Page 7 of 15 Previous | Next 
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Why content marketing is a “do-over” for social media
    The opportunity to connect with customers through social media is a legitimate and historically important marketing opportunity. Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale).
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
    Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? The HUMAN Brand  is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Customer, Loyalty] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    Is Your Customer Prepared For Your Sales Call? Demonstrate your respect for your customer and your professionalism by sharing your plan for the meeting with them, maximizing shared success. Be purposeful and direct, and your customer will appreciate that you’re not springing things on them, and will align around their goals with yours.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Customer, Loyalty] Savvy Speaks: Creating a Strong Brand
    Give your prospects and customers a brand identity they can sink their teeth into. Respect Loyalty and History I have worked with many B2B companies who through merger, acquisition and have been "rebranded" about a dozen times. Who are your customers? We've all seen examples of great brands - those are the ones you remember.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Customer, Loyalty] Location based marketing social media to get in front of your audience
    Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. The Dealmap.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 26, 2012
    [Customer, Loyalty] It’s Not What You Sell - It’s How You Sell It
    Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. The surprising part is that 53% of customer loyalty was attributed to the purchase experience. Empowered customers are changing every industry.
  • ANYTHING GOES MARKETING  |  SUNDAY, DECEMBER 21, 2008
    [Customer, Loyalty] 10 Tips for Using Twitter And Email Marketing for B2B
    That's the stuff that builds social media loyalty and grows and nurtures your community. This type of "Twitterview" could be with a customer, partner, company exec (or any other employee), or industry thought leader. That topic is Twitter and how best to use this tool for your B2B marketing efforts. For example #myevent. Most likely.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [Customer, Loyalty] Top expert in Content Marketing, just for Insiders
    We have a great guest speaker for March 11, 2010 at noon Eastern — the #1 expert in content marketing — just for Insiders at Find New Customers. Joe Pulizzi is co-author of the best-selling book Get Content, Get Customers. Sorry, but if you are not an Insider, you cannot attend. It is non-interruption marketing.
  • SALES CHALLENGER  |  MONDAY, MARCH 5, 2012
    [Customer, Loyalty] The Latest Sales Trends in Asia
    Positive sentiment on Sales continued to surge higher, as most respondents still anticipate higher sales to both new and existing customers in Asia across 2012. Sentiment on sales to existing customers improved dramatically from the previous quarter.). The Buzz Asia Economic Outlook
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 21, 2010
    [Customer, Loyalty] Strategizing Your Social Media Trifecta
    Your business may be using Twitter, Facebook, or Foursquare to be connected to its customers, but have you considered integrating all three? Customer interaction. My guess is that it was because you thought that somehow you could use it to bolster sales and build your customer base. Customer Interaction. Sales channel.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 1, 2010
    [Customer, Loyalty] Confessions Of A B2B Marketer
    Customers? Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. It’s about customers and getting them to chose us over the competition because we have better met their needs. It used to be so easy.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
  • SALES CHALLENGER  |  MONDAY, NOVEMBER 21, 2011
    [Customer, Loyalty] Pitfalls that Can Torpedo Your Key Accounts Program
    With that in mind, one of the key drivers of overall key account program performance is making sure the right customers are in the program in the first place. But, all too often, companies weigh their programs down with customers who don’t quite warrant the time or resources given to a key account.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer, Loyalty] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. Build Deep, Enduring Relationships with Customers Over Time.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 22, 2011
    [Customer, Loyalty] Right-Sizing Your Marketing Analytics
    As a customer service rep you may no longer need to “delight” your customers as exceeding expectations during service interactions has negligible impact on customer loyalty. As a marketer you may also be better off helping customers simplify their decisions instead of constantly trying to “actively engage” them.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Customer, Loyalty] What’s Your ROI?
    Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Retention: Customer satisfaction and Net Promoter scores are often used to identify the likelihood that we will keep our customers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Customer, Loyalty] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    I'm using CRM as a catch-all term for sales automation, order processing, customer service, loyalty, call centers, and partner management.) You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Customer, Loyalty] 3 European Marketing Trends
    Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Lead nurturing is essential not only to their demand generation processes, but also plays a vital role in customer loyalty efforts. Cheers! Lead Nurturing Knows No Boundaries. Share email. Facebook.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer, Loyalty] Content Marketing Ginger Ale
    Now, we can't go around showering our customers with ginger ale (not necessary, not possible and frankly, some just won't like it), but we can shower our customers with content marketing ginger ale every day, creating content gifts that solve their pain points, both personal and business-related. So, what did the Rangers do?
