Drew Neisser

SEPTEMBER 8, 2023

B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. A full funnel doesn’t always = revenue. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Qualified Leads Marketing Budget 52

Martech

MARCH 21, 2024

Creating a plan with incremental improvements and measurable outcomes will help your marketing operations more smoothly adopt AI without disrupting work in progress. Incorporate contingencies for data security, privacy and compliance considerations. Consider the following: Define your aims with precision. Calculated risk management.

Marketing AI 123

Marketing AI Contingency Planning Work Management Digital Transformation 123

Salesforce Marketing Cloud

OCTOBER 7, 2021

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Contingency planning doesn’t just help in the preparation phase of holiday campaigns.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Vision Edge Marketing

JANUARY 26, 2021

This strategy entails identifying and selecting a market that has customer needs that complement and fit the company’s expertise and core competencies, enables the opportunity to capture more market share, adds value to the organization, and helps the company grow. Let us help you fill your sails. Ready to talk strategy?

Contingency Planning 232

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 232

Vision Edge Marketing

JANUARY 24, 2023

Here are five key reasons for creating and implementing a growth plan, it helps you: Define your goals and objectives. One of the most important reasons to have a growth plan is that it helps you define goals and objectives that are aligned with your strategies. Every business will face obstacles and challenges along the way.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Zoominfo

FEBRUARY 15, 2018

Often, it’s helpful to listen to the wise words of those who have already achieved great success. If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. Are you engaged?

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Zoominfo

SEPTEMBER 10, 2020

To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. The data (and deals) helped improve the most valuable customers’ experiences. Source: ZoomInfo. The Beginning of Modern Loyalty Programs (1980–1994).

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Vision Edge Marketing

SEPTEMBER 12, 2023

Regular tracking and evaluation of your KPIs will help you gauge progress, identify gaps, and make data-driven decisions. This analysis helps identify competitive advantages, areas that need improvement, potential market opportunities, and external factors that may impact your business. Develop contingency plans.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Oktopost

AUGUST 26, 2021

While she was able to pivot using ABM, Auseh addresses how the team has planned for uncertainty with everything going on and what her contingency plan is looking like for the next 6-12 months when it comes to events. Help us get the word out! Stay in the Loop. Catch all episodes here. Like What You Heard?

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Vision Edge Marketing

SEPTEMBER 21, 2021

Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. We’re avid proponents of both, but they aren’t the only capabilities you can use to help anticipate that all important question, “ What If?” Analytics can help with predicting the future.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Contently

MARCH 16, 2023

As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. They can also align expectations between contributors and help overcome common content roadblocks, like a lengthy stakeholder review. Remember: High-quality, audience-driven content will help drive efficiency.

Efficiency 136

Efficiency Design SME Budget Programs 136

Vision Edge Marketing

MARCH 14, 2023

Help everyone in your organization develop resilience. These three steps can help you prepare for What Ifs. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans. Anticipating disruptions is a critical first step in managing their impact on business.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Martech

NOVEMBER 10, 2023

Documenting processes and contingency plans. An audit helps clarify how each technology contributes to business operations and customer experience, ensuring that all tools are aligned with business goals. Testing upgrade paths in staging environments. Establishing timelines aligned with business initiatives. Enhanced Collaboration.

CMS Development 116

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 116

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Develop various performance outlooks.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Zoominfo

JULY 7, 2019

If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet! Selling is really about having conversations with people and helping improve their company or their life.

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. This strategy, called time series forecasting, can also help marketers avoid a bump in the road and save themselves from a headache. So why isn’t this technology being used by more CMOs? Forecasting behavior.

Analytics 142

Analytics Contingency Planning Forecasting Jigsaw 142

Marketing Insider Group

SEPTEMBER 14, 2020

That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages. These competitive bids force little to zero contingencies, limited stakeholder ownership, high risk of delay or misfire (if the account is won), and reduced close rates.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

The Marketing Blender

NOVEMBER 4, 2022

This can help you calculate conversions. . Keep in mind, this should all be contingent on your forecasting. Pro Tip: Most advertising platforms can provide you with forecasting. This means you can get estimated impressions and clicks – based on budget and type of ad.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Adobe Experience Cloud Blog

MARCH 27, 2018

This step alone will help you align your priorities with those of your CFO and others. Make sure they understand how vital your plan is to help them hit their number next year as well. Make Future Expenditures Contingent on Early Success. Get Sales Buy-In First. It’s tempting to ask for everything up front.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Tony Zambito

MAY 6, 2020

Companies and organizations are either having an unintended spiked increase in business, sitting on the sidelines, retrenching to survive, or making contingency plans to reopen. I am offering 30-minute free consultations to help in learning more about a unique approach for future planning. What Is The Call To Action?

