Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. MORE >>

However, Google is often the first impression anyone gets when they’re introduced to your brand online. The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. What are on them? Are they about you? MORE >>

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s Think of it as Twitter-development. Unfortunately, quite a few big brands, both national and regional, are tweeting to the equivalent of an empty room, and that’s a pity because Twitter alone has 200 million monthly active users, many of whom would blissfully engage with you and your brand online. You need both quantity and quality of Likes. MORE >>

Google Alerts - You may use Alerts personally to keep up with your favorite sports teams or celebrities, but it’s also a great tool for gaining visibility into your competitors’ moves, such as a new product launch. Tell Google which keywords and phrases to look out for and web links are delivered daily, weekly, or in real-time. Google Keyword - Given the critical role of content, keywords and smart SEO are central to campaign success. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. MORE >>

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services.” MORE >>