyers want to read, digital advertising can be part of an ongoing conversation that your brand has with its customers. The Availability of Customer Intent Data Enables Personalization and Seamless Conversation. Advertising has evolved.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Customer, Loyalty] How To Generate ROI (Return On Interesting) With Content Marketing
    Which, he explains, involves lots of time interacting with customers via social media and at conferences. He All while landing marketing at it’s rightful place at the leadership table as the advocate for customer value, insights and loyalty. Speak To A Customer. Do you start with products, personas or topics?
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 3, 2009
    [Customer, Loyalty] Ask Not What Your Customers Can Do for You. Ask What You Can Do for Your Customers.
    Your customers really need your help. Smart, sales focused companies have long known the importance of uncovering the thorniest problems that their customers face. In fact, the most sophisticated sales approaches go even farther by seeking out challenges their customers may not know they have.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Best-in-Class CMOs: Modern Marketing for Love and Money
    They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. Why Driving Customer Awareness, Loyalty, and Retention Is The Goal. ” Managing Customer Journeys Boosts Performance.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer, Loyalty] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. Build Deep, Enduring Relationships with Customers Over Time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] Use This Agenda For Your 2016 Content Marketing Plan
    While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. The questions to ask here are: How does the customer currently perceive our brand? The Content Marketing Plan (Agenda).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 17, 2014
    [Customer, Loyalty] Words Decision Makers Love to Hear
    Enhancing customer loyalty. Improved customer retention levels. Increased sales per customer. For more details on how to create value propositions that are highly attractive to your customers, you can download my free Value Proposition Kit now They don''t care about the wonderful methodology you use.
  • CONTENTLY  |  TUESDAY, JANUARY 24, 2017
    [Customer, Loyalty] Advertising Has a Geographical Bias. What’s the Solution?
    The key to solving this issue is simple: talking to customers. worked with the team firsthand on a project aimed at incentivizing consumers to join IKEA Family, the furniture chain’s loyalty program. As a result, we came away with a more nuanced picture of IKEA Family customers. Often, they fail. An out-of-touch industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Customer, Loyalty] A different way to think about social media ROI
    At the point where social media marketing first begins to touch a potential customer, they may be far away from making a purchase decision — maybe years! It is a legitimate part of a mix of communications that leads to a customer relationship. Before I get to my perspective, I would like to declare two caveats. OK, here we go.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Customer, Loyalty] How Brands Can Create Lasting Relationships on Social Media
    Follow trending conversations to see if there are certain values that are important to your prospects and customers. By highlighting how those values align with your brand, you can increase loyalty. 2. Brands who engage on social media channels enjoy higher loyalty rates from their customers. Audience Customer Service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Customer, Loyalty] Moving your business from digital grief to social media enlightenment
    For a website, this might mean: Better customer service through 24 x 7 online access. mechanism to re-gain direct ownership of a customer relationship. An effective channel for customer service. An opportunity to “tune-in” to customer sentiment, feedback, and competitive intelligence.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Customer, Loyalty] 6 Examples of Lead Nurturing Campaigns
    The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. 1. 5.New Customer Onboarding Campaign An often-overlooked use of nurture campaigns is the ability to manage your customer onboarding. Think of this as the top of your nurture funnel.
  • LEAD LIAISON  |  THURSDAY, JUNE 2, 2016
    [Customer, Loyalty] Handwritten Thank-You Notes Give Businesses a Boost
    Instead of thank-you notes, businesses fire off impersonal emails or send out bulk mailings to their customers. Emails end up in spam folders, and bulk mail-outs make their way into trashcans, so customers don’t realize they have been properly thanked. Customer Loyalty Is Based on Beginnings and Endings.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer, Loyalty] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. Using their own characters they are building brand loyalty and the different expressions on each character gives the page a light-hearted humor that can ease the frustration one might feel.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Here’s a Story: Why Storytelling is Vital to Content Marketing
    It’s also different from customer testimonial videos. That’s right, an email to their customer list announcing that they made a video. This initiative shows that REI cares about the same things that their customers do. This is how you build loyalty. Real storytelling is about emotion. And REI gets it.
