IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 16, 2013
[Customer, Loyalty] Creative Marketing in a Data-Driven Culture
Can you explain why this concept significant to B2B marketers and the principles of customer experience? 'by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. I’m a fan.
INBLURBS | TUESDAY, JUNE 28, 2011
[Customer, Loyalty] Location based marketing social media to get in front of your audience
Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. The Dealmap.
SYNECORE | WEDNESDAY, MAY 22, 2013
[Customer, Loyalty] Target Cartwheel: Social Shopping for Millennials
By combining both a mobile and social aspects into the shopping experience, Target is encouraging their younger customers to be loyal to the brand as well as to the physical store. 'It seems that Target may have finally found its way into the next frontier of digital retail. What is Cartwheel? The social aspect doesn’t stop there.
B2B MARKETING INSIDER | THURSDAY, JUNE 3, 2010
[Customer, Loyalty] 6 Content Marketing Tips That Drives Leads
But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Know your prospects pain points.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Customer, Loyalty] 5 Savvy Ways to Segment Your Marketing Emails
Before anything else, make sure you know who your best customers are. Customers who have recommended you to others. Non-customers who have advocated for you online. Customer loyalty needs to be nurtured. What other ways have you found to segment and send customized emails to your prospects and leads?
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Customer, Loyalty] Social Media Marketing Lessons From Justin Bieber
Lesson: When launching a new product or initiative, engaging your existing customer base for support can make all the difference in the world. ” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty. Stay in Touch with your Audience.
WINDMILL NETWORKING | TUESDAY, JULY 31, 2012
[Customer, Loyalty] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
How LBS Can Help Your Business Free word of mouth —There’s no more efficient way to market your business than through the words of a satisfied customer. If your customer experience is mediocre, then your word-of-mouth marketing will be mediocre, at best. Strategize how you can use these learnings to improve the customer experience.
SALES CHALLENGER | TUESDAY, JULY 10, 2012
[Customer, Loyalty] 6 Lessons to Make the Most of Your Executive Sponsorship Program
Companies are forever looking to get closer to customers; particularly the c-suite executives that are hard for reps to engage and serve in the customer organization. In addition, poor alignment between customer accounts and executive sponsors fails to yield the desired results. Share your experiences below.
HUBSPOT | FRIDAY, APRIL 4, 2014
[Customer, Loyalty] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
Like with any other media form, we’ve got to use our powers for good instead of cutting corners to benefit our bottom line because pretty soon we’ll discover we’ve destroyed our brand’s trust and customer loyalty. 'On the surface level, there seems nothing harmful about selfies. All harmless fun, right?
THE FORWARD OBSERVER | TUESDAY, JULY 30, 2013
[Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. It might not even be your current customer.). Because of the Internet, space is now almost limitless.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 19, 2010
[Customer, Loyalty] Enjoy A Demand Funnel Cocktail
To our customers there is no funnel. believe we should align our efforts to customer needs. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Our customers will tell us when they are ready to speak to a salesperson. Conversions increase.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 21, 2010
[Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Virality. Content.
E-STORM | TUESDAY, MARCH 16, 2010
[Customer, Loyalty] The 4 Cs of Akin Arikan's “Multichannel Marketing” | e-storm.
Customer-centricity. Throughout his book and in many of his blog posts, Akin mandates that every marketer embrace a multichannel mindset: Because customers are multichannel beings and demand relevant, consistent experiences across all channels, businesses need to adopt a multichannel mindset when listening to their customers.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Customer, Loyalty] Right-Sizing Your Marketing Analytics
As a customer service rep you may no longer need to “delight” your customers as exceeding expectations during service interactions has negligible impact on customer loyalty. As a marketer you may also be better off helping customers simplify their decisions instead of constantly trying to “actively engage” them.
INDUSTRIAL MARKETING TODAY | FRIDAY, NOVEMBER 5, 2010
[Customer, Loyalty] Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
The reason for not using content marketing that I hear most often from my industrial clients is “we don’t have and/or can’t produce enough content that our customers (engineering, technical and manufacturing professionals) will find valuable.”. Saxena answered, “Customers and our marketing strategies are the two biggest drivers.
