MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Customer, Loyalty] The Future of Digital Marketing is Already Here
As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. Build Deep, Enduring Relationships with Customers Over Time.
LEAD VIEWS | THURSDAY, MARCH 24, 2011
[Customer, Loyalty] When Employees Kill That Million Dollar Marketing Effort
Also, today a person may not be your customer, but tomorrow, he could be the decision maker driving the make or break deal for your company – can you risk offending anyone at all? Also, how employees react to different situations acts like a forewarning for future customers, partners etc. Website? Facebook page? No related posts.
PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
[Customer, Loyalty] Surveys Show ‘Social Business’ Concept Gaining Traction
A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 24, 2013
[Customer, Loyalty] Moving your business from digital grief to social media enlightenment
For a website, this might mean: Better customer service through 24 x 7 online access. mechanism to re-gain direct ownership of a customer relationship. An effective channel for customer service. An opportunity to “tune-in” to customer sentiment, feedback, and competitive intelligence.
SALES CHALLENGER | TUESDAY, FEBRUARY 28, 2012
[Customer, Loyalty] Challenging in the Channel
Many of these organizations are focused on selling directly to their end customer. But, there’s a major reason we shouldn’t do that: customers still require unique perspective on their business and need their assumptions “challenged” (in fact, this drives 53% of customer loyalty ).
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 29, 2014
[Customer, Loyalty] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
This week he’s reporting from Oracle OpenWorld – if you’re at the conference, you can join him and others at the Tuesday, 9/30 session “Engaging Customer Communities to Drive Marketing Technology Procurement.” It’s tempting to focus exclusively on the promise of the marketing tools themselves.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Customer, Loyalty] Your marketing success may hinge on Gray Social Media
These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
INBOUND SALES NETWORK | THURSDAY, JANUARY 26, 2012
[Customer, Loyalty] It’s Not What You Sell - It’s How You Sell It
Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. The surprising part is that 53% of customer loyalty was attributed to the purchase experience. Empowered customers are changing every industry.
MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 30, 2011
[Customer, Loyalty] 4 Lies Marketers Tell Themselves
Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Customers (and consumers!) Across the board, customers and consumers are simply more trusting of third-party information than they are of “engaged” brands, and who can blame them? Got more? But the reality is different.
MODERN B2B MARKETING | MONDAY, MARCH 23, 2015
[Customer, Loyalty] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
By the year 2020, 69% of marketers believe their departments will be perceived as a revenue driver for the organization. 2) Marketers Will Leverage Data and Digital Strategies to Understand Their Customers and Prove Impact on Revenue. The next 3-5 years, however, will be the time of real change. View the infographic in a new window here.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 3, 2011
[Customer, Loyalty] Case study: Fast-growing B2B expands social media exposure
After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue. Within that time frame, we were listed on the Inc. The Results.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 25, 2011
[Customer, Loyalty] 29 Reasons Why Your Company Blog Has Stalled
blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Blogs that focus on customers, problems, answers, and dreams build value much faster than online sales pitches. 3) Doesn’t Inspire: Your blog must stand for something beyond making a transaction. Period.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[Customer, Loyalty] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. The old carrot-and-stick approach works.
LEADERSHIP | FRIDAY, MARCH 27, 2015
[Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
MODERN B2B MARKETING | SATURDAY, JULY 13, 2013
[Customer, Loyalty] Epically Awful Social Media Blunders and Why Your Business Should Care
If you want to win the favor and loyalty of your customers, it is best that you refrain from making comments that may suggest that you are trying to profit from other people’s misery. After signing up for a Twitter account, CVS asked its customers to become followers and offer feedback. Being Insensitive. Social Media
B2B MARKETING INSIDER | TUESDAY, DECEMBER 20, 2011
[Customer, Loyalty] How To Generate ROI (Return On Interesting) With Content Marketing
Which, he explains, involves lots of time interacting with customers via social media and at conferences. He All while landing marketing at it’s rightful place at the leadership table as the advocate for customer value, insights and loyalty. Speak To A Customer. Do you start with products, personas or topics?
