B2B MARKETING INSIDER | THURSDAY, JUNE 3, 2010
[Customer, Loyalty] 6 Content Marketing Tips That Drives Leads
But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Know your prospects pain points.
WINDMILL NETWORKING | TUESDAY, MARCH 22, 2011
[Customer, Loyalty] 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust. There are many Twitter mistakes for business to avoid. dashboard.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 21, 2010
[Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Virality. Content.
HUBSPOT | THURSDAY, JULY 12, 2012
[Customer, Loyalty] Email Marketing: How Much Is Too Much? #MKTGdebate
1) Emails targeted to customer loyalty programs have a 40% higher open rate. Plus, you should also be trying to engage the segments of your list that aren't already your cheerleaders -- those involved in a customer loyalty program aren't at a high risk of abandoning your company for a competitor. Take a gander! 5) 76.5%
B2B MARKETING INSIDER | TUESDAY, OCTOBER 19, 2010
[Customer, Loyalty] Enjoy A Demand Funnel Cocktail
To our customers there is no funnel. believe we should align our efforts to customer needs. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Our customers will tell us when they are ready to speak to a salesperson. Conversions increase.
SAZBEAN | WEDNESDAY, SEPTEMBER 1, 2010
[Customer, Loyalty] Woot.com Inspires Repeat Purchases with Irreverent Humor
As I’ve said before, a bit of humor can be good for business (also shown by Sharpie ) and can inspire, not only repeat business, but customer loyalty and evangelism. To inspire me to purchase from them again, they sent me a hilarious email (see below) with a link to a deal on a Kindle cover with a book light. How ya doin’?
HUBSPOT | TUESDAY, APRIL 2, 2013
[Customer, Loyalty] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.
B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
[Customer, Loyalty] Why B2B marketers should know when lead relationships start.
Brand awareness was first, followed by retention/loyalty, then lead generation and then lead management and nurturing. If the Webinar involves a product demo, a detailed solution comparison or a customer success story, it’s time for a telemarketing follow-up call to the attendees. Here are some guidelines.
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
FUNNEL FOCUS | WEDNESDAY, MAY 11, 2011
[Customer, Loyalty] Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
buying process begins when buyers research the problems and the solutions, transitioning to vendor evaluation, purchase decision, decision validation, and ongoing loyalty. Just as important as nurturing new business opportunities, B2B marketers should nurture their existing customers! like Rules of 3 when tackling an opportunity.
LEADERSHIP | TUESDAY, SEPTEMBER 10, 2013
[Customer, Loyalty] 10-Point Checklist: Getting C-Suite Buy In for Social Media
Our customers expect it. You need trained and experienced hands that understand customer relations, branding and lead generation. As you start to build customer engagement and loyalty through social media, you will need a core team to maintain and strengthen your company’s social voice. 'Part 1. Isn’t it free? PROVE IT.
VERTICAL RESPONSE | WEDNESDAY, APRIL 2, 2014
[Customer, Loyalty] 5 Ways to Take Privacy Seriously with Your Email Marketing
The more information you have about your customers, the more targeted and effective your email marketing can be. According to the Direct Marketing Association, 90 percent of executives depend on customer information for effective marketing campaigns and 79 percent said they would benefit from more sophisticated means to collect information.
SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
[Customer, Loyalty] Ten Lessons Social Media Marketers Can Learn from Email Marketers
It’s often said that this is because email marketers have a broadcasting mentality and don’t know what ‘conversations’ and ‘customer relationships’ are. Brands are people, customers are people, the whole social web is about people. But there was some irony in it. If you disagree, please say so. don’t agree with that. But what’s new?
SALES CHALLENGER | TUESDAY, JULY 10, 2012
[Customer, Loyalty] 6 Lessons to Make the Most of Your Executive Sponsorship Program
Companies are forever looking to get closer to customers; particularly the c-suite executives that are hard for reps to engage and serve in the customer organization. In addition, poor alignment between customer accounts and executive sponsors fails to yield the desired results. Share your experiences below.