JUNTA 42 | WEDNESDAY, OCTOBER 13, 2010
[Customer, Loyalty] Content Marketing Ginger Ale
Now, we can't go around showering our customers with ginger ale (not necessary, not possible and frankly, some just won't like it), but we can shower our customers with content marketing ginger ale every day, creating content gifts that solve their pain points, both personal and business-related. So, what did the Rangers do?
EB2BLEADS | THURSDAY, JANUARY 5, 2012
[Customer, Loyalty] How Blogging For Lead Generation Works
There are lots of ways businesses can monetise (create income or profit) from their marketing activity in the form of leads, sales and loyalty either directly for themselves or indirectly for other partners. Provide two way conversation with feedback from readers such as communities participants, customers, stake holders and partners.
TOMORROW PEOPLE | MONDAY, APRIL 22, 2013
[Customer, Loyalty] Are You Getting Effective SEO and Digital Marketing in 2013?
In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. In order to do this they need to employ a three-pronged approach. Research Keywords Effectively. Use Backlinks Wisely.
WEBBIQUITY | TUESDAY, OCTOBER 16, 2012
[Customer, Loyalty] 87 More Vital Social Media Marketing Facts and Stats for 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Customer, Loyalty] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
B2B MARKETING ONLINE | FRIDAY, JANUARY 7, 2011
[Customer, Loyalty] What shape is your 2011 marketing budget?
Surveys or focus groups amongst new customers to get them to assess what they saw at each stage (this can be tricky, as people often post-rationalise decision-making, meaning that emotional triggers are downplayed). The questions I most often get asked about marketing budgets are: How much should I spend as a percentage of turnover?
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
[Customer, Loyalty] How to Fascinate -- and Better Connect With -- Your Audience
Trust : You build loyalty by becoming familiar to your audience; telling your unique story with passion so you stand out as authentic; and delivering a consistent message over and over. This is just one example of you can apply these triggers to better engage prospects and customers. So how can you apply these triggers to your content?
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Customer, Loyalty] 2012 #Nifty50 Top Men in Technology on Twitter
The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Vala Afshar is the Chief Customer Officer for Enterasys Networks , responsible for worldwide customer service and support operations.
SYNECORE | FRIDAY, JANUARY 24, 2014
[Customer, Loyalty] Listening for Content
Listen to your customers. Your customers are top-notch content generators. Asking customers for suggestions shows that you respect them, and, thus, this engagement gives you more than just a list of topics for future content or ways to improve your products. You’re building rapport with your customers, too. Thank you.
B2BBLOGGERS | MONDAY, OCTOBER 25, 2010
[Customer, Loyalty] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. How can we help you Make Good Media? Or Does It?
NUSPARK | FRIDAY, OCTOBER 28, 2011
[Customer, Loyalty] Is Blogging Right for my Business? The Benefits of a Business Blog
If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out. Find out where your customers and prospects hang out online. Blogs Strengthen Customer Loyalty. What are your goals?
TRADESMEN INSIGHTS | TUESDAY, JULY 2, 2013
[Customer, Loyalty] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
Increase customer engagement. Increase customer loyalty. 'So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Build your brand.
SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
[Customer, Loyalty] Brothers in Arms: The SEC and Neil Rackham
For those of you who’ve visited the website for our forthcoming book, The Challenger Sale: Taking Control of the Customer Conversation (on sale November 10 th from Penguin), you’ll see that Neil wrote the foreword to the book (in fact, you can download it on the book’s website). . and he accepted. .
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Customer, Loyalty] Why B2B Email Marketing Is Sexy (And It Knows It)
To be relevant, the message you send to your prospects should probably be different from what your current customers receive. Build Customer Loyalty – With email marketing, strengthening customer relationships has never been easier. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect.
CONTENT MARKETING TODAY | TUESDAY, APRIL 17, 2012
[Customer, Loyalty] The Real Magic Behind Content Marketing | Social Media Today
Content marketing is as simple as it sounds: provide high quality content for your users, partners, followers and/or consumers and you will increase participation, sales, and loyalty. Give your customers or business affiliates within your niche content that can give them an edge in what they are trying to achieve: educate and entertain.
