Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. But they often surprisingly not judged on how well the overall content marketing program works. What a Content Marketing Agency Does.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Martech

FEBRUARY 22, 2024

And it all works together seamlessly to drive organizational efficiency within a marketing team, as well as revenue. You are constantly working against friction — fielding requests, setting boundaries, facilitating discussions, setting and resetting priorities, and navigating complex workplace dynamics and interpersonal relationships.

Product 101

Product Intent Creativity Customer Surveys 101

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. Guest post by Emily Johnson. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

OCTOBER 16, 2020

It’s safe to say that we’re all adjusting to the full-staff remote work set-up that COVID-19 has forced on us. Remote and freelance workers that were previously able to focus in a quiet house or co-working space are dealing with a full house of young e-learners. Remote work isn’t a new concept. Reinforce Good Work.

Product 158

Product Paid Search Agency Companies Work Management 158

Content Standard

NOVEMBER 17, 2021

In order to plan your video content more effectively, let’s look at video across the audience journey and how it can be best utilized at each stage. behind-the-scenes-at-work videos. It explains thoroughly how the product works to help the audience stay hydrated. case studies. how-to videos. social clips.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Zoominfo

FEBRUARY 7, 2023

To craft an effective modern sales playbook , data and analytics must reign supreme. A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. What makes a sales strategy effective?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

illumin

DECEMBER 8, 2023

To effectively decide which option is best for you, managed service or self-serve, it’s first important to understand the differences between the two. This option gives marketers better immediate control over their budgets, frequency, and creatives. What is self-serve programmatic advertising?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

BenchmarkONE

NOVEMBER 6, 2018

That’s how it works in a perfect world. Here are several steps you can take right now, in any order, to get more leads coming in from your web content. And get creative: if your offering involves a custom quote, why not build a custom quote tool on your “Contact” page that doubles as a lead generation form? Short, newsy blogs?

Top of Funnel 74

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 74

Hubspot

SEPTEMBER 28, 2017

7 Habits of Highly Effective People Summary: The 7 Habits of Highly Effective People by Stephen R. In order to change a given situation, we must change ourselves, and in order to change ourselves, we must be able to change our perceptions. The 7 Habits of Highly Effective People. Covey is a self-improvement book.

Effectiveness 101

Effectiveness Terms and Conditions Work Management Lead Scoring 101

Contently

NOVEMBER 16, 2016

As the Content Marketing Institute found in its annual study, those who document their strategy are more effective in nearly all facets of their content marketing operation. In order to get backing from the C-suite, content marketers have to prove how their strategies will impact the bottom line. Support from leadership.

Studies 60

Studies Content Cost per Lead Paid Search Agency 60

Zoominfo

JULY 9, 2019

Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ).

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Navigate the Channel

JULY 13, 2023

We’re going to be bold here and say that shouldn’t be a problem, as there’s always something you can say to your email list, even if that means you have to get creative in the process. Choose products or services to highlight Highlighting products is always an effective idea for email content.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. But that doesn’t mean that these time frames will work for everyone. The Best Times to Post Reels on Instagram by Days Our study also gave us the average best times to post Reels on Instagram for every day of the week.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

The Lead Agency

DECEMBER 6, 2021

In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Heinz Marketing

OCTOBER 19, 2023

With some creativity and perseverance, there is much you can do to not only survive in an economic downturn but thrive. If you provide a case study or a customer referral, can they cut you a deal? It’s much more cost effective to keep existing customers than lose them and find new ones. It’s a no-win situation. Pause the rest.

Enterprise Management 109

Enterprise Management Marketing Budget Budget Programs Work Management 109

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Biznology

NOVEMBER 18, 2013

Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Similarly, a separate study has shown that brands with higher levels of “buzz” enjoy stronger growth. (Photo credit: Wikipedia). Tactics, Actions and Control.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

seo.co

JANUARY 31, 2023

It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work. There needs to be a consistent purpose in order to enjoy sustainable results. Nothing seems to work and the excitement of progress wears thin.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Martech

SEPTEMBER 28, 2022

Learning from failure is a good thing, but that won’t work if a mistake is swept under the rug. Cugelman had to approach marketers who made mistakes in order to document and study them. Nobody wants to admit they made a mistake, especially if they work in an office with a blame culture. You need a little bit of both.”