WEBBIQUITY | WEDNESDAY, DECEMBER 11, 2013
[Customer, Loyalty] 18 of the Best Content Marketing Strategy Guides of 2013
”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin?
SALES CHALLENGER | MONDAY, NOVEMBER 21, 2011
[Customer, Loyalty] Pitfalls that Can Torpedo Your Key Accounts Program
With that in mind, one of the key drivers of overall key account program performance is making sure the right customers are in the program in the first place. But, all too often, companies weigh their programs down with customers who don’t quite warrant the time or resources given to a key account.
ACHIEVE MARKET LEADERSHIP | TUESDAY, FEBRUARY 19, 2013
[Customer, Loyalty] 5 Steps to Humanize Your Brand
Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 25, 2012
[Customer, Loyalty] Value. Deliver It And They Will Buy!
Quite simply, they consistently exceed their customers expectations, from the purchase experience, to the overall quality, to the user experience. Can you think of another company that has had the ability to create such customer loyalty? People are happy to pay for quality, and those people have the highest loyalty by far.
SAVVY B2B MARKETING | MONDAY, JANUARY 25, 2010
[Customer, Loyalty] 3 Fantastic B2B Marketing Videos and Why They’re Successful
Build brand loyalty. Making a series of videos that were focused on their audience and involving their customer community in their creation were the main factors in Texas Instruments’ success. Objective: Increase readership of content focused on market trends and business drivers that effect their customers and prospects.
MARKETING ACTION | THURSDAY, OCTOBER 9, 2014
[Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
MARKETING INTERACTIONS | SUNDAY, NOVEMBER 14, 2010
[Customer, Loyalty] Is Internal Marketing in Your B2B Go-to-Market Strategy?
Internal marketing is about educating everyone involved about how your company is going to market, who your customers and ideal prospects are, what they care about and why they should care about what your company offers. Serving your customers. Marketing to your customers, as well as those that serve them can pay big dividends.
HUBSPOT | THURSDAY, MARCH 19, 2015
[Customer, Loyalty] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Brands with both a physical and digital presence make almost 30% more in revenue. particularly in emerging markets ?
MANHATTAN MARKETING MAVEN | FRIDAY, SEPTEMBER 21, 2012
[Customer, Loyalty] The Coming Battle Over Social CRM
Some link or can bolt-on loyalty programs. The common objective is customer insight. How important is a “whole customer” view? How do you collect, aggregate and use customer data now? There’s a colossal social CRM battle shaping up. Second round start-ups like SocialWhirled , Checkd.in.
MARKETING INTERACTIONS | TUESDAY, DECEMBER 28, 2010
[Customer, Loyalty] Don't Put Your B2B Email In a Box
There's brand awareness, lead generation, customer retention and loyalty, driving web traffic, promoting sharing with colleagues and on social networks, lead nurturing, newsletters and more. They are often unaware of how many other emails their prospects or customers may be receiving. This one is very common. Do you know?
HUBSPOT | TUESDAY, DECEMBER 24, 2013
[Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
The CTAs have concise and actionable copy, and they are easy to notice and click on -- even with my chubby, uncoordinated fingers. 3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Most lead generation tactics are straightforward.
WINDMILL NETWORKING | TUESDAY, MARCH 22, 2011
[Customer, Loyalty] 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust. There are many Twitter mistakes for business to avoid. dashboard. 3.
MARKETING EDGE | MONDAY, MARCH 22, 2010
[Customer, Loyalty] Wichita Tweet Up Covers Consumers As Marketers Topic
An interesting take from a couple of folks was that local merchants can monitor the web for the lowest prices online for similar products that they carry in the local store, then be active with the local community online and those merchants will be able to charge the premium while building customer and community loyalty.
SAZBEAN | SATURDAY, MAY 11, 2013
[Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of May 12, 2013
Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
SAVVY B2B MARKETING | MONDAY, OCTOBER 3, 2011
[Customer, Loyalty] B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End?
The fundamentals of both marketing tactics are the same: both want to keep the customers for as long as possible, both want to increase loyalty of customers, both want to increase the profitability of customers, etc. Advice about marketing in a business-to-business (B2B) industry is continually flowing through the web.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 16, 2013
[Customer, Loyalty] Creative Marketing in a Data-Driven Culture
Can you explain why this concept significant to B2B marketers and the principles of customer experience? by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998.
