Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. We are here with 7 super tips that will help you increase your social media conversions. But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Valasys

APRIL 23, 2024

Network security is no longer an option but a necessity for modern businesses. If your network is not safe, it may lead to huge business threats. While the sole purpose of a business is to assess profit, with a speedy network, the operations will go on smoothly. Digital operations are vulnerable to security factors.

Phishing 40

Phishing Business Work Management Marketing Management 40

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 117

Optimization Ideal Customer Profiles Customer Surveys Communities 117

Salesforce Marketing Cloud

DECEMBER 5, 2023

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Several key factors are behind this staggering increase: Remote and hybrid employees working on insecure Wi-Fi networks or cloud storage solutions with their personal devices. trillion in 2025.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

NOVEMBER 28, 2023

In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. This will provide joint customers with a streamlined purchasing experience and enable them to leverage AWS credits for Salesforce purchases. It plans to add more products and regions next year. Why we care.

Marketing Management 105

Marketing Management Lock-In Amazon Lead Ranking 105

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Understand how to identify key CDP use cases that will take the customer journey map from illustration to action.

Conference 113

Conference Digital Transformation Sample Touchpoints 113

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.

Paid Search Agency 119

Paid Search Agency Ads Network Marketing Intent 119

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. Agencies are also better equipped to scale their services to accommodate larger campaigns and more complex influencer networks.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Both the referrer (the advocate) and the new customer get rewarded if the promotion actions happen.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Salesforce Marketing Cloud

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. Clean data will also help improve your organization’s decision-making abilities.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Advertising Agencies 120

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 128

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 128

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. (

Advertising Agencies 120

Advertising Agencies Media eCommerce Cost Per Click 120

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career. Grow Your Network . Friends, family, and acquaintances.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

MARCH 6, 2024

The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Retail media covers the full customer journey, including the “last mile” when shoppers are on the retailer’s digital channels or in-store. Dig deeper: 2024 Predictions for Retail media networks Get MarTech!

Marketing AI 124

Marketing AI Media Paid Search Agency Privacy 124

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking.

Social Media 53

Social Media Template Work Management Marketing Management 53

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.),

Trust Marketing 117

Trust Marketing Loyalty Ad Building Planning 117

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. That said, more often than not, they are already part of your network and can be harnessed at no cost. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever.

Work Management 100

Work Management Branding Brand Identity Peer-to-peer 100

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 74% of customers say three bad experiences are enough for them to abandon a brand. Loyalty data helps drive revenue. Shoppers and retailers eye generative AI.

Media 98

Media Mobile Advertising Loyalty Social Media 98

Sprout Social

JULY 21, 2022

Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Social networking. Social shopping networks. Social networking sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. What are brand safety tools?

Paid Content 131

Paid Content Tools Branding Brand Identity 131

Sprout Social

APRIL 4, 2023

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. But brand advocates aren’t limited to customers.

Branding 129

Branding Brand Identity Word of Mouth Social Media 129

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social networks are one of the main places where information is exchanged. What is social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). RMNs develop in different ways according to their customer base and the services they aim to provide. Why we care.

Advertising Agencies 98

Advertising Agencies Media ROAS Touchpoints 98

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Be sure to check out the Trailblazer Networking schedule ( and bookmark it! Don’t want to go to Dreamfest alone?

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. To know your customers, you must listen to what they say and observe what they do. Spaces for customers to network and interact.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Communities 108