Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Anyword

JULY 12, 2021

Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Pick attractive and relevant images Write appealing copy that fits Facebook guidelines Target the right audience Obtain the best possible ROI Understand various options and modifications. Facebook Ad Tools Turn Clicks into Cash.

Marketing AI 100

Marketing AI Budget Programs Facebook Paid Search Agency 100

Anyword

JANUARY 26, 2022

Whatever the case may be, there is one thing you cannot ignore — website copywriting. So, read on to know more about website copywriting, why it is important, and how you can use it! What is Website Copywriting? The right website copywriting is essential to any website, business, marketing, and advertising plan.

Copywriting 70

Copywriting Marketing Websites Landing Pages Lead Scoring 70

Anyword

JANUARY 25, 2022

Quality copywriting is by no means one-size-fits-all. Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. But there’s one formula that’s especially useful for content creators: The BAB copywriting framework. And who doesn’t love to feel seen?

Copywriting 102

Copywriting AIDA Urgency Marketing Tactics 102

Valasys

JANUARY 5, 2023

The emergence of AI software has irreversibly altered the ancient art of marketing. Artificial intelligence (AI) is now widely used in marketing. Using AI-powered marketing tools has become a vital component of any B2B company strategy. What Are AI Marketing Tools?

Marketing AI 40

Marketing AI Budget Programs Enterprise Management Marketing Management 40

Anyword

MARCH 23, 2022

There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” Let’s dive in.

Copywriting 75

Copywriting Cost Per Click Tools Keywords 75

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option. If you have not already given them guidelines or training, now is the time. This list of considerations applies to all AI tools.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

SmartBug Media

MARCH 1, 2023

The AI-driven large language model chatbot was unlike anything most people had seen. Also, ChatGPT can be used to generate marketing content and strategy, which has marketers excited at the possibilities or fearing the apocalypse—and everywhere in between. So should businesses use ChatGPT to assist with their marketing efforts?

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Anyword

MAY 16, 2023

Today we’re proud to introduce Brand Voice into Anyword’s Gen AI Performance Writing Solution. As you know, AI often struggles to generate on-brand copy. And for marketers, what good is generative AI if it doesn’t understand your brand? Well, if you want your marketing to stand out and actually get results… brand is key.

Brand Identity 52

Brand Identity Branding Guidelines Work Management 52

Anyword

JANUARY 26, 2022

That is where UX copywriting comes into play. While UX copywriting started as a niche profession, it has now made its way into the world of copywriting, advertising, and marketing. Read on to find out what UX copywriting is, why it matters, and how it is best implemented. What is UX Copywriting?

Copywriting 40

Copywriting Customer Satisfaction Conversion Rate User-Generated Content 40

Anyword

JANUARY 4, 2022

If you wish you had a marketing strategy in place that could create a need for your products or services, you’re not alone. Every business is in need of gripping marketing that compels potential customers to view them as a solution without even realizing it. What is Direct Response Copywriting?

Copywriting 40

Copywriting Urgency Marketing Conversion Rate Paid Search Agency 40

Anyword

JANUARY 4, 2022

If you wish you had a marketing strategy in place that could create a need for your products or services, you’re not alone. Every business is in need of gripping marketing that compels potential customers to view them as a solution without even realizing it. What is Direct Response Copywriting?

Copywriting 40

Copywriting Urgency Marketing Conversion Rate Paid Search Agency 40

ClearVoice

FEBRUARY 13, 2023

Artificial intelligence (AI) is likely to have a huge effect on markers’ lives. Many people who have ignored AI are starting to pay attention. Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai versus ClearVoice! versus ClearVoice!

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Anyword

MAY 5, 2022

If you take a look at the specific guidelines for each platform, you’ll see what particular words, phrases, images, and types of content are best avoided in ads. However, these compliance guidelines aren’t always black and white. For these purposes, we’re going to use Facebook’s policy guidelines. Why Does Withholding Matter?

CTR 93

CTR Copywriting Guidelines Urgency Marketing 93

Anyword

APRIL 12, 2022

Marketers and copywriters alike push out hundreds of pieces of content, but sometimes only a select few actually perform well once published. Anyword: Your Intro to Data-Driven Copywriting. But before we get right into it, let’s first talk about data-driven copywriting , and how Anyword is a leading AI platform for marketers.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Copywriting 52

nDash

DECEMBER 14, 2020

The writers below can chat about everything from cybersecurity to blockchain to machine learning and artificial intelligence, and everything in between. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. AI and machine learning .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Martech Advisor

APRIL 6, 2020

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. The role of an e-commerce marketer is getting increasingly pivotal as the e-commerce space continues to get crowded.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Contently

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. To frame a blog post about the company’s chief human resources officer on LinkedIn , the social media team wrote: “IBM CHRO Diane Gherson shares her insights on how artificial intelligence is fundamentally changing the HR function.”

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Optinmonster

JUNE 6, 2024

In order to succeed, I apply my 17 years of professional copywriting experience, as well as thorough analysis of meta description examples from top-ranking brands. However, there are some essential guidelines that can help you succeed. Consider Using AI to Help Sometimes, short pieces of writing cause the worst writer’s block.

Click Rate 59

Click Rate SEO Examples CTR 59

Anyword

NOVEMBER 8, 2021

But it’s still a challenge for copywriters to use the limited space to build convincing ad texts. The moral of the story for copywriters is to create the ad based on the audience. Weird Twitter ads are a thing, but as marketers, we should pay more attention to copy that is compelling from a business point of view.

Twitter 90

Twitter Ads Effectiveness Copywriting 90

Anyword

JANUARY 27, 2022

Imagery, ad copy , and CTAs all hold a lot of value for marketers, but the success of any type of content typically depends on the strength of the headline — and which type of headline you use. Marketers can use several different tactics when crafting the perfect headline. So, what is a headline? Ask Questions.

Landing Pages 96

Landing Pages Guidelines Tactics Paid Search Agency 96

Anyword

SEPTEMBER 9, 2022

Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. As marketers and copywriters, our job is to solve any problem that our customer might have.

Social Media 98

Social Media Conversion Media Tips 98

Anyword

OCTOBER 5, 2023

Remember, there is no rule book yet, and we are defining how AI will be used for years to come. So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Even with the advent of AI, this fundamental aspect remains unchanged.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Anyword

JUNE 13, 2024

The advent of artificial intelligence has paved the way for innovations in various sectors, with the marketing industry being no exception. A particularly interesting development is the rise of AI writing tools, tailored to accelerate content creation, enhance productivity and in some cases also provide invaluable insights.

Marketing AI 52

Marketing AI Budget Programs Planning Tools 52

Bluetext

JANUARY 17, 2023

Our digital marketing, website & UX design, and messaging strategist thought we’d tag along with this trend and create our list of things we’re excited to see grow in 2023, and not afraid to leave behind in 2022. Tedious Copywriting . AI Assistance. Fading OUT > Trending IN . Short Form Videos .

Paid Search Agency 26

Paid Search Agency Advertising Agencies Top of Funnel Privacy 26

Anyword

MARCH 4, 2022

Be sure your copy doesn’t violate any of Google’s policy guidelines. That’s why a lot of marketers have turned to AI copywriting to help beat out the competition. Anyword’s AI platform hosts a specific feature just for Google Search Ads, generating effective (and high-converting) headlines and descriptions for your ads.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Outbrain

SEPTEMBER 1, 2022

The people who write ad copy are called ‘copywriters’. Every word counts, so copywriters must be extremely focused and disciplined. Pay attention to the character limits and advertiser guidelines for the different ad types and ad platforms too – these must be adhered to for your ad copy to be accepted. Craft the ad copy.

Paid Search Agency 26

Paid Search Agency Ads Marketing AI CTR 26

Martech

NOVEMBER 16, 2022

I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. Thus, the idea of using artificial intelligence (AI) to generate content is very appealing. Should we be skeptical of AI-generated content?

Marketing AI 109

Marketing AI Paid Content Tools CAN-SPAM 109

DivvyHQ

MAY 22, 2023

What exactly is a content marketing manager? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Do you need one? Quick hint: They do a lot.

Content Marketing 103

Content Marketing Planning Content Marketing & Strategy 103

Buffer

AUGUST 19, 2019

Copywriting is one of the most essential skills for a marketer to have. Consider this a crash course in copywriting for all the little things you write on social media everyday. That being said, when you look in aggregate, these are some good guidelines and starting points for you to test with. Good copy is everywhere!

Social Media 74

Social Media Course Copywriting Media 74

Anyword

APRIL 13, 2022

Marketers and copywriters use several different digital channels to promote their content, product, and services. From social media to blogs, there are a wide variety of avenues for marketers to explore when it comes to creating effective campaigns. Enter: Data-driven copywriting. What is Data-Driven Copywriting?

Copywriting 78

Copywriting Marketing AI Landing Pages SMS 78

Anyword

JUNE 22, 2022

With that in mind, it’s two days of commerce frenzy that businesses and marketers can’t afford to ignore. Marketers and brands can incorporate name-dropping and a myriad of guidelines all year round to boost their commerce efforts. billion globally during the 2021 event. Amazon Prime Day and Beyond. Enter: Anyword.

Amazon 52

Amazon Paid Search Agency Ads CPC 52

Heinz Marketing

JANUARY 30, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In this world of AI and automation, it can be hard to know how to use these powerful tools without sacrificing the human touch. Turns out, it IS the human touch that allows ChatGPT and AI tools to give you the very best results.

Marketing AI 84

Marketing AI Copywriting Ideal Customer Profiles Tips 84

Single Grain

OCTOBER 15, 2022

Content marketing is a great way to drive growth for your online business almost on autopilot – but it does come with certain challenges: a major one being that of scale. How to Structure Your Content Marketing Team (to Scale Your Business). Get My Free Content Marketing Plan . A Major Shift in Mindset.

Marketing AI 98

Marketing AI Content Lead Ranking Lead Scoring 98

chiefmartech

MARCH 18, 2021

Two days ago, I delivered my keynote for the latest (still virtual) MarTech conference , titled Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker. This is just one example of the kind of superpowers that marketers now have at their command. I had my original superhero soundtrack.

Work Management 102

Work Management Marketing Management Marketing Automation Services Advertising Agencies 102

Hubspot

JULY 14, 2010

Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. A website is the cornerstone of any marketing campaign. Because of this, it’s essential that marketers take a leadership role in any company website redesign project. Connect with HubSpot :

CMS Development 28

CMS Development Marketing Websites Peer-to-peer Advertising Agencies 28

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Budget Programs 114

Budget Programs Marketing Budget Enterprise Management Work Management 114