INBOUND SALES NETWORK | THURSDAY, SEPTEMBER 29, 2011
[Customer, Loyalty] Are You a Strategic Partner or an Approved Vendor?
While ultimately the kind of relationship you have will be up to your customer, there are things you should understand when you try to position you and your company as strategic partners. At this relationship level, the customer interacts with you for the sole purpose of acquiring a specific product or service at a competitive price.
MODERN B2B MARKETING | WEDNESDAY, JUNE 25, 2014
[Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 12, 2013
[Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
HUBSPOT | TUESDAY, DECEMBER 24, 2013
[Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. They become a lead.
E-QUIP | WEDNESDAY, JULY 16, 2014
[Customer, Loyalty] Three Value-Adding Strategies
The more value delivered to the customer, the more value is typically returned (in the form of revenue, profits, loyalty, etc.) The management mandate seems clear: Find ways to create more customer value than your competitors. Provide distinct, valued customer experiences. 'Value drives business success. to the provider.
WEBBIQUITY | MONDAY, AUGUST 5, 2013
[Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. To that end, 94.7%
SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
[Customer, Loyalty] Brothers in Arms: The SEC and Neil Rackham
For those of you who’ve visited the website for our forthcoming book, The Challenger Sale: Taking Control of the Customer Conversation (on sale November 10 th from Penguin), you’ll see that Neil wrote the foreword to the book (in fact, you can download it on the book’s website). . and he accepted. .
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 22, 2010
[Customer, Loyalty] 2010 The year in review: Do or Die
It was a year where Sales and Marketing professionals we’re adjusting to a “new normal” We, as well as our customers started to do business a bit differently. More than ever it became necessary for us to do more with less, while helping our customers do the same. True partners win loyalty that money can not buy.
BLOG MY CALLS | TUESDAY, MARCH 19, 2013
[Customer, Loyalty] Mobile Marketing Case Study: Crocs Mobile Coupon Experiment
Objective: Crocs’ objective was simple: generate additional customer engagement, loyalty, and revenue while the customer was in their stores. Strictly speaking, their goal was to get retail customers to request, receive, and redeem a 15% off coupon all while in-store. Customers loved the 15% off coupon. Analysis.
MODERN B2B MARKETING | TUESDAY, MAY 21, 2013
[Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing.
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 13, 2011
[Customer, Loyalty] Thinking of Starting a Twitter Chat? Read this First.
If a brand is considering starting a Twitter chat, they need to focus the topic on how customers use their products, not on their products itself,” said Mack Collier , who started the popular #blogchat. For And by listening to participants and incorporating their ideas into the format, that increases their loyalty to the chat.”.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 30, 2013
[Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
THE FORWARD OBSERVER | TUESDAY, JULY 30, 2013
[Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. It might not even be your current customer.). Because of the Internet, space is now almost limitless.
VOICE-BASED MARKETING | FRIDAY, FEBRUARY 7, 2014
[Customer, Loyalty] 5 Marketing Mistakes You Are Making…Right Now
It’s a shame, because companies that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead, as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer. 'You’re not a bad marketer.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 28, 2011
[Customer, Loyalty] [Interview] Klout & Involver On Influence And Facebook Marketing
Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores. Our conversations were around connecting the scoring mechanism that they created to Facebook to help marketers start customizing what they’re trying to deliver to their end customers and their fans.
SAVVY B2B MARKETING | FRIDAY, MAY 18, 2012
[Customer, Loyalty] Weekly Wrap-up May 18th
Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
VIDYARD | TUESDAY, AUGUST 5, 2014
[Customer, Loyalty] This Bank’s Awesome Thank-You Video Will Have You in Tears
Companies know customers feel lost in the shuffle and are responding by creating online videos that go above and beyond to make people feel special. Brands are now staging elaborate thank-you videos to show you they take customer loyalty seriously and truly care about people. What’s so great about this video?
MARKETING ACTION | MONDAY, APRIL 8, 2013
[Customer, Loyalty] Come See Us at SugarCon!
