Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Creative intelligence adoption will increase. But that provides fast developing tools for marketers to negotiate our present environment.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. It’s already a far less cluttered environment that enables you to capture audience attention more easily. Personalization. Create Audience Segments.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Marketing Insider Group

MAY 8, 2020

In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. The problem is, nothing kills the creative mindset that’s necessary for innovation like the high-pressure environment most of us are operating in.

Terms and Conditions 246

Terms and Conditions Creativity Paid Search Agency Trust Marketing 246

Marketing Insider Group

APRIL 26, 2021

The most successful CMOs will be willing to reinvent their roles, get their hands a little dirty, think creatively, and challenge the status quo. Use data to create a more personalized and memorable buyer’s journey for every lead and customer. The environment we live in is still highly volatile. Quieter work environments.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Biznology

DECEMBER 6, 2021

The unexpected experience of a clear, concise explanation of something that matters to you is both rare and refreshing in the “new normal” online information environment, don’t you think? The format can be quite informal and personal, like video chat. Presenters don’t need to command the screen. Cost-effective videos.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. It's not just about being visually appealing; it's about creating an environment that invites conversation and exploration.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Marketing Insider Group

JULY 20, 2023

Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. AI cannot fully replace human creativity and intervention in content creation. Similarly, the one thing humans will beat AI out on every time is creativity.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Marketing Insider Group

JULY 27, 2021

Left with no other option, brands and consumers alike looked to AR and VR technologies to carry out interactions they otherwise would have done in person. Using AR and VR, shoppers can peruse virtual storefronts and displays that mimic real in-person shopping experiences. You’ll have to get creative (but that’s our job, right?)

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

APRIL 20, 2020

With activated employees, you have access to a vibrant, creative, collaborative culture. Employees are motivated to succeed not only for personal interests but because everyone is vested in working toward a larger common goal. A positive, supportive work environment. The results? A highly productive company. Isn’t that enough?

Activities 262

Activities Work Management Marketing Management Opinions 262

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While the benefits of using AI for practical marketing tasks, like writing blog posts or emails, are apparent, the true power of these new tools is the ability to scale personalization.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Lead Forensics

MARCH 21, 2024

Consider incorporating personalized shout-outs or small rewards to make each win feel special and valued. By honing their communication skills and refining their pitch, your sales team can deliver compelling presentations and engage prospects effectively at every stage of the sales cycle.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Customer Experience Matrix

DECEMBER 13, 2020

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. The headline story is that AI is taking on more “creative” tasks such as content creation and campaign design, which were once thought beyond its capabilities. blockchain will quiet down. .

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. However, social media also presents many risks. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Will it take away your employee’s creative freedom? Personal Account Guidelines.

Social Media 363

Social Media Media Guidelines PR 363

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. After the hard work of topic selection, you should turn your attention to presentation quality. You need high production quality to win virtual audiences over.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Setting a group environment.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Adobe Experience Cloud Blog

AUGUST 6, 2018

What I’ve Learned About How to Succeed in the Agency Environment. I came from the internal creative environment at AOL in the late 1990s and saw the team grow from a handful of experimental creatives to a department of more than 100. Personality is paramount. For me, it was all about listening. Endless Curiosity.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Personalization 91

Kaon

MAY 14, 2020

Creativity: Find your inner B2C. The key ingredient with establishing a connection with content, or an application, is creativity. The Journey: Bring your customer into digital/virtual environments. . Again, creativity is key! This is an opportunity to place a user in a more creative or artistic space.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Launch Marketing

JULY 25, 2018

Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. From preparation to performance, we’ve got you covered on the best tips and tricks to help you create a presentation that stands above the rest.

Tips 54

Tips Rules Practices Design 54

Contently

MAY 4, 2023

But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs. Shift to the right, and the low-originality-to-high-collaboration musician is a band member, while their high originality-to-high-collaboration counterpart is a front person for an ensemble (see below).

SME 143

SME Work Management Tips Content 143

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. But only if they have effective creative. Not at all.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Circle Studio

AUGUST 28, 2020

And personal interactions have always been at the core of these events and programs until a new normal evolved. Suddenly a computer screen became everyone’s office environment for all meetings, all presentations, all interactions. So what does it take to navigate this new hybrid environment that now defines our everyday?

