B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 18, 2015
[Customer, Loyalty] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!
NUSPARK | SUNDAY, JULY 7, 2013
[Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). .
SALES LEAD INSIGHTS | FRIDAY, JUNE 17, 2011
[Customer, Loyalty] B2B marketing automation: An interview with Will Schnabel
Upon joining Silverpop, Will assumed responsibility for overall operations and product direction of Silverpop's Engage B2B solution, a demand generation and lead-management platform and recently transitioned to focus on growing and driving customer integration with Silverpop’s extensive partner network. Can you tell us about those?
HUBSPOT | TUESDAY, DECEMBER 24, 2013
[Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
The CTAs have concise and actionable copy, and they are easy to notice and click on -- even with my chubby, uncoordinated fingers. 3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Most lead generation tactics are straightforward.
HALEY MARKETING | FRIDAY, AUGUST 28, 2015
[Customer, Loyalty] Do your clients and candidates really like you?
The Net Promoter Score or NPS is a quick and easy way to gauge customer satisfaction. Many of the best known global brands, such as Apple, Travelocity, Zappos and many others use NPS to measure customer loyalty and identify weak performing locations, products or departments. What do people think about your business? Promoters.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 21, 2010
[Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Content. Result was great!
BIZNOLOGY | FRIDAY, MAY 3, 2013
[Customer, Loyalty] Tuning Your Investment in the Digital Marketing Funnel
typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With But if you are only buying branded words, you are only marketing to existing customers, who are familiar with your brands. But it need not be so.
LEADER NETWORKS | SUNDAY, MAY 15, 2011
[Customer, Loyalty] The Future Of Social Shopping
Customers are starting to trickle back into stores – and faster into online stores than physical ones - the pressure is on for retailers to keep costs down and over-perform throughout their operations in order to remain competitive. Many retailers have begun experimenting with social media marketing as a way to attract customers.
HUBSPOT | TUESDAY, APRIL 2, 2013
[Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
SAZBEAN | SATURDAY, FEBRUARY 16, 2013
[Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of February 16, 2013
How Social is Your Customer Service? News & Notes
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 8, 2013
[Customer, Loyalty] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
Is Your Customer Prepared For Your Sales Call? Demonstrate your respect for your customer and your professionalism by sharing your plan for the meeting with them, maximizing shared success. Be purposeful and direct, and your customer will appreciate that you’re not springing things on them, and will align around their goals with yours.
HUBSPOT | FRIDAY, NOVEMBER 27, 2015
[Customer, Loyalty] The Right Way to Reduce Your Churn Rate
Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Once a customer’s decision is made, it’s frankly very hard to change.
MODERN B2B MARKETING | TUESDAY, JULY 14, 2015
[Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. There has been a change in customer engagement, moving from branded apps to messaging apps. We’re Location Marketing Solutions. Exactly.
MARKETING ACTION | THURSDAY, OCTOBER 9, 2014
[Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
MODERN B2B MARKETING | TUESDAY, JULY 26, 2011
[Customer, Loyalty] Community? We Don’t Need No Stinkin’ Community!
by Rick Siegfried “We have our customers. This not only builds customer service and success, but boosts brand loyalty and awareness to a new level of respect. How much time and manpower do you put into each customer support ticket submitted? Customer Loyalty. They signed our contract. The rest is up to them.
HUBSPOT | MONDAY, FEBRUARY 24, 2014
[Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
ANNUITAS | MONDAY, JUNE 1, 2015
[Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
MODERN B2B MARKETING | WEDNESDAY, JUNE 25, 2014
[Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013
[Customer, Loyalty] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Want to supercharge your WordPress blog? But they didn’t do much at all with it.
THE NEW STRATEGIST | FRIDAY, AUGUST 5, 2011
[Customer, Loyalty] Powerful Brand Experiences - The Story of Two Coffee Shops
What makes a brand experience so powerful that customers will drive a half-hour just for a cup of coffee? Their customers place additional value on the environment and the experience that Starbucks provides, and they are some of the fiercest brand advocates you’ll ever meet. coffee branding loyalty experience business marketing
CMO ESSENTIALS | THURSDAY, JULY 2, 2015
[Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle. How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 23, 2014
[Customer, Loyalty] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
Why should our prospects/leads/customers care about what we do? Amazon and Google are paving the way for delivering the right information for each customer’s search. Make the experience customized and personal. Using product assist feeds can help continue to make their experience feel customized and personal even after purchase.
