MARKETING INTERACTIONS | TUESDAY, DECEMBER 28, 2010
[Customer, Loyalty] Don't Put Your B2B Email In a Box
There's brand awareness, lead generation, customer retention and loyalty, driving web traffic, promoting sharing with colleagues and on social networks, lead nurturing, newsletters and more. They are often unaware of how many other emails their prospects or customers may be receiving. This one is very common. Do you know?
SAZBEAN | WEDNESDAY, MAY 11, 2011
[Customer, Loyalty] The Increasing Value in Being Local
I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. This is not to say that there isn’t value in having national or international customers. Spend the time to get to know your customers and your community (both online and offline).
SALES CHALLENGER | WEDNESDAY, APRIL 27, 2011
[Customer, Loyalty] Don’t Be Afraid to Fire Key Accounts
First, companies must figure out which customers to elevate to key account status (a challenging task in and of itself)—but most organizations stop there. Key account selection is often a ‘once-and-done’ event, and customers that have been designated as key accounts remain in that position for years. By Kirsten Robinson.
MARKETING EDGE | MONDAY, MARCH 22, 2010
[Customer, Loyalty] Wichita Tweet Up Covers Consumers As Marketers Topic
An interesting take from a couple of folks was that local merchants can monitor the web for the lowest prices online for similar products that they carry in the local store, then be active with the local community online and those merchants will be able to charge the premium while building customer and community loyalty.
SALES LEAD INSIGHTS | FRIDAY, JUNE 17, 2011
[Customer, Loyalty] B2B marketing automation: An interview with Will Schnabel
Upon joining Silverpop, Will assumed responsibility for overall operations and product direction of Silverpop's Engage B2B solution, a demand generation and lead-management platform and recently transitioned to focus on growing and driving customer integration with Silverpop’s extensive partner network. Can you tell us about those?
SAZBEAN | SATURDAY, MAY 11, 2013
[Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of May 12, 2013
Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
E-STORM | WEDNESDAY, DECEMBER 10, 2008
[Customer, Loyalty] Staffing of Social Media – A Few Tips | e-storm International
We have a number of customers trying to establish their staff levels and responsibilities. Our customers are using our system for historic trending (full access to the Online Domain since 2005) and additional Business Intelligence Analytics (geo-demographics, concept extraction, sentiment analysis etc.). We really appreciate it.
SAVVY B2B MARKETING | MONDAY, OCTOBER 3, 2011
[Customer, Loyalty] B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End?
The fundamentals of both marketing tactics are the same: both want to keep the customers for as long as possible, both want to increase loyalty of customers, both want to increase the profitability of customers, etc. Advice about marketing in a business-to-business (B2B) industry is continually flowing through the web.
MARKETING INTERACTIONS | THURSDAY, JUNE 14, 2012
[Customer, Loyalty] Put Cost Effectiveness in Content Marketing
Finally, I could talk about cost effectiveness from many different ways, including shortening time to sales, improving the quality of leads that impacts sales acceptance, customer retention and loyalty, lower cost of customer, and others. Obviously, I've got a counter for that. But it will. " Seriously!
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Customer, Loyalty] The State of Marketing Technology in Asia
David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. Marketing Efficiency
TOMORROW PEOPLE | MONDAY, MARCH 5, 2012
[Customer, Loyalty] Never Waste an Opportunity: The Value of Lead Nurturing
When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Later, the contact information provided offers you the ability to educate, inspire, or otherwise engage a potential new customer. Points Necessary to Gain a New Customer. Lead Nurturing 101.
SAVVY B2B MARKETING | MONDAY, APRIL 18, 2011
[Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
THE ROI GUY | SATURDAY, AUGUST 31, 2013
[Customer, Loyalty] How to Unseat an Incumbent?
I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Customer, Loyalty] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship.
MODERN B2B MARKETING | MONDAY, OCTOBER 27, 2014
[Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 15, 2014
[Customer, Loyalty] The Evolution of the Sales Role
As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
HUBSPOT | FRIDAY, AUGUST 16, 2013
[Customer, Loyalty] 10 Brands' Twitter Marketing You Can't Help But Love
Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. And speaking to the previously cited customer loyalty metric, I''m also a regular Taco Bell customer, and have even convinced many co-wowrkers to give the Bell a try.). 3) @TacoBell and @MeanGirlsQuotes.
