SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO. video marketing trends. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? My video marketing is kick ass!” Who is watching your videos? YouTube Matters This post isn’t a bash on YouTube – far from it.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Lake One

AUGUST 13, 2020

Video is one of them. Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. Learn How Lake One Uses Vidyard for Video. What is Video Marketing. What are the Benefits of Video Marketing for Business. What are the Benefits of Video Marketing for Business.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Hubspot

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But Facebook tracks them for a good reason.

Video Marketing 98

Video Marketing Top of Funnel Click Rate Lead Scoring 98

QuanticMind

MAY 30, 2023

Basis employed a segment targeting strategy that involved testing data providers to improve performance, swapping in different data providers for certain segments like '[Behavioral] Parents/Families with Young Kids', identifying Lotame as a provider that drove higher CTR. video completions, and 4.1M 12% CTR ( Benchmark: 10%-.11%

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. People Also Ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

FEBRUARY 10, 2021

But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. 62% of universal search results contain video. Video thumbnails appear in results (mostly from YouTube). That’s how important it is to optimize for SERP features.

SERP 295

SERP Features Google Top of Funnel 295

Outbrain

JUNE 18, 2018

4 YouTube featured snippets. Video has overtaken other forms of content as the most engaging medium. Getting YouTube featured snippets is a great way to answer the user’s questions in the channel they’re most likely to engage with. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com.

CTR 50

CTR Features Organization SERP 50

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Google Ads offers a variety of ad formats, including display ads, video ads, search ads and shopping ads.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers. This helps in increased sales in the long run.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. It’s actually YouTube, with 81% of the world using the site to some extent. YouTube is a powerhouse for social media marketers and content creators.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Bannerflow

MAY 12, 2023

Instagram is also testing a new process to help brands feature user photos and videos in their IG shop. With the Keyword Insights tool, you can view a keyword’s performance, including how often it’s used and the average CTR of TikTok ads using it. Head over to TikTok’s Business Help Center for more info.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. A video post is 20 times more likely to be re-shared by LinkedIn users. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Start with broad topic clusters and work your way down to specific videos.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Outgrow

DECEMBER 17, 2020

And within display advertising, video advertising grew by 5.7% The same report by PubMatic also claims that mobile video ad spends globally rose by 116% compared to pre-pandemic figures. Ad spends by the video game industry also increased by 80% YoY in the first two weeks of November. to £2.84bn.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Avoid using images or text that don’t accurately reflect the content of your video.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Sharpspring

APRIL 7, 2017

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. The problem is, video isn’t easy to create. Do you want to use video to generate more leads ? Record the video.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

BenchmarkONE

JULY 23, 2020

If your audience includes consumers who are 25 and under, then you’ve got to meet them where they’re at — which means it’s time to amp up your usage of Instagram, YouTube, Snapchat, and TikTok. But what if your CTR isn’t the true measure of success anymore? The Video Revolution Isn’t Over. The Video Revolution Isn’t Over.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Vidyard

OCTOBER 7, 2013

From Arc Media’s entertaining videos, to talks on Smarketing , and a sneak peek at what’s to come from Vidyard, it was an action-packed day and everyone took away valuable info along with their sweet Vidyard swag. A traditional banner ad gets a CTR of.01%.,

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Spiralytics

APRIL 23, 2023

With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Metadata

JULY 21, 2022

High click-through rates (CTR) : With a CTR of.88% YouTube is the world’s second-largest search engine and its third-most visited website. And video is one of the most engaging types of content you can create. Plus, YouTube videos boast high session durations meaning visitors may spend more time watching your ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Videos, products, brands, and articles can all be curated in interesting and engaging ways for your audience. Do you want to know if your content curation strategy is successful?

Curation 82

Curation Click Rate Content Open Rate 82

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

ConvertKit

JANUARY 27, 2021

Let’s run through a scenario of a creator selling a $100 video course to a list of 2,000 subscribers and see how promotion boosts profits. This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Provide free lessons, contests, and vlogs on YouTube. 4 – Forums.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. Creators use video chapters to divide their content into segments, making them easier for users to navigate. Company Onboarding Videos 1.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

KoMarketing Associates

FEBRUARY 5, 2019

While meta descriptions do not play a significant role in driving rankings, they can play a role in search result CTR. Video thumbnails appear in results (mostly from YouTube). Three videos are shown, with the option to scroll through more without leaving the page. Best Practices. Keep descriptions around 200 characters.

SERP 120

SERP Features Top of Funnel Display 120

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Mobile phones can also be targeted; users often project video from their phones to a bigger screen. Each platform’s definition of video completion rate might differ. OTT is delivered on smaller-screen devices, like tablets and smartphones.

Paid Search Agency 89

Paid Search Agency Ads Campaigns Cable 89

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. His posts cover all about video marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Convert

AUGUST 20, 2020

Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. Have you ever watched a video on YouTube? Here are a few examples… YouTube gives you suggestions based on your previous viewing history: Source.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105