Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 97

SERP Click Rate CTR Display 97

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Maximize your marketing efforts by optimizing for SERP and social media, both.

Social Media 157

Social Media SEO Cost Per Click Media 157

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. 41% of all click-throughs in the SERPs go to the top 3 results.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. If you found this article via a search engine, there’s a high chance you clicked on it because of effective meta tags. Search engine results pages (SERP). Brand leverage.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. In spite of ad blockers, PPC is still effective in increasing your brand's reach and awareness.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. Nora learns that outsourcing to another agency could be a cost-effective solution to her problem. What do you want to improve?

Analysis 318

Analysis Top of Funnel Work Management Lead Scoring 318

Sana Commerce

AUGUST 2, 2023

SEO helps: Drives traffic Strengthen your value proposition Help you stand out in a competitive marketplace Though online visibility is not necessary, in an evolving digital landscape, a strong presence has become crucial. Appearing prominently in search engine results pages (SERPs). The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Conductor

AUGUST 12, 2021

When it comes time to perfect your website’s SEO, understanding and maximizing the effectiveness of meta descriptions should be somewhere at the top of your to-do list. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 72

SERP Click Rate CTR Display 72

Huptech Web

FEBRUARY 16, 2024

So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. This shows how effective your content marketing strategy is in driving business growth and profitability. You can use Google Analytics to analyze traffic and patterns.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

seo.co

SEPTEMBER 4, 2022

Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Additionally, title tags represent the text you see highlighted in blue in most SERPs. How to Use Title Tags.

Tagging 97

Tagging SEO SERP Keywords 97

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. So here are 6 content formats that are low-cost and highly effective.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Anyword

AUGUST 18, 2022

The first page of Google search results gets 90% of the traffic. As we now rely on data more than ever before, it’s important to understand how to use data to create an effective SEO and digital marketing strategy that will help your business grow. Not all traffic provides the same value (ex. Higher emphasis on quality content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. If you had run a Google Ads campaign previously, you would have already identified that this keyword was not effective. This article does not dispute the above.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Directive Agency

APRIL 15, 2022

This process involves improving the quality and quantity of organic traffic to a website by a search engine. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Benefits of SEO. Don’t be overwhelmed by the above definition of SEO. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot.

CTR 50

CTR Features Organization SERP 50

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. In perhaps the saddest cases, the pages that “win” SEO by effectively playing the system fail to elicit real interest.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

EveryoneSocial

APRIL 25, 2018

Employee Advocates + Social Media = Boost in Organic Search Traffic. Although there are many marketing outlets and tools for your company to grow from, nothing is quite like dominating in organic traffic, growing inbound leads, and seeing your content in the top results from Google. Not sure how to get employees active on social media?

Social Media 58

Social Media Traffic Activities Organization 58

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. Click-through rate (CTR) = clicks/impressions.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. SEOSmarty Click To Tweet.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Conductor

FEBRUARY 18, 2020

It also had negative impacts on publishers, possibly as a knock-on effect for the ones that write a lot about money and life. Consequently, some folks are seeing significant declines in CTR. The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP.

De-duplication 71

De-duplication CTR SERP Comparison 71

Scoop.it

JANUARY 4, 2022

As such, SEO is one of the most effective digital marketing strategies that yield long-term results. Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. This can hugely impact CTR. Why your SEO strategy is important. Google Ads. Image Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

seo.co

SEPTEMBER 13, 2021

While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. This information can be used to adjust ad budgets and improve CTR strategies to outrank competitors.

Paid Content 121

Paid Content Organization Campaigns PPC 121

SmartBug Media

JULY 22, 2022

Pay attention to new keywords that are driving traffic to your site that you didn’t consider before. Ad extensions are extra lines of code added to your ad when it's shown in the search engine result pages (SERPs). It’s important to know which pages on your site are receiving the most traffic and generating the most revenue.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. The key to effectively measuring content marketing ROI is to choose the right marketing metrics to track. More traffic is what will drive your other metrics like user engagement and conversions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Kevin Indig

MARCH 18, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

ClearVoice

JUNE 27, 2022

Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs). It involves using pay-per-click (PPC) advertising that shows up prominently in SERPs, which could deliver instant results. Enhanced visibility in SERPs. SEO vs. SEM Pros and Cons.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And if you think page two is good enough, you might want to reconsider this search engine traffic statistic: roughly 56% said they would rather try a different search query or engine than click on the second page of search results.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

BenchmarkONE

FEBRUARY 28, 2019

Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. But, they aren’t perfect.

Display 76

Display Cost Per Click Ads Campaigns 76

Kevin Indig

MAY 8, 2023

Paid channels are getting more expensive and less effective. Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Measuring the impact of SERP layout changes on organic traffic is complex.

Traffic 145

Traffic Organization SERP CTR 145

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” CTR: Click-through rate of impressions to clicks as a percentage. Yet very few are effectively tracking them.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. Mobile video consumption is already rising by 100 percent every year and by 2022 it is expected that online videos will drive more than 82 percent of the total customer internet traffic.

Trends 93

Trends Content Marketing Content Curation 93