Trending Sources

Cost areas that make up a business video marketing communication

Biznology

Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are. Pre-production time. The first factor, pre-production time includes everything that a professional business video production services company will do to plan. 

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Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company. According to Hale, “The costs associated with employing sales and service people are high and finding true performers is a daunting task.

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Quotes. Value.

7 Content Marketing Mistakes Costing You Time and Money

Act-On

But I have a place to start: Answer every question you’ve ever been asked about your company or product. It’s so core to your strategy – and to your content production, promotion, and planning – that it really belongs all the way back at the content strategy drafting table. Content marketing is getting harder. Ironically, it’s because of the content itself. Are you ready to give up?

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. provide a very low cost of entry for anyone looking to balance high-volume. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

What Is the Cost of Video Production for the Web?

Hinge Marketing

Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. How Much Will it Cost? What Drives the Cost of Online Video?

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The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. provide a very low cost of entry for anyone looking to balance high-volume. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Inbound really is more cost effective today and early adopters are reaping the benefit. What Happens When Inbound Costs More?

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5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim.

The Hidden Cost of Multitasking [Infographic]

Hubspot

But pinballing from task to task without a plan has a cost. On the bright side, prioritization can drastically reduce the lost productivity costs associated with multitasking. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Monday morning. You''re almost ready to hit send when --. Your phone rings.

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12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

Inbound Marketing Leads Costs Less

B2B Marketing Insider

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less. Inbound Marketing Leads Cost Significantly Less. What is Inbound Marketing?

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. provide a very low cost of entry for anyone looking to balance high-volume. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

7 Content Marketing Mistakes Costing You Time and Money

Act-On

But I have a place to start: Answer every question you’ve ever been asked about your company or product. It’s so core to your strategy – and to your content production, promotion, and planning – that it really belongs all the way back at the content strategy drafting table. Content marketing is getting harder. Ironically, it’s because of the content itself. Are you ready to give up?

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8 Project Management Mistakes to Avoid at All Costs

Hubspot

By consistently emphasizing how each contribution is meaningful and vital to success, project managers can keep team members fully engaged and productive. 2) You get bogged down in the details and lose sight of the big picture. Researchers from University of Michigan found that teams work more productively and succeed more when they're characterized by a positive work culture.

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Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

LEADership

While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. You’ll know you have hit the cost-per-lead ‘sweet spot’ when you can scale the number of leads without significantly increasing the cost for each lead. Why You Must Resist the Lure of Cheap Data.

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How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

With so many leads being purchased by Plymouth Rock, the team determined it would be cost effective to bring on a tool that would help identify bad leads instead of doing it manually. Concurrently, the fraud detection product can also tell the team if thousands of leads were generated from the same IP address located in a foreign country. Change the way leads are purchased.

The Productive Marketer's Guide to Better Team Collaboration

Hubspot

How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. The Productive Marketer's Guide to Better Team Collaboration. 1) Avoid designating a project manager. What helps your team work more productively?

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). The post Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value appeared first on.

5 Common Infographic Pitfalls to Avoid at All Costs

Modern B2B Marketing

Magazine, and 2) we use them to help describe how a product or service works. While it sounds simple, this can be tough, and we have learned a lot along the way. I’ve put together the top 5 infographic pitfalls you should avoid at all costs: 1. Not Using Reputable Data Sources. Not Properly Citing Your Sources. Not Proofreading Enough. Not Including a Proper Embed Code.

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Keys to Containing Your Marketing Costs

KEO Marketing

A lot of thought should go into the process of budgeting for marketing costs. Target: modest growth with one or two product introductions. Once you know your overall marketing strategy , you can give thought to the larger marketing costs. Consider if they would fit into your particular marketing model and if so: What is the cost and how will it impact the marketing budget?

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How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. For example, if you offer prospects a broad, educational white paper on trends in your product category, you’re more likely to generate a wide spectrum of leads, some more qualified than others, and many who are only mildly curious about your solution.

Buy 78

What is Wasted Selling Time Costing You?

The ROI Guy

In our own research, we have come across some key “time sucks” that are costing precious selling time and can be eliminated with a modest investment. This costs your organization almost $13,000 in lost productivity per year per sales rep, and an even greater impact in lost revenue and quota achievement. And the complaints are real. Click here to learn more: [link].

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The hidden costs of social media conversation

grow - Practical Marketing Solutions

In the mid 1990s I was a marketing director for a multi-billion-dollar product that was a linchpin for both my company and our customer’s supply chain.  It was so important that we organized annual “listen to the customer” visits with a cross-section of our global customers. The hidden costs of conversation. It’s all about the conversation. make money. Even non-profits.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” companies.

From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work

Hubspot

Busy, but productive," I replied. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. To help put this idea in perspective, check out the following counterintuitive productivity hacks. 12 Unexpected Productivity Hacks That Actually Work. 1) Work less. The Y-axis is productivity and the X-axis is hours of work.

12 Free and Low-Cost Tools to Create Pinterest Graphics

WindMill Networking

12 Free and Low-Cost Tools to Create Pinterest Graphics by Julia Campbell - Maximize Social Business. Related Stories 5 Stories Your Business Should Be Telling On Pinterest 9 Ways To Grow Your Sales With Pinterest 7 Ways To Be More Productive On Social Media. Online marketers understand the importance of having great visuals to post on their website, blog and social media channels. However, there is a misconception that you need to have extensive talent in graphic design to create compelling, eye-catching graphics. Pinterest

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4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Snapchat and 20th Century Fox aren’t revealing the financial details of the deal, but we can assume it was costly. The core of the product consists of one-to-one snapping and the one-to-group Stories feature. But perhaps that’s why lenses aren’t just another hostile ad product that people hate.

The Cost of Customer Acquisition vs. Customer Retention

Kapost

Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Customer Acquisition Is Costly. Acquiring new customers is critical to business growth—but it comes at a high cost. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Event marketing.

Ignite innovation? Lower costs? Turn to the crowds.

grow - Practical Marketing Solutions

The primary benefit is that state tax entities have cut their tax form processing costs by 50 percent and collected millions of dollars in additional taxes by more thoroughly identifying under-payments. eBay uses crowd-sourced workers to help tag products and refine search terms with search results. “People return to the same safe grooves in their brain. accuracy. by Mark W.

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50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( 81% of consumers research online before buying. ( GE Capitol ).

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Begin by calculating your cost per inquiry. There’s your cost per inquiry. Cost per inquiry (campaign cost / # responses).

9 Meeting Scheduler Tools to Make Your Day More Productive

Hubspot

It currently only works with Gmail, and it does have a hefty price tag , but it could be worth the cost if scheduling is a major pain point for your company. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is all the wasted time we spend scheduling the meeting. The process makes your meeting a hassle before it even starts. Rally.

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Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

Writers and others who need to get and stay “in the zone” mentally for a bit longer in order to be optimally productive may opt for what could be called the “big tomato” or “ripe tomato” variation of this strategy: work for 60-90 minute periods, followed by a 10-15 minute break, with a 30-minute break after three such stretches. Dayparting. Delegate.

From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Do people need the product? Feasibility.