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Customer, Loyalty] How Blogging For Lead Generation Works
    There are lots of ways businesses can monetise (create income or profit) from their marketing activity in the form of leads, sales and loyalty either directly for themselves or indirectly for other partners. Provide two way conversation with feedback from readers such as communities participants, customers, stake holders and partners.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Customer, Loyalty] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Commit to content as a promise to your customers. That’s it.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 22, 2013
    [Customer, Loyalty] Are You Getting Effective SEO and Digital Marketing in 2013?
    In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. In order to do this they need to employ a three-pronged approach. Research Keywords Effectively. Use Backlinks Wisely.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer, Loyalty] Surveys Show ‘Social Business’ Concept Gaining Traction
    A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer, Loyalty] “Scandal”: The Show That Twitter Built
    This focus lets you spend more time in a channel, cultivating a deeper level of engagement and greater loyalty. Those same gladiators return the kindness with unwavering loyalty, and are the first to seize on developments in the show’s narrative and production. The reason for this sea change? This is the show that social media saved.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Customer, Loyalty] Marketing That Helps People? An Interview With Jay Baer
    And so when I saw Jay Baer (@ JayBaer ) announce that his new book “Youtility” was about helping customers, I instantly knew it would be right in line with my own thoughts. It’s about transcending the transactional and developing relationships with customers rooted in value exchange and relevancy. Social Media
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 7, 2011
    [Customer, Loyalty] What shape is your 2011 marketing budget?
    Surveys or focus groups amongst new customers to get them to assess what they saw at each stage (this can be tricky, as people often post-rationalise decision-making, meaning that emotional triggers are downplayed). The questions I most often get asked about marketing budgets are: How much should I spend as a percentage of turnover?
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Customer, Loyalty] How to Fascinate -- and Better Connect With -- Your Audience
    Trust : You build loyalty by becoming familiar to your audience; telling your unique story with passion so you stand out as authentic; and delivering a consistent message over and over. This is just one example of you can apply these triggers to better engage prospects and customers. So how can you apply these triggers to your content?
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Customer, Loyalty] Epically Awful Social Media Blunders and Why Your Business Should Care
    If you want to win the favor and loyalty of your customers, it is best that you refrain from making comments that may suggest that you are trying to profit from other people’s misery. After signing up for a Twitter account, CVS asked its customers to become followers and offer feedback. Being Insensitive. Social Media
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Customer, Loyalty] How to Unseat an Incumbent?
    'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Customer, Loyalty] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. Unless you run a lemonade stand that only serves your immediate neighbors, you must take into consideration subtle differences between customers in varying locales. Segment by Persona.  ?The
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Customer, Loyalty] Is Blogging Right for my Business? The Benefits of a Business Blog
    If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out. Find out where your customers and prospects hang out online. Blogs Strengthen Customer Loyalty. What are your goals?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
    'The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer, Loyalty] 18 of the Best Content Marketing Strategy Guides of 2013
    ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 5, 2010
    [Customer, Loyalty] Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
    The reason for not using content marketing that I hear most often from my industrial clients is “we don’t have and/or can’t produce enough content that our customers (engineering, technical and manufacturing professionals) will find valuable.”. Saxena answered, “Customers and our marketing strategies are the two biggest drivers.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 9, 2010
    [Customer, Loyalty] Why companies should not Wave goodbye to email and social integration
    Not a marketing application designed to enrich customer relationships and brand perception. Email is a common thread that connects every touch-point in the customer’s lifecycle, but to build effective customer relationships brands must first understand how it affects channels like social networks and mobile. Absolutely not.
  • CONTENT MARKETING TODAY  |  TUESDAY, APRIL 17, 2012
    [Customer, Loyalty] The Real Magic Behind Content Marketing | Social Media Today
    Content marketing is as simple as it sounds: provide high quality content for your users, partners, followers and/or consumers and you will increase participation, sales, and loyalty. Give your customers or business affiliates within your niche content that can give them an edge in what they are trying to achieve: educate and entertain.