B2B MARKETING ONLINE | MONDAY, AUGUST 9, 2010
[Customer, Loyalty] Why companies should not Wave goodbye to email and social integration
Not a marketing application designed to enrich customer relationships and brand perception. Email is a common thread that connects every touch-point in the customer’s lifecycle, but to build effective customer relationships brands must first understand how it affects channels like social networks and mobile. Absolutely not.
WINDMILL NETWORKING | TUESDAY, MARCH 22, 2011
[Customer, Loyalty] 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust. There are many Twitter mistakes for business to avoid. dashboard.
SAVVY B2B MARKETING | MONDAY, JULY 19, 2010
[Customer, Loyalty] What Marketers Can Learn from Storytellers
Our customers are heroes and heroines. Dramatic tension arises when our customers' companies run into a major challenge that our handsome heroes and fair heroines overcome by wielding our trusty products. Marketers can find sources of dramatic tension in the conflicts between their customers and the problems their customers face.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 22, 2010
[Customer, Loyalty] 2010 The year in review: Do or Die
It was a year where Sales and Marketing professionals we’re adjusting to a “new normal” We, as well as our customers started to do business a bit differently. More than ever it became necessary for us to do more with less, while helping our customers do the same. True partners win loyalty that money can not buy.
AD YOUR COMMENT HERE | THURSDAY, JUNE 30, 2011
[Customer, Loyalty] 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success
66% of executives believe that social applications for business represent a fundamental shift in how work will get done and how companies will engage with customers. We’ve highlighted many of the key findings of the report below. Check out the nice infographic that Jive put together to highlight some of the data also.
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
[Customer, Loyalty] Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman
That sounds obvious but often the new business and base customer growth goals assigned to sales don't translate easily into the lead generation and customer retention and satisfaction goals given to marketing. Who is our Ideal Customer? " How do you define customer satisfaction and loyalty? Key brand messages?
MODERN B2B MARKETING | FRIDAY, OCTOBER 5, 2012
[Customer, Loyalty] How Effective is Your Lead Generation? Key Insights from Lenskold Group’s 2012 Lead Generation Marketing Effectiveness Study
It can have a great impact on revenue per sale by upselling customers and generating demand. Additionally, content improves loyalty and retention. by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. And metrics are a key part of marketing automation.
LEAD VIEWS | THURSDAY, MARCH 24, 2011
[Customer, Loyalty] When Employees Kill That Million Dollar Marketing Effort
Also, today a person may not be your customer, but tomorrow, he could be the decision maker driving the make or break deal for your company – can you risk offending anyone at all? Also, how employees react to different situations acts like a forewarning for future customers, partners etc. Website? Facebook page? No related posts.
PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
[Customer, Loyalty] Surveys Show ‘Social Business’ Concept Gaining Traction
A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
CONTENT MARKETING EXPERIENCE | WEDNESDAY, MARCH 27, 2013
[Customer, Loyalty] 7 frameworks and more tips for smart content marketing programs
Just a few potential goals: Fill the pipeline and acquire new customers. Involve existing customers in the sales and marketing process. Increase loyalty. Turn existing customers into evangelists. For instance, let’s say you want to fill the pipeline, generate leads and acquire new customers. Audience. Story.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 30, 2013
[Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
BIZNOLOGY | THURSDAY, MAY 30, 2013
[Customer, Loyalty] Why Organizational Culture Matters to Your Marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. 'Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.
SAZBEAN | WEDNESDAY, SEPTEMBER 1, 2010
[Customer, Loyalty] Woot.com Inspires Repeat Purchases with Irreverent Humor
As I’ve said before, a bit of humor can be good for business (also shown by Sharpie ) and can inspire, not only repeat business, but customer loyalty and evangelism. To inspire me to purchase from them again, they sent me a hilarious email (see below) with a link to a deal on a Kindle cover with a book light. How ya doin’?
CRIMSON MARKETING | FRIDAY, AUGUST 16, 2013
[Customer, Loyalty] 8 Easy Ways to Freshen Up Your Digital Marketing Strategy
Your customers are not just on the web or watching television, more than likely they are using both at the same time. Customers feel like they are getting a special deal and can be combined with a loyalty program. . Connect all of your channels. Try Facebook Graph Search. Focus on your content being smarter. to learn more.
B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
[Customer, Loyalty] Why B2B marketers should know when lead relationships start.