MARKETING ACTION | THURSDAY, OCTOBER 3, 2013
[Customer, Loyalty] “Scandal”: The Show That Twitter Built
This focus lets you spend more time in a channel, cultivating a deeper level of engagement and greater loyalty. Those same gladiators return the kindness with unwavering loyalty, and are the first to seize on developments in the show’s narrative and production. The reason for this sea change? This is the show that social media saved.
MARKETING INTERACTIONS | TUESDAY, MARCH 8, 2011
[Customer, Loyalty] Lead Generation is NOT IT
In the 2010 B2B Content Marketing Trends report from Marketing Profs and Junta42 they found: "Marketers report that content marketing supports multiple business goals, led by brand awareness (78%), customer retention/loyalty (69%) and lead generation (63%); the least widely employed goal for content marketing is lead management/nurturing."
MODERN B2B MARKETING | TUESDAY, NOVEMBER 12, 2013
[Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Customer, Loyalty] Sarah Evans: Social Media Allows Us to Break Boundaries
Monitoring the Internet keeps you in the know, helps you gauge customer sentiment and gives you a leg up on preparing/responding to online crisis before it blows up. In my experience, quality content is key to creating credibility and loyalty among your followers. An interview. 1. What excites you most about the growth of social media?
MODERN B2B MARKETING | WEDNESDAY, JUNE 25, 2014
[Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
[Customer, Loyalty] Why B2B marketers should know when lead relationships start.
Brand awareness was first, followed by retention/loyalty, then lead generation and then lead management and nurturing. If the Webinar involves a product demo, a detailed solution comparison or a customer success story, it’s time for a telemarketing follow-up call to the attendees. Here are some guidelines.
SYNECORE | WEDNESDAY, APRIL 8, 2015
[Customer, Loyalty] How Content Personalization Fits into Inbound Methodology
buyer persona tells you what your prospective customers are thinking as they address the problem your company resolves. customer presented with a personalized landing page or email is more likely to click than one who is not. Inbound marketing is all about getting found by your target customer, but that’s just the beginning.
INBOUND SALES NETWORK | THURSDAY, SEPTEMBER 29, 2011
[Customer, Loyalty] Are You a Strategic Partner or an Approved Vendor?
While ultimately the kind of relationship you have will be up to your customer, there are things you should understand when you try to position you and your company as strategic partners. At this relationship level, the customer interacts with you for the sole purpose of acquiring a specific product or service at a competitive price.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 30, 2013
[Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
MODERN B2B MARKETING | TUESDAY, MAY 21, 2013
[Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
CONTENT MARKETING TODAY | FRIDAY, OCTOBER 23, 2009
[Customer, Loyalty] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. If you haven’t read Get Content Get Customers , you can cut to the content marketing chase here with the following 10 top takeaways from our case studies. Drink your own Kool-Aid. It’s not the money.
MODERN B2B MARKETING | WEDNESDAY, APRIL 29, 2015
[Customer, Loyalty] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. To After selecting the top ten entries, the company determines which ads to air based on voting from two key communities: The public (Doritos customers and potential customers).
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 15, 2010
[Customer, Loyalty] The 4 Cs of Social Media
This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them. Social Media And Your Personal Brand.
SYNECORE | THURSDAY, AUGUST 7, 2014
[Customer, Loyalty] Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Avoid these pitfalls, and instead, provide your customers with a positive experience every time they interact with your brand online. Takeaways.
VERTICAL RESPONSE | SATURDAY, MARCH 28, 2015
[Customer, Loyalty] 5 Product-Selling Email Subject Line Tips for Retailers
You must pique a customer’s curiosity. Your subject lines should get customers to open your email immediately. Want to motivate customers to buy? Use the word “you” When you can, refer to customers as “you” in your subject lines. Plus, it forces you to focus on customer benefits.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 19, 2012
[Customer, Loyalty] How the physics of social media could kill your marketing strategy
How do you fend for your piece of your customer’s mindshare in the face of this information tsunami? There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. Is that true? I don’t know. flood. Tweet.
MODERN B2B MARKETING | MONDAY, MARCH 3, 2014
[Customer, Loyalty] Is Your Company a Life-Long Partner, or a Short-Term Fling?
