Page 7 of 17 Previous | Next 
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. Puts customers before profits – 56% versus 27%. What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. One customer’s experience in particular is shared later in this post. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion. Period.”.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer, Loyalty] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Mire will share how the organization leverages marketing automation to create advocacy and loyalty program. Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. London calling! Join us! 1. Register Now. Marketing Efficiency
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
    Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”. Competency. Great show!  Tweet this now. Branding
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Customer, Loyalty] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MARCH 21, 2013
    [Customer, Loyalty] Can CPG Crack the CRM Code?
    CPG brands have had an off-and-on relationship with CRM and loyalty marketing over the years.   Customer Ownership. They sort of cooperated with each other to reach and engage customers. Retailers rarely, and then only selectively, share customer data with CPG partners.  Every brand attracts loyalists.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 20, 2015
    [Customer, Loyalty] The Most Effective B2B Content Types for Each Funnel Stage
    Case studies show other customers with their problems solved. And finally video is a great medium to see your people and your customers talk about your products and services. Loyalty. Once you have converted a prospect to a customer, it is time to keep them informed and happy. 72% were from North America. Awareness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Drive Mobile Engagement With In-App Messaging
    Whereas a Push Notification is meant to bring the customer back to the app, an In-App Message is used within the app to drive an already engaged audience to conversion with more targeted and meaningful content. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Product News
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 2. And content marketing ROI remains difficult to measure. Case studies (64%).
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Customer, Loyalty] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    On the internet, every extra step is a reason why a customer drop offs. OFFLINE AS WELL AS ONLINE ACCESS: If your business has customers who may not always have access to the internet, an app is the solution. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. What’s better for your business? MOBILE APPS.
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Customer, Loyalty] Content Marketing Explained
    We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. This magazine is widely distributed, so already we have value from putting the newsletter in so many customers’ hands. Anyone know where to get some popcorn? know H.E. Buddy agrees.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Customer, Loyalty] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    However, over the years, website functionality has become increasingly sophisticated and catered to customers' desires to buy and receive service online. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. A lot can happen in eight years. Desktop.
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Customer, Loyalty] Aligning your Video Strategy to the Buyer Journey
    Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. A new way to think about your video strategy. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. told them I was speaking at an event called Space Camp.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Customer, Loyalty] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Expiring customers. EMC Corp.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Customer, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Customer, Loyalty] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Today’s personalization technology makes this possible, delivering customized web, email, mobile, and ad experiences to new and existing customers to help reinforce their loyalty.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Customer, Loyalty] What Does A Content Marketing Plan Look Like?
    Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan. Where do you start? Step # 1 : Get Buy-in For Your Plan.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer, Loyalty] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog.  A couple years ago, however, as our traffic was growing, our conversion rate was shrinking. Do you have content marketing street cred? Mark W.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Customer, Loyalty] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Brands with both a physical and digital presence make almost 30% more in revenue. particularly in emerging markets ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 23, 2015
    [Customer, Loyalty] Is Google really Sauron?
    It has to be made based on the needs and wants of your customers. This is just one in a long line of examples where the Silicon Valley tech stars favor engineering decisions instead of market-based decisions that favor customers, and it is getting really tiresome. Most Silicon Valley companies still see customers as “users.”
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Customer, Loyalty] 10 Incredible Inbound Marketing Statistics
    Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a va riety of channels such as social media, blogging, SEO, and email. Today’s consumers have different expectations, which is why brands are changing the way they market. Still not convinced? Marketo ).
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer, Loyalty] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. To After selecting the top ten entries, the company determines which ads to air based on voting from two key communities: The public (Doritos customers and potential customers).
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Customer, Loyalty] B2B Marketing | Business to Business Marketing Information Portal
    Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. HOW TO. HOW TO. only little!
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [Customer, Loyalty] Treat Your B2B Customers Like Vanderbilts
    Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Treat Each Customer as the Most Important. Next time you are on a call with a customer, don’t just ask them how everything is, but really mean it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] There is no community on social media
    Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. They’re not archived. Your thoughts?
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Customer, Loyalty] A Digital Marketer’s Twist on the “Go Getter”
    This might include monitoring paid campaigns daily (or even more frequently), testing and re-retesting messaging and value props until the right combination prevails, monitoring live chat after hours to get more data about their customers’ intent – the list of ways to go above and beyond (especially in the first few weeks) are endless.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Customer, Loyalty] Why Small Businesses Need Smart Marketing
    Monetize your customer referrals. Visit online directories that have options for customer reviews and make your offer prominent. In addition to encouraging customers to speak out on your behalf, offering deals and free items promotes repeat business.  customer that brings another new one on board should be rewarded.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Two are mass media and customer support, which are being overspent on versus their return on investment. ” stage to the “how do I do it?”