Brand awareness was first, followed by retention/loyalty, then lead generation and then lead management and nurturing. If the Webinar involves a product demo, a detailed solution comparison or a customer success story, it’s time for a telemarketing follow-up call to the attendees. Here are some guidelines.
FUNNEL FOCUS | WEDNESDAY, MAY 11, 2011
[Customer, Loyalty] Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
buying process begins when buyers research the problems and the solutions, transitioning to vendor evaluation, purchase decision, decision validation, and ongoing loyalty. Just as important as nurturing new business opportunities, B2B marketers should nurture their existing customers! like Rules of 3 when tackling an opportunity.
SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
[Customer, Loyalty] Ten Lessons Social Media Marketers Can Learn from Email Marketers
It’s often said that this is because email marketers have a broadcasting mentality and don’t know what ‘conversations’ and ‘customer relationships’ are. Brands are people, customers are people, the whole social web is about people. But there was some irony in it. If you disagree, please say so. don’t agree with that. But what’s new?
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Customer, Loyalty] Top 5 Social Media Trends For The B2B Marketer
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one. and “ what can we achieve ?”
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Customer, Loyalty] 15 Smart Marketers Share Insights on the Future of the Industry
Expect more customer-centric content and personalization in 2014. But soon, they will realize pushing out just any content no longer works, especially as customers quickly become inundated with all the information now available for any and every topic they search for and develop more refined tastes in the media they consume.
LEADERSHIP | TUESDAY, SEPTEMBER 10, 2013
[Customer, Loyalty] 10-Point Checklist: Getting C-Suite Buy In for Social Media
Our customers expect it. You need trained and experienced hands that understand customer relations, branding and lead generation. As you start to build customer engagement and loyalty through social media, you will need a core team to maintain and strengthen your company’s social voice. 'Part 1. Isn’t it free? PROVE IT.
MARKETING ACTION | MONDAY, APRIL 8, 2013
[Customer, Loyalty] Come See Us at SugarCon!
Tim Price, vice president of enterprise sales for Act-On Software, will speak on Wednesday, April 11, from 1:45 pm-2:20 pm EDT, on the topic of “CRM and Marketing Automation: Understanding the Customer Relationship Continuum.” 'Visiting SugarCon , at the Waldorf Astoria in New York City, this week? question based on meaningful information.
HUBSPOT | MONDAY, MAY 14, 2012
[Customer, Loyalty] 8 Ways to Solve Prospects' Problems Through Your Marketing
Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. You've got answers.
VOLACCI | WEDNESDAY, JUNE 19, 2013
[Customer, Loyalty] Content Marketing Explained
We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. This magazine is widely distributed, so already we have value from putting the newsletter in so many customers’ hands. Anyone know where to get some popcorn? know H.E. Buddy agrees.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 5, 2010
[Customer, Loyalty] The New Marketing Accountability
Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. Then ran marketing for 2 firms.
SALES CHALLENGER | MONDAY, FEBRUARY 24, 2014
[Customer, Loyalty] STOP! Is This Really Commercial Insight?
In an environment where customers are increasingly unable to appreciate differences in quality, reputation, service delivery, and product value between suppliers, commercial insight is what differentiates you from the competition and drives the greatest loyalty impact. Highlighting what the customer has overlooked or misunderstood.
VOICE-BASED MARKETING | FRIDAY, FEBRUARY 7, 2014
[Customer, Loyalty] 5 Marketing Mistakes You Are Making…Right Now
It’s a shame, because companies that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead, as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer. 'You’re not a bad marketer.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 16, 2010
[Customer, Loyalty] What Is The Future Of The Social Media Role?
What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. For you. Go Team.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 9, 2010
[Customer, Loyalty] Report: Blogs Are An Important Part Of The Marketing Mix
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically The event is part of a series sponsored by the Social Media Business Council.
BLOG MY CALLS | TUESDAY, MARCH 19, 2013
[Customer, Loyalty] Mobile Marketing Case Study: Crocs Mobile Coupon Experiment
Objective: Crocs’ objective was simple: generate additional customer engagement, loyalty, and revenue while the customer was in their stores. Strictly speaking, their goal was to get retail customers to request, receive, and redeem a 15% off coupon all while in-store. Customers loved the 15% off coupon. Analysis.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 15, 2010
[Customer, Loyalty] The 4 Cs of Social Media
This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them. Social Media And Your Personal Brand.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 30, 2012
[Customer, Loyalty] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
As marketers, we may feel the same way about our customers and prospects. In other words, pay attention to your customers’ individual wants and needs—and tailor your messaging accordingly. There may be plenty of “Liams” out there, but be careful not to make your customers feel that you regard them as just one piece of the pie.