Tim Price, vice president of enterprise sales for Act-On Software, will speak on Wednesday, April 11, from 1:45 pm-2:20 pm EDT, on the topic of “CRM and Marketing Automation: Understanding the Customer Relationship Continuum.” 'Visiting SugarCon , at the Waldorf Astoria in New York City, this week? question based on meaningful information.
FATHOM | MONDAY, JUNE 16, 2014
[Customer, Loyalty] Tune In or Drop Out: The Benefits of Social Listening for B2B Companies
Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand you client base, lessen the impact of any criticisms, and foster greater brand loyalty. That’s a major mistake. B2B / Technology Social Media
ONPATH | FRIDAY, MARCH 8, 2013
[Customer, Loyalty] 10 Ways to Find Gold in your Salesforce.com Database
We consult with many companies who have a gold mine of customer/prospect data…but they do nothing with it. Do you have loads of customer/prospect data that you aren’t using or wish you could use? Purchase Analysis Adding a custom field like “product type” will help you look at the items your customer purchased.
SAZBEAN | THURSDAY, JUNE 28, 2012
[Customer, Loyalty] Six myths about social media that every marketer should ignore
’ To be sure, it is important to listen to what your customers are saying about you. Marketers simply can’t remain silent, particularly when their goal is to build brand loyalty, spur more sales, etc. The relationship between marketers and social media has blossomed in the past several years. There’s no ROI.
BIZNOLOGY | THURSDAY, MAY 30, 2013
[Customer, Loyalty] Why Organizational Culture Matters to Your Marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. 'Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.
WINDMILL NETWORKING | TUESDAY, JULY 12, 2011
[Customer, Loyalty] 6 Social Media Marketing Strategy Mistakes to Avoid
Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.
VOICE-BASED MARKETING | THURSDAY, JUNE 19, 2014
[Customer, Loyalty] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We handle customer inquiries on social media!” Customer Has a Bad Experience with Your Business….and So what is a disgruntled customer to do?
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Customer, Loyalty] Top 5 Social Media Trends For The B2B Marketer
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one. and “ what can we achieve ?”
HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
[Customer, Loyalty] 5 Golden Rules for a Successful Location Based Marketing Campaign
Using location based services to build a loyalty program. I think with the location based things, it's not to say that if you make a mistake it won't get some notice, but I think both customers and the press and social media in general are willing to cut you more slack if you're going in and playing around with them.". It was fun.
HUBSPOT | SUNDAY, AUGUST 24, 2014
[Customer, Loyalty] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. 'Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.)
VOLACCI | WEDNESDAY, JUNE 19, 2013
[Customer, Loyalty] Content Marketing Explained
We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. This magazine is widely distributed, so already we have value from putting the newsletter in so many customers’ hands. Anyone know where to get some popcorn? know H.E. Buddy agrees.
EB2BLEADS | MONDAY, SEPTEMBER 5, 2011
[Customer, Loyalty] What Does Inbound Marketing Include
On the other hand people that are actively seeking your product or service or wishing to learn about their situation or problem in order to understand what product or service they may need are potential customers that you should be engaging. Who is your customer and what challenges do they face. Describe how its going to be explained.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 3, 2011
[Customer, Loyalty] Why Location-Based Marketing Matters More Than Ever
My co-author Mike Schneider , and I look at it as something where you’re using someone’s location or proximity to a business, or a museum, or whatever it is to help build loyalty, create word of mouth marketing , generate referrals, etc., and deeper customer engagement. If you think about where would my customers be?
MARKETING GENIUS BLOG | THURSDAY, APRIL 8, 2010
[Customer, Loyalty] 10 Webinar Tips
External speakers can be customers, partners or independent consultants, all of whom will typically participate for free. Even though you still have the contact information of the remaining two thirds, you really want them to attend: this increases loyalty to your organization. So on with the 10 Webinar Tips: 1. Know Your Audience.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 1, 2011
[Customer, Loyalty] Five steps to fix Foursquare
That is not building loyalty. That is not rewarding customers. It’s been about a year since I wrote anything significant about Foursquare so I thought it was time to check-in. Check-in. Get it? Oh, never mind. The primary attraction of fake electronic mayorships will appeal to a small audience indeed. ZZZzzzz. 2) Add some fun.
