Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? Target them!

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. However, it’s a vital component of trade show success.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. Host and Exhibit at Live Events.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Boost the visibility of your company or product launch. Delivering an on-stage product launch or demo.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Most brand activations are interactive, allowing audiences to engage directly with a brand and its products.

Activities 130

Activities Branding Brand Identity Sample 130

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Most brand activations are interactive, allowing audiences to engage directly with a brand and its products. 4 Types of Brand Activation. Samples and free trial campaigns.

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Activities Branding Brand Identity Sample 246

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

sagefrog

NOVEMBER 14, 2023

A professional brand identity can set you apart and lend credibility to your products and services. Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Don’t believe us? Drive Qualified Accounts to your Booth.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Marketing Insider Group

DECEMBER 10, 2020

In the event planning process, some of the issues that pose common challenges involve prioritizing planning activities, managing schedules, and creating teams. To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. Todoist – For tasks and checklists.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. When it comes to launching a new product, finding synergies between these respective strategies can amplify brand and product awareness and cultivate an engaged audience on launch day and beyond.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product. The Launch.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

Trade Show 178

Trade Show Tips ROI Marketing Management 178

Brandpoint

NOVEMBER 10, 2020

Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees. rather than enter into a portal with a bunch of vendors eager to pitch a product. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

ClearVoice

AUGUST 12, 2019

Tactile marketing involves the connection between a consumer and a product. A customer’s experience of walking into a store and touching or interacting with a product on a physical level before making a purchase decision is the perfect example. This experience allows them to feel something when interacting with your products.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. Conferences.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

SpotMe Blog

DECEMBER 7, 2022

From watching keynote speeches to networking with other attendees, there are plenty of opportunities to connect at a live event. But virtual events do have their advantages too. They’re more affordable – you don’t have to pay for travel or accommodation costs. There are ways to optimize your hybrid event budget.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Bluetext

DECEMBER 18, 2020

There is a significant change in everyday work practices, but even more significant change in large industry events from trade shows, networking events, and conferences. While industry events as we know them are not yet possible, business must go on. Ace the Virtual Event Invite. An employee only training?

Advertising Agencies 26

Advertising Agencies Trade Show Marketing Agencies 1 Landing Pages 26

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

Event Marketing 124

Event Marketing Planning Broadcasting Ideal Customer Profiles 124

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Tired of your old booth property?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Belkins

JULY 15, 2019

If you want to generate leads for B2B sales , you don’t expect the opportunity to show up at your doorstep (we know that for sure because you won’t be reading this article otherwise). Use marketing. When thousands of brands attempt to force a generic product on them, they start hating everything even remotely salesy.

Lead Ranking 42

Lead Ranking Lead Scoring Sales Qualified Leads Ideal Customer Profiles 42

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

Outbound Engine

JULY 29, 2019

Whether it’s a standing sign or creative chalk writing, sidewalk advertising is a cost-effective way to get attention. Successfully Marketing a Local Business In Your Community. Try event marketing. Live events help community members connect with one another. Join established community events.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

SpotMe Blog

JUNE 2, 2021

Lead generation: Collecting the contact info of people who are interested in your products to connect with for potential sales. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. . Events and B2B Lead Generation: 4 Reasons Why It Works.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

markempa

JANUARY 15, 2012

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Get involved with the event. Are they interested?

Trade Show 120

Trade Show Lead Scoring Lead Ranking Tactics 120

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

Martech

OCTOBER 4, 2022

Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Digital events platform (DEP) companies that delivered those digital experiences saw a sudden surge in demand for their offerings. What is a digital events platform? billion in 2022 to $11.75 billion in 2022 to $11.75

Enterprise Management 115

Enterprise Management Marketing Management Budget Programs SIC 115