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7 Content Marketing Mistakes Costing You Time and Money

Act-On

But I have a place to start: Answer every question you’ve ever been asked about your company or product. It’s so core to your strategy – and to your content production, promotion, and planning – that it really belongs all the way back at the content strategy drafting table. Content marketing is getting harder. Ironically, it’s because of the content itself. Are you ready to give up?

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Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel. Creating videos in-house is cheaper than hiring a pro, even including the cost of getting set up. Well, you don’t have to.

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Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company. According to Hale, “The costs associated with employing sales and service people are high and finding true performers is a daunting task.

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Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Content Methodology: A Best Practices Report

teams, a driver for recruiting efforts, a boon for investor relations, and a cost-saver. Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. business goals, such as “cost savings, risk. Content. Definition II.

What Is the Cost of Video Production for the Web?

Hinge Marketing

Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. How Much Will it Cost? What Drives the Cost of Online Video?

Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Inbound really is more cost effective today and early adopters are reaping the benefit. What Happens When Inbound Costs More?

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5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim.

The Hidden Cost of Multitasking [Infographic]

Hubspot

But pinballing from task to task without a plan has a cost. On the bright side, prioritization can drastically reduce the lost productivity costs associated with multitasking. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Monday morning. You''re almost ready to hit send when --. Your phone rings.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

and limit costs. emerged with smart products that offer features like. technology can reduce the cost of a content marketing. attention from a high level of production to. contributors can be a sound, cost-effective way to. increase productivity. every month and offers an affordable cost per click. down to cost. Copyright © 2015 Contently.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

In the mid 1990s I was a marketing director for a multi-billion-dollar product that was a linchpin for both my company and our customer’s supply chain.  It was so important that we organized annual “listen to the customer” visits with a cross-section of our global customers. The hidden costs of conversation. It’s all about the conversation. make money. Even non-profits.

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8 Project Management Mistakes to Avoid at All Costs

Hubspot

By consistently emphasizing how each contribution is meaningful and vital to success, project managers can keep team members fully engaged and productive. 2) You get bogged down in the details and lose sight of the big picture. Researchers from University of Michigan found that teams work more productively and succeed more when they're characterized by a positive work culture.

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Inbound Marketing Leads Costs Less

B2B Marketing Insider

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less. Inbound Marketing Leads Cost Significantly Less. What is Inbound Marketing?

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7 Content Marketing Mistakes Costing You Time and Money

Act-On

But I have a place to start: Answer every question you’ve ever been asked about your company or product. It’s so core to your strategy – and to your content production, promotion, and planning – that it really belongs all the way back at the content strategy drafting table. Content marketing is getting harder. Ironically, it’s because of the content itself. Are you ready to give up?

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. provide a very low cost of entry for anyone looking to balance high-volume. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find out what your CPA is, use the formula: CPA = cost / conversions. By prioritizing the reduction of acquiring new customers, you’re able to control cost from the onset. Leverage on Online Video.

Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

LEADership

While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. You’ll know you have hit the cost-per-lead ‘sweet spot’ when you can scale the number of leads without significantly increasing the cost for each lead. Why You Must Resist the Lure of Cheap Data.

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

With so many leads being purchased by Plymouth Rock, the team determined it would be cost effective to bring on a tool that would help identify bad leads instead of doing it manually. Concurrently, the fraud detection product can also tell the team if thousands of leads were generated from the same IP address located in a foreign country. Change the way leads are purchased.

How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. For example, if you offer prospects a broad, educational white paper on trends in your product category, you’re more likely to generate a wide spectrum of leads, some more qualified than others, and many who are only mildly curious about your solution.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. provide a very low cost of entry for anyone looking to balance high-volume. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). The post Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value appeared first on.

Ignite innovation? Lower costs? Turn to the crowds.

grow - Practical Marketing Solutions

The primary benefit is that state tax entities have cut their tax form processing costs by 50 percent and collected millions of dollars in additional taxes by more thoroughly identifying under-payments. eBay uses crowd-sourced workers to help tag products and refine search terms with search results. “People return to the same safe grooves in their brain. accuracy. by Mark W.

