Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Don’t use blurry, low-resolution, or irrelevant images.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Valasys

MAY 27, 2020

Employing some well-researched SEO copywriting tips and the best industrial practices will not only help your pieces of content rank higher on the search engine result pages (SERPs) but will also help your website receive more organic traffic and an engaged group of prospective customers. .” Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

KoMarketing Associates

FEBRUARY 10, 2021

But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Video thumbnails appear in results (mostly from YouTube). Generally speaking, SEOs should also consider ways to drive users from the company YouTube channel to the website.

SERP 295

SERP Features Google Top of Funnel 295

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Pro-tip: Do you manage different social media profiles across different platforms? But be careful not to take a one-size-fits-all approach.

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Bannerflow

MAY 12, 2023

With the Keyword Insights tool, you can view a keyword’s performance, including how often it’s used and the average CTR of TikTok ads using it. Click the Details button to view specific videos using that keyword and learn how successful those ads are. Head over to TikTok’s Business Help Center for more info.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Martech Advisor

DECEMBER 19, 2019

Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Prioritize Mobile Experience in 2020. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Whenever you’re writing one, keep these tips in mind: Include your main keyword in your title.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

ConvertKit

JANUARY 27, 2021

This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. The email calls attention to the challenges her audience faces and shares stories and tips from students. Provide free lessons, contests, and vlogs on YouTube. Image via Jessica Abel. Image via pianoTV.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

SocialPilot

FEBRUARY 9, 2024

Darren is the ultimate guy for blogging and content marketing tips. He talks about individual viewing behavior and one-on-one video messages while sharing tips to engage your community through video marketing. He posts mostly on Youtube paid ads and relevant business strategies. He is the founder of ProBlogger Training Events.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Scoop.it

SEPTEMBER 21, 2023

Along the way, I’ll share a few actionable tips you can use to boost conversions and get more value from your curated content. On the other hand, a high CTR suggests that your audience not only opened your email but also found the content compelling enough to take the next step. Let’s begin! What is Content Curation?

Curation 82

Curation Click Rate Content Open Rate 82

Sharpspring

APRIL 7, 2017

To help you out, we put together 14 actionable tips to get you started building video marketing campaigns. Add videos to emails to increase CTR. You will probably distribute your videos through a variety of channels, such as Facebook, YouTube, email, your website and more. Optimize your videos for Google and YouTube.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

ClearVoice

MAY 10, 2022

You don’t want to stuff your meta descriptions full of keywords, but a couple of strategically placed ones can help improve your click-through rate (CTR). A productivity expert’s tips for returning to the office : Many people are going back to the office, others are staying home. But those are all homepage descriptions.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Vidyard

OCTOBER 27, 2019

When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But, that doesn’t mean you should ignore YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Onalytica B2B

MARCH 22, 2017

Banner blindness, ad blockers, CTR fails are all down to the same circumstance. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google.

Planning 177

Planning API Advertising Agencies CTR 177

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube. video SEO)? Quite a lot, in fact.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Here’s a step-by-step guide to best practices and advanced tips that will help you get the most from LinkedIn advertising. Average CTR: LinkedIn report that their average is 0.45%.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. Quickly I pressed "play." I thought, "How else am I going to get the same results?!".

Traffic 95

Traffic Work Management Ethics Youtube 95

SmartBug Media

MARCH 19, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021. You’ll walk away with a plethora of tips and advice to help you more effectively engage an increasingly distracted audience. It shares tips on starting a blog, creating content, finding readers, and building a community on your website. ProBlogger.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JUNE 23, 2020

9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. CTR-you-ready?? Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. CTR-you-ready?? Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Directive Agency

JULY 31, 2023

With these, you can see up to a 10x higher CTR than ads that aren’t 1 to 1. This video content on YouTube has 1.3 Usergems – 1:1 ABM Ads One way to stick out in paid social is with 1 to 1 ABM (account-based marketing) ads with creative that speaks directly to the company you’re targeting.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

With these, you can see up to a 10x higher CTR than ads that aren’t 1 to 1. This video content on YouTube has 1.3 Here’s how you can create memorable campaigns like these too: 3 Actionable Tips for Creating Outstanding B2B Marketing Campaigns 1.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. How high do you think their CTR is? They are not the only ones with a meager CTR.

Case Studies 73

Case Studies Case Study Studies SEO 73

Sprout Social

SEPTEMBER 17, 2019

You’ll also discover some excellent keyword research tips and tools. For example, someone needs help baking a cake so they search on Google for “cake baking tips”. The YouTube keyword search feature is another useful feature if you want to create video titles that will get a lot of visibility in YouTube searches.

Keywords 100

Keywords Research SEO Lead Scoring 100

Martech

MARCH 6, 2023

Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. With some pre-roll, you can sometimes match YouTube’s policy and not pay if someone skips before five seconds.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

MARCH 2, 2020

According to research by Invespcro , the average CTR (Click-Through-Rate) of the display ad campaigns is 0.07%. On the contrary, CTR for remarketing ads is 0.7%. The CTR might seem to be low; nevertheless, they fetch high conversion rates. This helps Google as well as the marketers spend more with their ad platform.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Total Video Click-Through Rate (CTR) 3.4

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Outbrain

JUNE 4, 2020

So, let’s say an image — I may just buy 5,000 impressions to see the CTR — where the offer page, I might want to send about 30 clicks (I’m just pulling numbers here) — or a landing page, I want to send a 1,000 clicks. ” Q: What’s your best Affiliate Marketing tip for Native Newbies?

Video Marketing 49

Video Marketing Planning Tips Burn Rate 49

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. Improve your Website’s Click-Through-Rate (CTR). That is why understanding how to improve Click-Through-Rate (CTR) is essential to take advantage of earning organic traffic on your website. Post videos and do YouTube SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

MAY 15, 2020

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Using the above tips you can get started with video marketing and leverage video content to boost organic SEO.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

ConvertKit

SEPTEMBER 23, 2020

Marketers who measure success by looking at email metrics like open rates and click-through rates (CTR) can more accurately gauge the success of their campaigns. YouTuber Amy Landino uses a discreet sign up form at the bottom of a product page to encourage email signups without interrupting content that’s top-of-fold on her website.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Martech Advisor

SEPTEMBER 26, 2019

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. Be it YouTube or other social media platforms; video is an effective medium that helps users consume more information in a tiny snippet of time.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Metadata

SEPTEMBER 7, 2021

And each section below will give you tips and strategies for creating each part successfully. Try out a brand new marketing channel (TikTok, YouTube, LinkedIn). For instance, metrics to watch for an MVP would be CTR, CPL, and lead conversion. With the categories: High Medium Low. Focus on your budget.

CPL 52

CPL Cost per Lead Planning Paid Search Agency 52

Metadata

SEPTEMBER 7, 2021

And each section below will give you tips and strategies for creating each part successfully. Try out a brand new marketing channel (TikTok, YouTube, LinkedIn). For instance, metrics to watch for an MVP would be CTR, CPL, and lead conversion. With the categories: High Medium Low. Focus on your budget.

CPL 52

CPL Cost per Lead Planning Paid Search Agency 52

Ledger Bennett

JULY 11, 2018

YouTube uses tags instead of keywords but they are nearly the same thing. This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend! Keyword Targeting.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45