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  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Merchants in retail, dining, entertainment, and other services gain traction with their customers both on purchase volume and frequency. Who can argue with the results of Starbucks loyalty program?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • READYPULSE  |  THURSDAY, JUNE 23, 2016
    [Customer, Loyalty] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    However, using them puts you at risk of compromising your brand reputation and your customersloyalty. It also doesn’t hurt that click through rates increase when custom photos are used. Stock imagery may save you money in the short-term, but custom photos have a greater chance of giving you a better return as time goes on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 2, 2014
    [Customer, Loyalty] Four key marketing lessons to propel us into 2014
    From Jay Baer’s  Youtility  to Brian Solis’s  What’s the Future of Business , marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. Map the customer journey for your audience, from first touch to purchase and beyond. 2013 is over. In part, as.
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Customer, Loyalty] Epically Awful Social Media Blunders and Why Your Business Should Care
    If you want to win the favor and loyalty of your customers, it is best that you refrain from making comments that may suggest that you are trying to profit from other people’s misery. After signing up for a Twitter account, CVS asked its customers to become followers and offer feedback. Being Insensitive. Social Media
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Customer, Loyalty] Customer Advocacy: How to Create Campaigns That Create Community
    Brand loyalty and  customer retention  are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . Tap your customers. So what’s a marketer to do? Intrigued? Conclusion.
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Customer, Loyalty] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions. Engage the customer – everywhere. Identifying a customer need is no longer sufficient.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer, Loyalty] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Location-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%. LinkedIn & Facebook.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Customer, Loyalty] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    Robert’s rave No. 2: Robert also holds this McKinsey article in high esteem for how clearly it outlines the importance of the customer journey and the advantages of creating experiences that will move people through those journeys in interesting ways. We wrap up with an example of the week from Bloomingdale’s. Sponsor (36:07).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Customer testimonials (51 percent), tutorial videos (50 percent) and demonstration videos (49 percent) have been the most effective types of video marketing tactics for which marketers are seeing positive results. percent of all marketers use customer data in their content marketing strategy. Customer Experience. source ). >.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer, Loyalty] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.  It’s full of examples from big businesses but all his advice is great for small businesses and individuals as well. Educate. Engage. Enrich. But is it enough?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 6, 2013
    [Customer, Loyalty] Social media “engagement” is not a strategy
    strategy is a direction that ideally capitalizes on a unique value proposition that serves un-met or under-served customer wants and needs. Is it possible to truly be strategic by “engaging” with customers in a singularly unique way? In fact, you could be hurting your customer. It’s all about the conversation.”
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). .
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
  • OPENTOPIC  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Why context is digital marketing’s next frontier
    Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty. But personalization is no longer the be-all.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Customer, Loyalty] Modern Marketing Lessons From The Godfather
    Only then will they even consider giving you their loyalty in return.  “Mr. Turning prospects into customers doesn’t have to seem like rocket science. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [Customer, Loyalty] Treat Your B2B Customers Like Vanderbilts
    Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Treat Each Customer as the Most Important. Next time you are on a call with a customer, don’t just ask them how everything is, but really mean it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Customer, Loyalty] The Net Generation and the future of social media marketing
    Customization. They love to customize, and even the option to customize makes a product more attractive. What would it look like if your readers could customize their experience with your blog? Customize exactly what they see from your RSS feed? The Baby Boomers take technology for what it is and hope it works.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer, Loyalty] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. And some adventurous brands are even moving beyond informational content into entertainment and comedy to add variety and drive loyalty with their audience. Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Customer, Loyalty] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers. Tip: Always let customers choose how they want to receive their receipt (email, text, paper). 5.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 3 Ways to Make Your Brand Fashionable
    ” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. In other words, how do you get your customer hooked onto your brand? Put your customers on a pedestal. Been there, done that!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Customer, Loyalty] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. Credit unions are made up of small teams and small budgets—all of which are still expected to make a big impact with customers.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] 34 Compelling Content Marketing Stats and Facts
    The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Because of this, they fail to retain customers or win their long-term loyalty. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Customer, Loyalty] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Read the full story on Loyalty 360. Today is the last day of the calendar year 2015. Marketing Resolutions To Make As The Year Ends. It’s just that time of year.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! You need retention marketing to make each customer you do acquire more valuable.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 16, 2012
    [Customer, Loyalty] The Time is NOW for Social Media in the Hospitality Industry
    Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. Location-Based Loyalty. Everyone is a Reviewer. Mobile and Video Key for Hotels. Social Hospitality
