SendX

JULY 1, 2021

A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX.

Business 349

Business Template Customer Satisfaction Analysis 349

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Tomorrow People

JULY 26, 2022

New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way). Online surveys Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way). Online surveys. Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 121

Marketing AI Research Paid Search Agency Customer Surveys 121

ClearVoice

JUNE 23, 2020

What is a survey panel? Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Look at the data.

Optimization 117

Optimization Ideal Customer Profiles Customer Surveys Communities 117

Tomorrow People

NOVEMBER 25, 2021

It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). The vast majority of companies use surveys to gauge how well they’re performing in the eyes of their customers. Focus groups. Online customer reviews.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Tomorrow People

APRIL 27, 2022

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. This kind of truism may seem obvious, but consider its effects on the industry. Previous customer surveys, interviews, focus groups. Google Analytics. CRM platforms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Directive Agency

OCTOBER 13, 2021

10 Effective Strategies For SaaS Customer Marketing. There are several key things that companies need to focus on to get the most out of their customer marketing strategy. Here are some of the most effective ways to build strong relationships with your existing customers and expand the value that you both bring to the relationship. .

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

KoMarketing Associates

JUNE 7, 2018

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. A study from ReelSEO found that 76 percent of B2B marketers surveyed use video content marketing, and YouTube is their top choice for publishing.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Albacross

JUNE 5, 2019

Surviving in a competitive market involves taking effective measures to ensure that you stay ahead of your competition. Focus Groups. It involves organizing a session with a small group of people that have certain common characteristics. Online Surveys. Market Research Techniques. Image source.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. Effective Customer Feedback Tools Dozens of customer feedback tools that apply to a range of markets and industries are available to today’s businesses.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. This is the positive shift or effect on the consumer’s perceptions of the brand, and is measured via different tools and methods (more on that below). Here’s a quick, handy guide on all about the power of brand lifts.

Advertisements 59

Advertisements Advertising Brand Identity Branding 59

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 196

Paid Search Agency Research Storytelling Work Management 196

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SalesIntel

MAY 13, 2024

This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. Utilizing personalized content and optimized channels, you’ll deliver messages that address their needs effectively. Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 117

Business Analysis Work Management Forecasting 117

The Marketing Blender

APRIL 11, 2023

Creating a brand messaging framework is a way to ensure that your company’s brand message is consistent and effective across all channels. When your brand messaging is consistent and effective, it can increase brand awareness, drive sales, and build customer loyalty. What is a brand messaging framework?

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Vision Edge Marketing

JUNE 6, 2023

Nordstrom has streamlined its processes to ensure that they are efficient and effective. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils. Nordstrom continuously strives to improve its customer experiences.

Touchpoints 186

Touchpoints CMO Work Management Cross-Selling 186

Biznology

MAY 14, 2020

This week—at your request—we turn that question on its head: How can leadership teams make sure they’re really hearing from staff and directing feedback effectively? From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ?

Advertising Channels 104

Advertising Channels Consulting Focus Group Customer Surveys 104

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. feedback@company.com) on their websites, but input didn’t seem to have much of an effect and responses (if a response was provided) were generally canned and non-committal. Sure, I’ll fill out a survey!

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Successful CMOs are effectively becoming customer ethnographers. Are they driving growth?

CMO 86

CMO Enterprise Management Planning Work Management 86

Hinge Marketing

NOVEMBER 18, 2020

Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups.

Research 161

Research Process Training Customer Surveys 161

Binary Demand

APRIL 8, 2024

Tailoring your approach : Armed with effective segmentation, you can tailor your messaging to strike a chord with diverse audience segments, amplifying resonance, and driving conversion. Now, let’s delve into the practical steps required to effectively conduct market segmentation for customers.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 89

Product Focus Group Social Media Advertising Agencies 89

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 127

Social Media Customer Surveys Eye-Tracking Opt-out 127

Martech

MAY 20, 2024

Phase 1: Understand your audience (Empathy in action) [ ] Conduct audience research (surveys, focus groups, social listening) to uncover emotional drivers: desires, fears and dreams. [ ] Map the B2B customer journey. Will the collaboration create authentic connections?

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Paid Search Agency 100

Martech Advisor

JANUARY 27, 2020

Conduct a survey. Customer feedback is always a gift, and surveys are a great way to collect it. You can conduct a survey of existing customers or recruit people who match your target audience to provide input. As you develop your surveys, pay attention to the language you’re using. Hold focus groups.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. CTR is a valuable metric to assess the effectiveness of your calls-to-action and the level of interest generated by your content. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. CTR is a valuable metric to assess the effectiveness of your calls-to-action and the level of interest generated by your content. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52