ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Meta descriptions are the brief text snippets that appear below a page’s title in the search engine results pages. Google displays up to 160 characters of your meta description, so make every word count.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Metadata

JULY 21, 2022

Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Vidyard

OCTOBER 27, 2019

Rank higher in search. Social media: LinkedIn Facebook, Instagram, Twitter, and more. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. But, that doesn’t mean you should ignore YouTube. Improve conversions.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But what does that tell you about the importance of search engine optimization for video (a.k.a. But, that doesn’t mean you should ignore YouTube. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need.

Keywords 103

Keywords Research SEO Lead Scoring 103

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Moz

JANUARY 26, 2020

You can read more about this in my post on Search Engine Land. It was clear that the site did not rank for any featured snippets on Google. The next step is to add all of this data to a Google Sheet and see how everything matches up to my client's site. But do we have guidelines from Google to back this up?

Case Studies 64

Case Studies Case Study Features Studies 64

Ledger Bennett

JULY 11, 2018

Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. YouTube uses tags instead of keywords but they are nearly the same thing. Searching the tags will serve a similar experience as specific keywords which will display their videos.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

MAY 10, 2020

Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SnapApp

NOVEMBER 1, 2016

When people think of paid media, they often think of discovery-based channels like Google and other search engines. Search Engine PPC. Twitter is another social network with paid media placements. In order to keep this from happening, remember to give your ads a refresh when CTR begins to drop off.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform.

Paid Content 100

Paid Content Social Media Advertising Channels Brand Identity 100

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Total Video Click-Through Rate (CTR) 3.4

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. Use the demographic data available to businesses on Facebook, Twitter, and LinkedIn. Search Engine Optimization (SEO). Organic CTR. SlideShare. On-page SEO.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Single Grain

SEPTEMBER 13, 2019

Search engines prefer to see multimedia on a page, so video helps with SEO. Both search engines and social media know that videos have a high engagement rate (which is why they reward it), so that should be enough to convince you to use video in your digital marketing strategy. Video, however, is a great solution to this.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

JUNE 13, 2023

WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. Techjury ) In the market for search advertising, the average ad expenditure per average user of the internet is expected to reach $378.60 of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Unbounce

MAY 24, 2021

On any given day, Google registers an average of 3.5 billion searches. Paid search ads. Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. You need to mix up your marketing and put that content to work. . You’ve seen this before.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. 1) Blog posts are naturally optimized for organic search -- and longer lasting! Social media was all the rage, and blogging was, well, old and worn out.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. SEO and Organic Search Stats. Think with Google ). Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Online advertising itself does not directly improve search engine rankings. Or Should You Focus on Other Platforms?)

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Hubspot

OCTOBER 9, 2014

And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. Getting Started With Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Single Grain

JANUARY 3, 2024

Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness. Search Ads : Targeted ads on search engines when potential customers are looking for products or services similar to yours. ’ Here you can see the CTR for individual pages/posts.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

EveryoneSocial

JUNE 8, 2021

Links from other websites are important because they help establish your domain’s authority, which affects how your site ranks in search results. In other words, if a lot of high-quality websites link back to your site, it indicates to Google that your domain is authoritative and valuable. Click-through rate (CTR). Bounce rate.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Single Grain

JUNE 14, 2023

This auction-based model relies on bids on specific keywords or phrases to determine which ads are displayed in search engine results or on relevant websites. Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Optinmonster

MARCH 19, 2024

OptinMonster OptinMonster’s Headline Analyzer is a great tool for creating titles that are perfect for search engine optimization (SEO). This helps to see if the title will be truncated by Google or if the whole thing will appear. Search preview: Make sure your title doesn’t cut off in search results.

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Unbounce

AUGUST 6, 2021

There’s a tendency to rely only on Google to find answers that provide more insight into your customers’ interests, online behaviors, and patterns. Search for groups discussing topics relevant to your brand : More than 1.4 Google Analytics or Site Performance Reporting Alternatives. Monitor Social Media Platforms.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Moz

OCTOBER 21, 2019

I don’t know about you all, but I wasn't fully aware of the above until a few months ago; I just assumed that most of the time PAAs appeared in the same location, IF and only IF it was actually triggered by Google. From a user standpoint, it impacts your search journey and offers a different number of answers to your questions.

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do only 48% of searches result in? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. Google+ receives 1.2 No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

APRIL 25, 2017

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. Do you want this post to rank really well in search? 3) Twitter. The Length & Character Count for Everything on the Internet. 1) Blog Posts.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Buffer

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Find popular search terms. Prefer video?

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Buffer

SEPTEMBER 9, 2019

The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. The benefits of being on YouTube. On Twitter, you can type out a message and hit send. First, YouTube is gigantic.

Cost Per Thousand 77

Cost Per Thousand Paid Search Agency Ads CPM 77

Optinmonster

DECEMBER 30, 2019

You also need to make sure your site meets the standards of the almighty Google, at least if you want to rank (which, of course, you do). If you want to know whether or not your site works on smartphones, check out Google Search Console’s Mobile-Friendly Test. Search Engine Optimization. Google Search Console.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Webbiquity

NOVEMBER 14, 2011

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). 4 Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google Keyword Planner. Google Search Console.

Keywords 77

Keywords Paid Content Traffic Research 77