  • MARKETING GENIUS BLOG  |  THURSDAY, OCTOBER 1, 2009
    [Customer, Loyalty] Making the Most of Your Lead Recycling Program
    Nurturing for Customers. customer nurturing program is an excellent way to increase customer loyalty, and maybe even uncover upselling and cross-selling opportunities. With Lead Scoring , you pass on leads to Sales once they’ve reached a certain Lead Score. Let’s take a look at a typical workflow.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Customer, Loyalty] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Always speak like a human being.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Customer, Loyalty] 29 Reasons Why Your Company Blog Has Stalled
    blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Blogs that focus on customers, problems, answers, and dreams build value much faster than online sales pitches. 3) Doesn’t Inspire: Your blog must stand for something beyond making a transaction. Period.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Customer, Loyalty] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”. Sometimes, the best industry experts are other clients or customers who’ve gone through a similar buying experience. What does this mean?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Customer, Loyalty] Marketing That Helps People? An Interview With Jay Baer
    And so when I saw Jay Baer (@ JayBaer ) announce that his new book “Youtility” was about helping customers, I instantly knew it would be right in line with my own thoughts. It’s about transcending the transactional and developing relationships with customers rooted in value exchange and relevancy. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] What are the best social media platforms for your business?
    The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. You still have to do the hard work to turn those folks into buying customers. need to make a very important point right up front. It does not.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. Offer Social Proof to Cultivate Brand Loyalty. Create an account today!”
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Customer, Loyalty] How Do You Measure Member Engagement?
    Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. There are tools that purport to track every “like” or tweet as evidence that your members, or customers, or just visitors, are listening and “engaged”. I’m skeptical.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Customer, Loyalty] 5 Social Media Tips From A Digital Native
    That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Content is not king.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    Your descriptions should also anticipate questions a customer might have about your product. Where the product was made : Local, handmade items often score increased loyalty with shoppers. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly. What should they say?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Customer, Loyalty] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    As marketers, we may feel the same way about our customers and prospects.  In fact, with so many of them out there, a simple “batch and blast” technique may seem the most efficient way of reaching our target audience.  In other words, always get to know your customer—and make it clear you value their feedback.  Don’t they? later.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Customer, Loyalty] It’s Never Too Early to Be a Marketing Genius
    Engagement marketing tools do just that: they allow a company to automate its marketing message across platforms while creating a personalized experience for each potential customer in the queue. which connects hungry customers with delicious takeout all across the world. Here are a few reasons why: 1. Gain the Freedom to be Clever.
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Customer, Loyalty] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Remember, above all else, customers are human beings. Analyze your existing customer base. What do your best customers have in common? What do your worst customers have in common?
  • MARKETING ACTION  |  MONDAY, APRIL 8, 2013
    [Customer, Loyalty] Come See Us at SugarCon!
    Develop effective strategies to increase customer satisfaction and loyalty by ensuring every user has the insight they need to be a customer expert, every time. Learn about the latest mobile and social technologies that matter and pitfalls to avoid based on in-depth customer case studies. Learn more about SugarCon here.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Customer, Loyalty] The 411 on Mobile Apps
    They are good at driving return business and cultivating loyalty among your customers. Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The customer makes a transaction and learns about your mobile app, which they download on their phone. Fifty-two percent of the U.S.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Customer, Loyalty] The State of Marketing Technology in Asia
    David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. Marketing Efficiency
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Customer, Loyalty] The Advent of Tumblr and Its Place in Social Media Marketing
    With this innovative way of displaying images through a ‘feed’, marketers have embraced this platform as a new way of engaging with their customer bases. This type of communication really speaks to the demographic of Tumblr and it generates the highly sought-after loyalty brands so desire. Perhaps you should, too. What’s a ‘Tumblr’?  .
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 4, 2015
    [Customer, Loyalty] Market Segmentation 101 for Retail Businesses
    Defining your target market allows you to communicate better with potential customers. As customers differ, it’s not effective for one business to focus on everyone. Targeted marketing communication offers a greater scope to gain and retain customers, increase profits, and grow market share. What is marketing segmentation?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. Author: Justin Gray Well, hello there. Close rate.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship.
  • JUNTA 42  |  SATURDAY, MAY 30, 2015
    [Customer, Loyalty] This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
    Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. But there’s only one problem: Most of the site’s content was uploaded about three months ago, and there has been no new content published to continue building relationships with its customers.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Customer, Loyalty] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Is the goal to increase customer engagement? To engage customers, consider surveys and contests in exchange for content.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Customer, Loyalty] There’s an App for That! Does Your Business Need a Mobile App?
