Trending Sources

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. Twitter will become protected some way or another becoming, effectively, a protected essential public utility.

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. To many brands, twitter is an uncontrollable firehose that can easily get away from you and turn from a promotional campaign to extreme crisis management.

PR 54

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? “Again.

Google 105

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

Google 123

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

For the first time in history, the number of people posting on private networks like Messenger, WhatsApp and Snapchat exceed what is being posted on public social networks like Facebook, Twitter and LinkedIn. This means we will be optimizing for Facebook — as well as Google — instead of optimizing for people. By Mark Schaefer. More Snapchat! More podcasts! Well, OK.

Trends 108

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter. Have you used any of these tactics on Twitter?

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

If you are reading this post, you might have discovered it through Twitter or Facebook. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Twitter is not as simple as it might appear. But like Twitter, your content is somewhat ephemeral as it slowly sinks to the bottom of the news feed. Let’s get started. It does not.

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.

Google 110

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

Google 137

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.

The changes to Google+ are great. But they don’t matter

grow - Practical Marketing Solutions

What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. Significant enhancements to Google Now, a competitor to Siri. I wanted to stand up and cheer.

Google 103

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Twitter subscribers. YouTube subscribers. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides. The goal of reliable reach. Is anybody reading it? They sign up.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

Google 145

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. He felt he knew me through my Twitter posts. Facebook, etc.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. This is great for educational ‘about’ or ‘how-to’ content where a Google search result for “How do I save money?”

Top 5 Videos from Google’s SEO Guru, Matt Cutts

Vertical Response

In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. We’ve scoured the depths of YouTube to bring you 5 of the best of Matt Cutts videos. Is WordPress or Blogger better for SEO?

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook.

Google 108

Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week

Hubspot

As Google Rolls Out Update to Its Page Layout Algorithm, From Search Engine Land. Google just rolled out another algorithm update. In fact, this is Google's fourth update in two weeks. Matt Cutts, head of Google’s web spam team, announced on Tuesday that this is a minor change but will noticeably affect about 0.7% Are you curious about Twitter’s new Directory?

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

A few of the report highlights: Twitter on the rise. 77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The Wall of Shame: Five of the 2013 F500 companies had Twitter accounts with no activity on them: CF Industry Holdings, Joy Global, Laboratory Corp. Google+ and others. Especially the Google+. Another view.

If you post it will they come?

Biznology

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. And Google makes quite a lot of money on the ads that are being run on many of these sites. Google’s conflicted.

Google Plus was born prematurely and you should take advantage

Biznology

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. Back on July 3rd, Twitter cut Google off. OK, enough of that.

What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. ” Because none of this actually works without Google’s love and referral, I have included SEM, a subset of which is Search Engine Optimization (SEO). development (is anyone listening?),

Surefire Social introduces SurePulse “webmaster tools”

Biznology

My reports are mostly a hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.

Tools 69

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtubeTake just publishing your logo on different social media profiles for example.

The state of the blogger outreach union ten years on

Biznology

Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. And people had better like you because if they don’t love you then you’re just going to come across like those terrible pitches you get via automated robotery on LinkedIn and via DM on Twitter. Facebook Google Google Calendar ios linkedin twitter YouTube

Why every business needs a social media business audit

Biznology

Twitter. Google+. YouTube. Tip: You can also Google yourself to locate your forgotten profiles. Google a few of your competitors to give them a quick social audit. Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that. Step 1: Start the audit. LinkedIn.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Like this post?

Online 104

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. to his 2.4m). These are powerful signals.

Why Google Glass Will Fail

Webbiquity

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. First, anyone who’s not self-conscious about having a Bluetooth headset protruding from their ear is unlikely to be concerned with how they look wearing Google Glass. …or half empty?

IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Save keywords searches to a twitter list. Any questions?

GPS 88