  • THE ROI GUY  |  MONDAY, JULY 25, 2011
    [Customer, Loyalty] No Respect. Social Media Marketing Not a Top Executive Priority?
    Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority. Nearly half (47%) admitted a social plan was necessary but not a strategic priority and 19% said social business strategy was simply not necessary.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] How Global CMOs Reap the Benefits of Technology
    For example, Phil Clement, CMO of AON believes that global brand surveys help to assess how the brand is doing in a particular area, how much loyalty it’s generating, and how likely people are to want to work with you before they hear your proposal. Created A Lot of Value. Chamulitrat says for sales, the measuring metric is obvious.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Customer, Loyalty] A Beginners Guide to Inbound Marketing
    IDENTIFY YOUR CUSTOMER OR SUPPORTER. Use your Buyer Persona—or semi-fictional representation of your ideal customer—to understand what your audience is seeking, then educate them. Let your ideal customer come to you on their search for a relevant answer. Allow your customer to become a champion of your brand.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Customer, Loyalty] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Customer, Loyalty] What Moneyball Teaches Digital Marketers About Winning
    Rather than looking for new standards to develop around engagement, or methodologies to build digital word of mouth, brands must develop models that work for them and their customers. “Adapt or Die” – Billy Beane. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Customer, Loyalty] Only 8% of B2B Companies Heavily Engaged in Social Media
    Here’s a link to the free report: Making Social Media Pay – Rethinking Social Media’s Potential to Bolster B2B Interactions, Customer Loyalty, Revenues and Brand Reputation. According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, AUGUST 21, 2012
    [Customer, Loyalty] Solution Selling For Customers With The Challenger Sale
    Knowledge about the customers value drivers. These characteristics were then further consolidated into the 4T’s of what is known as the “Challenger” who possesses the ability to; Teach – deliver insight that re-frames the way customers think about their business and needs. The Hard Worker. The Challenger.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 25, 2010
    [Customer, Loyalty] Buyer Interaction Shapes Buyer Experience Design
      Brian Solis , a thought leader on social media and author of Engage! , has as one of his main premises in his fantastic book that we must engage in meaningful conversations with customers to make them true empowered participants in social media.  Image via Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 25, 2015
    [Customer, Loyalty] An Open Technology Platform and Why It's Vital for a B2B CMO
    And the reason I say that can be summed up in a single sentence, which comes from an article which ran earlier this year on business2community.com : " B2B marketers must move toward solutions that identify and act upon intent throughout the customer journey." However, in the case of the B2B CMO, it is perhaps even more important.
  • READYPULSE  |  THURSDAY, JUNE 23, 2016
    [Customer, Loyalty] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    However, using them puts you at risk of compromising your brand reputation and your customersloyalty. It also doesn’t hurt that click through rates increase when custom photos are used. Stock imagery may save you money in the short-term, but custom photos have a greater chance of giving you a better return as time goes on.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Skip Marketing 101 and Read This Instead
    That’s because promotions and events reward the people who are already coming into your store, and draw in new customers who may be shopping with you for the first time. Events like ribbon-cuttings, fundraisers, and customer appreciation days help build awareness and brand visibility. Win with loyalty rewards.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer, Loyalty] 18 of the Best Content Marketing Strategy Guides of 2013
    ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Customer, Loyalty] The Long Term Value of an Email Marketing Welcome Programme
    warm welcome is also crucial for the email marketing environment; just as you wouldn’t ignore a customer entering a store, an email marketer shouldn’t forget to say hello when a shopper signs up to receive the brand’s emails. However, to do this successfully good data hygiene is also essential.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Customer, Loyalty] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    By the year 2020, 69% of marketers believe their departments will be perceived as a revenue driver for the organization. 2) Marketers Will Leverage Data and Digital Strategies to Understand Their Customers and Prove Impact on Revenue. The next 3-5 years, however, will be the time of real change. View the infographic in a new window here.
