Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. We even include a free template to help you evaluate vendors! Driving more organic traffic to your site.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Business Proposal Templates In need of some inspiration before you begin writing?

Template 69

Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Pam Didner

MARCH 17, 2021

However, it creates challenges for marketing, especially content creation and management. The biggest issue any content marketer encounters in supporting a growing global company is. If you want to drive conversions, you may need to create additional content that is more conversion-focused. Before you create your marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. We quickly realized we needed to ramp up content.”

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

CoSchedule

AUGUST 4, 2022

Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is the answer. Historical content optimization is the answer. table of contents].

Traffic 62

Traffic Tactics Optimization Organization 62

Optinmonster

OCTOBER 7, 2021

Are you struggling to figure out how to convert traffic into leads on your website? An optin campaign is an effective and easy way to convert your website traffic into actual leads. OptinMonster has multiple campaign types and designs that can help you create the perfect optin campaign and start turning traffic into leads.

Traffic 72

Traffic Lead Ranking Lead Scoring Leads 72

Marketing 261

DECEMBER 3, 2020

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. Find the free template here. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue. Determine KPIs as a Team.

Top of Funnel 71

Top of Funnel Template Optimization Conversion 71

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. Here are some templates you can take a look at for inspiration.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Hubspot

MARCH 26, 2019

But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Include links, additional resources, links to other videos and playlists, etc. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Top 7 Content Marketing Influencers to Follow. Rand Fishkin. Brian Dean.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Hubspot

JUNE 10, 2019

A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. Available on Squarespace. Available on HubSpot.

Landing Pages 77

Landing Pages Template Design Hubspot 77

Heinz Marketing

JULY 21, 2022

Content is king,” as said by tech royalty himself, Bill Gates. Consider your content as your customer magnet. Outside of content created for social channels, your website is your company’s treasure trove of content. What is a content audit? Identify gaps and areas for repurposed content.

Top of Funnel 108

Top of Funnel Content Opt-out Opt-in 108

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. Where that traffic is coming from is equally exciting. This is about three million new organic views we didn't have at the beginning of 2018.

Hubspot 74

Hubspot Traffic SERP Template 74

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Parse.ly

APRIL 7, 2022

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources.

Resources 52

Resources Video Marketing Planning Work Management 52

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. You might already have one, but to be honest, it’s probably not doing you any favors in terms of helping you prioritize the right content —the content that will drive results.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. But even if you’ve got amazing, gateable resources at the ready, SaaS products eat up a ton of development resources, regularly leaving marketing teams in the lurch when it comes to front-end dev.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 157

Social Media SEO Cost Per Click Media 157

Content Marketing Institute

NOVEMBER 8, 2018

Don’t we want to minimize traffic that underperforms? HANDPICKED RELATED CONTENT: How to Make Your Content Powerful in Eyes of Searchers (and Google). HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Decide whether to focus on existing or new content pages.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

ClearVoice

APRIL 6, 2020

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. We’ve gone pretty far down the content rabbit hole, otherwise known as the content marketing hierarchy.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Scoop.it

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. The more traffic to your site, the higher the chances for sales.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Optinmonster

APRIL 24, 2024

The email content is simple and focuses completely on the “Confirm Subscription” call-to-action (CTA) button, which leads to a subscription confirmation page. of email traffic in 2023 was spam. Related Resource: Why Are My Emails Going to Spam? Otherwise, they won’t get your emails. That would be OptinMonster.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Then, grab your free planning template to master on-page SEO. What Is SEO Strategy? Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ClearVoice

APRIL 20, 2021

So many aspects of SEO rely on content these days. If you want non-branded organic visits, content is going to be your number one traffic driver. While local SEO relies on its own set of tactics and strategies, it can also be grounded in content, just like SEO for any other non-local business. Google My Business.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. That’s more than any other kind of content.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

The Marketing Blender

OCTOBER 14, 2022

Resources. . A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. . Keep Reading: How to build a marketing budget template. #3 3 LinkedIn Sponsored Content. Recent Posts.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98