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  • PAUL GILLIN  |  FRIDAY, AUGUST 26, 2011
    [Customer, Loyalty] Social Marketing Wisdom from the Insurance Industry – Really
    This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. Farmers Insurance for example, hasn’t accumulated 2.3 million Facebook likes  by boring people.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Customer, Loyalty] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer. Packaging - A great way to differentiate yourself at the store level and give your customer reasons to buy. What are you doing to capitalize on these codes?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Customer, Loyalty] Why Your Social Media Marketing Stinks
    In fact, channel proliferation might be overwhelming the good, customer-centric, buyer-controlled  marketing you are trying to encourage. When instead, social media marketers should be driving employee adoption of customer engagement practices that drive business results! It is likely that many of them had no objectives behind them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Why content marketing is a “do-over” for social media
    The opportunity to connect with customers through social media is a legitimate and historically important marketing opportunity. Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Customer, Loyalty] The six elements of human behavior that drive social media
    You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” person’s strong feeling of identity and loyalty towards a specific group (the tribe). shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. What questions are your sales and customer service people getting? And lonely. Be Consistent.
  • SAZBEAN  |  FRIDAY, JUNE 8, 2012
    [Customer, Loyalty] Salesforce Social Media Acquisition of Buddy Media – Buddy Media CEO’s Personal Response Video
    Buddy Media, a social media and marketing company that connects brands to customers through social media, has just signed a multi-million dollar deal with Salesforce and is now set to become a part of the cloud computing and CRM company. Building Brand Loyalty and Engagement. The deal will go into effect later this summer.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty.  To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. 
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer, Loyalty] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. Using their own characters they are building brand loyalty and the different expressions on each character gives the page a light-hearted humor that can ease the frustration one might feel.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Customer, Loyalty] Online Community Decision: Public, Private or Hybrid?
    Your organization has decided to develop an online community to serve your customers. If your audience is small and focused, such as prospective customers of an airplane manufacturing company, a private, gated community is probably a better fit. Congratulations! This is an important step towards building a social business.
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 7, 2012
    [Customer, Loyalty] The Ripple Effect of Shiny-Object Syndrome
    Customer retention will ebb. Customer loyalty will be up for grabs. Selling content marketing to B2B executives is hard. At least harder than it should be. The number one reason I believe this to be happening is due to the continuum nature of content marketing. Content marketing is not a campaign. " At least not quickly.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Customer, Loyalty] Marketing Miracle No. 1: Walking on Water
    Our travel services client had a segment of customers that had enrolled in a business travelers program but had never made a purchase after enrolling. We wanted to send them an offer that would incent them to make a purchase through their loyalty program website, rather than a travel aggregator site. Barb Cote. link]. Tweet This!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Customer, Loyalty] The CMO Six-Pack: How to Pump Up Your Pipeline
    To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. CUSTOMER EXPERIENCE.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 10, 2010
    [Customer, Loyalty] What the Grateful Dead Can Teach Us About Consumer Insights and Marketing.
    The status and “fan loyalty” that band achieved during their heyday really set a benchmark for many bands (and marketers) to follow. Who doesn’t want fans (ie customers) that are willing to cross the country, even the globe, for months or even years to support a “product” which was the music and the experience of this amazing band.
  • E-STORM  |  TUESDAY, SEPTEMBER 29, 2009
    [Customer, Loyalty] Analyzing the Impact of Multichannel Marketing: A Case Study Told.
    Your customers see you as one brand exhibiting one persona across multiple channels. Your customers are, and have always been, multichannel. Over the next two weeks, I’ll blog about four “conversations” that took place between customer and brand by means of PPC versus display, television, radio and other organic PR.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Customer, Loyalty] Social Engagement Stories From SXSW
    With 50 million members, creating customer advocates is essential. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. Director Customer Experience & Social Media at Marriott Rewards. Austin is buzzing with the thrill of SXSW this week. Are you at SXSW this week?
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Customer, Loyalty] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    Is Your Customer Prepared For Your Sales Call? Demonstrate your respect for your customer and your professionalism by sharing your plan for the meeting with them, maximizing shared success. Be purposeful and direct, and your customer will appreciate that you’re not springing things on them, and will align around their goals with yours.