    They provide an opportunity to drive deep engagement with your customers on the device that they use most (who else feels lost without their phone? As a marketer, it’s your job to ensure that the app includes multiple engagement touch-points that create a personal and relevant experience for your customers. What is the purpose?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
    Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. As a result, we knew we needed to integrate with Scratch-it to help empower our customers. Great question.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer, Loyalty] “Scandal”: The Show That Twitter Built
    This focus lets you spend more time in a channel, cultivating a deeper level of engagement and greater loyalty. Those same gladiators return the kindness with unwavering loyalty, and are the first to seize on developments in the show’s narrative and production. The reason for this sea change? This is the show that social media saved.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Customer, Loyalty] 3 Big trends converging for big branding opportunities
    This growing impact presents a unique opportunity for brands to develop new, credible, social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. Driving this growth in jobs and innovation is this Generation Y group. They are very restless.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer, Loyalty] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
    That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. The old carrot-and-stick approach works.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Customer, Loyalty] The Upside of Creating a Learning Culture at Your Company
    The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. I have long believed that one of the most important cornerstones to a great corporate culture is learning and growth. When this happens, everyone wins.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 18, 2010
    [Customer, Loyalty] Print Consumer Magazines Score Big in Europe
    The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Focus on the customer. Print magazines are alive and well, but they’re in transition.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Loyalty] 7 Marketing Tips to Prep for the Holiday Rush
    Sites like Yelp, TripAdvisor and Zagat can drive customers to your business or send them scurrying away. Encourage satisfied customers to leave reviews. Check your inventory levels, and place orders early to ensure product is on hand so there is no delay in fulfilling customer orders. Reward loyalty. Go mobile.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Customer, Loyalty] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. 2. It’s a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex. So what?
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Customer, Loyalty] Six FREE Tools To Measure Social Media for Business
    Do you know where you most valuable customers are talking about you? Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. That’s a problem. Many companies track them.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [Customer, Loyalty] 5 Sales Closing Techniques
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. This Cha-ching! This creates a large “T” on the paper.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Customer, Loyalty] 7 Components That Comprise a Comprehensive Brand Strategy
    It’s what your customers perceive about you, and how you make them feel. Don’t claim to solve generic problems; your customers have specific problems. When employees start to talk the talk and walk the walk -- especially those on the front lines -- the messaging is consistently reinforced with leads and customers, too.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Customer, Loyalty] The 16 Most Important Social Media Updates of 2012
    They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. 12) Ratings System.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Customer, Loyalty] The six elements of human behavior that drive social media
    You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” person’s strong feeling of identity and loyalty towards a specific group (the tribe). shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Customer, Loyalty] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer. Packaging - A great way to differentiate yourself at the store level and give your customer reasons to buy. What are you doing to capitalize on these codes?
  • ACT-ON  |  MONDAY, OCTOBER 12, 2015
    [Customer, Loyalty] How to Fail at Content Marketing? Make it Advertising
    In my career I’ve held a variety of positions: operations manager, marketing director, director of business development, customer success manager, regional sales manager. Often that solution takes the form of customer-focused content. It was about the customer, not the product. I’m a lucky guy. The origins of content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 10, 2012
    [Customer, Loyalty] The Secret Sauce for Creating Gold Medal Relationships
    It occurred to me that businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. While this information has some merit, it’s missing a key component –  the customer. Customers pay attention to companies because they solve specific problems. By Stanford Smith, Contributing {grow} Columinst.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer, Loyalty] The Coming Battle Over Social CRM
    Some link or can bolt-on loyalty programs.   The common objective is customer insight. How important is a “whole customer” view? How do you collect, aggregate and use customer data now? There’s a colossal social CRM battle shaping up.   Second round start-ups like SocialWhirled , Checkd.in.  
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Customer, Loyalty] How to Go Out on a Vine for Social Media
    Communicating via video works best for brands that have already identified how their story connects with customers. For example, you can encourage your customers to shoot and upload Vines with a hashtag you create for a specific topic or experience. Is that engendering additional loyalty from your customers?” million.).
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Customer, Loyalty] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    For emails that are for loyalty campaigns, Growthhackers shows us a neat way to use your email handle to define the subject of the email. Check out some examples below from Wordstream and Customer Success thought-leader, Lincoln Murphy. These emails use a personal voice, and focuses on a personal story or a customer story.