Last week on the blog, we talked about brand loyalty. More broadly, it made me wonder why brand loyalty, even when it’s strong, doesn’t always last. The first question a company should ask itself is: “Will my brand evolve as my customers mature?” Author: Phillip Chen Five years I ago, I fell in love with a body wash.
CRIMSON MARKETING | TUESDAY, FEBRUARY 19, 2013
[Customer, Loyalty] 5 Steps to Humanize Your Brand
Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
[Customer, Loyalty] How to Fascinate -- and Better Connect With -- Your Audience
Trust : You build loyalty by becoming familiar to your audience; telling your unique story with passion so you stand out as authentic; and delivering a consistent message over and over. This is just one example of you can apply these triggers to better engage prospects and customers. So how can you apply these triggers to your content?
VERTICAL RESPONSE | FRIDAY, MARCH 13, 2015
[Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. As a result, we knew we needed to integrate with Scratch-it to help empower our customers. Great question.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 28, 2015
[Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
HUBSPOT | THURSDAY, APRIL 9, 2015
[Customer, Loyalty] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
Your descriptions should also anticipate questions a customer might have about your product. Where the product was made : Local, handmade items often score increased loyalty with shoppers. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly. What should they say?
HUBSPOT | MONDAY, MARCH 30, 2015
[Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 21, 2012
[Customer, Loyalty] How Are You Managing Your Content Marketing?
The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. What content can you provide to help build loyalty? Content marketing is a different way to get the same information in front of customers, and we all need help and tools to manage it better. Measure success.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Customer, Loyalty] Right-Sizing Your Marketing Analytics
As a customer service rep you may no longer need to “delight” your customers as exceeding expectations during service interactions has negligible impact on customer loyalty. As a marketer you may also be better off helping customers simplify their decisions instead of constantly trying to “actively engage” them.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 5, 2009
[Customer, Loyalty] Are you using your buffalo?
Are you using every part of YOUR buffalo — your marketing assets — to help you promote your business and acquire new customers? In the social media era, this is an essential strategy. They could sell and ship material out of the warehouse for customer emergencies as a premium service — at a premium price!
SALES CHALLENGER | MONDAY, JUNE 6, 2011
[Customer, Loyalty] Using Inspirational Videos to Motivate Sales Employees
Johnny, a young grocery bagger with Down syndrome, motivated his peers by creating a customer service experience that dramatically increased customer loyalty and strengthened team morale. By Kirsten Robinson. But, with so many different options floating around, how do you decide which ones to use? seconds? Johnny the Bagger.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 1, 2010
[Customer, Loyalty] Confessions Of A B2B Marketer
Customers? Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. It’s about customers and getting them to chose us over the competition because we have better met their needs. It used to be so easy.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 21, 2011
[Customer, Loyalty] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
I'm using CRM as a catch-all term for sales automation, order processing, customer service, loyalty, call centers, and partner management.) You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic.
VERTICAL RESPONSE | FRIDAY, OCTOBER 24, 2014
[Customer, Loyalty] 12 Images You Should Share on Social Media
Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Customer, Loyalty] The #1 Killer of Your Ecommerce Business May Be Indifference
In your unwavering focus on beating out other businesses, you might forget to concentrate on the real prize: your customers. What Customers Perceive as Indifference. After all, you receive orders, fulfill them in a reasonable amount of time, and answer any customer service questions in a timely manner. No rewards for loyalty.
BIZNOLOGY | FRIDAY, JULY 19, 2013
[Customer, Loyalty] Why Local Search is Just Like Politics
” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
MARKETING GENIUS BLOG | THURSDAY, OCTOBER 1, 2009
[Customer, Loyalty] Making the Most of Your Lead Recycling Program
Nurturing for Customers. customer nurturing program is an excellent way to increase customer loyalty, and maybe even uncover upselling and cross-selling opportunities. With Lead Scoring , you pass on leads to Sales once they’ve reached a certain Lead Score. Let’s take a look at a typical workflow.
MEASURABLE MARKETING | THURSDAY, APRIL 5, 2012
[Customer, Loyalty] What to Consider When Putting Together a Gamification Strategy
Particularly since the rise of Foursquare and other social check-in sites, badges have become a very common and useful tactic for engaging with your customers and rewarding them for their participation. Here are the elements we found to be most useful: " Player Types" - understand the different ways that people interact with games.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 22, 2014
[Customer, Loyalty] B2C, B2B and What They Can Learn From Each Other
“Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. “In both situations, the core premise is customer-driven insights.
