Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Cvent strikes the perfect balance.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

Tagging 120

Tagging Amazon Storytelling Conference 120

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

MAY 25, 2020

Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Think about how you want to present your brand to your audience and how you want to use each of your social media channels. You know your brand.

Social Media 336

Social Media Personalization Media Brand Identity 336

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. Reading through the list and paging through the slides is like taking a training course on some of the biggest trends in business and marketing.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

The Customer

NOVEMBER 30, 2020

Easier said than done, of course, but, for me, one benefit of pre-production panic is the compulsion to over-prepare. As a storyteller I like a set-up, a through-line, and a resolve. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. She was right. And that’s not a bad thing.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

Storytelling 227

Storytelling Thought Leadership Lead Scoring Lead Ranking 227

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Well, of course. Better audience analytics. As a customer experience, online business events are mostly OK, but far short of “compelling.”.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark.

Storytelling 100

Storytelling PR Social Media Media 100

ClearVoice

APRIL 3, 2024

In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. But that’s not its primary function, and the data you present to support the investment should reflect that. Use storytelling and visuals to communicate and truly resonate with each stakeholder.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. The first one, of course! Use smart content to present personalized case reports to visitors based on their needs.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Heinz Marketing

MARCH 19, 2021

I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. Of course there are a myriad of feelings within those base emotions, but they all fit into one of those six categories. Human people. We’re great because of x, y, z feature.”

Planning 135

Planning Marketing Management Storytelling B2B Sales 135

Marketing Insider Group

JULY 6, 2020

LinkedIn users are all over the world, but of course, your individual audience may vary depending on where your enterprise operates. Storytelling. Slides and presentations. Forty-five percent of LinkedIn users are in upper management and the largest income bracket is those who are earning $75,000 and above. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Martech

JUNE 26, 2023

Of course, we know event marketing is resource-intensive and can be a real hit or miss. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Brand storytelling helps resonate with the target audience rather than just focusing on a sale.

Event Marketing 108

Event Marketing Paid Search Agency Marketing Management Storytelling 108

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

Valasys

APRIL 3, 2024

Alternatively, the use of AI technology for generating images may also present issues like the fact that most AI-generated images are shinily artificial with invisible tiny flaws. Through implementation of bespoke style guides assets and product details, advertisers strive to present their design uniformly and accurately on visual platforms.

Marketing AI 40

Marketing AI Advertising Agencies Advertisements Advertising 40

Zoominfo

SEPTEMBER 16, 2020

Of course, every brand is different, but every good brand has a story to tell, and a compelling way of telling it. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. Creates loyal customers and advocates for your brand. Attracts and retains employee talent.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Longform features present great opportunities to take external audiences behind the curtain.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. I would serve 15 courses just to keep her at my table longer!” Writing and storytelling was never just a pastime or hobby. Rowling should probably never come over for dinner.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Kaon

OCTOBER 13, 2020

Specifics, of course, can vary greatly. Presenting 3D product tours also allows businesses to present new angles on existing products. Using the Siemens 3D, interactive, solution storytelling application, created by Kaon Interactive, on MultiTaction’s iWall in one of Siemens’ boardrooms.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.

Conference 107

Conference PR Storytelling Public Relations 107

Content Standard

JULY 28, 2016

We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. How would we teach our contributors and creatives to be great storytellers? They wanted to ensure that Skyword clients told the best stories in the world.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. At Contently, I think you know how much we value storytelling by now.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Heinz Marketing

DECEMBER 20, 2023

DACI works well for projects requiring rapid decision-making, with a clear leader (Driver) steering the course. I often emphasize the importance of storytelling and effective communication in gaining and maintaining this buy-in. Present the chosen framework as part of a compelling narrative that aligns with the team’s goals and values.

Work Management 78

Work Management Storytelling Training Planning 78

Vidyard

OCTOBER 28, 2015

But now it’s our company’s turn with videos being created for our customers, partners, resellers, analysts, investors, our sales teams, other employees and of course every one of our executives. The post Scaling Your Video Storytelling Without Selling Your Soul appeared first on Vidyard.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50