KoMarketing Associates

JULY 18, 2017

The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

SEO 141

SEO Long Tail Marketing SERP Content 141

Stevens & Tate

DECEMBER 2, 2022

On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost brand awareness in order for them to find you, your content, and consequentially your products or services. Brand awareness deals, in large part, with how familiar your customers are with your brand.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Convert

JANUARY 17, 2024

If no one knows about your business or product and never talks about either, no generative AI engine will know you. listing your competitors or their products) Invest in high-quality PR. I need to buy a PRODUCT/ find a SOLUTION, which would be your top choice? ChatGPT and other generative AI solutions rely on human knowledge.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Aberdeen

MARCH 30, 2020

In fact, the oversimplified and literal approach that has been taken will limit your potential prospect pool by 20 – 60% depending on what you sell, your natural time to sale and the reasons why a company needs to buy your product/solution. Why is this? Have never been to your website. Don’t exist in your CRM.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Outbrain

NOVEMBER 26, 2019

Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. In a nutshell, don’t go keyword crazy – it’s much more CTR-smart to focus on one strong primary keyword or long-tail keyword. Testing is the way to success.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Conductor

JANUARY 19, 2022

Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. Use both short and long-tail keywords. Searchers on YouTube may be using both short and long phrases to find video content. Check out the Conductor product tour video to see how it works.

Tagging 52

Tagging Youtube SEO Optimization 52

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. We’re all aware of the correlation between CTR and landing on SERP number one. ” I buy this theory.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. We’re all aware of the correlation between CTR and landing on SERP number one. ” I buy this theory.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Moz

OCTOBER 18, 2020

Google posts that focused on coronavirus-related services and products have also performed well. For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. There was also a 97% increase in organic goal completions YoY. HVAC company?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Outgrow

SEPTEMBER 23, 2022

And then you’ve got a lot of capital that’s looking to go somewhere, the company itself, productively to use. But if you’re able to drive those conversations of like, “Okay, these are the use cases we’re trying to achieve, show me how that works with your product.” It just sort of help keep your focus.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Directive Agency

AUGUST 8, 2017

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. This has a similar result for SEO in that your product images are front and center. The competition for your chosen keywords is too high.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Hubspot

SEPTEMBER 10, 2012

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. 92% of companies who blog multiple times per day have acquired a customer from their blog.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

accelerate agency

JULY 20, 2020

You spend all of your time trying to better their products and poach their customers. You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics. It’s widely accepted that there is some correlation between social media presence and better SERP ranking.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

seo.co

NOVEMBER 1, 2021

If you run an e-commerce site, then include price ranges in the meta description for your product pages. Each site has a unique purpose, a unique product, and a unique customer base, so one click to you may not be as valuable as a click to one of your competitors. But keep it short. Try to limit it to 150-160 characters at most.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

QuanticMind

OCTOBER 17, 2018

There are a combination of correlated factors that affect and help illustrate ROI. Target new keywords — Predict keyword value and automatically optimize long-tail bidding for greater market share. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

Single Grain

JULY 20, 2023

Showing the price of a product upfront proves you’re a trustworthy business. Dive Deeper: SEO Keyword Research Made Easy in 2023 Bid on Long-Tail Keywords A long-time PPC strategy that is still effective is bidding on long-tail keywords. There’s a primary reason why long-tail keywords work: voice search.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Blue Flame Thinking

NOVEMBER 15, 2023

This requires careful thought and post-production work. Lean into optimizing for long-tail, conversational search rather than a single keyword. Midjourney is still to be determined. Examples of AI business uses Using AI for content prompts is hot right now. What can businesses do to prepare for this major shift?

Marketing AI 72

Marketing AI Paid Search Agency Companies Long Tail Marketing 72

Hubspot

DECEMBER 29, 2011

We all know that when consumers look for a product or service, they turn to search engines for answers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. The facts speak for themselves.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! So when we look at what factors seem to correlate with rankings, here's what we see. But when we get to the bottom of page one, there's a weaker correlation with links.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Martech

NOVEMBER 2, 2022

Feel free to target long-tail keywords for shorter-term results. Let me give you an overview of the title/meta-description tags of this post to see the correlation with my keyword research. For a commercial site, highlight the texts of your category pages and product pages, and of your possible blog posts.

Optimization 99

Optimization SEO Tagging Content 99

Parse.ly

JULY 25, 2019

If your organization is accustomed to the immediate return of most marketing and advertising metrics, then investing in the long-tail metrics of a content program can seem like a competing priority. . And with that, we took April off from content production. . It’s difficult to show that content will correlate with leads.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

ClearVoice

JULY 7, 2022

Ideally, you want users to have a more productive click path through your website. Dwell time may not be officially recognized by Google as a ranking factor, but SEO experts have proven a strong correlation between this metric and high search engine rankings. This includes: Optimizing content for long-tail keywords.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. As a running example, let’s use Quip, a brand that sells oral care products. Expanded keyword research and analysis.

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Scoring 60

seo.co

MAY 16, 2021

Keyword research is the process of discovering search terms and phrases people type into search engines related to your product or service. Even so, you won’t get any keyword data for products since advertisers aren’t able to bid on product keywords to be visible in Google’s shopping results. Product name] side effects.

Paid Content 112

Paid Content SEO CMS Development SERP 112

seo.co

JANUARY 31, 2022

In turn, you enjoy heightened brand awareness, which eventually leads to direct searches for your brand, products, or services. Search ranking is a critical KPI since it directly correlates with the success of your digital marketing efforts. The closer they are to number one, the better it is. Website Engagement.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Directive Agency

NOVEMBER 8, 2018

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. For B2B, some of your best opportunities to rank exist around the benefits your product or service provides instead of your features.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Conductor

OCTOBER 28, 2020

Of course, not all of those searches are going to be relevant to your products. If you sell tech products or toys, you’ll know how quickly things can become important out of the blue and how slowly Google’s MSV estimates catch up. So let’s imagine that this grey circle represents all of those searches. Don’t do that.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Referral Rock

OCTOBER 9, 2019

Performance marketing is a digital marketing strategy that is reinventing how companies advertise and sell their products. For SEM experts, this means learning how to leverage Product Listing Ads (PLAs), how to optimize for mobile, and how to navigate sophisticated enhanced campaigns to fit in the performance marketing environment.

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

Single Grain

MAY 4, 2023

Offers access to powerful rank reports with search volume that automatically compare the correlation between your rankings and clicks. Enterprise companies have a large number of products, and their offerings are available in multiple locations worldwide. Efficiently identifies rankings of keywords on both mobile and desktop.

Keywords 52

Keywords Budget Programs SEO Tools 52

Moz

JULY 17, 2019

You can also use custom extraction to find what product recommendations you or your customers are using at scale! For example, are you showing near-exact products or are you showing complementary products? However, links are more correllated with long tail searches. Not sure what to research?

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Hubspot

JANUARY 31, 2012

Only a few of those people are in a position to buy your product." Many business owners have been seeing even more success with this method by targeting long-tail keywords. So he went from spending $750,000 a year on advertising to a greatly reduced $100,000 budget in 2012. The point is, it can (and should!)

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

MAY 5, 2020

Large companies having thousands of products with an individual page for each product need the help of specialist enterprise SEO teams. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. These terms are a little more specific than head keywords.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. It’s also easy to scale, which is ideal if you have a new product launch due, or a new website. Is SEO worth the investment?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52