TYPE A COMMUNICATIONS | WEDNESDAY, JULY 16, 2014
[Customer, Loyalty] B2B Content Marketing Execution: We’re Not as Mature as We Think
Because of this, they fail to retain customers or win their long-term loyalty. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results.
MARKETRI | MONDAY, NOVEMBER 5, 2012
[Customer, Loyalty] 3 Lessons B2B Brands Can Learn from Man's Best Friend
Lesson 2: Dogs focus on pleasing their owners - Brands need to be the same way with customers! Savvy customers hop online and type in questions on how to solve their challenges. Brands need to keep their marketing messages simple and focused on the customer. And what has she done to build such love, passion and loyalty?
HUBSPOT | MONDAY, MARCH 30, 2015
[Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
WEBBIQUITY | MONDAY, AUGUST 5, 2013
[Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( e-Strategy Trends ). Worse, 56% of customer tweets to companies are ignored. Though valuable for content marketing and customer service, it is labor-intensive. How do top executives use social media?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 20, 2011
[Customer, Loyalty] How social media amplifies competitive advantage
It realized that if it focused on intense attention to quality in a way that delighted customers, the marketshare and customer loyalty would follow. When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. Is the traditional idea of competition obsolete?
WINDMILL NETWORKING | MONDAY, JANUARY 16, 2012
[Customer, Loyalty] The Time is NOW for Social Media in the Hospitality Industry
Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. Location-Based Loyalty. Everyone is a Reviewer. Mobile and Video Key for Hotels. Social Hospitality
MODERN B2B MARKETING | FRIDAY, APRIL 10, 2015
[Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests. 4. Nurture Prospective Customers.
LEADERSHIP | FRIDAY, MARCH 27, 2015
[Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
FATHOM | WEDNESDAY, JANUARY 13, 2016
[Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
MODERN B2B MARKETING | WEDNESDAY, MAY 27, 2015
[Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. One customer’s experience in particular is shared later in this post. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion. Period.”.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 2, 2016
[Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. An app can complement your mobile site, delivering push notifications and loyalty incentives. How can mobile change your business?
IT'S ALL ABOUT REVENUE | MONDAY, MAY 5, 2014
[Customer, Loyalty] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. Unless you run a lemonade stand that only serves your immediate neighbors, you must take into consideration subtle differences between customers in varying locales. Segment by Persona. ?The
NUSPARK | TUESDAY, SEPTEMBER 1, 2015
[Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 16, 2013
[Customer, Loyalty] Creative Marketing in a Data-Driven Culture
Can you explain why this concept significant to B2B marketers and the principles of customer experience? by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 10, 2014
[Customer, Loyalty] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
” Because record sales are no longer a viable sole measure of success, the industry needs to innovate and story tell to enhance brand awareness and loyalty. Focus your program on the value your joint customers get. Engage the fan, with the objective of having that fan’s loyalty for life. The kicker? Churn. Virality.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 20, 2014
[Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”. Competency. Great show! Tweet this now. Branding
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 29, 2014
[Customer, Loyalty] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
This week he’s reporting from Oracle OpenWorld – if you’re at the conference, you can join him and others at the Tuesday, 9/30 session “Engaging Customer Communities to Drive Marketing Technology Procurement.” It’s tempting to focus exclusively on the promise of the marketing tools themselves.
MANHATTAN MARKETING MAVEN | THURSDAY, MARCH 21, 2013
[Customer, Loyalty] Can CPG Crack the CRM Code?
CPG brands have had an off-and-on relationship with CRM and loyalty marketing over the years. Customer Ownership. They sort of cooperated with each other to reach and engage customers. Retailers rarely, and then only selectively, share customer data with CPG partners. Every brand attracts loyalists.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 20, 2015
[Customer, Loyalty] The Most Effective B2B Content Types for Each Funnel Stage
Case studies show other customers with their problems solved. And finally video is a great medium to see your people and your customers talk about your products and services. Loyalty. Once you have converted a prospect to a customer, it is time to keep them informed and happy. 72% were from North America. Awareness.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 14, 2015
[Customer, Loyalty] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.