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5 Common Infographic Pitfalls to Avoid at All Costs

Modern B2B Marketing

Magazine, and 2) we use them to help describe how a product or service works. While it sounds simple, this can be tough, and we have learned a lot along the way. I’ve put together the top 5 infographic pitfalls you should avoid at all costs: 1. Not Using Reputable Data Sources. Not Properly Citing Your Sources. Not Proofreading Enough. Not Including a Proper Embed Code.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. provide a very low cost of entry for anyone looking to balance high-volume. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos.

What is Wasted Selling Time Costing You?

The ROI Guy

In our own research, we have come across some key “time sucks” that are costing precious selling time and can be eliminated with a modest investment. This costs your organization almost $13,000 in lost productivity per year per sales rep, and an even greater impact in lost revenue and quota achievement. And the complaints are real. Click here to learn more: [link].

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4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Snapchat and 20th Century Fox aren’t revealing the financial details of the deal, but we can assume it was costly. The core of the product consists of one-to-one snapping and the one-to-group Stories feature. But perhaps that’s why lenses aren’t just another hostile ad product that people hate.

From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work

Hubspot

Busy, but productive," I replied. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. To help put this idea in perspective, check out the following counterintuitive productivity hacks. 12 Unexpected Productivity Hacks That Actually Work. 1) Work less. The Y-axis is productivity and the X-axis is hours of work.

The Cost of Customer Acquisition vs. Customer Retention

Kapost

Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Customer Acquisition Is Costly. Acquiring new customers is critical to business growth—but it comes at a high cost. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Event marketing.

12 Free and Low-Cost Tools to Create Pinterest Graphics

WindMill Networking

12 Free and Low-Cost Tools to Create Pinterest Graphics by Julia Campbell - Maximize Social Business. Related Stories 5 Stories Your Business Should Be Telling On Pinterest 9 Ways To Grow Your Sales With Pinterest 7 Ways To Be More Productive On Social Media. Online marketers understand the importance of having great visuals to post on their website, blog and social media channels. However, there is a misconception that you need to have extensive talent in graphic design to create compelling, eye-catching graphics. Pinterest

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Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

Writers and others who need to get and stay “in the zone” mentally for a bit longer in order to be optimally productive may opt for what could be called the “big tomato” or “ripe tomato” variation of this strategy: work for 60-90 minute periods, followed by a 10-15 minute break, with a 30-minute break after three such stretches. Dayparting. Delegate.

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Begin by calculating your cost per inquiry. There’s your cost per inquiry. Cost per inquiry (campaign cost / # responses).

From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Do people need the product? Feasibility.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons). The gravity of factors such as product availability, shipping and delivery times, and seasonality are compounded in the holiday conversion game—online, mobile and in-store.

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Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Results: The program received more than 250 new product ideas and 5,000 customer votes in just one month. Results: CDC cut the time of product delivery from 24 months to 12-16 weeks. states.

How Much Does Each New Customer Cost?

Sazbean

How much does each new customer cost your business? Cost per acquisition is a valuable statistic for understanding whether you’re actually getting something for all the money spent in advertising. Cost per Acquisition (CPA). Cost per Acquisition (CPA) is a measure of how much is spent to get a sale (conversion). Cost per Action (CPA). What to Improve.

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13 Ways to Be More Productive When You Sleep & Wake Up

Hubspot

Ah, the perennial desire to be more productive. While it might seem far-fetched to say you can be more productive in your sleep , hear me out. Getting the best rest possible and then taking advantage of the first few hours of your day will boost your productivity for the rest of the day, making you an overall happier and more energetic person. How to Make Sleep More Productive.

The Real Cost of a Bad (Marketing Automation) Decision

Marketing Action

In one particular deployment, I observed a bad decision spiral into a very costly mistake. Toby, the vice president of marketing, was in charge of the traditional 4Ps: Product, price, promotion, and place. So what were the costs of our bad example? If this situation had been fixed within the first month, the resulting cost would have been less than $3,000.

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