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Customer, Loyalty] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions. Engage the customer – everywhere. Identifying a customer need is no longer sufficient.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 2017 Marketing Predictions [Slide Deck]
    Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. In fact, “customer-obsessed” could be the term that coins 2016! We all know how important and valuable our customers are, yet many organizations still struggle to effectively improve customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer, Loyalty] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Email. SEO (organic).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Customer, Loyalty] SEO is the Top Skill for Digital Marketers
    If search is so important, why is search talent so scarce? I’m reading the book Outside-In: The Power of Putting Customers at the Center of Your Business. It makes a compelling case for viewing customer experience as job one for every company. Yet search referrals dwarf all other ways customers get to company sites.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [Customer, Loyalty] Treat Your B2B Customers Like Vanderbilts
    Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Treat Each Customer as the Most Important. Next time you are on a call with a customer, don’t just ask them how everything is, but really mean it.
  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Merchants in retail, dining, entertainment, and other services gain traction with their customers both on purchase volume and frequency. Who can argue with the results of Starbucks loyalty program?
  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Merchants in retail, dining, entertainment, and other services gain traction with their customers both on purchase volume and frequency. Who can argue with the results of Starbucks loyalty program?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Customer, Loyalty] The CMO Six-Pack: How to Pump Up Your Pipeline
    To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. CUSTOMER EXPERIENCE.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Location-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%. LinkedIn & Facebook.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer, Loyalty] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.  It’s full of examples from big businesses but all his advice is great for small businesses and individuals as well. Educate. Engage. Enrich. But is it enough?
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Customer, Loyalty] Epically Awful Social Media Blunders and Why Your Business Should Care
    If you want to win the favor and loyalty of your customers, it is best that you refrain from making comments that may suggest that you are trying to profit from other people’s misery. After signing up for a Twitter account, CVS asked its customers to become followers and offer feedback. Being Insensitive. Social Media
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). .
  • OPENTOPIC  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Why context is digital marketing’s next frontier
    Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty. But personalization is no longer the be-all.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 28, 2015
    [Customer, Loyalty] Marketers Know They’re Bad at Customer Engagement
    Despite the feeling that customer engagement should be second nature to marketers, many struggle to consistently connect with consumers and build relationships with key micro-audiences. In cases where marketers are struggling to deliver on customer engagement efforts, a common theme is a failure to take advantage of the available technology.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer, Loyalty] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. And some adventurous brands are even moving beyond informational content into entertainment and comedy to add variety and drive loyalty with their audience. Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • ACT-ON  |  TUESDAY, JANUARY 10, 2017
    [Customer, Loyalty] Act-On: The Ideal Mid-Market Solution
    Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. If I’m stuck, our amazing Customer Success Manager is there to help us with weekly calls!”. Other Act-On customers had similar results. And which solution is the best of the best? 97% for quality of support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Why content marketing is a “do-over” for social media
    The opportunity to connect with customers through social media is a legitimate and historically important marketing opportunity. Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale).
