ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Over the last two years, we published reports on the data coming from compiled data vendors. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

Resources 120

Resources B to B Work Management Marketing Management 120

Zoominfo

MAY 22, 2020

What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. While compelling headlines grab a reader’s attention, controversy alone won’t make insights worth publishing. Videos , interviews or eye-catching visuals can also serve as contributed content.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Contently

FEBRUARY 13, 2020

—but you’re also going to need different resources to bring Spidey to life. Illustration by Andrew Rae | New York Times Magazine. Whether you’re a publisher, marketer, or even a blogger, your “team” is going to use the Hollywood Model in the future. A new film means a custom cast, locations, and collaborators.

Content 215

Content Blogger Trust Marketing Work Management 215

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Liveintent

MARCH 31, 2020

“Getting resources to put towards a channel that is unproven can be hard,” Pittson said. “With first-party data, we’re able to look at specific customer journeys and see what channels affect customers more.” Then they monitor that campaign for signs of success and engagement.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Zoominfo

MAY 22, 2020

What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources. Below are resources we recommend for your health IT product research. Such resources include courses, webinars, assessments, meetings, and publications. Resource Library. Fintech Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

Seismic

JULY 7, 2021

According to Selling Power magazine founder and publisher Gerhard Gschwandtner, companies that earned a spot on the list provide “superior onboarding and ongoing sales training, [and] quickly pivoted their strategy to give their sales reps the tools and skills they needed to succeed in today’s digital, remote selling environment.”.

Paid Search Agency 52

Paid Search Agency Features Companies Lead Scoring 52

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. For example, in the human resources (HR) technology space, Human Resource Executive is a traditional trade journal.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. So, if you’re on the hunt for new marketing resources, look no further.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. A chievable: Is it achievable or is it not possible within your resources? What is a marketing campaign, exactly?

Campaigns 133

Campaigns Planning Paid Search Agency Advertising Agencies 133

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. That day, he made our customers the heroes of the stories he told , as my friend Ann Handley loves to say.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Parse.ly

DECEMBER 14, 2021

David Grossman: “Backstage originated in 1960 and began as a hyper niche trade magazine, a weekly trade paper for aspiring theater actors in New York City. The company eventually got acquired by these massive trade publishing conglomerates, which was a bit surprising. It’s not Chief Marketing Officer Magazine.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

SmartBug Media

JUNE 11, 2021

Other challenges can mount in the form of limited resources, siloed teams with differing priorities, inadequate technology structures, and changes in legislation, to name a few. In other words, customize the content that appears based on audience segmentation by persona, location, or any other criteria that is relevant to your institution.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Zoominfo

AUGUST 9, 2018

91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data in a continuous and real-time fashion would be valuable for their organizations ( source ). Companies that published 16+ blog posts per month got almost 3.5X vs 0.5%) ( source ). Marketing Time-Savers & Challenges.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. Who do we envision our best customers to be? Let me explain.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Featured Video : Why “Customer Success” Will Earn You More Money.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Contently

AUGUST 13, 2018

Those pieces of content tend to be feature stories that require diligent reporting and research that could belong in a print magazine. Consider your resources as well. For reference, most publishers consider a work of fiction to qualify as a novel if it’s between 50,000 and 110,000 words.). Err on the side of caution.

Case Studies 157

Case Studies Analysis Thought Leadership Custom Publishing 157

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. It took off. He even gave a speech at McDonald’s headquarter.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Content4Demand

AUGUST 21, 2020

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” Marketers also cited such challenges as “not enough resources”(42%) and “inability to measure and track activity between specific buyer stages” (37%). Demonstrate Bottom-Line Value.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Recruiting .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Stevens & Tate

FEBRUARY 20, 2020

Consumers might have a tendency to overlook ads, but if your new product receives coverage on one of their favorite blogs or magazines, and is recommended to them, their perception of your business is going to be considerably different. A properly executed PR campaign, could lead to stories of your business in newspapers and magazines.

Public Relations 65

Public Relations Marketing & Strategy Marketing Strategy Paid Search Agency 65

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. ” Seth Godin, Marketing at Seth Godin Productions.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Integrated B2B

FEBRUARY 24, 2018

Take this one, for example: “We are focused on mobilizing our resources across the company and around the world, to create opportunities in the communities where we do business, and to fulfill our commitment to serving the public good through innovative technologies and partnerships.”. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

Take this one, for example: “We are focused on mobilizing our resources across the company and around the world, to create opportunities in the communities where we do business, and to fulfill our commitment to serving the public good through innovative technologies and partnerships.”. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. And once they're there, you can nurture them toward signing up for your email list—and eventually becoming happy customers. Design an attention-grabbing custom thumbnail image. Custom thumbnails can encourage more viewers to click your videos.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. Finalist: Agency of the Year <100 employees).

Advertising Agencies 72

Advertising Agencies Examples Paid Search Agency Lead Ranking 72

Salesforce Marketing Cloud

DECEMBER 14, 2021

In fact, in a classic leadership paper first published in 1966 by Bowers and Seashore , support – “behavior that enhances someone else’s feeling of personal worth” – is named as one of four crucial components to effective leadership. Laszlo Bock , Human Resources guru. As a first step, lean into the human relationship piece of it.

COA 98

COA Thought Leadership Paid Search Agency Lead Ranking 98

RebelMouse

DECEMBER 26, 2018

For the digital publishing ecosystem, it was a turbulent year overall. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on Facebook, we knew early on that the sweeping change would be an opportunity for publishers — and it was.

CMS Development 73

CMS Development Custom Publishing Lead Ranking Paper 73

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Customer stories. The Digital Resource Center from the Center for News Literacy offers a primer on identifying opinion-based content. Behind the scenes is a pharmacy delivery service. What do I write for them? Blog posts.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Litmus

MAY 7, 2020

How do you craft messaging that informs your customers without sounding insincere? Simple choices are best, so ask this of yourself: does the customer need comfort or space? If not, hold off your emails until your customers have had some breathing room and may actually want to read them.

Paid Search Agency 79

Paid Search Agency Ad Frequency Urgency Marketing Planning 79