Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Biznology

FEBRUARY 27, 2018

If you’re lucky and the tech breaks your way, maybe you’ll be able to just become the face of the company while a team of sentient bots does all your day-to-day client service work. When I started my own tech agency back in 1999, I realized that I wanted to rely on services, apps, and providers instead of employees.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is a link-building service? A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company.

Link Building 102

Link Building Work Management Marketing Management Service 102

Brandpoint

JUNE 25, 2021

Justine Ryba and Rachel Gray are both relatively new to Brandpoint, but definitely not to the marketing and PR world. Read ahead to learn more about their points of view on agency services and how they believe agencies can best serve their clients now and in the future. What did that mean for their business and services?

Paid Search Agency 112

Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Valasys

JANUARY 23, 2024

Most website owners and SEO specialists need help to defend devoting a significant amount of time and money to this service. Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. BlueTree The mainstay of BlueTree is BlueTree Digital PR.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Contently

FEBRUARY 24, 2021

Hire at least one person with real journalism experience, and invest in timely content that helps your audience understand how changes in your industry affect them. This underscores why it’s so important for marketers—especially those in financial services—to have clear rules of the road with legal and compliance.

PR 153

PR Paid Search Agency Companies Content 153

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company.

Social Media 363

Social Media Media Guidelines PR 363

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. The more you’re able to promote messages that build trust by making a personal connection, the faster seniors and their families will become comfortable with your brand’s senior living services.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. It comes down to personality.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". For example, Susan G.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t.

PR 97

PR Public Relations Work Management Media 97

Anyword

FEBRUARY 1, 2022

So, that brings us to the question: First person vs. third person writing — which is best? Benefits > Features – Rather than placing heavy emphasis on what your product or service provides, focus on how it will make your customers’ lives easier. What is First Person Writing? What is Third Person Writing?

Personalization 98

Personalization Marketing Websites Copywriting Best Practices 98

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Of course not! Neither is the rest of humanity. Reach out to us asn aks about how!

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Hinge Marketing

APRIL 20, 2020

The Accounting and Financial Services industry is poised for a period of rapid change that is likely to produce some clear winners and some firms that face a troubled future. The analysis first overviews overall industry growth trends and puts them in a larger context of the overall professional services industry. Consider this fact.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

Convince & Convert

FEBRUARY 5, 2016

Sales and PR have a lot in common—even if both sides are reluctant to agree. Sure, the goals are varied, the methods are unique, and even the personalities among types of professionals can greatly contrast. But there are still elements that can be borrowed from sales and repurposed for success within PR. PR pros can do the same.

Top of Funnel 81

Top of Funnel PR Digital Marketing Funnels Enterprise Management 81

LeadsRX

OCTOBER 26, 2021

IT teams can build Data Clean Rooms with support for all major cloud services providers IT has full data governance over consumer data within standard SaaS architecture. At the same time, proper use of data allows trusted players to provide personalized experiences customers want and expect. Fishburn PR for LeadsRx.

Marketing Attribution 79

Marketing Attribution Paid Search Agency Multi-Touch Attribution Privacy 79

Convince & Convert

JUNE 13, 2014

Peter has recently had two excellent customer service experiences, both of them – perhaps surprisingly – were with Google. ” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty. Richard Branson.

Social Media 140

Social Media Media Plans Service Planning 140

Marketing Insider Group

MAY 27, 2023

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Healey Cypher Image Source: MarketingOverCoffee Did you know that being a better person can lead to happiness, luck, and overall success? Looking for more fresh marketing insights?

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

PR 61

PR Public Relations Brand Identity Branding 61

Anything Goes Marketing

JANUARY 18, 2009

You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Twitter and Customer Service Recommendations This topic is a new one and this post is more of a brainstorming session then "best practices".

Twitter 100

Twitter PR Service Skype 100

Marketing Craftmanship

JULY 5, 2016

Institutional pedigree always matters, regardless of the type of professional service you’re selling. In the classic sense, personal pedigree can take into account where you were raised, schools you attended, club memberships, employment history, who you know, and even your race and ancestry.

Marketing Management 100

Marketing Management Service Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. To get this right, always use a professional email service provider. Use your observations to create personalized, exclusive experiences. Your can leverage customer behavior data to create powerful personalized marketing.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Bluetext

JUNE 2, 2023

Attention is an increasingly precious resource in this age of constant stimulation, so grabbing hold of it and keeping it is paramount for any PR professional trying to get a message out into the world. Of course, there is room for nuance, detailed explanation, and essential facts in PR messaging.

PR 26

PR Press Conference Customer Surveys 26

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Golden Spiral

AUGUST 4, 2022

61% did not appreciate that online services may be more efficient because of increased access to personal data. were sending sensitive patient data – perhaps one of the most highly-regulated pieces of personal information, thanks to HIPAA – back to Facebook. Topics API: The Future of AdTech Targeting?

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Webbiquity

MARCH 8, 2012

But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. Protagonist: the hero of the story; in fiction, this can be a person, a group , an animal or even a thing. And struck by lightning.

Storytelling 100

Storytelling PR Social Media Media 100

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Javnyuy Joybert Score: 54.69 Score: 39.47

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. 19, 2023, T-Mobile revealed that someone had hacked into their systems and accessed personal data affecting 37 million customers. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Convince & Convert

MAY 30, 2014

The idea is that this will keep Navy Federal top-of-mind and, as they say in financial services, top-of-wallet. via Navy Federal’s Facebook With the support of the PR team, Michael strives to keep content primary in his social media strategy. If you could do a Skype call with any living person, who would it be?

Social Media 132

Social Media Service Peer-to-peer Media 132

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% said, “customers are spending more time researching products and services online before making purchasing decisions.” 51% said, “personalization is becoming more important in content and media consumption for B2B customers.” FNAME|*) is just one piece of personalization. Do you need help with B2B tech marketing and PR?

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Sword and the Script | B2B

NOVEMBER 28, 2023

Need an extra pair of B2B marketing and PR hands? Hire a B2B marketing and PR consultant who can think strategically and execute effectively. Here are some useful links: about | services. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

Open Rate 79

Open Rate CTR PR Click Rate 79