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15+ Promotion Ideas on How to Grow a Small Business

Outgrow

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

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8 SaaS Pricing Page Strategies to Boost Conversion Rates

Directive Agency

But what does this mean for businesses marketing cloud-based software? The data clearly shows that achieving stellar conversion rates doesn’t just take investment in getting more people to become aware of your solution. The following eight SaaS pricing page strategies are sure to help boost conversion rates.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. A 45% increase in conversion rate.

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How To Create Inspiring Personalized Emails

Litmus

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. (And we’re not just talking about “Hello %%first_name%%.”)

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

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10 Best Practices for Paid Search Conversion Rate Optimization

Outbrain

If you’re a marketer or business owner, perhaps one question you’ve found yourself asking at least once is this: how do you convert your website visitors into leads and eventually into potential clients? And when it comes to conversions, the solution is conversion rate optimization. Paid search CRO best practices.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%.