SAVVY B2B MARKETING | FRIDAY, MAY 18, 2012
[Customer, Loyalty] Weekly Wrap-up May 18th
Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
CONTENT MARKETING EXPERIENCE | MONDAY, FEBRUARY 25, 2013
[Customer, Loyalty] The definition of content marketing: is there non-content marketing?
This offline dimension is not just about custom publishing, advertorials, storytelling, copywriting or the use of content in advertising or for branding purposes. Be credible and you can get the buy (on whatever term) and loyalty, it’s that simple. Reliable sources, crucial for Jeff (and me and you and your customers).
SALES CHALLENGER | SUNDAY, NOVEMBER 18, 2012
[Customer, Loyalty] Getting Commercial Insight Right
DENTSPLY: “We deferred kick-off until we’d built the foundations—deeper knowledge about customers and their business, for example. Then Then we brought all divisions together to exchange knowledge, build a complete picture of the customer ecosystem and brainstorm insights.”. How did you get started with commercial insights? .
VOLACCI | MONDAY, JUNE 10, 2013
[Customer, Loyalty] The Advent of Tumblr and Its Place in Social Media Marketing
With this innovative way of displaying images through a ‘feed’, marketers have embraced this platform as a new way of engaging with their customer bases. This type of communication really speaks to the demographic of Tumblr and it generates the highly sought-after loyalty brands so desire. Perhaps you should, too. What’s a ‘Tumblr’? .
WINDMILL NETWORKING | FRIDAY, NOVEMBER 23, 2012
[Customer, Loyalty] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
Since the ultimate goal is to secure their loyalty and custom a single visit can never be enough. Do you know the 5 best ways to effectively use social media to drive traffic to your website? Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Comments. Expand your reach.
ONPATH | FRIDAY, MARCH 8, 2013
[Customer, Loyalty] 10 Ways to Find Gold in your Salesforce.com Database
We consult with many companies who have a gold mine of customer/prospect data…but they do nothing with it. Do you have loads of customer/prospect data that you aren’t using or wish you could use? Purchase Analysis Adding a custom field like “product type” will help you look at the items your customer purchased.
SAZBEAN | THURSDAY, JUNE 28, 2012
[Customer, Loyalty] Six myths about social media that every marketer should ignore
’ To be sure, it is important to listen to what your customers are saying about you. Marketers simply can’t remain silent, particularly when their goal is to build brand loyalty, spur more sales, etc. The relationship between marketers and social media has blossomed in the past several years. There’s no ROI.
VIEWPOINT | TUESDAY, FEBRUARY 14, 2012
[Customer, Loyalty] Eight Shortcuts to More Successful Sales & Marketing Collaboration
Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. What if you treated the marketing planning process as if it were a proposal to a customer? Assumptions will be made, loyalties questioned.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 3, 2011
[Customer, Loyalty] Why Location-Based Marketing Matters More Than Ever
My co-author Mike Schneider , and I look at it as something where you’re using someone’s location or proximity to a business, or a museum, or whatever it is to help build loyalty, create word of mouth marketing , generate referrals, etc., and deeper customer engagement. If you think about where would my customers be?
HUBSPOT | FRIDAY, MARCH 22, 2013
[Customer, Loyalty] How Opting People OUT Can Actually Improve Your Email Marketing
That way, Fab stands a chance of alerting recipients as to what's going on, and getting either 1) some props for being lovable, and 2) maybe a little action from the recipient in the way of sending preferences customization. 3) Content Consumption Customization. That's right, they run an automated email opt-out campaign. Moving on.
EB2BLEADS | MONDAY, SEPTEMBER 5, 2011
[Customer, Loyalty] What Does Inbound Marketing Include
On the other hand people that are actively seeking your product or service or wishing to learn about their situation or problem in order to understand what product or service they may need are potential customers that you should be engaging. Who is your customer and what challenges do they face. Describe how its going to be explained.
