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  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Customer, Loyalty] Customer Advocacy: How to Create Campaigns That Create Community
    Brand loyalty and  customer retention  are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . Tap your customers. So what’s a marketer to do? Intrigued? Conclusion.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 9, 2011
    [Customer, Loyalty] The 2 questions on every buyer’s mind
    Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. For example, IBM creates specific versions of its thought leadership materials for salespeople to use during their discussions with customers.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 22, 2011
    [Customer, Loyalty] 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
    There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust.  There are many Twitter mistakes for business to avoid.  dashboard. 3.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. What questions are your sales and customer service people getting? And lonely. Be Consistent.
  • VIDYARD  |  WEDNESDAY, MARCH 16, 2016
    [Customer, Loyalty] How to Use Live Streaming Video to Build Your Brand
    Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc. And in return, customers develop love and loyalty (and advocacy!) Parties and celebrations unite people, which is exactly what a brand does—it unites your company and your customers. Customer talk shows.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer, Loyalty] Multichannel or Omnichannel: What’s Really Best for You?
    But what if the issue is greater than this – how far can you take customer expectations and consumer behavior against your own “organizational and alignment problem”? Increase retention and loyalty. But don’t ever forget about your customer. The debate is on – to omnichannel, or not? ” .
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Customer, Loyalty] Social Insurance- Getting Back To The Basics Of Relationships
    Due to social media, insurance agencies and their customers are re-engaging their relationship -- online. But, how much of this attention to social media marketing is really furthering the ability for insurance to better serve their customers? Here, great things are happening between AllState insurance experts and customers!
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Here are 5 ways to make sure that your business keeps your customers coming back. 1) Be Relevant. Tell your customers what happened and what you’re doing to fix it. And to some degree, they’re right to question it.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Customer, Loyalty] Location based marketing social media to get in front of your audience
    Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. The Dealmap.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Customer, Loyalty] The Future of B2B Marketing: It's Social
    He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. But what does that mean…? All rights reserved
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer, Loyalty] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Email. SEO (organic).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Location-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%. LinkedIn & Facebook.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer, Loyalty] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.  It’s full of examples from big businesses but all his advice is great for small businesses and individuals as well. Educate. Engage. Enrich. But is it enough?
  • SAZBEAN  |  WEDNESDAY, MAY 11, 2011
    [Customer, Loyalty] The Increasing Value in Being Local
    I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. This is not to say that there isn’t value in having national or international customers. Spend the time to get to know your customers and your community (both online and offline).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Why content marketing is a “do-over” for social media
    The opportunity to connect with customers through social media is a legitimate and historically important marketing opportunity. Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale).
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Customer, Loyalty] 6 Tips For Building a High Quality Blog Following
    In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. The company declined to release hard numbers on total blog subscribers).
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
    Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Customer, Loyalty] Your marketing success may hinge on Gray Social Media
    These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer, Loyalty] Surveys Show ‘Social Business’ Concept Gaining Traction
    A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Customer, Loyalty] Tetris for Small Business: Stopping the Slow-Death Cycle
    At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. The ‘Too-Many-Hats’ Problem. But after business starts to plateau, comfort sets in. Neither pattern is sustainable.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 5, 2015
    [Customer, Loyalty] 3 Keys to Sales Growth: Motivate, Justify and Differentiate
    CEB indicates that 53% of B2B customer loyalty, the reason customers initial and continually buy, is driven not by the brand or product, but by the sales experience. These were reported as the top challenges in a survey of 250 worldwide executives from our partners at Qvidian. This is a challenge for a number of reasons.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, DECEMBER 10, 2010
    [Customer, Loyalty] How To Sell More Without New Customers
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Business Growth , Sales Tips » How To Sell More Without New Customers High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. acquire a new customer than to service an existing one.  Which
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Customer, Loyalty] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer, Loyalty] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Customer, Loyalty] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    will comment on each one below but for the time-starved blog scanner, here is a summary: “Customer experience” might be the marketing buzzword of the year? Companies need to become more social by understanding that when marketing focuses on putting the customer first  and their needs first, business outcomes are much easier to achieve.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer, Loyalty] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. They tout their products as being green, biodegradable, or good for the environment.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Loyalty] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. With a 360-degree view of each of your customers, you can leverage deep user insights to drive engagement, retention, and growth. Proactive vs. Reactive Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Customer, Loyalty] Case study: Fast-growing B2B expands social media exposure
    After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue. Within that time frame, we were listed on the Inc. The Results.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! You need retention marketing to make each customer you do acquire more valuable.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). .
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty.  To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. 
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Customer, Loyalty] How to Move Your External Marketing Messages In-Store
    You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences. Match your voice, the message, and the way you talk to your customers. Goal #3: Build loyalty for a return visit. Today, customers see bags as reusable items. Remember: less is more!