  • JUNTA 42  |  SUNDAY, NOVEMBER 22, 2015
    [Customer, Loyalty] Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
    Yes, they are important, but they need to be just part of what gets us to concrete business goals – driving revenue and profit for the organization, saving costs, and creating quality, long-term customer relationships, and loyalty. RECOMMENDED FOR YOU: How to Convert Customers’ Passions Into Inspiring Content. How strange.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] The Key to Building Long-Term Relationships with your Leads
    Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle. Once you’ve established this, the next step is to gain their loyalty and encourage them to become brand advocates.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer, Loyalty] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    In addition, when done properly, they also create environments that foster productivity and loyalty among employees,&# Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What to do? But 44.24
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Customer, Loyalty] 2005 Called, It Wants Its Marketing Trends Back
    But until technology started enabling scalable data capture and accurate contact management, running personalized marketing campaigns and maintaining personalized customer interactions weren’t realistic capabilities for organizations. previous buyer interactions, customer touch-points, etc.) annual increase in customer satisfaction.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer, Loyalty] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Let’s take a look at how three brands are using these components to change the way we see customer engagement. Enjoy your stay " encourages customers to get outside, don’t forget your bag, and become #WellTraveled. When starting a business, gaining an initial customer base can be a challenge. In a study by Altimeter , U.S.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Customer, Loyalty] 9 Ways to Generate Leads with Mobile Marketing
    Here are nine ways to generate more leads and create more customers with mobile-friendly marketing strategies. 1. When your customers are on the go (and using a mobile device) they’re more likely to be conducting searches for local businesses. Develop a Mobile App to Increase Customer Loyalty. Mobile is huge.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Customer, Loyalty] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. It’s now a real-time currency used to shape the design and delivery of your product. 2) Be Customer-Centric.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Customer, Loyalty] Does advertising or engagement build stronger brand equity among Millennials?
    The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. According to Gallup, companies that fully engage customers saw a 240% boost in their performance. The concept of brand equity (i.e.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer, Loyalty] Rise of the Marketing Platform
    1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer, Loyalty] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Customer, Loyalty] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Customer, Loyalty] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.)
  • SOCIAL MARKETING FORUM  |  TUESDAY, NOVEMBER 23, 2010
    [Customer, Loyalty] The Single Main Reason Why People Start Following Brands Online
    Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. The Cone survey found that being helped and customer service rank second to promotions as reasons to follow, while Beyond found it’s “love of the product”. Cone found that people on average only followed 4.6
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Customer, Loyalty] What Is The Future Of The Social Media Role?
    What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. For you. Go Team.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 27, 2014
    [Customer, Loyalty] Are Websites Obsolete?
    Consumers now engage and interact with mobile apps , social networks, text messages, email and dynamically loaded loyalty cards much more than they do brand websites.  Next site builders embraced interactive technologies to engage customers. Consumers expected every brand to have an 800 number and a web page. Some are not.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 26, 2011
    [Customer, Loyalty] How to create future brands
    The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.  In the future, a brand’s success may depend on whether it is perceived as having a social purpose.  Customers are no longer satisfied with just lodging complaints or casting opinions. The future. Coming soon! Engaging.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Customer, Loyalty] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    He realized that an invoice could serve as a relationship-building tool with a customer. We have learned that plain language transcends customer transactions to create memorable brand experiences. You must take a multi-sector view of best practices and apply them to make customer experiences not just simple, but delightful.
  • CHRIS KOCH  |  FRIDAY, MARCH 19, 2010
    [Customer, Loyalty] How to use social media for B2B
    Take an active role in social media by engaging with customers and influencers in the various forums where conversations are taking place. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Build loyalty be being timely.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Customer, Loyalty] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Can free toasters* and a loyalty card be far behind? Model Factory starts by importing data in known structures, so users still need to set up the initial inputs and do things like associate customer identities from different systems. Banks used to give away free toasters to attract new customers. The "how" is more complicated.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Customer, Loyalty] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    “Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,” writes Brian Solis, who then details an experiment by Andrew Blakeley in which he spent a week as a “social consumer.”
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Customer, Loyalty] 75 Email Newsletter Content Topics You Can Use ASAP
    Customer testimonials or spotlights. Behind-the-scenes photos of your business and customers. Fan/customer photos – Include pictures of customers enjoying/using/buying/wearing your products or services, or an event of yours they attended. Info and a sign up for your customer loyalty or rewards program(s).
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Customer, Loyalty] Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
    These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.  Over the past decade, customer experience has become part of the landscape of business thinking.  Image via Wikipedia.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Customer, Loyalty] Social Media Marketing Strategy: Starts with Who
    The more your content sparks the needs of your audience the greater the likelihood you will create real brand loyalty. Drucker said, “The purpose of a business is to create a customer.” Brands will win or fail based on their ability to identify, grow, sustain and convert loyal customers who become advocates of their brand.
<< 1 2 ... 5 6 7 8 9 ... 16 17 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...