Trending Sources

The Free Templates You Need for Visual Content Design

Hubspot

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. Templates, my friends. templates. As you now know, social media is where visual content thrives.

55 Free Templates to Make Visual Content Creation Quick & Painless

Hubspot

Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And if you need more evidence to convince you visual content is essential to your marketing, just consider all these stats ! Templates, my friends. templates. Infographic Templates. SlideShare Template. But honestly.

How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]

Hubspot

But you know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. With the right templates and tools at your disposal, you could easily create an engaging, visual presentation -- all without fancy design programs, huge budgets, or hiring contractors. Design Content Marketing DailySo what to do? Ready? Headers.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Of course not!

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

We’ve included a template for downloading at the end of this post that you can use or modify to make the creative brief that works best for you. Also, after you read this post and download our template , check out what our friends at Vidyard have to say on the subject. 1. Does your website’s server or a third-party vendor support that much traffic? What’s your goal?

How to Easily Create a SlideShare Presentation [+Free Template]

Hubspot

But you know how hot visual content is, and you want to jump on board to reap the sweet sweet engagement, traffic, and leads that follow. With the right template and tools at your disposal, you could easily create an engaging, visual presentation -- all without fancy design programs, huge budgets, or hiring contractors. Get your free SlideShare PowerPoint Template.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? That’s what the Content Marketing Institute has done: 4. Create a pin template or templates for your blog posts.

5 Tips to Get Your Content Shared More Often

Act-On

But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? There are specific triggers that promote content sharing. Understanding why people share content is a good first step.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. For example, making on-going technical tweaks can do wonders for your organic traffic growth , yet a lot of companies only look at technical issues once and then never look at them again. But even experts make mistakes, right?

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? The team at Leighton knew they wanted to build out a new blog to help Marco increase their traffic -- but they weren't exactly sure what the blog should be about.

The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]

Hubspot

And they've played a powerful role in the visual content revolution we marketers have seen take hold recently. That's why I created three different infographic templates in PowerPoint for you to customize and deploy. That's right, you can download this PowerPoint presentation and get access to three different infographic templates. The 3 Types of Infographics in This Template.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Cliffhanger – Hint at what is in your content, but don’t give away everything. According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. Common Video Sales Letter Template. AAPPA.

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How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule.

Content Calendar for Content Marketing

PWB Marketing Blog

Metrics for content marketing, are key to understanding campaign performance! What keywords are bringing in those searching, which ones generate the greatest traffic and which ones promote conversions. With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site.

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How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]

Hubspot

Top-performing keywords (in terms of rank, traffic, and lead generation). Total number of pages that receive traffic. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. Speak to them in their language by strategizing your design and content around your business' buyer personas. Say what?

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Minimized Dynamic Content.

5 Powerful Techniques To Boost Your Content Marketing

Act-On

Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. Writing content is easy, writing exceptional quality content is hard.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

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Changes in Google Searches Could Hurt Website Traffic: Learn What to Do

Vertical Response

This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. However, there are a few DIY tasks that you can do to keep traffic flowing to your website. 1. As Google creates more and more features like Instant Answers, it becomes even more important not to rely on it for your website traffic.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. Marketing content is every asset your organization creates to attract, educate, convince, convert, and retain a customer. What’s  content chaos?

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

This post builds on work by Mark Schaefer  and his idea of “ content shock ” and Pamela Vaughn who wrote a post on   historical optimization  for HubSpot.  I did not come up with either of these concepts, but I am going to show you the link between the two. According to  Forrester , 50% of content from enterprises is not even being used. Content . Simple economics.

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3 Ways to Create Customer-Driven Content

SnapApp

Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. This kind of content is highly effective. Content marketing specialist Ben Stroup discovered that 90% of consumers find custom content useful. Let’s explore how your company can create more customer-driven content. 1.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive contentcontent that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? Content Marketing b2b

When, Why and How to Gate Content Along the Customer Journey

Act-On

In early 1996, Bill Gates wrote an essay entitled Content is King. Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. However: forget all the arguments; the questions are when and how to best gate content. What does it mean to “gate content”?

Content Marketing Manager Job Description

B2B Marketing Insider

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.

Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Act-On

Some marketers responded by thinking, “the attention span of readers is shrinking – therefore, so should the length of our content.”. But this type of content is time-consuming and costly to produce, so is it really worth it? Long-Form Content … Why It Works. Despite this, there is 16 times more blog posts, articles and other content with less than 1,000 words. But why?

How to Detect, Repair & Profit From Underperforming Content

Hubspot

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

The 3 Goals For Your Content Marketing

B2B Marketing Insider

What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization. The answer is content marketing. Registrations to gated content. Engagement.

Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. When it comes to content, the most common question I get asked is: “How do you get started?” What are the elements of a well-run content marketing machine? Content Promotion.

Content Marketing Strategy: How to Create Cross-Team Alignment

It's All About Revenue

Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. Follow these four steps to plan your marketing content and create better cross-team alignment. 1. If you need a little help with setting up your workflows, we have some printable planning templates that may help. 4. Planning.

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9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In marketing, you need creativity and a willingness to fail—Ann Handley, Chief Content Officer, MarketingProfs. Repurpose global content in local flavors.

9 Signs It's Time to Grow Your Content Team

Hubspot

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material. Content Marketing Hiring Daily Tactical

Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?

Contently

As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time.

4 Attributes of Your Next Content Marketing Superstar

It's All About Revenue

Today's post is the first in a two-part series highlighting effective attributes of content marketers. Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. However, not just anyone can do content marketing - it takes someone who possesses a broad skillset to become a content marketing superstar. Here are 4 important characteristics to look for in your next content marketing superstar - or, if you're lucky enough to have a team, these are some of the skills they should have. 1.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

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