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Industrial Marketing Today
AUGUST 27, 2012
Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. How can digital marketing help industrial companies gain an edge? Don’t assume that your customers have correctly diagnosed their problems.
Industrial Marketing Today
APRIL 3, 2011
Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Ergo, highly personalized and relevant content will build strong long-term customer relationships.
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Industrial Marketing Today
FEBRUARY 12, 2012
Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%. Lead nurturing is usually done by sending out helpful content to prospects and moves them from the top of the funnel (ToFU) to the bottom of the funnel (BoFU) where they are ready to make a purchase decision. Still not convinced?
Industrial Marketing Today
MAY 1, 2012
The other half is all about converting that traffic into leads and customers. I make that recommendation based on experience from helping clients who call me after spending thousands of dollars on their websites with very little to show in return. Now you can talk value instead of the customer pushing back on price.
Industrial Marketing Today
FEBRUARY 21, 2011
And I have used some of these tactics to help my industrial clients make their content more relevant in engaging with their target audience and converting more of them into qualified sales leads. These pages are accessible without registration or customer log-in. I’ve seen some unusual applications of online content. See below).
Industrial Marketing Today
JULY 7, 2011
You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. Click on their Resources tab and you will find a deep and rich library of very helpful content under headings like Emergency Preparedness, American Recovery and Investment Act, Productivity, Safety and Green.
Industrial Marketing Today
JULY 25, 2011
That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. It probably helps the retailer sell more merchandise because we often want more than one color of a shirt or blouse.
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