MODERN B2B MARKETING | WEDNESDAY, APRIL 29, 2015
[Customer, Loyalty] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. To After selecting the top ten entries, the company determines which ads to air based on voting from two key communities: The public (Doritos customers and potential customers).
MARKETING INTERACTIONS | THURSDAY, JUNE 14, 2012
[Customer, Loyalty] Put Cost Effectiveness in Content Marketing
Finally, I could talk about cost effectiveness from many different ways, including shortening time to sales, improving the quality of leads that impacts sales acceptance, customer retention and loyalty, lower cost of customer, and others. Obviously, I've got a counter for that. But it will. " Seriously!
TOMORROW PEOPLE | MONDAY, MARCH 5, 2012
[Customer, Loyalty] Never Waste an Opportunity: The Value of Lead Nurturing
When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Later, the contact information provided offers you the ability to educate, inspire, or otherwise engage a potential new customer. Points Necessary to Gain a New Customer. Lead Nurturing 101.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 15, 2010
[Customer, Loyalty] B2B Social Media and the Business Revolution
Social media success is more about customer loyalty and retention, rather than customer acquisition. Everyone in your company is a potential first-time contact, marketer and customer support person. Social media is more important for B2B than B2C because of fewer net customers and more considered purchases.
B2B MARKETING INSIDER | TUESDAY, JUNE 18, 2013
[Customer, Loyalty] Marketing That Helps People? An Interview With Jay Baer
And so when I saw Jay Baer (@ JayBaer ) announce that his new book “Youtility” was about helping customers, I instantly knew it would be right in line with my own thoughts. It’s about transcending the transactional and developing relationships with customers rooted in value exchange and relevancy. Social Media
THE ROI GUY | SATURDAY, AUGUST 31, 2013
[Customer, Loyalty] How to Unseat an Incumbent?
I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
VERTICAL RESPONSE | FRIDAY, MARCH 13, 2015
[Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. As a result, we knew we needed to integrate with Scratch-it to help empower our customers. Great question.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 5, 2014
[Customer, Loyalty] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. Unless you run a lemonade stand that only serves your immediate neighbors, you must take into consideration subtle differences between customers in varying locales. Segment by Persona. ?The
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 15, 2014
[Customer, Loyalty] The Evolution of the Sales Role
As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
MODERN B2B MARKETING | MONDAY, OCTOBER 27, 2014
[Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
MARKETING INTERACTIONS | TUESDAY, MARCH 8, 2011
[Customer, Loyalty] Lead Generation is NOT IT
In the 2010 B2B Content Marketing Trends report from Marketing Profs and Junta42 they found: "Marketers report that content marketing supports multiple business goals, led by brand awareness (78%), customer retention/loyalty (69%) and lead generation (63%); the least widely employed goal for content marketing is lead management/nurturing."
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Customer, Loyalty] Oracle Integrates On Demand Marketing with On Demand CRM
The unified data structure allows unified reporting across the customer buying process. Important capabilities include “adaptive” program flows, which vary depending on customer behavior; advanced Web pages and forms; automated content recommendations; and several types of asset templates. Will competitors do the same?
MODERN B2B MARKETING | WEDNESDAY, JUNE 25, 2014
[Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
[Customer, Loyalty] Why B2B marketers should know when lead relationships start.
Brand awareness was first, followed by retention/loyalty, then lead generation and then lead management and nurturing. If the Webinar involves a product demo, a detailed solution comparison or a customer success story, it’s time for a telemarketing follow-up call to the attendees. Here are some guidelines.
INBOUND SALES NETWORK | THURSDAY, SEPTEMBER 29, 2011
[Customer, Loyalty] Are You a Strategic Partner or an Approved Vendor?
While ultimately the kind of relationship you have will be up to your customer, there are things you should understand when you try to position you and your company as strategic partners. At this relationship level, the customer interacts with you for the sole purpose of acquiring a specific product or service at a competitive price.