B2BMARKETINGSMARTS | TUESDAY, APRIL 13, 2010
[Customer, Loyalty] 3 things B2B marketers can learn from retailers.
The best way to identify that target is to build a profile of best customers and apply that profile against the marketing lists (email or mail) selected for outbound campaigns. Best customers are those who meet most of the following criteria: Lifetime Value: Generated the greatest revenue. Loyalty: Remained customers the longest.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 3, 2014
[Customer, Loyalty] Five companies with a human social media presence
Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.
NUSPARK | SUNDAY, JULY 7, 2013
[Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). .
WINDMILL NETWORKING | WEDNESDAY, JULY 21, 2010
[Customer, Loyalty] Strategizing Your Social Media Trifecta
Your business may be using Twitter, Facebook, or Foursquare to be connected to its customers, but have you considered integrating all three? Customer interaction. My guess is that it was because you thought that somehow you could use it to bolster sales and build your customer base. Customer Interaction. Sales channel.
B2B MARKETING TRACTION | FRIDAY, MARCH 12, 2010
[Customer, Loyalty] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
When a product category is introduced, it’s time to educate potential customers and build awareness. Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. Tweet. Introduction Stage of Marketing Product Lifecycle. Please comment below!
B2B MARKETING INSIDER | THURSDAY, DECEMBER 16, 2010
[Customer, Loyalty] What Is The Future Of The Social Media Role?
What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. For you. Go Team.
VERTICAL RESPONSE | MONDAY, APRIL 6, 2015
[Customer, Loyalty] 75 Email Newsletter Content Topics You Can Use ASAP
Customer testimonials or spotlights. Behind-the-scenes photos of your business and customers. Fan/customer photos – Include pictures of customers enjoying/using/buying/wearing your products or services, or an event of yours they attended. Info and a sign up for your customer loyalty or rewards program(s).
SAVVY B2B MARKETING | WEDNESDAY, MARCH 2, 2011
[Customer, Loyalty] Savvy Speaks: Creating a Strong Brand
Give your prospects and customers a brand identity they can sink their teeth into. Respect Loyalty and History I have worked with many B2B companies who through merger, acquisition and have been "rebranded" about a dozen times. Who are your customers? We've all seen examples of great brands - those are the ones you remember.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Customer, Loyalty] Your marketing success may hinge on Gray Social Media
These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
SAZBEAN | WEDNESDAY, JULY 11, 2012
[Customer, Loyalty] 16 Ways to Simplify Your Prospects’ Decision-Making Process
In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales. – 16 Ways to Simplify Your Prospects’ Decision-Making Process by Ellie Mirman. News & Notes
MODERN B2B MARKETING | MONDAY, NOVEMBER 24, 2014
[Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
SYNECORE | WEDNESDAY, MAY 22, 2013
[Customer, Loyalty] Target Cartwheel: Social Shopping for Millennials
By combining both a mobile and social aspects into the shopping experience, Target is encouraging their younger customers to be loyal to the brand as well as to the physical store. It seems that Target may have finally found its way into the next frontier of digital retail. What is Cartwheel? The social aspect doesn’t stop there.
THE FORWARD OBSERVER | TUESDAY, JULY 30, 2013
[Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. What questions are your sales and customer service people getting? And lonely. Be Consistent.
CMO ESSENTIALS | MONDAY, MAY 4, 2015
[Customer, Loyalty] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
Traditionally, online communities have had the potential to help businesses realize a long list of strategic benefits: customer-driven product innovation, reduced support costs, increased customer engagement, increased customer loyalty, and ultimately, higher wallet share. Your Guide to Online Community Readiness.
MODERN B2B MARKETING | THURSDAY, JULY 10, 2014
[Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. Offer Social Proof to Cultivate Brand Loyalty. Create an account today!”
CONTENT MARKETING TODAY | TUESDAY, APRIL 17, 2012
[Customer, Loyalty] The Real Magic Behind Content Marketing | Social Media Today
Content marketing is as simple as it sounds: provide high quality content for your users, partners, followers and/or consumers and you will increase participation, sales, and loyalty. Give your customers or business affiliates within your niche content that can give them an edge in what they are trying to achieve: educate and entertain.
