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  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer, Loyalty] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. And some adventurous brands are even moving beyond informational content into entertainment and comedy to add variety and drive loyalty with their audience. Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] 34 Compelling Content Marketing Stats and Facts
    The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Customer, Loyalty] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Read the full story on Loyalty 360. Today is the last day of the calendar year 2015. Marketing Resolutions To Make As The Year Ends. It’s just that time of year.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer, Loyalty] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.  It’s full of examples from big businesses but all his advice is great for small businesses and individuals as well. Educate. Engage. Enrich. But is it enough?
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Location-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%. LinkedIn & Facebook.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Here are 5 ways to make sure that your business keeps your customers coming back. 1) Be Relevant. Tell your customers what happened and what you’re doing to fix it. And to some degree, they’re right to question it.
  • SAZBEAN  |  WEDNESDAY, MAY 11, 2011
    [Customer, Loyalty] The Increasing Value in Being Local
    I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. This is not to say that there isn’t value in having national or international customers. Spend the time to get to know your customers and your community (both online and offline).
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Customer, Loyalty] 6 Tips For Building a High Quality Blog Following
    In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. The company declined to release hard numbers on total blog subscribers).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Why content marketing is a “do-over” for social media
    The opportunity to connect with customers through social media is a legitimate and historically important marketing opportunity. Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer, Loyalty] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Email. SEO (organic).
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer, Loyalty] Surveys Show ‘Social Business’ Concept Gaining Traction
    A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
    Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Customer, Loyalty] Your marketing success may hinge on Gray Social Media
    These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 30, 2014
    [Customer, Loyalty] Millennials Are Not Impressed With Your Content Marketing
    The article cites the example of REI , which invited customers to tweet at the company asking for holiday gift recommendations, and then responded with custom-made videos showing their employees giving specific gift suggestions based on those tweets. By NewsCred Contributor, Dawn Papandrea. trillion by 2020. study. Respect their time.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 5, 2015
    [Customer, Loyalty] 3 Keys to Sales Growth: Motivate, Justify and Differentiate
    CEB indicates that 53% of B2B customer loyalty, the reason customers initial and continually buy, is driven not by the brand or product, but by the sales experience. These were reported as the top challenges in a survey of 250 worldwide executives from our partners at Qvidian. This is a challenge for a number of reasons.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Because of this, they fail to retain customers or win their long-term loyalty. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, DECEMBER 10, 2010
    [Customer, Loyalty] How To Sell More Without New Customers
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Business Growth , Sales Tips » How To Sell More Without New Customers High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. acquire a new customer than to service an existing one.  Which
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Customer, Loyalty] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 25, 2010
    [Customer, Loyalty] Buyer Interaction Shapes Buyer Experience Design
      Brian Solis , a thought leader on social media and author of Engage! , has as one of his main premises in his fantastic book that we must engage in meaningful conversations with customers to make them true empowered participants in social media.  Image via Wikipedia.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer, Loyalty] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! You need retention marketing to make each customer you do acquire more valuable.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Loyalty] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. With a 360-degree view of each of your customers, you can leverage deep user insights to drive engagement, retention, and growth. Proactive vs. Reactive Marketing.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer, Loyalty] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. They tout their products as being green, biodegradable, or good for the environment.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which Which leads us to… Customer Lifecycle. Generate more leads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Customer, Loyalty] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers. Tip: Always let customers choose how they want to receive their receipt (email, text, paper). 5.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Customer, Loyalty] How to Move Your External Marketing Messages In-Store
    You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences. Match your voice, the message, and the way you talk to your customers. Goal #3: Build loyalty for a return visit. Today, customers see bags as reusable items. Remember: less is more!
  • SALES LEAD INSIGHTS  |  FRIDAY, JUNE 17, 2011
    [Customer, Loyalty] B2B marketing automation: An interview with Will Schnabel
    Upon joining Silverpop, Will assumed responsibility for overall operations and product direction of Silverpop's Engage B2B solution, a demand generation and lead-management platform and recently transitioned to focus on growing and driving customer integration with Silverpop’s extensive partner network. Can you tell us about those?
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty.  To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. 
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). .
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Customer, Loyalty] Do your clients and candidates really like you?