  • SALES CHALLENGER  |  MONDAY, JUNE 6, 2011
    [Customer, Loyalty] Using Inspirational Videos to Motivate Sales Employees
    Johnny, a young grocery bagger with Down syndrome, motivated his peers by creating a customer service experience that dramatically increased customer loyalty and strengthened team morale. By Kirsten Robinson. But, with so many different options floating around, how do you decide which ones to use? seconds? Johnny the Bagger.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [Customer, Loyalty] B2B CRM / Branding Model
    This relates to a previous post on CRM. I was thinking about how you build an interaction model between the firm and its customers if those customers are businesses. I was also thinking about the function of "branding"--creating consistent communications across all customer touchpoints. Lets stat with Marketing Management.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • LEAD VIEWS  |  THURSDAY, MARCH 24, 2011
    [Customer, Loyalty] When Employees Kill That Million Dollar Marketing Effort
    Also, today a person may not be your customer, but tomorrow, he could be the decision maker driving the make or break deal for your company – can you risk offending anyone at all? Also, how employees react to different situations acts like a forewarning for future customers, partners etc. Website? Facebook page? No related posts.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer, Loyalty] Surveys Show ‘Social Business’ Concept Gaining Traction
    A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, AUGUST 8, 2012
    [Customer, Loyalty] 5 Data Plays You Can Run Today
    Use basic CRM data to surface unstated customer needs.  Be creative with the basic data you have, instead of constantly looking for new, better data.  Like most banks, Union knows when a customer changes address.  Several banks have tracked customer bank accounts for “triggers” (e.g., Union Bank has done this well. 
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 2. And content marketing ROI remains difficult to measure. Case studies (64%).
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Customer, Loyalty] Why Small Businesses Need Smart Marketing
    Monetize your customer referrals. Visit online directories that have options for customer reviews and make your offer prominent. In addition to encouraging customers to speak out on your behalf, offering deals and free items promotes repeat business.  customer that brings another new one on board should be rewarded.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] 34 Compelling Content Marketing Stats and Facts
    The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Customer, Loyalty] 29 Reasons Why Your Company Blog Has Stalled
    blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Blogs that focus on customers, problems, answers, and dreams build value much faster than online sales pitches. 3) Doesn’t Inspire: Your blog must stand for something beyond making a transaction. Period.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 12, 2010
    [Customer, Loyalty] Arsenic, Horseshoes and Not Being Creepy
    Like the cookie dough, cowboy steaks (which aren’t actually made of cowboy – I checked), grapefruit and coffee, the magazine campaign will pit siblings against one another, test the loyalty of neighbours and the bonds of friendship as children are whipped into a frenzy to outsell the class next door. Please don’t say I didn’t warn you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer, Loyalty] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Email. SEO (organic).
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Customer, Loyalty] Listening for Content
    Listen to your customers. Your customers are top-notch content generators. Asking customers for suggestions shows that you respect them, and, thus, this engagement gives you more than just a list of topics for future content or ways to improve your products. You’re building rapport with your customers, too. Thank you.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Customer, Loyalty] Taking a digital first approach to brand development: 3 key considerations
    With mobile devices now commonplace and wearables on the rise, brands must think about how an integrated brand experience renders in these environments.   If your website does doesn’t have responsive design, for example, you run the risk of losing customers from a disjointed or unmanageable mobile experience. year-over-year, vs. a 0.3%
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
    Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”. Competency. Great show!  Tweet this now. Branding
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Customer, Loyalty] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    By the year 2020, 69% of marketers believe their departments will be perceived as a revenue driver for the organization. 2) Marketers Will Leverage Data and Digital Strategies to Understand Their Customers and Prove Impact on Revenue. The next 3-5 years, however, will be the time of real change. View the infographic in a new window here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 7, 2015
    [Customer, Loyalty] Why CMOs Need To Remember They Are Consumers, Too
    Ask yourself this question Mr. and Mrs. CMO: Where in the hierarchy of priorities is the customer? Executives at some of the worlds most recognized brands have been heard to say the following: “I will tell the customer what to like.” ” “The customer follows us, we do not follow the customer.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Customer, Loyalty] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Commit to content as a promise to your customers. That’s it.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Customer, Loyalty] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    Personalization takes the onus off of the prospect to prove how your product or service suits their needs specifically and helps them visualize their own case, breaking down one more barrier in the customer journey. It generally manifests in customized email, web experiences, or videos. People are inherently selfish. It’s crazy really.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 28, 2012
    [Customer, Loyalty] Challenging in the Channel
    Many of these organizations are focused on selling directly to their end customer.  But, there’s a major reason we shouldn’t do that: customers still require unique perspective on their business and need their assumptions “challenged” (in fact, this drives 53% of customer loyalty ).
