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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. The post Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters appeared first on B2B Marketing Blog - TopRank®.

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Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. It allows granular segmentation and personalization. Based on the objectives, you can now set goals to measure the success of your newsletters.

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5 keys to an effective crisis communications plan

SmartBrief - Marketing

When you’re thinking through crisis communications and all the communication channels you might use to reach your audiences, keep in mind that sometimes in-person conversations or just a phone call can make a significant difference. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

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Are Social Reels Relevant for Brands?

Contently

You can then turn those ideas into Reels that reflect your individual brand personality and values. Use it to your benefit, but be aware of copyright issues—Instagram business accounts don’t have access to Instagram’s full library of popular music. Be Fun and Informal—Reels Are Not Ads Instagram users are there for fun.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

It lacks personalization and creativity. This infringes on copyright laws and can open companies up to claims of plagiarism. Inaccurate or inadequate content can damage a company’s credibility and reputation. No one knows your brand and audiences like you do. Legal and ethical concerns cannot be overlooked.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

It can suggest titles for articles and subject lines for newsletters if that’s not your strength. Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. AI has the power to help email marketers write copy, create imagery, provide hyper-personalization , and create automations.