    The Net Promoter Score or NPS is a quick and easy way to gauge customer satisfaction. Many of the best known global brands, such as Apple, Travelocity, Zappos and  many others  use NPS to measure customer loyalty and identify weak performing locations, products or departments. What do people think about your business? Promoters.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
    If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Land on the home screen for valuable branding to stay top of mind with customers. Mobile app.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Customer, Loyalty] Case study: Fast-growing B2B expands social media exposure
    After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue. Within that time frame, we were listed on the Inc. The Results.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Customer, Loyalty] B2C, B2B and What They Can Learn From Each Other
    “Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. “In both situations, the core premise is customer-driven insights.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 8, 2013
    [Customer, Loyalty] 2013?s Sales Intelligence Trends
    We’ve noticed a few business trends fall into place in 2013 that are likely to evolve the way we think about winning customers. Customer Churn. An existing customer is  45% more profitable  for you than a brand new one. Customer Retention. By being attentive and even ahead of our customers needs.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Customer, Loyalty] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    Is Your Customer Prepared For Your Sales Call? Demonstrate your respect for your customer and your professionalism by sharing your plan for the meeting with them, maximizing shared success. Be purposeful and direct, and your customer will appreciate that you’re not springing things on them, and will align around their goals with yours.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    The CTAs have concise and actionable copy, and they are easy to notice and click on -- even with my chubby, uncoordinated fingers. 3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Most lead generation tactics are straightforward.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Customer, Loyalty] Why B2B Email Marketing Is Sexy (And It Knows It)
    To be relevant, the message you send to your prospects should probably be different from what your current customers receive. Build Customer Loyalty – With email marketing, strengthening customer relationships has never been easier. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] The Right Way to Reduce Your Churn Rate
    Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Once a customer’s decision is made, it’s frankly very hard to change.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Customer, Loyalty] Tuning Your Investment in the Digital Marketing Funnel
    typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With But if you are only buying branded words, you are only marketing to existing customers, who are familiar with your brands. But it need not be so.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Skip Marketing 101 and Read This Instead
    That’s because promotions and events reward the people who are already coming into your store, and draw in new customers who may be shopping with you for the first time. Events like ribbon-cuttings, fundraisers, and customer appreciation days help build awareness and brand visibility. Win with loyalty rewards.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
    The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Customer, Loyalty] B2B Marketing Predictions For 2011
    Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them.
  • THE NEW STRATEGIST  |  FRIDAY, AUGUST 5, 2011
    [Customer, Loyalty] Powerful Brand Experiences - The Story of Two Coffee Shops
    What makes a brand experience so powerful that customers will drive a half-hour just for a cup of coffee? Their customers place additional value on the environment and the experience that Starbucks provides, and they are some of the fiercest brand advocates you’ll ever meet. coffee branding loyalty experience business marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Customer, Loyalty] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Why should our prospects/leads/customers care about what we do? Amazon and Google are paving the way for delivering the right information for each customer’s search. Make the experience customized and personal. Using product assist feeds can help continue to make their experience feel customized and personal even after purchase.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
    And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
  • MARKETRI  |  MONDAY, NOVEMBER 5, 2012
    [Customer, Loyalty] 3 Lessons B2B Brands Can Learn from Man's Best Friend
    Lesson 2: Dogs focus on pleasing their owners - Brands need to be the same way with customers! Savvy customers hop online and type in questions on how to solve their challenges. Brands need to keep their marketing messages simple and focused on the customer. And what has she done to build such love, passion and loyalty?
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( e-Strategy Trends ). Worse, 56% of customer tweets to companies are ignored. Though valuable for content marketing and customer service, it is labor-intensive. How do top executives use social media?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Customer, Loyalty] How Marketers Should Engage Their Mobile User
    And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Your CTAs will become more effective because the customer journey is suddenly seamless, and engagement will naturally improve.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Customer, Loyalty] How social media amplifies competitive advantage
    It realized that if it focused on intense attention to quality in a way that delighted customers, the marketshare and customer loyalty would follow. When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. Is the traditional idea of competition obsolete?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 16, 2012
    [Customer, Loyalty] The Time is NOW for Social Media in the Hospitality Industry
    Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. Location-Based Loyalty. Everyone is a Reviewer. Mobile and Video Key for Hotels. Social Hospitality
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Customer, Loyalty] Understanding the Stages of Your Sales Funnel
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Stages of a Sales Funnel.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests. 4.    Nurture Prospective Customers.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. The first step was to rethink the timing of all of Missguided’s customer emails in order to optimise communications.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. An app can complement your mobile site, delivering push notifications and loyalty incentives. How can mobile change your business?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. You’re always putting customers first, but as their needs change, your strategies change too.” Combine data streams. ” 2.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Customer, Loyalty] Community? We Don’t Need No Stinkin’ Community!
    by Rick Siegfried “We have our customers. This not only builds customer service and success, but boosts brand loyalty and awareness to a new level of respect. How much time and manpower do you put into each customer support ticket submitted? Customer Loyalty. They signed our contract. The rest is up to them.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MARCH 21, 2013
    [Customer, Loyalty] Can CPG Crack the CRM Code?
