Salesforce Marketing Cloud

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. How does this achieve business objectives?”

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. These metrics are the most commonly measured by marketers. CTR: Click-through rate of impressions to clicks as a percentage. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Launch Marketing

JANUARY 27, 2021

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. From the beginning you should define what you are trying to achieve when obtaining clicks to your website or certain landing page. Download the Next-Level Marketing eBook!

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Anyword

MAY 16, 2022

When marketers or copywriters have unclear, weak (or even multiple) CTAs, it becomes confusing or off-putting for the audience. But as marketers and copywriters, it’s our job to make sure we get that desired action out of our customers. Landing Pages. Your CTA acts as the main guiding light for your customers.

Copywriting 98

Copywriting Landing Pages Urgency Marketing CTR 98

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Optinmonster

MARCH 21, 2024

Google Ads allows you to create various audience lists, such as visitors to a specific landing page, users who completed a purchase, or those who abandoned their shopping cart. One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Martech

SEPTEMBER 27, 2023

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. In the video, you can witness an active ad directing a user to the relevant landing page, only to discover that the product they clicked on is no longer available.

Cost Per Click 107

Cost Per Click Google Optimization CPC 107

Envy

SEPTEMBER 11, 2019

If you are interested in how much you need to invest in your PPC budget and what kind of return you can expect, you should check out our shiny new Cyber Security Marketing Campaign Benchmarks Report. LinkedIn also makes it easy to run A/B tests, as we did here with two different calls-to-action: “Download” versus “Get.”

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Marketing Insider Group

SEPTEMBER 5, 2019

The basic premise of a call-to-action (CTA) is encouraging users to take the next step and “Download now,” “Gain Access,” or “Contact Us.”. It connects sales to marketing. The click-through-rate (CTR) on your CTA will show results if everything is on point. Download your free X. Your CTA provides clarity on your content.

Examples 116

Examples Urgency Marketing CTR Case Studies 116

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. But as so many digital marketing trends are born and new opportunities are created every day, are you keeping up with the changing tides?

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 319

Analysis Top of Funnel Work Management Lead Scoring 319

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A CTR of 0.60% to 1% is considered good. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Retargeting pixels are placed on key pages of a website. When prospects visit these pages, they are sent cookies. Company B: Landing Page.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Retargeting pixels are placed on key pages of a website. When prospects visit these pages, they are sent cookies. Company B: Landing Page.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Adobe Experience Cloud Blog

AUGUST 21, 2017

The exact same problem as many modern marketers when they ignore the post-click experience. That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To For a great example, see this landing page by Vidyard. What would you have on your hands?

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing? Develop your landing pages.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

ConvertKit

SEPTEMBER 23, 2020

But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. However, it’s not enough to be inspired.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. What is Video Marketing. What are the Benefits of Video Marketing for Business. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter? Let’s explore both.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A CTR of 0.60% to 1% is considered good. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Many marketers use curation as a way to connect with other businesses and publications in their industry.

Curation 82

Curation Click Rate Content Open Rate 82

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Launch Marketing

OCTOBER 10, 2017

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Are your email marketing efforts effective? Bounce rate 9.10%. Unsubscribe 0.13%.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

SmartBug Media

JULY 22, 2022

With ad extensions, you can add categories to your ad so that when a user clicks on those extensions, they get redirected not to your homepage but to that specific category landing page they selected. The higher the quality and the budget, the more likely it is to appear on the first page. How does the algorithm work?

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? Optinmonster found that every $1 you spend on email marketing earns around $44 in return.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Landing Pages. An Experimental Mentality.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Contents 1. What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name. Utilize the preview text.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107