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer, Loyalty] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
    That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. The old carrot-and-stick approach works.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Best-in-Class CMOs: Modern Marketing for Love and Money
    They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. Why Driving Customer Awareness, Loyalty, and Retention Is The Goal. ” Managing Customer Journeys Boosts Performance.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Customer, Loyalty] How To Generate ROI (Return On Interesting) With Content Marketing
    Which, he explains, involves lots of time interacting with customers via social media and at conferences. He All while landing marketing at it’s rightful place at the leadership table as the advocate for customer value, insights and loyalty. Speak To A Customer. Do you start with products, personas or topics?
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Customer, Loyalty] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    ” Because record sales are no longer a viable sole measure of success, the industry needs to innovate and story tell to enhance brand awareness and loyalty. Focus your program on the value your joint customers get. Engage the fan, with the objective of having that fan’s loyalty for life. The kicker? Churn. Virality.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Here are 5 ways to make sure that your business keeps your customers coming back. 1) Be Relevant. Tell your customers what happened and what you’re doing to fix it. And to some degree, they’re right to question it.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 26, 2012
    [Customer, Loyalty] It’s Not What You Sell - It’s How You Sell It
    Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. The surprising part is that 53% of customer loyalty was attributed to the purchase experience. Empowered customers are changing every industry.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer, Loyalty] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. They tout their products as being green, biodegradable, or good for the environment.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Customer, Loyalty] Epically Awful Social Media Blunders and Why Your Business Should Care
    If you want to win the favor and loyalty of your customers, it is best that you refrain from making comments that may suggest that you are trying to profit from other people’s misery. After signing up for a Twitter account, CVS asked its customers to become followers and offer feedback. Being Insensitive. Social Media
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 19, 2013
    [Customer, Loyalty] 5 Steps to Humanize Your Brand
    Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 25, 2012
    [Customer, Loyalty] Value. Deliver It And They Will Buy!
    Quite simply, they consistently exceed their customers expectations, from the purchase experience, to the overall quality, to the user experience. Can you think of another company that has had the ability to create such customer loyalty? People are happy to pay for quality, and those people have the highest loyalty by far.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Customer, Loyalty] When SMS Text Messaging Actually Makes Sense for Marketers
    It seems easy -- shoot a text message out to leads and customers to increase sales. Communicating With Your Most Active Customers. So it makes sense to use SMS as a means of communicating with your most engaged customers, because they have a proven interest in what your company has to offer. Ways to Make SMS Work. think not.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer, Loyalty] 18 of the Best Content Marketing Strategy Guides of 2013
    ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Customer, Loyalty] 3 Fantastic B2B Marketing Videos and Why They’re Successful
    Build brand loyalty. Making a series of videos that were focused on their audience and involving their customer community in their creation were the main factors in Texas Instruments’ success. Objective: Increase readership of content focused on market trends and business drivers that effect their customers and prospects.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Customer, Loyalty] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”. Sometimes, the best industry experts are other clients or customers who’ve gone through a similar buying experience. What does this mean?
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Customer, Loyalty] Is Internal Marketing in Your B2B Go-to-Market Strategy?