VIDYARD | TUESDAY, DECEMBER 1, 2015
[Customer, Loyalty] Aligning your Video Strategy to the Buyer Journey
Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. A new way to think about your video strategy. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. told them I was speaking at an event called Space Camp.
VERTICAL RESPONSE | FRIDAY, FEBRUARY 12, 2016
[Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Land on the home screen for valuable branding to stay top of mind with customers. Mobile app.
CAPTORA | WEDNESDAY, APRIL 13, 2016
[Customer, Loyalty] Winning Executive Buy-In for Martech Investments
Marketers occupy more and more real estate in the customer lifecycle every year. They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates. That means a lot of software procurement and a lot of IT resources. Winning Support.
MODERN B2B MARKETING | MONDAY, NOVEMBER 24, 2014
[Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 1, 2014
[Customer, Loyalty] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
Mire will share how the organization leverages marketing automation to create advocacy and loyalty program. Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. London calling! Join us! 1. Register Now. Marketing Efficiency
HUBSPOT | WEDNESDAY, MAY 15, 2013
[Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
BIZNOLOGY | MONDAY, APRIL 14, 2014
[Customer, Loyalty] How to build brand trust – 4 essential steps
Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. Puts customers before profits – 56% versus 27%. What?? You’re kidding!! You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly
VOLACCI | WEDNESDAY, JUNE 19, 2013
[Customer, Loyalty] Content Marketing Explained
We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. This magazine is widely distributed, so already we have value from putting the newsletter in so many customers’ hands. Anyone know where to get some popcorn? know H.E. Buddy agrees.
HUBSPOT | WEDNESDAY, AUGUST 19, 2015
[Customer, Loyalty] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
However, over the years, website functionality has become increasingly sophisticated and catered to customers' desires to buy and receive service online. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. A lot can happen in eight years. Desktop.
SAVVY B2B MARKETING | MONDAY, APRIL 18, 2011
[Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
BIZNOLOGY | FRIDAY, JULY 19, 2013
[Customer, Loyalty] Why Local Search is Just Like Politics
” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Customer, Loyalty] What Does A Content Marketing Plan Look Like?
Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan. Where do you start? Step # 1 : Get Buy-in For Your Plan.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Customer, Loyalty] How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Expiring customers. EMC Corp.
MODERN B2B MARKETING | MONDAY, AUGUST 10, 2015
[Customer, Loyalty] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Today’s personalization technology makes this possible, delivering customized web, email, mobile, and ad experiences to new and existing customers to help reinforce their loyalty.
BIZNOLOGY | MONDAY, AUGUST 19, 2013
[Customer, Loyalty] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
On the internet, every extra step is a reason why a customer drop offs. OFFLINE AS WELL AS ONLINE ACCESS: If your business has customers who may not always have access to the internet, an app is the solution. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. What’s better for your business? MOBILE APPS.
CMO ESSENTIALS | MONDAY, MAY 4, 2015
[Customer, Loyalty] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
Traditionally, online communities have had the potential to help businesses realize a long list of strategic benefits: customer-driven product innovation, reduced support costs, increased customer engagement, increased customer loyalty, and ultimately, higher wallet share. Your Guide to Online Community Readiness.
WEBBIQUITY | MONDAY, NOVEMBER 3, 2014
[Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 2. And content marketing ROI remains difficult to measure. Case studies (64%).
HUBSPOT | TUESDAY, MARCH 8, 2016
[Customer, Loyalty] Take Your Online Store from Average to Elite with Retention Marketing
That is your customer acquisition cost. Average Cost to Acquire a Customer: $12.00. And, the cost to acquire a customer is also on the rise. Many stores make the mistake of continuing like this while they grow a following and customer base. Attracting each new customer to your store is increasingly not easy, nor cheap.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 11, 2011
[Customer, Loyalty] Content Will Not Be King
Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog. A couple years ago, however, as our traffic was growing, our conversion rate was shrinking. Do you have content marketing street cred? Mark W.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 23, 2015
[Customer, Loyalty] Is Google really Sauron?
It has to be made based on the needs and wants of your customers. This is just one in a long line of examples where the Silicon Valley tech stars favor engineering decisions instead of market-based decisions that favor customers, and it is getting really tiresome. Most Silicon Valley companies still see customers as “users.”
