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Efficient Content Production: What is Inefficiency Costing You? 

Acrolinx

More than 90 percent of B2B marketers … Continue reading "Efficient Content Production: What is Inefficiency Costing You? ". The post Efficient Content Production: What is Inefficiency Costing You? appeared first on Acrolinx.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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The Benefits of Using AI Technology in Advertising Production

NuSpark Consulting

Cost-Effectiveness : AI-driven design tools help in reducing labor costs and streamlining workflows. AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions.

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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

To that end, one of the most critical metrics is cost per lead. Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods. Use CPL with other metrics and models, such as cost per mille, cost per click, and cost per action.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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13 Effective (And Low-Cost) Ways to Promote a Product

Ahrefs

But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to … Read more ›

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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

What Is Customer Acquisition Cost? Customer acquisition cost is the total amount a business spends to acquire new customers. This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. This figure will tell you how much it costs to bring in a new customer.