Paid Search Agency 148

Paid Search Agency Companies Work Management Marketing Management 148

Zoominfo

NOVEMBER 3, 2020

Just ask the likes of Airbnb, Spotify, Peloton, Slack, Zoom, and more — who have maintained (and even grew) brand loyalty through meaningful product expansion strategies while working today’s mostly remote work environment to their advantage. In other words, “Would you like to Super Size that?” The goal: account growth. Is it working?

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Zoominfo

JULY 15, 2019

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ).

Activities 246

Activities Brand Identity Branding Sample 246

Sprout Social

DECEMBER 5, 2023

Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands. That person being white and woman-identifying. View this post on Instagram A post shared by J.P.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Stevens & Tate

OCTOBER 18, 2023

Engaging in in-person meetings and conducting on-site visits can foster a more profound comprehension of your business and cultivate robust collaborative partnerships. It ultimately depends on the nature of your business, target market, and the level of personal interaction and local knowledge you prioritize.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Webbiquity

JANUARY 25, 2021

Maximalist web design thrives on leftover elements from brutalist websites, although present in a less aggressive way. In 2021, maximalist websites will put an emphasis on creative expression over order. AR websites can simulate that shopping environment online, along with comprehensive customer service.

Design 295

Design Trends Marketing Websites Gartner 295

Directive Agency

FEBRUARY 17, 2023

Every trimester, we get together as a team to meet in person. These events are organized in a way that provides business value, but also a creative space for meaningful discussions. The Executives and Senior Leaders throughout the company presented at our office in Irvine, CA. The real fun began after the presentations.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

Martech

JANUARY 31, 2024

The best leaders will take a day or two to digest the numbers, take stock of the team’s resources and then present a plan to the team. Creativity and risk-taking are an essential part of marketing. Without creativity and risk, your marketing is simply part of the background noise. The environment where you operate changes.

Effectiveness 122

Effectiveness Work Management Marketing Management Planning 122

Zoominfo

APRIL 22, 2021

Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. He was flooded with the fear and stress of remaining employees whose personal lives were, because of COVID-19, inevitably bleeding into the workplace. And all of that is correct.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Zoominfo

OCTOBER 5, 2021

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ).

Activities 130

Activities Brand Identity Branding Sample 130

Heinz Marketing

JULY 31, 2023

Embrace the Summer Mindset for Creativity Don’t fight the summer mindset; embrace it for the opportunities it presents. The relaxed atmosphere of summer can spark creativity and fresh ideas. Create a well-structured daily schedule that allocates specific time slots for work and personal activities.

Work Management 94

Work Management Allocation Tips B2B 94

Zoominfo

NOVEMBER 3, 2020

Just ask the likes of Airbnb, Spotify, Peloton, Slack, Zoom, and more — who have maintained (and even grew) brand loyalty through meaningful product expansion strategies while working today’s mostly remote work environment to their advantage. In other words, “Would you like to Super Size that?” The goal: account growth. Is it working?

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Martech

MAY 18, 2022

Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Virtual worlds and the metaverse are different.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Content Standard

NOVEMBER 2, 2023

Lastly, the role of TV in the consumer journey had changed, with purchase decisions being driven by more personalized digital messaging. He elaborates, saying, “While our messaging may vary in its presentation, the fundamental product benefits remain constant.” He states, “TV was good for mass reach, big audiences.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. But that doesn’t mean in-person marketing has become a thing of the past — quite the contrary. After nailing down your goals, it’s essential to start sharing a creative narrative to engage the audience.

Event Marketing 109

Event Marketing Paid Search Agency Marketing Management Storytelling 109

Sprout Social

NOVEMBER 10, 2021

The more you encourage sharing, discussing and questioning ideas and initiatives, the more you create a supportive environment where wins and failures are all celebrated. The way you frame a feedback conversation affects how the other person will receive it. To give critical feedback , ask the other person for their perspective.

Work Management 135

Work Management Advertising Agencies Marketing Management Paid Search Agency 135