Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . In 2019, we found the fastest growing businesses in professional services were 3x more likely to use original research in their content marketing strategy.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Marketing Insider Group

DECEMBER 15, 2010

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps. Share your thoughts, post a comment.

Social Media 100

Social Media Web 2.0 Media B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

SmartBug Media

FEBRUARY 2, 2024

In the last 4 years, LinkedIn and Twitter have pivoted to give greater visibility to individuals as opposed to corporate pages. Outsized benefits for both the individual's personal brand and their company's bottom line. But above all, personal branding is another revenue generation tool, supporting your pipeline with qualified leads.

Work Management 59

Work Management Marketing Management Social Media Service 59

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Overall great article. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Content Marketing Institute

FEBRUARY 14, 2018

While my personal interest is book-centric, libraries offer much more to the local community, of course. LinkedIn was also surprisingly popular as a channel; audiences there look for career and higher education resources from the library. Copyright Office. Pinterest surprised me,” says Hursh. Live events at Library of Congress.

Content 104

Content Paid Search Agency Social Media Communities 104

Marketing Insider Group

JUNE 29, 2010

Not visiting the telemarketing service provider: Nothing beats an onsite inspection to verify you get what you pay for. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 21, 2010

In their September update, Gartner describes the opportunity: Augmented reality is a hot topic in the mobile space, with platforms and services on iPhone and Android platforms, and it represents the next generation as location-aware applications move toward the plateau. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

JULY 24, 2008

Open Access and Publishers Copyright policies. Tutorials series, the IFPRI Library and Knowledge Management Unit will be offering brief (30 minute) weekly sessions to showcase new tools and services and how they can be used to support IFPRI research activities. A brief introduction to services such as del.icio.us Office Suites.

Wiki 100

Wiki RSS Privacy Policies Work Management 100

Buzz Marketing for Technology

JUNE 25, 2008

Personal Tech. Leaving the home office entailed lots of decisions, such as what sort of Internet connection to install and where to get phone service. So he turned to LinkedIn, an online social-networking service that ? unlike the popular consumer-oriented service Facebook ? One of LinkedIn?s Real Estate.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Hinge Marketing

SEPTEMBER 3, 2015

Here are some simple ways to offer interesting content on your accounting or financial services firm’s blog. Inject Humor and Personality. Fight the “boring” stereotype by infusing a bit of personality into your blog. But above all, make sure that you aren’t infringing on anybody else’s copyright.

Tips 48

Tips CPA Cost per Acquisition Content 48

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Kent calls social media “essentially the world’s largest focus group.&#

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

DECEMBER 7, 2010

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 3, 2010

This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

WriteSpark

AUGUST 19, 2008

By using the factors above to review the person's project experience and skills list, you can easily verify whether that candidate is the best match to your needs. Learn more about Janice's technical copywriting services at www.writespark.com. Learn more about her services at www.writespark.com. Writer on LinkedIn.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Adobe Experience Cloud Blog

AUGUST 28, 2012

David is an attorney in private practice in San Diego with a focus on contracts, business transactions, trademarks, and copyrights. What happens when the person who posts on behalf of a company (sometimes using their own name) is no longer working with them? You can follow his blog at [link] and follow him on Twitter @LizerbramLaw.

Social Media 48

Social Media Ideal Customer Profiles Profiling Media 48

Marketing Insider Group

JUNE 18, 2010

Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 1, 2010

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Michael Brenner Oct 18 2010 Thanks Dan.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 16, 2010

According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job. I honestly think it won’t work if you just have one person doing the job. We have to teach them how to fish!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job. I honestly think it won’t work if you just have one person doing the job. We have to teach them how to fish!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive been using LinkedIn for several years because its geared more for business people. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Related Posts: Why Is Search…So…Darn…Hard?! But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Related Posts: Why Is Search…So…Darn…Hard?! But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JULY 19, 2010

The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose. One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10, 2007. ME Liz Strauss wrote this at 11:30 am.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Marketing Insider Group

JUNE 7, 2010

How do you manage the personal brands of executives? So the answer right now is to get an executive personal brand presence. How do you divide and conquer social media across sales, marketing, customer service? I’ve been dealing with “personal brand of executive&# challenges alot over the last few years.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Hubspot

SEPTEMBER 17, 2012

2) Pinning copyrighted content. That means if you're posting an image from your blog post, that better be copyright-free! Marketers can't use an automated service to post content to their pinboards, repin or like other pinners' content, or create links. How Marketers Can Get Banned From LinkedIn. 6) Spamming posts.

Social Networks 28

Social Networks Copyright CAN-SPAM Rules 28

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have consolidated the best advice from top-notch professional service sales experts.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120