    Internal marketing is about educating everyone involved about how your company is going to market, who your customers and ideal prospects are, what they care about and why they should care about what your company offers. Serving your customers. Marketing to your customers, as well as those that serve them can pay big dividends.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Customer, Loyalty] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    This week he’s reporting from Oracle OpenWorld – if you’re at the conference, you can join him and others at the Tuesday, 9/30 session “Engaging Customer Communities to Drive Marketing Technology Procurement.” It’s tempting to focus exclusively on the promise of the marketing tools themselves.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer, Loyalty] The Coming Battle Over Social CRM
    Some link or can bolt-on loyalty programs.   The common objective is customer insight. How important is a “whole customer” view? How do you collect, aggregate and use customer data now? There’s a colossal social CRM battle shaping up.   Second round start-ups like SocialWhirled , Checkd.in.  
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer, Loyalty] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. Build Deep, Enduring Relationships with Customers Over Time.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer, Loyalty] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    The leader of this chapter is the award-winning marketing expert, Jeff Ogden , of Find New Customers , and he’s in process setting up his Board of Directors. And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Customer, Loyalty] Don't Put Your B2B Email In a Box
    There's brand awareness, lead generation, customer retention and loyalty, driving web traffic, promoting sharing with colleagues and on social networks, lead nurturing, newsletters and more. They are often unaware of how many other emails their prospects or customers may be receiving. This one is very common. Do you know?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] 3 Auto-Responders Every Retailer Should Consider
    Retailers can also save time and keep customers engaged by setting up auto-responders. Simply put, it’s an out-of-the-ordinary email that a retailer sends to a customer that elicits an emotional “ahhhh” moment. An appropriate event that might trigger this email is a customer anniversary. Surprise and Delight.
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer, Loyalty] Email Content: Best Practices Every Marketer Should Be Aware Of
    Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Email marketing plays a fundamental role in today’s. marketing efforts. • Is the privacy policy clearly accessible? Engagement. Action. Word-of-Mouth. Metrics.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Location-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%. LinkedIn & Facebook.
  • MARKETING EDGE  |  MONDAY, MARCH 22, 2010
    [Customer, Loyalty] Wichita Tweet Up Covers Consumers As Marketers Topic
    An interesting take from a couple of folks was that local merchants can monitor the web for the lowest prices online for similar products that they carry in the local store, then be active with the local community online and those merchants will be able to charge the premium while building customer and community loyalty.
  • SALES CHALLENGER  |  MONDAY, NOVEMBER 21, 2011
    [Customer, Loyalty] Pitfalls that Can Torpedo Your Key Accounts Program
    With that in mind, one of the key drivers of overall key account program performance is making sure the right customers are in the program in the first place. But, all too often, companies weigh their programs down with customers who don’t quite warrant the time or resources given to a key account.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which Which leads us to… Customer Lifecycle. Generate more leads.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer, Loyalty] Why Marketers Need to Find the G-Spot
    It can take the form of volume discounts (buy ten tasers; get the eleventh free) or loyalty points they can apply to future purchases. It was bound to happen. Sooner or later business marketers would need to pay attention to this often-ignored bit of the B2B buying anatomy. Spotters are the folks who just go get stuff. You do better).
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Customer, Loyalty] B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End?
    The fundamentals of both marketing tactics are the same: both want to keep the customers for as long as possible, both want to increase loyalty of customers, both want to increase the profitability of customers, etc. Advice about marketing in a business-to-business (B2B) industry is continually flowing through the web.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer, Loyalty] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • TOMORROW PEOPLE  |  MONDAY, MARCH 5, 2012
    [Customer, Loyalty] Never Waste an Opportunity: The Value of Lead Nurturing
    When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Later, the contact information provided offers you the ability to educate, inspire, or otherwise engage a potential new customer. Points Necessary to Gain a New Customer. Lead Nurturing 101.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Customer, Loyalty] B2B Marketing | Business to Business Marketing Information Portal
    Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. HOW TO. HOW TO. only little!
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 14, 2012
    [Customer, Loyalty] Put Cost Effectiveness in Content Marketing
    Finally, I could talk about cost effectiveness from many different ways, including shortening time to sales, improving the quality of leads that impacts sales acceptance, customer retention and loyalty, lower cost of customer, and others. Obviously, I've got a counter for that. But it will. " Seriously!  