CONTENT MARKETING TODAY | FRIDAY, OCTOBER 23, 2009
[Customer, Loyalty] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. If you haven’t read Get Content Get Customers , you can cut to the content marketing chase here with the following 10 top takeaways from our case studies. Drink your own Kool-Aid. It’s not the money.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Customer, Loyalty] Sarah Evans: Social Media Allows Us to Break Boundaries
Monitoring the Internet keeps you in the know, helps you gauge customer sentiment and gives you a leg up on preparing/responding to online crisis before it blows up. In my experience, quality content is key to creating credibility and loyalty among your followers. An interview. 1. What excites you most about the growth of social media?
B2B MARKETING INSIDER | TUESDAY, DECEMBER 21, 2010
[Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Content. Result was great!
MARKETING ACTION | THURSDAY, APRIL 30, 2015
[Customer, Loyalty] 9 Ways to Generate Leads with Mobile Marketing
Here are nine ways to generate more leads and create more customers with mobile-friendly marketing strategies. 1. When your customers are on the go (and using a mobile device) they’re more likely to be conducting searches for local businesses. Develop a Mobile App to Increase Customer Loyalty. Mobile is huge.
SYNECORE | THURSDAY, AUGUST 7, 2014
[Customer, Loyalty] Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Avoid these pitfalls, and instead, provide your customers with a positive experience every time they interact with your brand online. Takeaways.
BIZNOLOGY | MONDAY, FEBRUARY 18, 2013
[Customer, Loyalty] 16 case studies prove ROI of mobile marketing
BMW : Began using MMS (Multimedia Message Service) to send images, video, sound files and text messages for customized snow tire offers. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion. Photo credit: Wikipedia. Are you one of them?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 28, 2015
[Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 21, 2012
[Customer, Loyalty] How Are You Managing Your Content Marketing?
The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. What content can you provide to help build loyalty? Content marketing is a different way to get the same information in front of customers, and we all need help and tools to manage it better. Measure success.
CRIMSON MARKETING | TUESDAY, FEBRUARY 19, 2013
[Customer, Loyalty] 5 Steps to Humanize Your Brand
Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette.
MODERN B2B MARKETING | TUESDAY, MAY 21, 2013
[Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
FATHOM | MONDAY, MAY 18, 2015
[Customer, Loyalty] How To Think Like a Publisher
And therein lies the key word: Loyalty. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Giving an elite tier of customers VIP content that no one else gets. Rewarding loyalty with discounts, free content or token gifts. Standards.
MARKETING ACTION | THURSDAY, OCTOBER 3, 2013
[Customer, Loyalty] “Scandal”: The Show That Twitter Built
This focus lets you spend more time in a channel, cultivating a deeper level of engagement and greater loyalty. Those same gladiators return the kindness with unwavering loyalty, and are the first to seize on developments in the show’s narrative and production. The reason for this sea change? This is the show that social media saved.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
[Customer, Loyalty] How to Fascinate -- and Better Connect With -- Your Audience
Trust : You build loyalty by becoming familiar to your audience; telling your unique story with passion so you stand out as authentic; and delivering a consistent message over and over. This is just one example of you can apply these triggers to better engage prospects and customers. So how can you apply these triggers to your content?
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 30, 2013
[Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Customer, Loyalty] The State of Marketing Technology in Asia
David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. Marketing Efficiency
MODERN B2B MARKETING | FRIDAY, APRIL 10, 2015
[Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests. 4. Nurture Prospective Customers.
VERTICAL RESPONSE | SATURDAY, MARCH 28, 2015
[Customer, Loyalty] 5 Product-Selling Email Subject Line Tips for Retailers
You must pique a customer’s curiosity. Your subject lines should get customers to open your email immediately. Want to motivate customers to buy? Use the word “you” When you can, refer to customers as “you” in your subject lines. Plus, it forces you to focus on customer benefits.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 15, 2013
[Customer, Loyalty] The Upside of Creating a Learning Culture at Your Company
The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. I have long believed that one of the most important cornerstones to a great corporate culture is learning and growth. When this happens, everyone wins.