PAUL GILLIN | WEDNESDAY, APRIL 10, 2013
[Customer, Loyalty] Book Review: Tales From a Veteran Blogger
Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. In a day when corporate loyalty seems almost a quaint historical curiosity, the kind of faith must be pretty empowering. Telling Stories. Ed Brill. Opening Up.
WINDMILL NETWORKING | MONDAY, JANUARY 16, 2012
[Customer, Loyalty] The Time is NOW for Social Media in the Hospitality Industry
Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. Location-Based Loyalty. Everyone is a Reviewer. Mobile and Video Key for Hotels. Social Hospitality
B2B MARKETING INSIDER | THURSDAY, DECEMBER 16, 2010
[Customer, Loyalty] What Is The Future Of The Social Media Role?
What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. For you. Go Team.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 30, 2012
[Customer, Loyalty] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
As marketers, we may feel the same way about our customers and prospects. In other words, pay attention to your customers’ individual wants and needs—and tailor your messaging accordingly. There may be plenty of “Liams” out there, but be careful not to make your customers feel that you regard them as just one piece of the pie.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 5, 2010
[Customer, Loyalty] The New Marketing Accountability
Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. Then ran marketing for 2 firms.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 9, 2010
[Customer, Loyalty] Report: Blogs Are An Important Part Of The Marketing Mix
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically The event is part of a series sponsored by the Social Media Business Council.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 15, 2010
[Customer, Loyalty] The 4 Cs of Social Media
This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them. Social Media And Your Personal Brand.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Customer, Loyalty] 5 Social Media Tips From A Digital Native
That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Also “young.” don’t.
WEBMARKETCENTRAL | TUESDAY, AUGUST 21, 2007
[Customer, Loyalty] The ROI of Website Redesigns per Forrester
The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Target only as many unique customer segments as you really need to. Involve customer service staff intimately. All groups benefited from the effort, however.
VIEWPOINT | TUESDAY, FEBRUARY 14, 2012
[Customer, Loyalty] Eight Shortcuts to More Successful Sales & Marketing Collaboration
Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. What if you treated the marketing planning process as if it were a proposal to a customer? Assumptions will be made, loyalties questioned.
EB2BLEADS | MONDAY, SEPTEMBER 5, 2011
[Customer, Loyalty] What Do Inbound Marketing Agencies Do ?
On the other hand people that are actively seeking your product or service or wishing to learn about their situation or problem in order to understand what product or service they may need are potential customers that you should be engaging. Who is your customer and what challenges do they face. Describe how its going to be explained.
VOLACCI | MONDAY, JUNE 10, 2013
[Customer, Loyalty] The Advent of Tumblr and Its Place in Social Media Marketing
With this innovative way of displaying images through a ‘feed’, marketers have embraced this platform as a new way of engaging with their customer bases. This type of communication really speaks to the demographic of Tumblr and it generates the highly sought-after loyalty brands so desire. Perhaps you should, too. What’s a ‘Tumblr’? .
FIFTH GEAR ANALYTICS | MONDAY, JULY 26, 2010
[Customer, Loyalty] “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity!
In plain English, it goes beyond the goal of acquiring a new lead and turning that new lead into a customer. It refers to that long-term engagement between customer and brand that is more meaningful and creates a stronger bond between the two. This becomes a mutually beneficial customer-brand relationship. Wendy Boyce.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Customer, Loyalty] B2B Fail: Confessions, Apologies, and Questionable Motives
In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Customer, Loyalty] 4 Tweetable Lessons In Social Media Civility
Businesses who engage customers and potential customers online will face many of the same considerations, tricky situations and need for tact that political organizations deal with. The views customers (or voters, for that matter) express online are reflections of their thoughts and feelings. And why not? Lesson 1. Lesson 2.