    CPG brands have had an off-and-on relationship with CRM and loyalty marketing over the years.   Customer Ownership. They sort of cooperated with each other to reach and engage customers. Retailers rarely, and then only selectively, share customer data with CPG partners.  Every brand attracts loyalists.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Customer, Loyalty] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. Listen and learn for business insights. Seize the opportunity to learn and grow. Social Media
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 20, 2015
    [Customer, Loyalty] The Most Effective B2B Content Types for Each Funnel Stage
    Case studies show other customers with their problems solved. And finally video is a great medium to see your people and your customers talk about your products and services. Loyalty. Once you have converted a prospect to a customer, it is time to keep them informed and happy. 72% were from North America. Awareness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Customer, Loyalty] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Customer, Loyalty] Content Marketing Explained
    We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. This magazine is widely distributed, so already we have value from putting the newsletter in so many customers’ hands. Anyone know where to get some popcorn? know H.E. Buddy agrees.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Customer, Loyalty] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Expiring customers. EMC Corp.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. There has been a change in customer engagement, moving from branded apps to messaging apps. We’re Location Marketing Solutions. Exactly.
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Customer, Loyalty] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Traditionally, online communities have had the potential to help businesses realize a long list of strategic benefits: customer-driven product innovation, reduced support costs, increased customer engagement, increased customer loyalty, and ultimately, higher wallet share. Your Guide to Online Community Readiness.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 2. And content marketing ROI remains difficult to measure. Case studies (64%).
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer, Loyalty] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. Puts customers before profits – 56% versus 27%. What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog.  A couple years ago, however, as our traffic was growing, our conversion rate was shrinking. Do you have content marketing street cred? Mark W.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Customer, Loyalty] Take Your Online Store from Average to Elite with Retention Marketing
    That is your customer acquisition cost. Average Cost to Acquire a Customer: $12.00. And, the cost to acquire a customer is also on the rise. Many stores make the mistake of continuing like this while they grow a following and customer base. Attracting each new customer to your store is increasingly not easy, nor cheap.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 23, 2015
    [Customer, Loyalty] Is Google really Sauron?
    It has to be made based on the needs and wants of your customers. This is just one in a long line of examples where the Silicon Valley tech stars favor engineering decisions instead of market-based decisions that favor customers, and it is getting really tiresome. Most Silicon Valley companies still see customers as “users.”
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
  • TOM PISELLO  |  WEDNESDAY, NOVEMBER 8, 2006
    [Customer, Loyalty] Is Return on Customer (ROC) a good business value metric?
    Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. believe that in ROC, the guru’s of new ways to think about customer relationship management are on to something.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Customer, Loyalty] B2B Marketing | Business to Business Marketing Information Portal
    Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. HOW TO. HOW TO. only little!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Customer, Loyalty] Social Engagement Stories From SXSW
    With 50 million members, creating customer advocates is essential. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. Director Customer Experience & Social Media at Marriott Rewards. Austin is buzzing with the thrill of SXSW this week. Are you at SXSW this week?
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Customer, Loyalty] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    On the internet, every extra step is a reason why a customer drop offs. OFFLINE AS WELL AS ONLINE ACCESS: If your business has customers who may not always have access to the internet, an app is the solution. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. What’s better for your business? MOBILE APPS.
  • VIDYARD  |  WEDNESDAY, MARCH 16, 2016
    [Customer, Loyalty] How to Use Live Streaming Video to Build Your Brand
    Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc. And in return, customers develop love and loyalty (and advocacy!) Parties and celebrations unite people, which is exactly what a brand does—it unites your company and your customers. Customer talk shows.
  • MARKETING ACTION  |  MONDAY, APRIL 8, 2013
    [Customer, Loyalty] Come See Us at SugarCon!
    Develop effective strategies to increase customer satisfaction and loyalty by ensuring every user has the insight they need to be a customer expert, every time. Learn about the latest mobile and social technologies that matter and pitfalls to avoid based on in-depth customer case studies. Learn more about SugarCon here.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 29, 2013
    [Customer, Loyalty] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
    Email marketing drives sales, builds customer loyalty, and helps educate and upsell customers. If that’s the only message being sent, your email subscription list will trend down AND you’ll be training your prospects (and customers) to only buy when there is a “deal.”. 2. But it’s 148 pages! Don''t use email to only sell.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. One customer’s experience in particular is shared later in this post. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion. Period.”.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] The Key to Building Long-Term Relationships with your Leads
    Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle. Once you’ve established this, the next step is to gain their loyalty and encourage them to become brand advocates.
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