article thumbnail

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

P2P 90
article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. You can see all the details on the pricing page here.

article thumbnail

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Let marketing be the glue, not the barrier.

CMO 40
article thumbnail

The Ultimate Guide to Nonprofit Fundraising

Hubspot

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. Donor loyalty is just as important as customer loyalty. You can send out links via text or encourage your donors to give through a text message.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. You can see all the details on the pricing page here.