HUBSPOT | SUNDAY, AUGUST 24, 2014
[Customer, Loyalty] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.)
MODERN B2B MARKETING | TUESDAY, NOVEMBER 12, 2013
[Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
BLOG MY CALLS | MONDAY, MARCH 25, 2013
[Customer, Loyalty] How IHOP Generates Sales: SMS Marketing Case Study
In an effort to build brand loyalty and drive traffic into a local franchisee’s IHOP during slow days of the week, a marketing firm began an integrated media campaign involving SMS marketing , direct mail and outreach. Objectives: Build brand loyalty and drive traffic into a local franchisee IHOP during slow days of the week. Analysis.
HUBSPOT | MONDAY, MARCH 30, 2015
[Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Customer, Loyalty] Right-Sizing Your Marketing Analytics
As a customer service rep you may no longer need to “delight” your customers as exceeding expectations during service interactions has negligible impact on customer loyalty. As a marketer you may also be better off helping customers simplify their decisions instead of constantly trying to “actively engage” them.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 21, 2011
[Customer, Loyalty] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
I'm using CRM as a catch-all term for sales automation, order processing, customer service, loyalty, call centers, and partner management.) You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic.
MEASURABLE MARKETING | THURSDAY, APRIL 5, 2012
[Customer, Loyalty] What to Consider When Putting Together a Gamification Strategy
Particularly since the rise of Foursquare and other social check-in sites, badges have become a very common and useful tactic for engaging with your customers and rewarding them for their participation. Here are the elements we found to be most useful: " Player Types" - understand the different ways that people interact with games.
B2BMARKETINGSMARTS | TUESDAY, APRIL 13, 2010
[Customer, Loyalty] 3 things B2B marketers can learn from retailers.
The best way to identify that target is to build a profile of best customers and apply that profile against the marketing lists (email or mail) selected for outbound campaigns. Best customers are those who meet most of the following criteria: Lifetime Value: Generated the greatest revenue. Loyalty: Remained customers the longest.
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Customer, Loyalty] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship.
VERTICAL RESPONSE | FRIDAY, OCTOBER 24, 2014
[Customer, Loyalty] 12 Images You Should Share on Social Media
Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
B2B MARKETING TRACTION | FRIDAY, MARCH 12, 2010
[Customer, Loyalty] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
When a product category is introduced, it’s time to educate potential customers and build awareness. Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. Tweet. Introduction Stage of Marketing Product Lifecycle. Please comment below!
SAVVY B2B MARKETING | WEDNESDAY, MARCH 2, 2011
[Customer, Loyalty] Savvy Speaks: Creating a Strong Brand
Give your prospects and customers a brand identity they can sink their teeth into. Respect Loyalty and History I have worked with many B2B companies who through merger, acquisition and have been "rebranded" about a dozen times. Who are your customers? We've all seen examples of great brands - those are the ones you remember.
DIGITAL VOICES | TUESDAY, AUGUST 20, 2013
[Customer, Loyalty] Applying the Scientific Method to Proving Social Media Results
Earlier this summer, the Japanese carmaker wowed the social sphere with two Vine Video campaign that engaged customer’s in innovative ways across multiple social channels. In this case, the company chose a qualitative KPI, having outlined the goal of increasing brand reach and customer engagement as metrics for determining success.
SYNECORE | WEDNESDAY, APRIL 8, 2015
[Customer, Loyalty] How Content Personalization Fits into Inbound Methodology
buyer persona tells you what your prospective customers are thinking as they address the problem your company resolves. customer presented with a personalized landing page or email is more likely to click than one who is not. Inbound marketing is all about getting found by your target customer, but that’s just the beginning.
SAZBEAN | WEDNESDAY, JULY 11, 2012
[Customer, Loyalty] 16 Ways to Simplify Your Prospects’ Decision-Making Process
In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales. – 16 Ways to Simplify Your Prospects’ Decision-Making Process by Ellie Mirman. News & Notes
MODERN B2B MARKETING | MONDAY, MARCH 2, 2015
[Customer, Loyalty] It’s Never Too Early to Be a Marketing Genius
Engagement marketing tools do just that: they allow a company to automate its marketing message across platforms while creating a personalized experience for each potential customer in the queue. which connects hungry customers with delicious takeout all across the world. Here are a few reasons why: 1. Gain the Freedom to be Clever.
