Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. Define and refine your objectives clearly.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. Having an attractive, easy-to-navigate, professional appearance helps your website earn trust among your visitors. With the design and functionality taken care of, focus next on using social proof to customer trust on your website. Contributed post.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Leads: You can measure how many of your fans and followers turn into leads and customers.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. This helps you send more individualized communications that encourage conversations and longer-lasting relationships with your subscribers in addition to saving time.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

NOVEMBER 28, 2023

This post aims to help you understand and tackle those challenges. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

DECEMBER 17, 2021

Strategic revenue marketing can help you learn more about your customers and get to know them better. Revenue marketing allows a business to develop a pricing plan that will attract customers and give it an advantage over its competitors, which will enable it to make more money. Increase Customer Satisfaction.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

FEBRUARY 28, 2023

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Consumer comments have (often far) more weight than paid ads.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Did you help a “name brand” enterprise?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

FEBRUARY 10, 2022

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. Each method of communicating with customers has advantages and drawbacks.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Business customers also typically put a great deal of research and consideration into the purchases they make.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

MARCH 30, 2024

That starts with identifying and really understanding your ideal customer. Develop your ideal customer profile or B2B buyer persona to help you develop the right message. What do they care about? What words are they likely to use when describing what they are looking for? Of course, the way you talk about it is important too.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Support a long customer journey: B2B buying decisions are made by teams.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

JUNE 7, 2022

It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. That’s why you have to find a way to bridge that gap and take a customer-centric approach to overcome the “limitations” of doing business online. Approach every potential customer individually.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

AUGUST 1, 2023

Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But how can you make the most of it, quickly driving traffic and building an audience? Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Find success in the small things, the new ways, or add to what you do to offer value to your customers.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Webbiquity

DECEMBER 20, 2022

With that in mind, using the right technology for events to improve accessibility is vital to help you enhance your brand image, boost attendance, increase engagement, and build a loyal following. All of these platforms, individuals, and businesses can help spread the word about your upcoming event. Stand Together for a Worthy Cause.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Knowledgeable help. Why Acquire New Customers? (And Convenience.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

JUNE 14, 2022

Preparing for the meeting and potential questions will help you and your potential client feel confident. In addition, it helps your potential customers feel better about your future relationship. Accomplishing both will help the customer feel like you’ve fully prepared for your time with them.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

MARCH 15, 2022

Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. If you haven’t mapped out how your customers move from awareness of your brand to a sale, it will much harder to move them through the purchase funnel. Image credit: Amjith S on Unsplash.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JUNE 15, 2021

You need to make it irresistible for your customers. This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. A great way to add more subscribers to your email list is by taking the help of your existing subscribers. What makes a good lead magnet? Referral programs.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

JANUARY 18, 2022

Your business model relies on driving a high volume of low-cost transactions, rendering details of each specific customer less important. Consequently, some companies end up using more than one vendor over time, to help meet different needs. In addition, “Intent data can also help spot customers who are looking to leave.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

DECEMBER 13, 2021

Customer Service Management Tools. Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. This online design platform helps creative teams design, plan, prototype, and collaborate on designs.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Most typically, that means new customers and a more engaged audience. This will help you develop a marketing strategy that will be successful now and in the future.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Click here. Email Marketing Software.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Existing customers are also 50% more likely to try a new product and spend 31% more.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238