Marketing Insider Group

JULY 27, 2021

VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. For ads, I want creativity. “Aren’t writers just writers?”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . The way you present and promote yourself to the world along with how others perceive you all support this notion. What is Personal Branding?

Personalization 111

Personalization Brand Identity Branding Peer-to-peer 111

Top Rank Marketing

JUNE 29, 2023

One of the presentations that really stuck with me was about the power of Memory for B2B branding. In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner , Head of EMEA & Latin America, The B2B Institute at LinkedIn.

Rules 61

Rules Brand Identity Branding B2B 61

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. We understand.

Creativity 72

Creativity Differentiation Rules Paper 72

Bluetext

APRIL 29, 2021

Whether you work for a big or a small company, I’m sure you’ve had the question of how to differentiate yourself from the competition. What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? Easier said than done, right? Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. With clear differentiators and a strong brand positioning.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). If anything, staying true to your brand differentiates your social content and helps you stand out in the noise. It’s also what led to the production of the most creative content.

Social Media 126

Social Media Social Marketing Examples Planning 126

Metadata

FEBRUARY 5, 2024

“We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer. We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Those things?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. Same is lame. We ignore average, but we discuss different.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Or, is it failing to differentiate ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth.

Work Management 103

Work Management Storytelling Business Differentiation 103

B2BMarketing.net

NOVEMBER 6, 2023

Additionally, they stressed that Ai will have an impact on creativity, productivity and efficiency, but there needs to be ethical considerations with all these technological advancements. Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. And when it comes to measuring success with creativity?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. With the 2023 Killer Content Awards , B2BMX is celebrating the brands that not only put innovation at the forefront of their strategies, but also let their creative juices flow to surprise and delight audiences.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Hubspot

JULY 6, 2021

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 This means your marketing assets promote positive storytelling and create a meaning associated with your brand.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Kaon

JUNE 26, 2019

These digital solutions enable new types of innovation and creativity, driving business outcomes and change, rather than simply enhancing and supporting traditional methods. From Product Sellers to Interactive Storytellers. So, exactly what does digital transformation mean? It now is much more effective and accessible.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Circle Studio

MARCH 12, 2020

Creative marketing and delightful customer service too are not enough to succeed. In Stories That Stick , Kindra Hall, professional storyteller and national speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate. The Creative Curve. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Content Standard

JULY 28, 2016

Our competitors looked more and more like us every day, and it was becoming harder to differentiate in the marketplace. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. This is huge to them.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. How to Differentiate Content in a Crowded Field [Example from Adidas].

Content Marketing 99

Content Marketing Paid Search Agency Storytelling Content 99

Outbrain

JANUARY 12, 2023

Marketing strategies that integrate branding and storytelling instead of just promos tend to make strong emotional connections. With smarter ad formats that support storytelling, such as videos and carousel ads, brands can expand their creativity and differentiate themselves from competitors.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. In today’s world, the stories brands tell differentiate them in the market. Today, content sits at the center of all marketing. Tearing Down the Wall.

Class 62

Class Analytics Best Practices Planning 62

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Click To Tweet. Case in point: Cleveland Clinic’s MyChart Patient Portal.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Integrated B2B

APRIL 19, 2020

This is partly an analytical task, but also creative. Once there is agreement on the individual elements, I then put them together into a statement that neatly describes the differentiated value offering. First and foremost, it provides a consistent way of presenting the value your company offers. Now, how exactly do you use it?

Work Management 52

Work Management Marketing Management B2B Sales Differentiation 52

Integrated B2B

APRIL 19, 2020

This is partly an analytical task, but also creative. Once there is agreement on the individual elements, I then put them together into a statement that neatly describes the differentiated value offering. First and foremost, it provides a consistent way of presenting the value your company offers. Now, how exactly do you use it?

Work Management 52

Work Management Marketing Management B2B Sales Differentiation 52

Vidyard

FEBRUARY 19, 2020

Blake Smith, Vidyard’s Creative Director, deep dives into the world of case study videos, explaining what they are and how to make an effective one. A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. Watch and Learn. Sign Up Free.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Hubspot

FEBRUARY 22, 2017

Be a ruthless editor and discard anything that distracts from presenting your best argument. 4) You "save" your best material for the presentation. Here's a reality check: they may be reading (or, more accurately, skimming) a dozen or more responses, most of them badly written, few of them with any differentiating qualities.

RFP 69

RFP Paid Search Agency Advertising Agencies Marketing Proposals 69

B2BMarketing.net

FEBRUARY 8, 2024

We provide this unique grid below, as Didier created it and presented it at Ignite, and detail each of its individual recommendations and features. In a seeming reverse of current product development theories and philosophies, the Kano Model places initial focus on differentiating product features as opposed to a pure, customer-needs focus.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. He is an advocate of digital storytelling and an expert in seasoned growth marketing.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

DECEMBER 19, 2013

The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. As Copyblogger notes, it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there. So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

AUGUST 24, 2023

As technology advances, it's becoming harder to differentiate between human sales reps and their AI counterparts. If the sales rep demonstrates empathy, emotional understanding, or creative problem-solving skills, it's likely a human. Example: Imagine a sales rep presenting a new product to a room full of potential investors.

Marketing AI 58

Marketing AI Allocation Work Management Lead Scoring 58

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. For example: Paid Advertising Landing Pages: Increase conversions by tying together the creative from the ad copy to the thank you page. Then ask: How is my company different?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Kaon

FEBRUARY 27, 2020

With the Killer Content Awards , the B2B Marketing Exchange spotlights companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns that employ new storytelling methods and amplification channels. That’s what, to me, has shown its success,” said George Ferguson, Go-to-Market Lead at DXC Technology.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Content Marketing Institute

NOVEMBER 13, 2017

This was a question I grappled with a lot after CMI founder Joe Pulizzi asked me to put together a presentation at Content Marketing World about building the ultimate team. But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Importance of mission / differentiated content. Storytelling.

Content Marketing 80

Content Marketing Ad Building Planning Work Management 80

Navigate the Channel

DECEMBER 5, 2023

One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. Incorporating visuals and multimedia into your brand’s storytelling can be a game-changer.

Storytelling 65

Storytelling Buyer Personas Guidelines Transparency 65

Content Standard

JUNE 1, 2017

Creating your own publication allows you flexibility to incorporate multiple perspectives in the form of individual contributors and to segment your content into categories (and even sub-categories) to further differentiate your content, and it provides greater leeway with regard to those aforementioned brand requirements. Finding Your Voice.

Brand Identity 66

Brand Identity Branding Thought Leadership Guidelines 66