BLOG MY CALLS | FRIDAY, MAY 9, 2014
[Customer, Loyalty] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
Their theory is simple: you provide valuable content for free, without asking for information, and it will build loyalty, respect and thought-leadership. And, eventually, that prospect will come back to you begging for more content, and then they''ll want to become a customer. The Discussion. These are important questions. Just do it.
SALES CHALLENGER | SUNDAY, NOVEMBER 18, 2012
[Customer, Loyalty] Getting Commercial Insight Right
DENTSPLY: “We deferred kick-off until we’d built the foundations—deeper knowledge about customers and their business, for example. Then Then we brought all divisions together to exchange knowledge, build a complete picture of the customer ecosystem and brainstorm insights.”. How did you get started with commercial insights? .
SALES CHALLENGER | MONDAY, FEBRUARY 24, 2014
[Customer, Loyalty] STOP! Is This Really Commercial Insight?
In an environment where customers are increasingly unable to appreciate differences in quality, reputation, service delivery, and product value between suppliers, commercial insight is what differentiates you from the competition and drives the greatest loyalty impact. Highlighting what the customer has overlooked or misunderstood.
TRADESMEN INSIGHTS | THURSDAY, MAY 27, 2010
[Customer, Loyalty] Critical Tactics to Consider When Sending Out E-mails
to-B marketers were highly focused on moving prospects through the sales pipeline, while B-to-C respondents were looking to increase customer loyalty. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign. Thanks!
MEASURABLE MARKETING | THURSDAY, MAY 24, 2012
[Customer, Loyalty] Top Tools for Today's Digital Marketer
Far from dead, email is still one of the most efficient and effective ways to engage your customers and prospects. Email plays a fundamental role in attracting new customers, nurturing leads, maintaining loyalty, along with driving customers to purchase. In today's rapidly changing tech space, even the. Web Analytics.
WEBBIQUITY | MONDAY, SEPTEMBER 12, 2011
[Customer, Loyalty] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
In addition, when done properly, they also create environments that foster productivity and loyalty among employees, Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What to do? But 44.24
MODERN B2B MARKETING | THURSDAY, JULY 10, 2014
[Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. Offer Social Proof to Cultivate Brand Loyalty. Create an account today!”
FUNNEL FOCUS | WEDNESDAY, MAY 23, 2012
[Customer, Loyalty] The Content Marketing Basics
The answers to these questions will allow us to customize and map our content to our buyer’s needs. The final “basic” Brooks discussed is the importance of making meaningful connections with customers. Customers (businesses and people alike) overwhelmingly distrust the companies they are buying from. Writing and Sharing Content.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 24, 2012
[Customer, Loyalty] Getting Commercial Insight Right
DENTSPLY: “We deferred kick-off until we’d built the foundations – deeper knowledge about customers and their business, for example. Then we brought all divisions together to exchange knowledge, build a complete picture of the customer ecosystem and brainstorm insights.”. It’s day two of CEB’s 2012 Sales and Marketing Summit.
HUBSPOT | FRIDAY, MARCH 18, 2011
[Customer, Loyalty] 3 Ways to Maximize the Value of Your Facebook Fans
Consumer Loyalty - In general, the more engaged a customer is with a company, the more likely they are to purchase from that company again. If you have a lot of fans but not a lot of customers, then you might consider putting more direct offers in your page. Recently, a lot has been written on the value of a Facebook Fan.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 10, 2010
[Customer, Loyalty] Ten social media and technology mega-trends to watch
Intuit hosts customer support communities for its financial and tax return products to lower customer service costs by 90 percent. Customer contacts per salesperson rose by 45 percent, while 80 percent of the sales staff reported higher productivity and a better lifestyle. I just read a fascinating (and lengthy!) Digg this!
VOICE-BASED MARKETING | TUESDAY, MARCH 4, 2014
[Customer, Loyalty] Hooking Online Shoppers and Reeling Them In
That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most e-commerce companies face when competing with other brands for customers’ attention and purchases online. Custom Audiences to gauge offline sales. Let’s start at the top: 1. Enabling the Talk.