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
    If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Land on the home screen for valuable branding to stay top of mind with customers. Mobile app.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 5, 2015
    [Customer, Loyalty] 3 Keys to Sales Growth: Motivate, Justify and Differentiate
    CEB indicates that 53% of B2B customer loyalty, the reason customers initial and continually buy, is driven not by the brand or product, but by the sales experience. These were reported as the top challenges in a survey of 250 worldwide executives from our partners at Qvidian. This is a challenge for a number of reasons.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Customer, Loyalty] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. Listen and learn for business insights. Seize the opportunity to learn and grow. Social Media
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Mobile capabilities extend throughout the customer lifecycle , from finding a product through mobile search and ads, to learning about it through different channels (social media, website, etc.), and finally deciding to buy it. You will help yourself, your customers, and other businesses by making mobile payments more secure for all. 4.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
    Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, DECEMBER 10, 2010
    [Customer, Loyalty] How To Sell More Without New Customers
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Business Growth , Sales Tips » How To Sell More Without New Customers High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. acquire a new customer than to service an existing one.  Which
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] 12 ways to achieve emotional marketing for your B2B company
    But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Or do we?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer, Loyalty] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Here are 5 ways to make sure that your business keeps your customers coming back. 1) Be Relevant. Tell your customers what happened and what you’re doing to fix it. And to some degree, they’re right to question it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Customer, Loyalty] Tuning Your Investment in the Digital Marketing Funnel
    typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With But if you are only buying branded words, you are only marketing to existing customers, who are familiar with your brands. But it need not be so.
  • MARKETRI  |  MONDAY, NOVEMBER 5, 2012
    [Customer, Loyalty] 3 Lessons B2B Brands Can Learn from Man's Best Friend
    Lesson 2: Dogs focus on pleasing their owners - Brands need to be the same way with customers! Savvy customers hop online and type in questions on how to solve their challenges. Brands need to keep their marketing messages simple and focused on the customer. And what has she done to build such love, passion and loyalty?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Customer, Loyalty] Monetizing blog comments: Why your blog is economic gold
    Converting people from a weak connection to a strong connection is the first step toward building loyalty. And loyalty trumps everything. could name 100 people I first came to know through blog comments — and still connect with me there — who have become valued collaborators and customers. Thank you. Theyre not.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] 7 Ways Big Data Restricts Marketing Analytics
    Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. Customer Data is Biased. Click To Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Customer, Loyalty] 3 Developments that are Sabotaging the Social Media Movement
    How Can Customers Drive Innovation? Businesses have to invite customers into the design studio. Sustainable innovation will come from satisfying and anticipating customer needs. Businesses who use social to view customers as the source as well as the beneficiary of innovation will achieve enduring competitive advantage.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Customer, Loyalty] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    Customers are no longer sharing their experiences of your brand between the hours of nine to five, Monday to Friday via the 800 number they were traditionally pushed through. Trust and loyalty are built over time, as with any good relationship.  You can also sign up for free bi-weekly market tips from Find New Customers here.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    The CTAs have concise and actionable copy, and they are easy to notice and click on -- even with my chubby, uncoordinated fingers. 3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Most lead generation tactics are straightforward.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them.
  • THE NEW STRATEGIST  |  FRIDAY, AUGUST 5, 2011
    [Customer, Loyalty] Powerful Brand Experiences - The Story of Two Coffee Shops
    What makes a brand experience so powerful that customers will drive a half-hour just for a cup of coffee? Their customers place additional value on the environment and the experience that Starbucks provides, and they are some of the fiercest brand advocates you’ll ever meet. coffee branding loyalty experience business marketing
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer, Loyalty] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. They tout their products as being green, biodegradable, or good for the environment.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. An app can complement your mobile site, delivering push notifications and loyalty incentives. How can mobile change your business?
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] Taking Another Look at Confirmed Opt-in Email
    This can be great at eliminating false accounts, typos, eventual spam complaints, and generally creates a much stronger customer experience for your email program. Now imagine that same individual comes across a custom apparel start-up, and intentionally signs up for their confirmed opt-in email program. Download it now!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Customer, Loyalty] Six FREE Tools To Measure Social Media for Business
    Do you know where you most valuable customers are talking about you? Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. That’s a problem. Many companies track them.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
    And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Customer, Loyalty] 8 Shocking New Social Media Facts
    think this is a pretty amazing validation that the money being spent on social media is at least having some impact on customer connections. 8. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. The first step was to rethink the timing of all of Missguided’s customer emails in order to optimise communications.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Customer, Loyalty] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. Build loyalty and advocacy over time because happy customers drive referrals. Your customers are your prospects, too. The Potential.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] What Are the Two Types of Seasonal Marketing?