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 1, 2014
[Customer, Loyalty] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
Mire will share how the organization leverages marketing automation to create advocacy and loyalty program. Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. London calling! Join us! 1. Register Now. Marketing Efficiency
B2B MARKETING INSIDER | THURSDAY, JUNE 3, 2010
[Customer, Loyalty] 6 Content Marketing Tips That Drives Leads
But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Know your prospects pain points.
TOMORROW PEOPLE | MONDAY, MARCH 19, 2012
[Customer, Loyalty] The Death of Pay Per Click Advertising (PPC)
Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[Customer, Loyalty] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. The old carrot-and-stick approach works.
DIGITAL VOICES | TUESDAY, AUGUST 20, 2013
[Customer, Loyalty] Applying the Scientific Method to Proving Social Media Results
Earlier this summer, the Japanese carmaker wowed the social sphere with two Vine Video campaign that engaged customer’s in innovative ways across multiple social channels. In this case, the company chose a qualitative KPI, having outlined the goal of increasing brand reach and customer engagement as metrics for determining success.
SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
[Customer, Loyalty] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
Certainly from a marketing perspective, you don’t need relationships with everyone: with the people that matter to you and the people that show you that you matter to them.The most engaged followers and fans, just like you listen especially to your most engaged customers. Listen to and talk with your most engaged customers and followers.
ANNUITAS | TUESDAY, MARCH 19, 2013
[Customer, Loyalty] You Don’t Know the Buyer, JACK!
If this is ringing true in your company, perhaps it’s time to take a step back and reassess how well you know your prospects and customers. I offer up three questions you should ask about your buyer, and how to go about answering them: Three Questions to Ask About Your Buyer. 1. You don’t know the buyer JACK”! What does the buyer look like?
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. Author: Justin Gray Well, hello there. Close rate.
SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
[Customer, Loyalty] Brothers in Arms: The SEC and Neil Rackham
For those of you who’ve visited the website for our forthcoming book, The Challenger Sale: Taking Control of the Customer Conversation (on sale November 10 th from Penguin), you’ll see that Neil wrote the foreword to the book (in fact, you can download it on the book’s website). . and he accepted. .
MARKETING ACTION | MONDAY, OCTOBER 20, 2014
[Customer, Loyalty] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
MARKETING GENIUS BLOG | THURSDAY, APRIL 29, 2010
[Customer, Loyalty] 6 Social CRM Thought Leaders
Social CRM is a big shift in the way companies interact with their customers. Rather than simply responding to customer’s requests, Social CRM is about creating a two-way social interaction with your customers, while creating value for both yourself and your customers. These six people are my personal favorites.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 12, 2013
[Customer, Loyalty] A different way to think about social media ROI
At the point where social media marketing first begins to touch a potential customer, they may be far away from making a purchase decision — maybe years! It is a legitimate part of a mix of communications that leads to a customer relationship. Before I get to my perspective, I would like to declare two caveats. OK, here we go.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 1, 2011
[Customer, Loyalty] Five steps to fix Foursquare
That is not building loyalty. That is not rewarding customers. It’s been about a year since I wrote anything significant about Foursquare so I thought it was time to check-in. Check-in. Get it? Oh, never mind. The bad news is, I still really have no new reasons to use it. Foursquare seems determined to stary boring. ZZZzzzz.
ONPATH | MONDAY, NOVEMBER 15, 2010
[Customer, Loyalty] Marketing Sales Leads: Quality Vs. Quantity
Michael's B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. our job is to support sales in their goal to acquire more customers and to keep our customers. Article by Michael Brenner. So marketing sends more.
ANNUITAS | TUESDAY, MARCH 22, 2011
[Customer, Loyalty] What’s Your ROI?
Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Retention: Customer satisfaction and Net Promoter scores are often used to identify the likelihood that we will keep our customers.
VOLACCI | MONDAY, JUNE 10, 2013
[Customer, Loyalty] The Advent of Tumblr and Its Place in Social Media Marketing
With this innovative way of displaying images through a ‘feed’, marketers have embraced this platform as a new way of engaging with their customer bases. This type of communication really speaks to the demographic of Tumblr and it generates the highly sought-after loyalty brands so desire. Perhaps you should, too. What’s a ‘Tumblr’? .