B2BBLOGGERS | WEDNESDAY, JANUARY 5, 2011
[Customer, Loyalty] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Remember, above all else, customers are human beings. Analyze your existing customer base. What do your best customers have in common? What do your worst customers have in common?
BLUE FOCUS MARKETING | MONDAY, MAY 28, 2012
[Customer, Loyalty] Social Media Marketing Strategy: Starts with Who
The more your content sparks the needs of your audience the greater the likelihood you will create real brand loyalty. Drucker said, “The purpose of a business is to create a customer.” Brands will win or fail based on their ability to identify, grow, sustain and convert loyal customers who become advocates of their brand.
HUBSPOT | WEDNESDAY, AUGUST 4, 2010
[Customer, Loyalty] The 4 Hottest Social Media Marketing Trends Explained
Customers aren't promised the deal unless a certain number of people agree to buy the product or service for that price. Groupon is essentially providing businesses with the opportunity to acquire a guaranteed sized group of customers. Location-based services often function as a publicly facing loyalty program for businesses.
BIZNOLOGY | MONDAY, SEPTEMBER 23, 2013
[Customer, Loyalty] 9 brands prove vulnerability is good for business
It’s not just you talking – it’s your customers talking, too. JOHNSON & JOHNSON : Found themselves with a customer loyalty problem when a particular brand of tampon in the O.B. Twitter account became inundated with tweets by frustrated customers. 'Photo credit: Wikipedia. See for yourself.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 26, 2010
[Customer, Loyalty] Marketing, Death and Taxes
It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people. Umair even suggests that if we can achieve this, our customers might actually love us. As a marketing professional, I am not proud of our reputation as SPAM-ers.
B2B MARKETING ONLINE | MONDAY, MARCH 1, 2010
[Customer, Loyalty] How deep is your love?
And that’s not just as people, but as customers. There are various ways to describe the kind of marketing that’s designed to do this (loyalty, retention etc.) So what better opportunity to show your customers how you feel than Valentine’s Day? In other words, in truth, they know that they don’t actually love their customers.
THE ROI GUY | THURSDAY, OCTOBER 18, 2012
[Customer, Loyalty] Financial Justification / ROI – The Most Valued Content for 2013
Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.
B2B MARKETING INSIDER | THURSDAY, JUNE 23, 2011
[Customer, Loyalty] 65 Tweetable Moments From The Corporate Social Media Summit New York
Social Media is adding real value in customer support. Social media changes the velocity at which you can reach customers and prospects. Their program “Small Business Saturday saw a 28% increase in sales for small business customers. Uses a tweetchat twice a week to allow customers to engage directly. Have fun.
WINDMILL NETWORKING | TUESDAY, MARCH 27, 2012
[Customer, Loyalty] Three Ways to Use a Personal Google+ Profile to Build Your Business
And just like in a small town, a reputation for trustworthiness and helpfulness online can build lifetime customer loyalty. Related Stories How to Skyrocket Customer Engagement via Google+ Brand Pages Grow Your Google+ Business Page with the Power of Sharing The First 5 Things You Should Do With Your Google+ Business Page.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 20, 2013
[Customer, Loyalty] Are you Using Database Strategies to Reach the Professional Tradesmen?
One of the biggest challenges for Manufacturers is trying to identify both their customers as well as potentials. It may seem strange to you that most Manufacturers who sell through various distribution channels don’t know who their ultimate customers are. You can have customer loyalty and other value-added programs.
VISIONEDGE | THURSDAY, DECEMBER 19, 2013
[Customer, Loyalty] Transitioning from Service Provider to Value Generator
You know you’re a value generator if the work you are producing increases the worth of the organization’s goods/services, or it is focused on initiatives that create better value for customers, leading to appreciating share of wallet or loyalty, or better value for shareholders who want to see their stake appreciate. .