SYNECORE | WEDNESDAY, MAY 22, 2013
[Customer, Loyalty] Target Cartwheel: Social Shopping for Millennials
By combining both a mobile and social aspects into the shopping experience, Target is encouraging their younger customers to be loyal to the brand as well as to the physical store. It seems that Target may have finally found its way into the next frontier of digital retail. What is Cartwheel? The social aspect doesn’t stop there.
BIZNOLOGY | FRIDAY, JULY 19, 2013
[Customer, Loyalty] Why Local Search is Just Like Politics
” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 1, 2010
[Customer, Loyalty] Confessions Of A B2B Marketer
Customers? Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. It’s about customers and getting them to chose us over the competition because we have better met their needs. It used to be so easy.
MODERN B2B MARKETING | MONDAY, NOVEMBER 24, 2014
[Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
CONTENT MARKETING TODAY | TUESDAY, APRIL 17, 2012
[Customer, Loyalty] The Real Magic Behind Content Marketing | Social Media Today
Content marketing is as simple as it sounds: provide high quality content for your users, partners, followers and/or consumers and you will increase participation, sales, and loyalty. Give your customers or business affiliates within your niche content that can give them an edge in what they are trying to achieve: educate and entertain.
MODERN B2B MARKETING | THURSDAY, JULY 10, 2014
[Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. Offer Social Proof to Cultivate Brand Loyalty. Create an account today!”
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
TOMORROW PEOPLE | MONDAY, MARCH 19, 2012
[Customer, Loyalty] The Death of Pay Per Click Advertising (PPC)
Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.
SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
[Customer, Loyalty] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
Certainly from a marketing perspective, you don’t need relationships with everyone: with the people that matter to you and the people that show you that you matter to them.The most engaged followers and fans, just like you listen especially to your most engaged customers. Listen to and talk with your most engaged customers and followers.
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. Author: Justin Gray Well, hello there. Close rate.
THE FORWARD OBSERVER | TUESDAY, JULY 30, 2013
[Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. What questions are your sales and customer service people getting? And lonely. Be Consistent.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 15, 2010
[Customer, Loyalty] The 4 Cs of Social Media
This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them. Social Media And Your Personal Brand.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Customer, Loyalty] 5 Social Media Tips From A Digital Native
That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Content is not king.
MARKETING GENIUS BLOG | THURSDAY, APRIL 29, 2010
[Customer, Loyalty] 6 Social CRM Thought Leaders
Social CRM is a big shift in the way companies interact with their customers. Rather than simply responding to customer’s requests, Social CRM is about creating a two-way social interaction with your customers, while creating value for both yourself and your customers. These six people are my personal favorites.
MODERN B2B MARKETING | SATURDAY, MARCH 14, 2015
[Customer, Loyalty] 13 Tips for Marketing Transformation: A Checklist for Change Agents
Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. 2. It’s a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex. So what?
VOLACCI | MONDAY, JUNE 10, 2013
[Customer, Loyalty] The Advent of Tumblr and Its Place in Social Media Marketing
With this innovative way of displaying images through a ‘feed’, marketers have embraced this platform as a new way of engaging with their customer bases. This type of communication really speaks to the demographic of Tumblr and it generates the highly sought-after loyalty brands so desire. Perhaps you should, too. What’s a ‘Tumblr’? .
ONPATH | MONDAY, NOVEMBER 15, 2010
[Customer, Loyalty] Marketing Sales Leads: Quality Vs. Quantity
Michael's B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. our job is to support sales in their goal to acquire more customers and to keep our customers. Article by Michael Brenner. So marketing sends more.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 12, 2013
[Customer, Loyalty] A different way to think about social media ROI
At the point where social media marketing first begins to touch a potential customer, they may be far away from making a purchase decision — maybe years! It is a legitimate part of a mix of communications that leads to a customer relationship. Before I get to my perspective, I would like to declare two caveats. OK, here we go.