Webbiquity

MAY 30, 2023

B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. 4) The top marketing KPIs are (too?) Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance.

Marketing Budget 280

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 269

Trends Marketing AI Co-Registration Conference 269

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. Attendees can join from all across the country, and all around the globe without costing their companies a dime. .

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Kapost

APRIL 6, 2016

Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Inbound marketing (blog content, SEO, social media).

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Boost the visibility of your company or product launch. Delivering an on-stage product launch or demo.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 256

Promotion POS Business Paid Search Agency 256

Webbiquity

JANUARY 22, 2021

You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly. This is known as your USP or unique selling point, and it should feature heavily in your advertisements, product descriptions, and website.

Business 239

Business Startups Paid Search Agency Press 239

SmartBug Media

DECEMBER 22, 2023

You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. The former is cost-effective, especially when promoting the same call to action, products, and industry vertical.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

NOVEMBER 17, 2021

A high guest retention rate can be a sign that attendees enjoy what your events have to offer and that your business is starting to develop a dedicated following. After your business’s event, how many guests go on to purchase your products and services? Conversion. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. When it comes to launching a new product, finding synergies between these respective strategies can amplify brand and product awareness and cultivate an engaged audience on launch day and beyond.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Marketing Insider Group

JULY 15, 2020

In the absence of a global health crisis, hosting virtual or hybrid events offers tremendous benefits for event organizers, speakers, attendees, and partners as well. Highlighted below are some good reasons your organization might still consider hosting hybrid and virtual events beyond COVID-19: Opportunity To Expand Audience Base.

Sales Qualified Leads 306

Sales Qualified Leads Budget Programs Conference Marketing Budget 306

Webbiquity

SEPTEMBER 17, 2019

But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. Pains: the specific problem or problems (three to five, if possible) your customer has that your product or service solves.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Outgrow

SEPTEMBER 15, 2022

Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. Turning down clients to focus on productization. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. About our host:

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. Investing in Digital Marketing.

Digital Transformation 269

Digital Transformation Marketing AI Work Management Marketing Management 269

Webbiquity

AUGUST 18, 2020

Best known as the premier provider of enterprise-class live event production and management platforms, G2Planet also provides a virtual event platform designed for larger organizations with sophisticated needs. charge per attendee plus 20% of the ticket sales (with) no upfront costs.” Virtway Events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 99

Enterprise Management Marketing Management Fulfillment Training 99

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 216

Planning Marketing Plans Work Management Marketing Management 216

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

SpotMe Blog

MAY 25, 2021

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Regardless, those visiting your event in person will want to be dazzled and entertained, and your virtual attendees also want a first-rate virtual experience. What is Event Production? Here’s Why.

Work Management 52

Work Management Product Marketing Management Act-On 52

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Also, inquire about future features, the product roadmap, and launch dates. Here’s something somebody asked me! Remember, this is just a starting point.

Enterprise Management 116

Enterprise Management Marketing Management RFI RFP 116

Webbiquity

JUNE 26, 2018

Yes, it costs money to craft a smart looking booth or table display for a trade show. However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event.

Trade Show 213

Trade Show Social Media Display Vendors 213

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Think about your product or service, your value proposition, and what need your organization fulfills for your customer. However, it’s a vital component of trade show success.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Only B2B

FEBRUARY 11, 2024

Cost-Effective: Usually requires minimal additional investment beyond existing tools. Cons: Cost: Can be expensive compared to other options. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? Building an Audience: Requires ongoing effort to attract and engage visitors.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Biznology

APRIL 28, 2020

The way we approach selling and marketing our products and services has changed, and the pitch needs to change, too. Many marketers use events and conferences as part of their marketing strategy, but that suddenly changed. Your Marketing Strategy Must Change. we’re fine.’

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Marketing Insider Group

NOVEMBER 12, 2019

AR technology is a more attractive and practical option for many event organizers because the technology is more affordable and accessible (AR apps can be used on any smartphone) and it offers a huge range of possibilities. The growth of ridesharing apps has also made it more practical to host events outside of the typical downtown venues.

Trends 244

Trends Marketing AI Co-Registration Merchandising 244

Heinz Marketing

MAY 25, 2021

A hybrid approach to marketing means utilizing all the tools in your marketing toolbox to read the market and seamlessly address to your customers’ needs. 4 Hybrid Marketing Strategy Must-Have’s. These benefits to hybrid marketing hinge upon having a solid strategy. Right People/Right Skillsets.

Planning 130

Planning Work Management Multi-Channel Marketing Management 130

Brandpoint

NOVEMBER 10, 2020

rather than enter into a portal with a bunch of vendors eager to pitch a product. Especially now that events are more accessible than ever with low-cost or free registration. If you truly cannot clear a moment off of your calendar for online events, catch the on-demand versions of the top sessions at your leisure.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Navigate the Channel

OCTOBER 12, 2022

Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Along with the themes and the push to view new products and re-connect with colleagues and customers, is the pressure to plan a successful trade show is back.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product. The Launch.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115