  • SYNECORE  |  WEDNESDAY, MAY 22, 2013
    [Customer, Loyalty] Target Cartwheel: Social Shopping for Millennials
    By combining both a mobile and social aspects into the shopping experience, Target is encouraging their younger customers to be loyal to the brand as well as to the physical store. 'It seems that Target may have finally found its way into the next frontier of digital retail. What is Cartwheel? The social aspect doesn’t stop there.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 19, 2010
    [Customer, Loyalty] What Marketers Can Learn from Storytellers
    Our customers are heroes and heroines. Dramatic tension arises when our customers' companies run into a major challenge that our handsome heroes and fair heroines overcome by wielding our trusty products. Marketers can find sources of dramatic tension in the conflicts between their customers and the problems their customers face.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer, Loyalty] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. do not make this statement lightly.  Email.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Customer, Loyalty] Creative Marketing in a Data-Driven Culture
    Can you explain why this concept significant to B2B marketers and the principles of customer experience? 'by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. I’m a fan.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 30, 2011
    [Customer, Loyalty] 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success
    66% of executives believe that social applications for business represent a fundamental shift in how work will get done and how companies will engage with customers. We’ve highlighted many of the key findings of the report below. Check out the nice infographic that Jive put together to highlight some of the data also.
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [Customer, Loyalty] Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman
    That sounds obvious but often the new business and base customer growth goals assigned to sales don't translate easily into the lead generation and customer retention and satisfaction goals given to marketing. Who is our Ideal Customer? " How do you define customer satisfaction and loyalty? Key brand messages?
  • LEAD VIEWS  |  THURSDAY, MARCH 24, 2011
    [Customer, Loyalty] When Employees Kill That Million Dollar Marketing Effort
    Also, today a person may not be your customer, but tomorrow, he could be the decision maker driving the make or break deal for your company – can you risk offending anyone at all? Also, how employees react to different situations acts like a forewarning for future customers, partners etc. Website? Facebook page? No related posts.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Location-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%. LinkedIn & Facebook.
  • E-QUIP  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] Three Value-Adding Strategies
    The more value delivered to the customer, the more value is typically returned (in the form of revenue, profits, loyalty, etc.) The management mandate seems clear: Find ways to create more customer value than your competitors. Provide distinct, valued customer experiences. 'Value drives business success. to the provider.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Customer, Loyalty] Are you Using Database Strategies to Reach the Professional Tradesmen?
    One of the biggest challenges for Manufacturers is trying to identify both their customers as well as potentials. It may seem strange to you that most Manufacturers who sell through various distribution channels don’t know who their ultimate customers are. You can have customer loyalty and other value-added  programs.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Customer, Loyalty] Woot.com Inspires Repeat Purchases with Irreverent Humor
    As I’ve said before, a bit of humor can be good for business (also shown by Sharpie ) and can inspire, not only repeat business, but customer loyalty and evangelism. To inspire me to purchase from them again, they sent me a hilarious email (see below) with a link to a deal on a Kindle cover with a book light. How ya doin’?
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 15, 2011
    [Customer, Loyalty] Why B2B marketers should know when lead relationships start.
    Brand awareness was first, followed by retention/loyalty, then lead generation and then lead management and nurturing. If the Webinar involves a product demo, a detailed solution comparison or a customer success story, it’s time for a telemarketing follow-up call to the attendees. Here are some guidelines.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 11, 2011
    [Customer, Loyalty] Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
    buying process begins when buyers research the problems and the solutions, transitioning to vendor evaluation, purchase decision, decision validation, and ongoing loyalty. Just as important as nurturing new business opportunities, B2B marketers should nurture their existing customers! like Rules of 3 when tackling an opportunity.
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Customer, Loyalty] Listening for Content
    Listen to your customers. Your customers are top-notch content generators. Asking customers for suggestions shows that you respect them, and, thus, this engagement gives you more than just a list of topics for future content or ways to improve your products. You’re building rapport with your customers, too. Thank you.
  • FATHOM  |  MONDAY, JUNE 16, 2014
    [Customer, Loyalty] Tune In or Drop Out: The Benefits of Social Listening for B2B Companies
    Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand you client base, lessen the impact of any criticisms, and foster greater brand loyalty. That’s a major mistake. B2B / Technology Social Media
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 29, 2011
    [Customer, Loyalty] Are You a Strategic Partner or an Approved Vendor?
    While ultimately the kind of relationship you have will be up to your customer, there are things you should understand when you try to position you and your company as strategic partners. At this relationship level, the customer interacts with you for the sole purpose of acquiring a specific product or service at a competitive price.
  • SALES CHALLENGER  |  TUESDAY, JULY 10, 2012
    [Customer, Loyalty] 6 Lessons to Make the Most of Your Executive Sponsorship Program
    Companies are forever looking to get closer to customers; particularly the c-suite executives that are hard for reps to engage and serve in the customer organization. In addition, poor alignment between customer accounts and executive sponsors fails to yield the desired results. Share your experiences below.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog. So we started customizing the offers that show up based on an affinity with the content. 'Do you have content marketing street cred?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Customer, Loyalty] Email Marketing: How Much Is Too Much? #MKTGdebate
    1) Emails targeted to customer loyalty programs have a 40% higher open rate. Plus, you should also be trying to engage the segments of your list that aren't already your cheerleaders -- those involved in a customer loyalty program aren't at a high risk of abandoning your company for a competitor. Take a gander! 5) 76.5%
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 22, 2011
    [Customer, Loyalty] 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
    There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust.  There are many Twitter mistakes for business to avoid.  dashboard.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Customer, Loyalty] Marketing Students: Education vs. Application
    Brand Loyalty. How to create an integrated marketing campaign that provides a seamless customer experiences over all channels. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. This is very troubling to me. My intention isn’t to knock the educational system. Absolutely.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, NOVEMBER 24, 2010
    [Customer, Loyalty] Ten Lessons Social Media Marketers Can Learn from Email Marketers
    It’s often said that this is because email marketers have a broadcasting mentality and don’t know what ‘conversations’ and ‘customer relationships’ are. Brands are people, customers are people, the whole social web is about people. But there was some irony in it. If you disagree, please say so. don’t agree with that. But what’s new?
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. To that end, 94.7%
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 18, 2011
    [Customer, Loyalty] Brothers in Arms: The SEC and Neil Rackham
    For those of you who’ve visited the website for our forthcoming book, The Challenger Sale: Taking Control of the Customer Conversation (on sale November 10 th from Penguin), you’ll see that Neil wrote the foreword to the book (in fact, you can download it on the book’s website). . and he accepted. .
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 22, 2010
    [Customer, Loyalty] 2010 The year in review: Do or Die
    It was a year where Sales and Marketing professionals we’re adjusting to a “new normal” We, as well as our customers started to do business a bit differently. More than ever it became necessary for us to do more with less, while helping our customers do the same. True partners win loyalty that money can not buy.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
    Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Customer, Loyalty] Case study: Fast-growing B2B expands social media exposure
    After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue. Within that time frame, we were listed on the Inc. The Results.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] The new ABCs of Selling: Always Be Challenging!
    53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor because they received irrelevant promotions & messages? Challenger” There were three powerful numbers discussed at the Summit that I believe will have a profound impact on your strategy and success in 2015: 94 5.4 The key?
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Customer, Loyalty] The Death of Pay Per Click Advertising (PPC)
    Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Customer, Loyalty] Why Your Social Media Marketing Stinks
    In fact, channel proliferation might be overwhelming the good, customer-centric, buyer-controlled  marketing you are trying to encourage. When instead, social media marketers should be driving employee adoption of customer engagement practices that drive business results! It is likely that many of them had no objectives behind them.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer, Loyalty] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Customer, Loyalty] Thinking of Starting a Twitter Chat? Read this First.
    If a brand is considering starting a Twitter chat, they need to focus the topic on how customers use their products, not on their products itself,” said Mack Collier , who started the popular #blogchat. For And by listening to participants and incorporating their ideas into the format, that increases their loyalty to the chat.”.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Customer, Loyalty] Book Review: Tales From a Veteran Blogger
    Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. In a day when corporate loyalty seems almost a quaint historical curiosity, the kind of faith must be pretty empowering. Telling Stories. Ed Brill. Opening Up.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
  • MARKETING ACTION  |  MONDAY, APRIL 8, 2013
    [Customer, Loyalty] Come See Us at SugarCon!
    Tim Price, vice president of enterprise sales for Act-On Software, will speak on Wednesday, April 11, from 1:45 pm-2:20 pm EDT, on the topic of “CRM and Marketing Automation: Understanding the Customer Relationship Continuum.” 'Visiting SugarCon , at the Waldorf Astoria in New York City,  this week? question based on meaningful information.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 2, 2014
    [Customer, Loyalty] 5 Ways to Take Privacy Seriously with Your Email Marketing
    The more information you have about your customers, the more targeted and effective your email marketing can be. According to the Direct Marketing Association, 90 percent of executives depend on customer information for effective marketing campaigns and 79 percent said they would benefit from more sophisticated means to collect information.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Customer, Loyalty] 8 Key Changes In Google Search B2B Marketers Should Know
    We need to go beyond traditional form submission tracking and consider how our marketing efforts impact other actions, such as call performance, site engagement, and even customer loyalty. The key takeaway? What is the “golden triangle?” The areas of maximum interest create a “golden triangle.” last month.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Virality. Content.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 3, 2010
    [Customer, Loyalty] 6 Content Marketing Tips That Drives Leads
    But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Know your prospects pain points.