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    The CTAs have concise and actionable copy, and they are easy to notice and click on -- even with my chubby, uncoordinated fingers. 3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Most lead generation tactics are straightforward.
  • SALES LEAD INSIGHTS  |  FRIDAY, JUNE 17, 2011
    [Customer, Loyalty] B2B marketing automation: An interview with Will Schnabel
    Upon joining Silverpop, Will assumed responsibility for overall operations and product direction of Silverpop's Engage B2B solution, a demand generation and lead-management platform and recently transitioned to focus on growing and driving customer integration with Silverpop’s extensive partner network. Can you tell us about those?
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Customer, Loyalty] Tuning Your Investment in the Digital Marketing Funnel
    typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With But if you are only buying branded words, you are only marketing to existing customers, who are familiar with your brands. But it need not be so.
  • LEADER NETWORKS  |  SUNDAY, MAY 15, 2011
    [Customer, Loyalty] The Future Of Social Shopping
    Customers are starting to trickle back into stores – and faster into online stores than physical ones - the pressure is on for retailers to keep costs down and over-perform throughout their operations in order to remain competitive. Many retailers have begun experimenting with social media marketing as a way to attract customers.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Content. Result was great!
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 19, 2010
    [Customer, Loyalty] How Complex Is Your Communications Landscape?
    Customer segmentation and lead generation programs need to be crafted to account for channel preferences. Marketing analytics must be backed by customer data integration processes that bring together both online and offline channel activities. Your Customers Are Mobile, Are YOU? George Hollister. total of 13 locations daily. 
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • TONY ZAMBITO  |  MONDAY, OCTOBER 25, 2010
    [Customer, Loyalty] Buyer Interaction Shapes Buyer Experience Design
      Brian Solis , a thought leader on social media and author of Engage! , has as one of his main premises in his fantastic book that we must engage in meaningful conversations with customers to make them true empowered participants in social media.  Image via Wikipedia.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] The Right Way to Reduce Your Churn Rate
    Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Once a customer’s decision is made, it’s frankly very hard to change.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Customer, Loyalty] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    Is Your Customer Prepared For Your Sales Call? Demonstrate your respect for your customer and your professionalism by sharing your plan for the meeting with them, maximizing shared success. Be purposeful and direct, and your customer will appreciate that you’re not springing things on them, and will align around their goals with yours.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. There has been a change in customer engagement, moving from branded apps to messaging apps. We’re Location Marketing Solutions. Exactly.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
    The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Customer, Loyalty] Do your clients and candidates really like you?
    The Net Promoter Score or NPS is a quick and easy way to gauge customer satisfaction. Many of the best known global brands, such as Apple, Travelocity, Zappos and  many others  use NPS to measure customer loyalty and identify weak performing locations, products or departments. What do people think about your business? Promoters.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Customer, Loyalty] Winning Executive Buy-In for Martech Investments
    Marketers occupy more and more real estate in the customer lifecycle every year. They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates. That means a lot of software procurement and a lot of IT resources. Winning Support.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Customer, Loyalty] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    Increase customer engagement. Increase customer loyalty. So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Build your brand.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Customer, Loyalty] Community? We Don’t Need No Stinkin’ Community!
    by Rick Siegfried “We have our customers. This not only builds customer service and success, but boosts brand loyalty and awareness to a new level of respect. How much time and manpower do you put into each customer support ticket submitted? Customer Loyalty. They signed our contract. The rest is up to them.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Customer, Loyalty] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    ” Because record sales are no longer a viable sole measure of success, the industry needs to innovate and story tell to enhance brand awareness and loyalty. Focus your program on the value your joint customers get. Engage the fan, with the objective of having that fan’s loyalty for life. The kicker? Churn. Virality.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Customer, Loyalty] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Want to supercharge your WordPress blog? But they didn’t do much at all with it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Customer, Loyalty] Creative Marketing in a Data-Driven Culture
    Can you explain why this concept significant to B2B marketers and the principles of customer experience? by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Customer, Loyalty] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Why should our prospects/leads/customers care about what we do? Amazon and Google are paving the way for delivering the right information for each customer’s search. Make the experience customized and personal. Using product assist feeds can help continue to make their experience feel customized and personal even after purchase.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Because of this, they fail to retain customers or win their long-term loyalty. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Customer, Loyalty] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    This week he’s reporting from Oracle OpenWorld – if you’re at the conference, you can join him and others at the Tuesday, 9/30 session “Engaging Customer Communities to Drive Marketing Technology Procurement.” It’s tempting to focus exclusively on the promise of the marketing tools themselves.