TOM PISELLO | WEDNESDAY, NOVEMBER 8, 2006
[Customer, Loyalty] Is Return on Customer (ROC) a good business value metric?
Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. believe that in ROC, the guru’s of new ways to think about customer relationship management are on to something.
DELICIOUS B2BMARKETING | WEDNESDAY, JUNE 3, 2009
[Customer, Loyalty] B2B Marketing | Business to Business Marketing Information Portal
Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. HOW TO. HOW TO. only little!
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Customer, Loyalty] Drive Mobile Engagement With In-App Messaging
Whereas a Push Notification is meant to bring the customer back to the app, an In-App Message is used within the app to drive an already engaged audience to conversion with more targeted and meaningful content. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Product News
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 15, 2014
[Customer, Loyalty] The Evolution of the Sales Role
As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
FATHOM | FRIDAY, AUGUST 21, 2015
[Customer, Loyalty] A Digital Marketer’s Twist on the “Go Getter”
This might include monitoring paid campaigns daily (or even more frequently), testing and re-retesting messaging and value props until the right combination prevails, monitoring live chat after hours to get more data about their customers’ intent – the list of ways to go above and beyond (especially in the first few weeks) are endless.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 8, 2015
[Customer, Loyalty] There is no community on social media
Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. They’re not archived. Your thoughts?
MARKETING ACTION | MONDAY, APRIL 8, 2013
[Customer, Loyalty] Come See Us at SugarCon!
Develop effective strategies to increase customer satisfaction and loyalty by ensuring every user has the insight they need to be a customer expert, every time. Learn about the latest mobile and social technologies that matter and pitfalls to avoid based on in-depth customer case studies. Learn more about SugarCon here.
B2B MARKETING INSIDER | TUESDAY, JUNE 18, 2013
[Customer, Loyalty] Marketing That Helps People? An Interview With Jay Baer
And so when I saw Jay Baer (@ JayBaer ) announce that his new book “Youtility” was about helping customers, I instantly knew it would be right in line with my own thoughts. It’s about transcending the transactional and developing relationships with customers rooted in value exchange and relevancy. Social Media
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 1, 2015
[Customer, Loyalty] What are the best social media platforms for your business?
The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. You still have to do the hard work to turn those folks into buying customers. need to make a very important point right up front. It does not.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 30, 2016
[Customer, Loyalty] 7 Mobile Apps to Accelerate Your Marketing Automation Success
As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers. Tip: Always let customers choose how they want to receive their receipt (email, text, paper). 5. Marketing Automation Mobile Marketing
LEADER NETWORKS | MONDAY, FEBRUARY 27, 2012
[Customer, Loyalty] How Do You Measure Member Engagement?
Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. There are tools that purport to track every “like” or tweet as evidence that your members, or customers, or just visitors, are listening and “engaged”. I’m skeptical.
MODERN B2B MARKETING | THURSDAY, JULY 10, 2014
[Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. Offer Social Proof to Cultivate Brand Loyalty. Create an account today!”
HUBSPOT | FRIDAY, JUNE 19, 2015
[Customer, Loyalty] 11 Tips to Help Improve Your Brand's Communication Strategy
For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Always speak like a human being.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 25, 2011
[Customer, Loyalty] 29 Reasons Why Your Company Blog Has Stalled
blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Blogs that focus on customers, problems, answers, and dreams build value much faster than online sales pitches. 3) Doesn’t Inspire: Your blog must stand for something beyond making a transaction. Period.
SMART MARKETING | THURSDAY, JULY 10, 2008
[Customer, Loyalty] Smart Marketing: Small Business Marketing; 7 Sales Questions to Ask a Retail Customer
Good to know for loyalty purposes. 2) What other retail stores (in your category) do you like to shop at? Again, helps qualify the customer on service and price dimensions. 4) What can I help you find today? - I hear too many sales people ask this in a closed-ended fashion "Can I help you find something today?" marketing ave.
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Customer, Loyalty] Why Small Businesses Need Smart Marketing
Monetize your customer referrals. Visit online directories that have options for customer reviews and make your offer prominent. In addition to encouraging customers to speak out on your behalf, offering deals and free items promotes repeat business. customer that brings another new one on board should be rewarded.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 5, 2010
[Customer, Loyalty] Treat Your B2B Customers Like Vanderbilts
Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Treat Each Customer as the Most Important. Next time you are on a call with a customer, don’t just ask them how everything is, but really mean it.