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, DECEMBER 10, 2010
    [Customer, Loyalty] How To Sell More Without New Customers
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Business Growth , Sales Tips » How To Sell More Without New Customers High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. acquire a new customer than to service an existing one.  Which
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Because of this, they fail to retain customers or win their long-term loyalty. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] 34 Compelling Content Marketing Stats and Facts
    The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Customer, Loyalty] Modern Marketing Lessons From The Godfather
    Only then will they even consider giving you their loyalty in return.  “Mr. Turning prospects into customers doesn’t have to seem like rocket science. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
    Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Customer, Loyalty] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers. Tip: Always let customers choose how they want to receive their receipt (email, text, paper). 5.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Customer, Loyalty] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. Credit unions are made up of small teams and small budgets—all of which are still expected to make a big impact with customers.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Customer, Loyalty] 5 Predictions for Influencer Marketing in 2016
    More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. The reason for this is that influencer marketing campaigns generate impressive results. The average earned media value (EMV) from US influencer marketing programs was 1.4 Increased Focus on Employee Advocacy.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 5, 2015
    [Customer, Loyalty] 3 Keys to Sales Growth: Motivate, Justify and Differentiate
    CEB indicates that 53% of B2B customer loyalty, the reason customers initial and continually buy, is driven not by the brand or product, but by the sales experience. These were reported as the top challenges in a survey of 250 worldwide executives from our partners at Qvidian. This is a challenge for a number of reasons.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 3, 2015
    [Customer, Loyalty] 3 Customer Service Must-Haves for Helping Your Clients Succeed
    Customer satisfaction is the foundation of a successful business. Analysts have said we’re living in the age of the customer , playing by the rules of “ The Constitution for the Customer Service Economy.” ” Now more than ever, customers have a strong sense of empowerment. Resourceful Help Center.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer, Loyalty] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Mobile capabilities extend throughout the customer lifecycle , from finding a product through mobile search and ads, to learning about it through different channels (social media, website, etc.), and finally deciding to buy it. You will help yourself, your customers, and other businesses by making mobile payments more secure for all. 4.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Customer, Loyalty] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    Robert’s rave No. 2: Robert also holds this McKinsey article in high esteem for how clearly it outlines the importance of the customer journey and the advantages of creating experiences that will move people through those journeys in interesting ways. We wrap up with an example of the week from Bloomingdale’s. Sponsor (36:07).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Customer, Loyalty] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. Listen and learn for business insights. Seize the opportunity to learn and grow. Social Media
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Here are 5 ways to make sure that your business keeps your customers coming back. 1) Be Relevant. Tell your customers what happened and what you’re doing to fix it. And to some degree, they’re right to question it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Customer, Loyalty] Your marketing success may hinge on Gray Social Media
    These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Customer, Loyalty] 5 Traffic-Driving B2B Blog Topic Ideas
    If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. What are the customer’s goals moving forward? This helps increase the trust and loyalty factor. Testimonials.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] 7 Ways Big Data Restricts Marketing Analytics
    Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. Customer Data is Biased. Click To Tweet.
  • MARKETRI  |  MONDAY, NOVEMBER 5, 2012
    [Customer, Loyalty] 3 Lessons B2B Brands Can Learn from Man's Best Friend
    Lesson 2: Dogs focus on pleasing their owners - Brands need to be the same way with customers! Savvy customers hop online and type in questions on how to solve their challenges. Brands need to keep their marketing messages simple and focused on the customer. And what has she done to build such love, passion and loyalty?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Customer, Loyalty] What Does it Take to Build a Successful Sales and Marketing Team?
    While every potential employee carries his or her own unique set of strengths and weaknesses, both sales and marketing teams should consist of members with varying degrees of integrity, loyalty, creativity, ambition, and tenacity. However, getting both of these entities on the same page is just as big a challenge today as ever.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    Customers are no longer sharing their experiences of your brand between the hours of nine to five, Monday to Friday via the 800 number they were traditionally pushed through. Trust and loyalty are built over time, as with any good relationship.  You can also sign up for free bi-weekly market tips from Find New Customers here.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [Customer, Loyalty] Why “experiential marketing” offers new opportunities
    The latest is “experiential marketing”, which is basically about interacting with your customer.  In light of the pervasive suspicion of traditional advertising (e.g. Today we can segment more efficiently, learn more about our customers’ desires and passions, and as a result develop more relevant, compelling content to engage them. 
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    The CTAs have concise and actionable copy, and they are easy to notice and click on -- even with my chubby, uncoordinated fingers. 3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Most lead generation tactics are straightforward.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Community focuses on fostering connections among customers through virtual communities or in-person events. Loyalty programs are an example. Your brand voice is more than just a press release.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them.
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Customer, Loyalty] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    Try using a video on your homepage that outlines what you do and what problem you solve for your customer in less than 90 seconds. Customer Testimonials). Thank Your Customers. Loyalty is critical to the sustainability of your business. Here it is! So let’s dive in. 1. Introduce Yourself. Share the Details of What You Do.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Customer, Loyalty] Six FREE Tools To Measure Social Media for Business
    Do you know where you most valuable customers are talking about you? Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. That’s a problem. Many companies track them.
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