  • MARKETRI  |  MONDAY, NOVEMBER 5, 2012
    [Customer, Loyalty] 3 Lessons B2B Brands Can Learn from Man's Best Friend
    Lesson 2: Dogs focus on pleasing their owners - Brands need to be the same way with customers! Savvy customers hop online and type in questions on how to solve their challenges. Brands need to keep their marketing messages simple and focused on the customer. And what has she done to build such love, passion and loyalty?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Customer, Loyalty] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. Unless you run a lemonade stand that only serves your immediate neighbors, you must take into consideration subtle differences between customers in varying locales. Segment by Persona.  ?The
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
    And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Customer, Loyalty] How social media amplifies competitive advantage
    It realized that if it focused on intense attention to quality in a way that delighted customers, the marketshare and customer loyalty would follow. When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. Is the traditional idea of competition obsolete?
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( e-Strategy Trends ). Worse, 56% of customer tweets to companies are ignored. Though valuable for content marketing and customer service, it is labor-intensive. How do top executives use social media?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 16, 2012
    [Customer, Loyalty] The Time is NOW for Social Media in the Hospitality Industry
    Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. Location-Based Loyalty. Everyone is a Reviewer. Mobile and Video Key for Hotels. Social Hospitality
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests. 4.    Nurture Prospective Customers.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. One customer’s experience in particular is shared later in this post. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion. Period.”.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
    Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”. Competency. Great show!  Tweet this now. Branding
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MARCH 21, 2013
    [Customer, Loyalty] Can CPG Crack the CRM Code?
    CPG brands have had an off-and-on relationship with CRM and loyalty marketing over the years.   Customer Ownership. They sort of cooperated with each other to reach and engage customers. Retailers rarely, and then only selectively, share customer data with CPG partners.  Every brand attracts loyalists.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Customer, Loyalty] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 20, 2015
    [Customer, Loyalty] The Most Effective B2B Content Types for Each Funnel Stage
    Case studies show other customers with their problems solved. And finally video is a great medium to see your people and your customers talk about your products and services. Loyalty. Once you have converted a prospect to a customer, it is time to keep them informed and happy. 72% were from North America. Awareness.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer, Loyalty] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Mire will share how the organization leverages marketing automation to create advocacy and loyalty program. Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. London calling! Join us! 1. Register Now. Marketing Efficiency
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
    If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Land on the home screen for valuable branding to stay top of mind with customers. Mobile app.
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Customer, Loyalty] Aligning your Video Strategy to the Buyer Journey
    Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. A new way to think about your video strategy. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. told them I was speaking at an event called Space Camp.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. An app can complement your mobile site, delivering push notifications and loyalty incentives. How can mobile change your business?
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Drive Mobile Engagement With In-App Messaging
    Whereas a Push Notification is meant to bring the customer back to the app, an In-App Message is used within the app to drive an already engaged audience to conversion with more targeted and meaningful content. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Product News
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. Puts customers before profits – 56% versus 27%. What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Customer, Loyalty] Content Marketing Explained
    We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. This magazine is widely distributed, so already we have value from putting the newsletter in so many customers’ hands. Anyone know where to get some popcorn? know H.E. Buddy agrees.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Customer, Loyalty] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    However, over the years, website functionality has become increasingly sophisticated and catered to customers' desires to buy and receive service online. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. A lot can happen in eight years. Desktop.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Customer, Loyalty] What Does A Content Marketing Plan Look Like?
    Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan. Where do you start? Step # 1 : Get Buy-in For Your Plan.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Customer, Loyalty] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Expiring customers. EMC Corp.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Customer, Loyalty] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Today’s personalization technology makes this possible, delivering customized web, email, mobile, and ad experiences to new and existing customers to help reinforce their loyalty.
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Customer, Loyalty] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Traditionally, online communities have had the potential to help businesses realize a long list of strategic benefits: customer-driven product innovation, reduced support costs, increased customer engagement, increased customer loyalty, and ultimately, higher wallet share. Your Guide to Online Community Readiness.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Customer, Loyalty] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    On the internet, every extra step is a reason why a customer drop offs. OFFLINE AS WELL AS ONLINE ACCESS: If your business has customers who may not always have access to the internet, an app is the solution. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. What’s better for your business? MOBILE APPS.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 2. And content marketing ROI remains difficult to measure. Case studies (64%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 23, 2015
    [Customer, Loyalty] Is Google really Sauron?
    It has to be made based on the needs and wants of your customers. This is just one in a long line of examples where the Silicon Valley tech stars favor engineering decisions instead of market-based decisions that favor customers, and it is getting really tiresome. Most Silicon Valley companies still see customers as “users.”
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer, Loyalty] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog.  A couple years ago, however, as our traffic was growing, our conversion rate was shrinking. Do you have content marketing street cred? Mark W.
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