Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
The whole framework hinges on the relative importance of each piece of information or behavior. Missing key data points If a lead leaves important fields blank, like a phone number or company name, they likely aren’t ready for a conversation. So before you start assigning points willy-nilly, get a reasonable scale in mind.
Let's personalize your content