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Hinge Marketing

FEBRUARY 22, 2024

Where slower growing firms may be holding on to their cash in the face of continued market uncertainty, the High Growth contingent is plowing ahead—and reaping the rewards. This means today’s firms need to adapt to a shifting, murkier environment.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Heinz Marketing

OCTOBER 1, 2022

In this blog post, Steve Blank provides a helpful framework for efficiently mapping a new, unfamiliar industry. Comprised of small, information-based activities, these tips are helpful for anyone looking to invest in or understand a specific industry. Mapping the Unknown – The Ten Steps to Map Any Industry.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Lake One

AUGUST 14, 2023

And that’s where Lake One can help. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions. This starts with helping manufacturers get extreme clarity on their key processes, like how a lead flows through their system.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Televerde

FEBRUARY 14, 2022

An outsourced sales team can help with long-term strategies, specialized tasks, and unfamiliar markets. Utilizing a contingent workforce and flexible resources: The pandemic accelerated the business trend of hiring freelancers and seasonal or project-based workers. Why Do Businesses Outsource Their Sales Team? Or do you outsource?

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Launch Marketing

FEBRUARY 14, 2024

This information not only helps guide messaging, but also provides insights into how the competition is marketing their products which can be used to guide your launch activities. Conducting market research helps your organization gain the critical information to understand and define your target audience.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Vision Edge Marketing

APRIL 14, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Because scenarios help you understand the magnitude of a trend and the uncertainty of your environment. Why use them in your planning?

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Heinz Marketing

APRIL 7, 2020

Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role. Be purposeful: Purpose helps people focus and get through uncertain times.

Thought Leadership 103

Thought Leadership Business Work Management Marketing Management 103

ClickDimensions

APRIL 22, 2021

Data storytelling, which we will define as using data, visualizations and narrative to explain a phenomenon, is contingent upon two key factors: understanding the audience and using the appropriate techniques to convey a message. How can marketing dashboards help you succeed with data storytelling? Marketing dashboards can help.

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Martech

SEPTEMBER 14, 2023

In recent advisory efforts with GTM leaders and boards, we helped winning marketing leaders augment or magnify those above traits. However, they have helped my clients capture tens to hundreds of millions in new revenue and created similar magnitude of financial, tech, or GTM investment returns. Trusted to remain agile but effective.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Valasys

JULY 8, 2021

An additional 500,629 subordinate voting shares in the capital of Lightspeed will be issued to certain NuORDER employees over the next 3 years, contingent on the achievement of certain milestones. NuORDER is the leading wholesale eCommerce platform helping brands and retailers grow and win together. About NuORDER.

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

Brandpoint

NOVEMBER 15, 2021

How to Prepare Think of contingency plans and safety details first. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events. Brandpoint is here to help you with content strategy, development and distribution, no matter what your plans are in 2022.

Trends 157

Trends Planning Work Management Contingency Planning 157

Porch Group Media

DECEMBER 16, 2022

Good email hygiene is contingent on the quality of the emails in your database. Email appending helps assess the quality of your email database and helps you add missing emails or replace bad emails with good emails in your CRM. Learn how we can help you send a reactivation campaign. 5 Email Hygiene Tips.

Tips 52

Tips CAN-SPAM Deliverability Opt-out 52

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” They know they can’t play that game unless they continually strive to train themselves in how we as human beings communicate.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Mereo

OCTOBER 14, 2021

What you do control is what you sell: Work with your buyers to identify the solution they need but also a contingency plan that you know you can provide and have available. Go the extra mile and validate supply for the product or service. Identify alternatives the buyer can employ (even if they don’t result in your direct compensation).

Contingency Planning 77

Contingency Planning Work Management Marketing Management Validation 77

Content Standard

SEPTEMBER 19, 2023

With advanced control over user access and data privacy, these options will help keep sensitive data contained within your organization’s infrastructure and safeguard you from any unlawful or unwanted third-party exposure. Meanwhile, customers’ expectations for accessible, helpful, and relevant content are even higher.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100