VOLACCI | MONDAY, JUNE 10, 2013
[Customer, Loyalty] The Advent of Tumblr and Its Place in Social Media Marketing
With this innovative way of displaying images through a ‘feed’, marketers have embraced this platform as a new way of engaging with their customer bases. This type of communication really speaks to the demographic of Tumblr and it generates the highly sought-after loyalty brands so desire. Perhaps you should, too. What’s a ‘Tumblr’? .
MODERN B2B MARKETING | THURSDAY, FEBRUARY 11, 2016
[Customer, Loyalty] The Key to Building Long-Term Relationships with your Leads
Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle. Once you’ve established this, the next step is to gain their loyalty and encourage them to become brand advocates.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 4, 2015
[Customer, Loyalty] Market Segmentation 101 for Retail Businesses
Defining your target market allows you to communicate better with potential customers. As customers differ, it’s not effective for one business to focus on everyone. Targeted marketing communication offers a greater scope to gain and retain customers, increase profits, and grow market share. What is marketing segmentation?
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Customer, Loyalty] 5 Social Media Tips From A Digital Native
That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Content is not king.
TONY ZAMBITO | WEDNESDAY, SEPTEMBER 15, 2010
[Customer, Loyalty] Buyer Experience Innovation: 5 Management Principles
This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty. Experience knowledge also becomes a key component of how organizations make informed decisions on overall customer strategy.
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. Author: Justin Gray Well, hello there. Close rate.
MARKETING ACTION | THURSDAY, OCTOBER 3, 2013
[Customer, Loyalty] “Scandal”: The Show That Twitter Built
This focus lets you spend more time in a channel, cultivating a deeper level of engagement and greater loyalty. Those same gladiators return the kindness with unwavering loyalty, and are the first to seize on developments in the show’s narrative and production. The reason for this sea change? This is the show that social media saved.
VERTICAL RESPONSE | FRIDAY, OCTOBER 24, 2014
[Customer, Loyalty] 12 Images You Should Share on Social Media
Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
ONALYTICA B2B | WEDNESDAY, FEBRUARY 17, 2016
[Customer, Loyalty] IoT 2016: Top 100 Influencers and Brands
How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”
WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
[Customer, Loyalty] Print Consumer Magazines Score Big in Europe
The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Focus on the customer. Print magazines are alive and well, but they’re in transition.
VERTICAL RESPONSE | TUESDAY, JANUARY 26, 2016
[Customer, Loyalty] The 411 on Mobile Apps
They are good at driving return business and cultivating loyalty among your customers. Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The customer makes a transaction and learns about your mobile app, which they download on their phone. Fifty-two percent of the U.S.
B2BBLOGGERS | WEDNESDAY, JANUARY 5, 2011
[Customer, Loyalty] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Remember, above all else, customers are human beings. Analyze your existing customer base. What do your best customers have in common? What do your worst customers have in common?
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 3, 2015
[Customer, Loyalty] There’s an App for That! Does Your Business Need a Mobile App?
They provide an opportunity to drive deep engagement with your customers on the device that they use most (who else feels lost without their phone? As a marketer, it’s your job to ensure that the app includes multiple engagement touch-points that create a personal and relevant experience for your customers. What is the purpose?
SYNECORE | TUESDAY, APRIL 28, 2015
[Customer, Loyalty] 10 Incredible Inbound Marketing Statistics
Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a va riety of channels such as social media, blogging, SEO, and email. Today’s consumers have different expectations, which is why brands are changing the way they market. Still not convinced? Marketo ).
HUBSPOT | TUESDAY, JANUARY 12, 2016
[Customer, Loyalty] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Is the goal to increase customer engagement? To engage customers, consider surveys and contests in exchange for content.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 15, 2013
[Customer, Loyalty] The Upside of Creating a Learning Culture at Your Company
The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. I have long believed that one of the most important cornerstones to a great corporate culture is learning and growth. When this happens, everyone wins.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[Customer, Loyalty] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. The old carrot-and-stick approach works.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 7, 2010
[Customer, Loyalty] 5 Sales Closing Techniques
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. This Cha-ching! This creates a large “T” on the paper.