MODERN B2B MARKETING | SATURDAY, MARCH 14, 2015
[Customer, Loyalty] 13 Tips for Marketing Transformation: A Checklist for Change Agents
Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. 2. It’s a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex. So what?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Customer, Loyalty] Oracle Integrates On Demand Marketing with On Demand CRM
The unified data structure allows unified reporting across the customer buying process. Important capabilities include “adaptive” program flows, which vary depending on customer behavior; advanced Web pages and forms; automated content recommendations; and several types of asset templates. Will competitors do the same?
AD YOUR COMMENT HERE | WEDNESDAY, MAY 4, 2011
[Customer, Loyalty] Blackberry World: Consumer-facing mobile applications
We’ll cover how these apps have helped improve overall brand awareness and customer loyalty. BA created a mobile application that allows customers to manage their travel plans from wherever they are. A few things they had to consider: Which OS do they want to support? Incorporating customer feedback. Single base design.
THE ROI GUY | FRIDAY, OCTOBER 24, 2014
[Customer, Loyalty] The new ABCs of Selling: Always Be Challenging!
Challenger” There were three powerful numbers discussed at the Summit that I believe will have a profound impact on your strategy and success in 2015: 94 5.4 53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor because they received irrelevant promotions & messages? The key?
B2B MARKETING INSIDER | TUESDAY, OCTOBER 19, 2010
[Customer, Loyalty] Enjoy A Demand Funnel Cocktail
To our customers there is no funnel. believe we should align our efforts to customer needs. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Our customers will tell us when they are ready to speak to a salesperson. Conversions increase.
BIZNOLOGY | MONDAY, NOVEMBER 28, 2011
[Customer, Loyalty] Are Daily Deals Sites a Good Deal for Your Business?
For instance, you might offer customers $50 worth of merchandise for $25, with that $25 split between you and the daily deals site. In exchange, the aggregator aggressively markets the deal to its subscriber base, driving new customers to your business. While Be loyal to loyal customers. Image by Getty Images via @daylife.
DELICIOUS B2BMARKETING | WEDNESDAY, JUNE 3, 2009
[Customer, Loyalty] B2B Marketing | Business to Business Marketing Information Portal
Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. HOW TO. HOW TO. only little!
SALES LEAD DYNAMICS | WEDNESDAY, NOVEMBER 10, 2010
[Customer, Loyalty] Are You Serving Your Prospects Nothing But Plain Vanilla?
“ . “We provide our clients with the highest quality … services, in a manner consistent with their objectives and cost concerns. “. ‘We represent our clients with loyalty, zeal and professionalism. We are committed to providing our clients the highest level of customer service”’. It’s remarkable how similar they sound.
PAUL GILLIN | THURSDAY, JUNE 17, 2010
[Customer, Loyalty] The Changing Rules of B2B Marketing
Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 10, 2014
[Customer, Loyalty] Millennial “hipsters” and boomer “hippies” – both socially engaged
Branding is ultimately about developing an emotional relationship with customers, one where trust will lead to stronger loyalty. However, many companies create a social purpose out of guilt, or a feeling that “we must do something socially acceptable” to satisfy the growing demands of customers, especially the Millennials.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Customer, Loyalty] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. Myth #1: My customers don’t use social media. That means your target audience is looking to social media to help make business decisions. In fact, customers exposed to a brand in the social space are 2.8x
MARKETING ACTION | TUESDAY, APRIL 7, 2015
[Customer, Loyalty] Nurturing Leads With Webinars: Awareness is Just the Beginning
But how do you guide a lead from the first inquiry to a lifetime of customer loyalty? In order to convey this through your webinar, call on your best advocates, customers! customer in the same industry can describe your solution in detail and demonstrate the return on investment during a webinar. Awareness. Consideration.
B2B MARKETING INSIDER | TUESDAY, JUNE 29, 2010
[Customer, Loyalty] 11 Reasons Why Outbound Telemarketing Programs Fail
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs.
WINDMILL NETWORKING | TUESDAY, JULY 12, 2011
[Customer, Loyalty] 6 Social Media Marketing Strategy Mistakes to Avoid
Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.