MARKETING GENIUS BLOG | THURSDAY, APRIL 8, 2010
[Customer, Loyalty] 10 Webinar Tips
External speakers can be customers, partners or independent consultants, all of whom will typically participate for free. Even though you still have the contact information of the remaining two thirds, you really want them to attend: this increases loyalty to your organization. So on with the 10 Webinar Tips: 1. Know Your Audience.
PAUL GILLIN | WEDNESDAY, APRIL 10, 2013
[Customer, Loyalty] Book Review: Tales From a Veteran Blogger
Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. In a day when corporate loyalty seems almost a quaint historical curiosity, the kind of faith must be pretty empowering. Telling Stories. Ed Brill. Opening Up.
BIZNOLOGY | FRIDAY, JULY 19, 2013
[Customer, Loyalty] Why Local Search is Just Like Politics
” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Brand loyalty. Do they have any brand loyalty at all? know, I know.
VISIONEDGE | THURSDAY, DECEMBER 19, 2013
[Customer, Loyalty] Transitioning from Service Provider to Value Generator
You know you’re a value generator if the work you are producing increases the worth of the organization’s goods/services, or it is focused on initiatives that create better value for customers, leading to appreciating share of wallet or loyalty, or better value for shareholders who want to see their stake appreciate. .
THE FORWARD OBSERVER | TUESDAY, OCTOBER 29, 2013
[Customer, Loyalty] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
Email marketing drives sales, builds customer loyalty, and helps educate and upsell customers. If that’s the only message being sent, your email subscription list will trend down AND you’ll be training your prospects (and customers) to only buy when there is a “deal.”. But it’s 148 pages! Don''t use email to only sell.
HUBSPOT | MONDAY, FEBRUARY 4, 2013
[Customer, Loyalty] 8 Ways to Market Your Seasonal Business During the Off-Season
Plus, who's to say this season's customers will remember you when the next season rolls around? Getting a strong list of past customers and people who've expressed interest in your business will enable you to stay top of mind during the off-season, and convert new leads into customers during your next season.
HUBSPOT | MONDAY, MARCH 10, 2014
[Customer, Loyalty] How to Use NPS Surveys for More Powerful Marketing Automation
If you dismissed NPS as something only customer service should worry about, think again. I''m not an ecommerce marketer, but it got me thinking -- could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers? You want to turn them into customers and Promoters, right?
B2B MARKETING INSIDER | TUESDAY, OCTOBER 26, 2010
[Customer, Loyalty] Marketing, Death and Taxes
It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people. Umair even suggests that if we can achieve this, our customers might actually love us. As a marketing professional, I am not proud of our reputation as SPAM-ers.
HUBSPOT | SUNDAY, AUGUST 5, 2012
[Customer, Loyalty] Who Exactly Uses Twitter and Other Marketing Stories of the Week
They created an infographic detailing how CMOs, whose role they think entitle them to be called Chief Customer Offers, interpret social data. Addtionally, 81% of CMOs believe that social media impacts customer loyalty. It's a scorcher out there -- well, it is here in Boston, anyway. Hungry for more stats? Yikes. From Forrester.
HUBSPOT | MONDAY, FEBRUARY 4, 2013
[Customer, Loyalty] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
Understanding the Customer Buying Cycle and Triggers. Things to Do With Qualified Leads Who Don't Convert Into Customers. Customers Who Break Things. Paracosms, Loyalty and Reality in the Pursuit of Creative Problem Solving. Posts You Might Like to Read: Five Signs Your Online Customers May Be Cheating On You.
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 13, 2012
[Customer, Loyalty] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. Social brands are the sum total of the entire customer experience.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Customer, Loyalty] 5 Social Media Tips From A Digital Native
That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Also “young.” don’t.
SALES CHALLENGER | MONDAY, APRIL 23, 2012
[Customer, Loyalty] Continuing the Challenger Conversation
For my next conversation, I’ll be hosting a webinar with SAVO on May 8 – where I’ll discuss why Challengers win and how companies can build the Challengers they need to drive customer loyalty and higher growth. The Problem Solver. The Challenger. The Relationship Builder. The Lone Wolf. And the key finding?