    Good marketers know that customers respond best to brands that reach out to them in a meaningful way. By appealing to customers’ passions for an extended period of time, long-term marketing feels less like selling and more like affirmation from a company to its customers that they have similar values. What’s the Difference?
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] IoT 2016: Top 100 Influencers and Brands
    How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Customer, Loyalty] How the physics of social media could kill your marketing strategy
    How do you fend for your piece of your customer’s mindshare in the face of this information tsunami? There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. Is that true? I don’t know. flood. Tweet.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Customer, Loyalty] Understanding the Stages of Your Sales Funnel
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Stages of a Sales Funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Customer, Loyalty] How does a small business move into social media marketing?
    Before committing to a new plan, conduct a simple survey or get out and talk to your customers. You have to go where your customers are. How can you involve and engage the many networks of your employees, customers, and other stakeholders? think we can burst the bubble by now  — social media is NOT free.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Loyalty] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. With a 360-degree view of each of your customers, you can leverage deep user insights to drive engagement, retention, and growth. Proactive vs. Reactive Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] Use This Agenda For Your 2016 Content Marketing Plan
    While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. The questions to ask here are: How does the customer currently perceive our brand? The Content Marketing Plan (Agenda).
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Customer, Loyalty] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    Try using a video on your homepage that outlines what you do and what problem you solve for your customer in less than 90 seconds. Customer Testimonials). Thank Your Customers. Loyalty is critical to the sustainability of your business. Here it is! So let’s dive in. 1. Introduce Yourself. Share the Details of What You Do.
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Customer, Loyalty] Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
    These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.  Over the past decade, customer experience has become part of the landscape of business thinking.  Image via Wikipedia.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests. 4.    Nurture Prospective Customers.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Customer, Loyalty] Five companies with a human social media presence
    Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] The Right Way to Reduce Your Churn Rate
    Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Once a customer’s decision is made, it’s frankly very hard to change.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Customer, Loyalty] The 411 on Mobile Apps
    They are good at driving return business and cultivating loyalty among your customers. Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The customer makes a transaction and learns about your mobile app, which they download on their phone. Fifty-two percent of the U.S.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( e-Strategy Trends ). Worse, 56% of customer tweets to companies are ignored. Though valuable for content marketing and customer service, it is labor-intensive. How do top executives use social media?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. You’re always putting customers first, but as their needs change, your strategies change too.” Combine data streams. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Customer, Loyalty] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Did my content improve my brand’s image and change attitudes of customers? Did my content improve my brand's image and change attitudes of customers? Reach. Brand resonance.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog.  A couple years ago, however, as our traffic was growing, our conversion rate was shrinking. Do you have content marketing street cred? Mark W.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which Which leads us to… Customer Lifecycle. Generate more leads.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Customer, Loyalty] B2B Marketing Predictions For 2011
    Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Customer, Loyalty] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    will comment on each one below but for the time-starved blog scanner, here is a summary: “Customer experience” might be the marketing buzzword of the year? Companies need to become more social by understanding that when marketing focuses on putting the customer first  and their needs first, business outcomes are much easier to achieve.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer, Loyalty] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
    That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. The old carrot-and-stick approach works.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
    Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. As a result, we knew we needed to integrate with Scratch-it to help empower our customers. Great question.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Customer, Loyalty] B2B Marketing needs to Curate a Vibrant Community
    We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. This is something I am working on for FY11 and will be more than just a social network for our best customers. Let me explain …. Tweet This! Share this on Facebook. Digg this!
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Customer, Loyalty] 5 User-Generated Content Mistakes to Avoid
    While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight. Takeaways.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Customer, Loyalty] How Marketers Should Engage Their Mobile User
    And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Your CTAs will become more effective because the customer journey is suddenly seamless, and engagement will naturally improve.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. Puts customers before profits – 56% versus 27%. What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. There has been a change in customer engagement, moving from branded apps to messaging apps. We’re Location Marketing Solutions. Exactly.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Customer, Loyalty] Why B2B Email Marketing Is Sexy (And It Knows It)
    To be relevant, the message you send to your prospects should probably be different from what your current customers receive. Build Customer Loyalty – With email marketing, strengthening customer relationships has never been easier. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect.
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