  • JUNTA 42  |  WEDNESDAY, JUNE 6, 2012
    [Customer, Loyalty] Six Useful Content Marketing Definitions
    Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Enjoy, and feel free to add your own unique definition. Source. Need more?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
    The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Customer, Loyalty] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Customer, Loyalty] Marketing That Helps People? An Interview With Jay Baer
    And so when I saw Jay Baer (@ JayBaer ) announce that his new book “Youtility” was about helping customers, I instantly knew it would be right in line with my own thoughts. It’s about transcending the transactional and developing relationships with customers rooted in value exchange and relevancy. Social Media
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 15, 2010
    [Customer, Loyalty] B2B Social Media and the Business Revolution
    Social media success is more about customer loyalty and retention, rather than customer acquisition. Everyone in your company is a potential first-time contact, marketer and customer support person. Social media is more important for B2B than B2C because of fewer net customers and more considered purchases.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 22, 2011
    [Customer, Loyalty] 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
    There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust.  There are many Twitter mistakes for business to avoid.  dashboard. 3.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 8, 2011
    [Customer, Loyalty] Lead Generation is NOT IT
    In the 2010 B2B Content Marketing Trends report from Marketing Profs and Junta42 they found: "Marketers report that content marketing supports multiple business goals, led by brand awareness (78%), customer retention/loyalty (69%) and lead generation (63%); the least widely employed goal for content marketing is lead management/nurturing."
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2011
    [Customer, Loyalty] Oracle Integrates On Demand Marketing with On Demand CRM
    The unified data structure allows unified reporting across the customer buying process. Important capabilities include “adaptive” program flows, which vary depending on customer behavior; advanced Web pages and forms; automated content recommendations; and several types of asset templates. Will competitors do the same?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Customer, Loyalty] Case study: Fast-growing B2B expands social media exposure
    After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue. Within that time frame, we were listed on the Inc. The Results.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] There is no community on social media
    Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. They’re not archived. Your thoughts?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Customer, Loyalty] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Brands with both a physical and digital presence make almost 30% more in revenue. particularly in emerging markets ?
  • JUNTA 42  |  MONDAY, JULY 26, 2010
    [Customer, Loyalty] Sales Is the Reason Your Content Exists - Content Marketing ROI
    Don and Heidi Shultz, in their book IMC, the Next Generation , state, " For all the complexity of marketing and communication plans, firms want only four outcomes from them. " Those outcomes are: To acquire new customers. To retain and maintain present customers.  It was and is invaluable.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Customer, Loyalty] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. If you haven’t read Get Content Get Customers , you can cut to the content marketing chase here with the following 10 top takeaways from our case studies. Drink your own Kool-Aid. It’s not the money.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
    Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. As a result, we knew we needed to integrate with Scratch-it to help empower our customers. Great question.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Customer, Loyalty] Push vs. Pull: Social Media and the Case for Marketing Optimism
    In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. Marketers of all specialties are realizing that the customer is clearly in charge. Or at least predictably.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Customer, Loyalty] Sarah Evans: Social Media Allows Us to Break Boundaries
    Monitoring the Internet keeps you in the know, helps you gauge customer sentiment and gives you a leg up on preparing/responding to online crisis before it blows up. In my experience, quality content is key to creating credibility and loyalty among your followers. An interview. 1. What excites you most about the growth of social media?
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 15, 2011
    [Customer, Loyalty] Why B2B marketers should know when lead relationships start.
    Brand awareness was first, followed by retention/loyalty, then lead generation and then lead management and nurturing. If the Webinar involves a product demo, a detailed solution comparison or a customer success story, it’s time for a telemarketing follow-up call to the attendees. Here are some guidelines.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Content. Result was great!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Customer, Loyalty] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. Unless you run a lemonade stand that only serves your immediate neighbors, you must take into consideration subtle differences between customers in varying locales. Segment by Persona.  ?The
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Because of this, they fail to retain customers or win their long-term loyalty. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results.
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