Campaigns 120

Campaigns Paid Search Agency Work Management Marketing Management 120

Bannerflow

APRIL 16, 2020

For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started. The best tools for effective personalisation. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Bannerflow

MAY 18, 2021

Flights grounded, stay at home orders, and now a reduced appetite for travel abroad too ( more than half the UK prefers the idea of a holiday in the UK this year). If your team is still feeling the effects of furlough or redundancies then you may now find yourself pressed for time to create the same volume of ads day to day.

Display 98

Display Advertising Agencies Advertisements Advertising 98

Vidyard

JANUARY 18, 2021

According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. So be sure to put the effort into making a creative and eye catching video (and thumbnail) that your prospects can’t ignore! Most Creative Use of Video For Prospecting. Be Strategic.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Why referral marketing is so important Referral marketing is an effective way to attract new customers and increase sales.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

ClearVoice

APRIL 24, 2020

Writers are hired for their ability to mull over double-digit pages of information and condense it into an executive summary that’s engaging, accurate and most importantly, effective for the goal at stake. This is when your creative writing skill can take a backseat. The same can be compared to creating an executive summary.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Industry Reports and Studies: Stay updated on industry reports and studies to identify emerging trends, customer behaviors, and areas of innovation.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

SEPTEMBER 14, 2023

This effectively makes their audience feel seen and connected to the brand. The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. But, like Zara has, give creators you partner with room to be creative.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Brandpoint

APRIL 13, 2023

In order to be successful, these videos should show what problem is being solved and emphasize the unique features of the product. Behind the Scenes Give viewers a look into interesting processes or people at your company, and show your team at work. New Product or Service Introduction These videos explain and exhibit the new product.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Bannerflow

AUGUST 3, 2021

Reuse and repurpose creative assets. Personalise ads with dynamic creative optimisation. Data collected by Mood Media from across the US, UK, France and China shows that ordering online to collect from a physical store was a popular option. How Bannerflow Creative Studio can help. Case study: Elko.

Display 98

Display Advertisements Advertising Digital Asset Management 98

ClearVoice

MARCH 31, 2023

But it lacks the creativity, experience, and wisdom that professional writers or designers have. What to avoid with generative AI Avoid using generative AI for: Blog-post creation and publishing: Generative AI is only as effective as the information it finds on the internet. New technology always disrupts the established order.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Optinmonster

APRIL 8, 2024

It looks like this: According to a study by Baymard Institute , eCommerce websites should have 2 types of breadcrumbs: hierarchy- and history-based breadcrumbs. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines. This means that you can charge $0.01

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Salesforce Marketing Cloud

DECEMBER 9, 2021

The separation between work life and home life vanished. Remote working became the norm. Our homes became hubs for every activity, from Zoom meetings to online shopping, study groups, and family meetups. Strengthen relationships at work using emotional intelligence strategies from Arizona State University. HIT THE TRAILS.

Ad Building 98

Ad Building Peer-to-peer Barriers Lead Scoring 98

ClickZ

FEBRUARY 4, 2020

The struggle for advertising space continues, the price tag is going up, but the effect is wearing off. In the world of advertising, the competition for consumer attention is fierce – especially now when all methods of attracting attention have already been tried and all creative solutions have been invented.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

B2BMarketing.net

NOVEMBER 6, 2023

Additionally, they stressed that Ai will have an impact on creativity, productivity and efficiency, but there needs to be ethical considerations with all these technological advancements. The duo also went into how they were effectively able to do more with less resources by utilising a one-to-one approach to ABM.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. In 2023, 53% of marketers were focused on this strategy to make their content work smarter, without having to make more, more, more. Learn what is working and do more of that.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75