VERTICAL RESPONSE | FRIDAY, DECEMBER 27, 2013
[Customer, Loyalty] The Best Marketing Blog Posts of 2013
Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. 'The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Marketing.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Customer, Loyalty] 4 Tweetable Lessons In Social Media Civility
Businesses who engage customers and potential customers online will face many of the same considerations, tricky situations and need for tact that political organizations deal with. The views customers (or voters, for that matter) express online are reflections of their thoughts and feelings. And why not? Lesson 1. Lesson 2.
HUBSPOT | TUESDAY, JULY 3, 2012
[Customer, Loyalty] 20 Marketing Tricks to Get Your Kids to Simmer Down
We throw live events like INBOUND 2012 to meet new leads, forge new relationships with the community, and strengthen customer relationships. You give referral bonuses and implement loyalty programs with your customers. Are you all pumped up for the 4th of July holiday? oh yeah, the kids are loose. You've got this, guys.
EB2BLEADS | MONDAY, SEPTEMBER 5, 2011
[Customer, Loyalty] What Do Inbound Marketing Agencies Do ?
On the other hand people that are actively seeking your product or service or wishing to learn about their situation or problem in order to understand what product or service they may need are potential customers that you should be engaging. Who is your customer and what challenges do they face. Describe how its going to be explained.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Customer, Loyalty] B2B Fail: Confessions, Apologies, and Questionable Motives
In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 10, 2010
[Customer, Loyalty] Ten social media and technology mega-trends to watch
Intuit hosts customer support communities for its financial and tax return products to lower customer service costs by 90 percent. Customer contacts per salesperson rose by 45 percent, while 80 percent of the sales staff reported higher productivity and a better lifestyle. I just read a fascinating (and lengthy!) Digg this!
VOICE-BASED MARKETING | TUESDAY, MARCH 4, 2014
[Customer, Loyalty] Hooking Online Shoppers and Reeling Them In
That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most e-commerce companies face when competing with other brands for customers’ attention and purchases online. Custom Audiences to gauge offline sales. Let’s start at the top: 1. Enabling the Talk.
B2B MARKETING INSIDER | TUESDAY, MAY 18, 2010
[Customer, Loyalty] 7 Common B2B Social Media Marketing Mistakes
To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. All rights reserved
B2B MARKETING INSIDER | THURSDAY, JULY 15, 2010
[Customer, Loyalty] Lead Generation Programs That Work
My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
FIFTH GEAR ANALYTICS | MONDAY, JULY 26, 2010
[Customer, Loyalty] “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity!
In plain English, it goes beyond the goal of acquiring a new lead and turning that new lead into a customer. It refers to that long-term engagement between customer and brand that is more meaningful and creates a stronger bond between the two. This becomes a mutually beneficial customer-brand relationship. Wendy Boyce.
HUBSPOT | FRIDAY, MARCH 28, 2014
[Customer, Loyalty] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
For example, your business sells machinery to the government and all three purchasing agents are already customers. Chances are, you call upon or visit your existing customers on a regular basis. Your customers, prospects, and leads are telling their networks about their business challenges, needs, and goals on a regular basis.
MEASURABLE MARKETING | THURSDAY, MAY 24, 2012
[Customer, Loyalty] Top Tools for Today's Digital Marketer
Far from dead, email is still one of the most efficient and effective ways to engage your customers and prospects. Email plays a fundamental role in attracting new customers, nurturing leads, maintaining loyalty, along with driving customers to purchase. In today's rapidly changing tech space, even the. Web Analytics.
HUBSPOT | FRIDAY, MARCH 18, 2011
[Customer, Loyalty] 3 Ways to Maximize the Value of Your Facebook Fans
Consumer Loyalty - In general, the more engaged a customer is with a company, the more likely they are to purchase from that company again. If you have a lot of fans but not a lot of customers, then you might consider putting more direct offers in your page. Recently, a lot has been written on the value of a Facebook Fan.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 1, 2010
[Customer, Loyalty] Integrate Social Media Into Your Marketing Mix
Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
WINDMILL NETWORKING | FRIDAY, JANUARY 11, 2013
[Customer, Loyalty] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
You must be religious about social media monitoring for customer service opportunities and initiate conversations on behalf of the customer. These deeper connections can lead to higher-level interactions, including advocacy and loyalty. Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages.