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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. 19, 2023, T-Mobile revealed that someone had hacked into their systems and accessed personal data affecting 37 million customers. T-Mobile Data Breaches On Jan.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

For instance, ask ChatGPT, “What are the top features that [our core audience] should prioritize when shopping for [our products/services]?” Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns.

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Be part of the change: Tuesday’s Daily Brief

Martech

Product (or, in this case, service), supply chain — and as I’ve long been saying, communications too (i.e. PR) — are all part of CX and need to pull in the same direction. As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category.

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Your guide to creating a social media policy

Sprout Social

This is a number that’s consistently growing thanks to trends like omnichannel customer service and employee advocacy. Many organizations make the mistake of waiting until they’ve already faced a PR disaster to put a policy in place. Customer service. PR management. Message approval. Social engagement.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Products/Services Fact Sheet(s). Products/Services Fact Sheet(s). Here are some tools you should have in your PR press stack. What Is an EPK?

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. But fortunately the rules have changed.

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