  • ONPATH  |  FRIDAY, MARCH 8, 2013
    [Customer, Loyalty] 10 Ways to Find Gold in your Salesforce.com Database
    We consult with many companies who have a gold mine of customer/prospect data…but they do nothing with it. Do you have loads of customer/prospect data that you aren’t using or wish you could use? Purchase Analysis Adding a custom field like “product type” will help you look at the items your customer purchased.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Customer, Loyalty] [Interview] Klout & Involver On Influence And Facebook Marketing
    Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores. Our conversations were around connecting the scoring mechanism that they created to Facebook to help marketers start customizing what they’re trying to deliver to their end customers and their fans.
  • SAZBEAN  |  THURSDAY, JUNE 28, 2012
    [Customer, Loyalty] Six myths about social media that every marketer should ignore
    ’ To be sure, it is important to listen to what your customers are saying about you. Marketers simply can’t remain silent, particularly when their goal is to build brand loyalty, spur more sales, etc. The relationship between marketers and social media has blossomed in the past several years. There’s no ROI.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 19, 2010
    [Customer, Loyalty] Enjoy A Demand Funnel Cocktail
    To our customers there is no funnel. believe we should align our efforts to customer needs. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Our customers will tell us when they are ready to speak to a salesperson. Conversions increase.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Customer, Loyalty] Content Marketing Explained
    We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. This magazine is widely distributed, so already we have value from putting the newsletter in so many customers’ hands. Anyone know where to get some popcorn? know H.E. Buddy agrees.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Customer, Loyalty] What Does Inbound Marketing Include
    On the other hand people that are actively seeking your product or service or wishing to learn about their situation or problem in order to understand what product or service they may need are potential customers that you should be engaging. Who is your customer and what challenges do they face. Describe how its going to be explained.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Customer, Loyalty] 10 Webinar Tips
    External speakers can be customers, partners or independent consultants, all of whom will typically participate for free. Even though you still have the contact information of the remaining two thirds, you really want them to attend: this increases loyalty to your organization. So on with the 10 Webinar Tips: 1. Know Your Audience.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. They become a lead.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2011
    [Customer, Loyalty] Why Location-Based Marketing Matters More Than Ever
    My co-author Mike Schneider , and I look at it as something where you’re using someone’s location or proximity to a business, or a museum, or whatever it is to help build loyalty, create word of mouth marketing , generate referrals, etc., and deeper customer engagement.  If you think about where would my customers be? 
  • WINDMILL NETWORKING  |  TUESDAY, JULY 12, 2011
    [Customer, Loyalty] 6 Social Media Marketing Strategy Mistakes to Avoid
    Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Customer, Loyalty] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We handle customer inquiries on social media!” Customer Has a Bad Experience with Your Business….and So what is a disgruntled customer to do?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
  • WEBMARKETCENTRAL  |  TUESDAY, AUGUST 21, 2007
    [Customer, Loyalty] The ROI of Website Redesigns per Forrester
    The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Target only as many unique customer segments as you really need to. Involve customer service staff intimately. All groups benefited from the effort, however.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 27, 2010
    [Customer, Loyalty] Critical Tactics to Consider When Sending Out E-mails
    to-B marketers were highly focused on moving prospects through the sales pipeline, while B-to-C respondents were looking to increase customer loyalty. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign. Thanks!
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Customer, Loyalty] What Do Inbound Marketing Agencies Do ?
    On the other hand people that are actively seeking your product or service or wishing to learn about their situation or problem in order to understand what product or service they may need are potential customers that you should be engaging. Who is your customer and what challenges do they face. Describe how its going to be explained.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Customer, Loyalty] The Advent of Tumblr and Its Place in Social Media Marketing
    With this innovative way of displaying images through a ‘feed’, marketers have embraced this platform as a new way of engaging with their customer bases. This type of communication really speaks to the demographic of Tumblr and it generates the highly sought-after loyalty brands so desire. Perhaps you should, too. What’s a ‘Tumblr’?  .
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 26, 2010
    [Customer, Loyalty] “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity!
    In plain English, it goes beyond the goal of acquiring a new lead and turning that new lead into a customer.  It refers to that long-term engagement between customer and brand that is more meaningful and creates a stronger bond between the two. This becomes a mutually beneficial customer-brand relationship.  Wendy Boyce.
<< 1 2 ... 5 6 7 8 9 ... 14 15 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...