VERTICAL RESPONSE | FRIDAY, DECEMBER 27, 2013
[Customer, Loyalty] The Best Marketing Blog Posts of 2013
Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. 'The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Marketing.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 5, 2014
[Customer, Loyalty] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
Storytellers: Provides an authentic voice for their organisations that is underpinned by an understanding that authenticity, transparency, and customer trust are key to fostering engagement, loyalty, and, ultimately, sales. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world.
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Customer, Loyalty] (Don’t) Get Caught Snoozing: Reducing List Churn
Find New Customers is a Gold Silverpop partner. And given the high cost of winning new customers compared to maintaining current ones, it’s clearly wise to make every effort to reduce these figures and retain as many subscribers as possible. To learn more about Find New Customers and Silverpop, click here. Go grab it now!
INBOUND SALES NETWORK | TUESDAY, MARCH 1, 2011
[Customer, Loyalty] Does Groupon Work for Your Business?
The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. Repeat Customers are the Key to Grouponomics. Strengthening customer loyalty should be a top priority for every small business owner. But is it a good idea for your business?
EB2BLEADS | MONDAY, JULY 4, 2011
[Customer, Loyalty] Social Media For Business
If however your activity is work related then your objectives are probably: Customer relations or service. This could include other bloggers, customers, partners and people in the media online. There’s been an on-going argument as to whether social media is an effective marketing tool or not. Learn more about using Facebook.
BIZNOLOGY | FRIDAY, JULY 19, 2013
[Customer, Loyalty] Why Local Search is Just Like Politics
” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
MARKETING ACTION | FRIDAY, AUGUST 29, 2014
[Customer, Loyalty] How to Create an Effective Video Marketing Strategy
It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions.
B2B MARKETING INSIDER | TUESDAY, MAY 18, 2010
[Customer, Loyalty] 7 Common B2B Social Media Marketing Mistakes
To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. All rights reserved
MARKETING ACTION | THURSDAY, OCTOBER 31, 2013
[Customer, Loyalty] Social Media & Halloween: Connect the Dots
As a social media user, this person would be the “quiet follower,” the sort of fan who knows your business and brand but likely isn’t a direct customer, who follows you because their friends do, and who mildly helps your overall presence on social channels. The person who opts for a topical costume. Find out what makes them tick! License.
LEADERSHIP | FRIDAY, OCTOBER 4, 2013
[Customer, Loyalty] Revealed: The Truth Behind The Goals And Challenges Of Content Marketing
According to LinkedIn’s research, lead generation drives B2B leaders to implement content marketing; on the other hand, customer loyalty was listed as a minor goal. Gaining new customers (45%). Improving customer reliability (25%). Content Marketing: The Top Reasons Why. Thought leadership (50%). Fostering leads (35%).
EB2BLEADS | THURSDAY, JANUARY 5, 2012
[Customer, Loyalty] Blogging For Lead Generation – How It Works
There are lots of ways businesses can monetise (create income or profit) from their marketing activity in the form of leads, sales and loyalty either directly for themselves or indirectly for other partners. Provide two way conversation with feedback from readers such as communities participants, customers, stake holders and partners.
INBOUND SALES NETWORK | FRIDAY, MARCH 15, 2013
[Customer, Loyalty] How Google is Controlling Your Company
When your potential customers research your industry, which of the 83% who start with a search on Google or one of the other major search engines, actually finds you? With millions of businesses competing for paying customers, it has become very difficult to stand out from the crowd. It offers the so called “value add” for customers.
B2B MARKETING INSIDER | THURSDAY, JULY 15, 2010
[Customer, Loyalty] Lead Generation Programs That Work
My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
BIZNOLOGY | MONDAY, NOVEMBER 28, 2011
[Customer, Loyalty] Are Daily Deals Sites a Good Deal for Your Business?
For instance, you might offer customers $50 worth of merchandise for $25, with that $25 split between you and the daily deals site. In exchange, the aggregator aggressively markets the deal to its subscriber base, driving new customers to your business. While Be loyal to loyal customers. Image by Getty Images via @daylife.
MODERN B2B MARKETING | TUESDAY, APRIL 8, 2014
[Customer, Loyalty] Rise of the Marketing Platform
1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.