Trending Sources

The Free Templates You Need for Visual Content Design

Hubspot

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. Templates, my friends. templates. As you now know, social media is where visual content thrives.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

We’ve included a template for downloading at the end of this post that you can use or modify to make the creative brief that works best for you. Also, after you read this post and download our template , check out what our friends at Vidyard have to say on the subject. 1. Does your website’s server or a third-party vendor support that much traffic? What’s your goal?

55 Free Templates to Make Visual Content Creation Quick & Painless

Hubspot

Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And if you need more evidence to convince you visual content is essential to your marketing, just consider all these stats ! Templates, my friends. templates. Infographic Templates. SlideShare Template. But honestly.

How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]

Hubspot

But you know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. With the right templates and tools at your disposal, you could easily create an engaging, visual presentation -- all without fancy design programs, huge budgets, or hiring contractors. Design Content Marketing DailySo what to do? Ready? Headers.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Of course not!

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Hubspot

mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they''re still finding success. And by "success" I mean driving traffic -- and potential leads -- to their websites and generating social buzz through people sharing and commenting.). That''s right!

5 Tips to Get Your Content Shared More Often

Act-On

But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? There are specific triggers that promote content sharing. Understanding why people share content is a good first step.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? That’s what the Content Marketing Institute has done: 4. Create a pin template or templates for your blog posts.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

Which is why pre-scheduled content should be your best friend in the world! Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. So we thought it was high time we share that social media scheduling template with you, and walk you through exactly how to fill it out.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? Email.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

How to Easily Create a SlideShare Presentation [+Free Template]

Hubspot

But you know how hot visual content is, and you want to jump on board to reap the sweet sweet engagement, traffic, and leads that follow. With the right template and tools at your disposal, you could easily create an engaging, visual presentation -- all without fancy design programs, huge budgets, or hiring contractors. Get your free SlideShare PowerPoint Template.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. For example, making on-going technical tweaks can do wonders for your organic traffic growth , yet a lot of companies only look at technical issues once and then never look at them again. But even experts make mistakes, right?

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? The team at Leighton knew they wanted to build out a new blog to help Marco increase their traffic -- but they weren't exactly sure what the blog should be about.

The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]

Hubspot

And they've played a powerful role in the visual content revolution we marketers have seen take hold recently. That's why I created three different infographic templates in PowerPoint for you to customize and deploy. That's right, you can download this PowerPoint presentation and get access to three different infographic templates. The 3 Types of Infographics in This Template.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]

Hubspot

Top-performing keywords (in terms of rank, traffic, and lead generation). Total number of pages that receive traffic. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. Speak to them in their language by strategizing your design and content around your business' buyer personas. Say what?

The 7 Building Blocks of a Solid Content Marketing Plan

Visually

Marketers are creating more content than ever. According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

Plan 105

When, Why and How to Gate Content Along the Customer Journey

Act-On

In early 1996, Bill Gates wrote an essay entitled Content is King. Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. However: forget all the arguments; the questions are when and how to best gate content. What does it mean to “gate content”?

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

This post builds on work by Mark Schaefer  and his idea of “ content shock ” and Pamela Vaughn who wrote a post on   historical optimization  for HubSpot.  I did not come up with either of these concepts, but I am going to show you the link between the two. According to  Forrester , 50% of content from enterprises is not even being used. Content . Simple economics.

Best 91

Content Calendar for Content Marketing

PWB Marketing Blog

Metrics for content marketing, are key to understanding campaign performance! What keywords are bringing in those searching, which ones generate the greatest traffic and which ones promote conversions. With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site.

PPC 61

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Minimized Dynamic Content.

Content Marketing Strategy: How to Create Cross-Team Alignment

It's All About Revenue

Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. Follow these four steps to plan your marketing content and create better cross-team alignment. 1. If you need a little help with setting up your workflows, we have some printable planning templates that may help. 4. Planning.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. Marketing content is every asset your organization creates to attract, educate, convince, convert, and retain a customer. What’s  content chaos?

Changes in Google Searches Could Hurt Website Traffic: Learn What to Do

Vertical Response

This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. However, there are a few DIY tasks that you can do to keep traffic flowing to your website. 1. As Google creates more and more features like Instant Answers, it becomes even more important not to rely on it for your website traffic.

The 3 Goals For Your Content Marketing

B2B Marketing Insider

What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization. The answer is content marketing. Registrations to gated content. Engagement.

Content Marketing Manager Job Description

B2B Marketing Insider

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive contentcontent that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? Content Marketing b2b

4 Attributes of Your Next Content Marketing Superstar

It's All About Revenue

Today's post is the first in a two-part series highlighting effective attributes of content marketers. Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. However, not just anyone can do content marketing - it takes someone who possesses a broad skillset to become a content marketing superstar. Here are 4 important characteristics to look for in your next content marketing superstar - or, if you're lucky enough to have a team, these are some of the skills they should have. 1.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

Plan 79

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing?

Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?

Contently

As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time.

The Content Marketing Bucket List

B2B Marketing Insider

Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing. Calculate the cost of content that never gets used.

List 73

How to Hire a Designer to Help With Content Marketing

Act-On

Bad design costs you traffic, too. You can use this as a template and add or subtract what will make it look more like your own potential weekly design work schedule: Format blog post(s) and create a header image for each. Lay out an email campaign, perhaps with the new post and other content. Then maybe once a month: Design an eBook to be gated website content. WPCurve.

Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. When it comes to content, the most common question I get asked is: “How do you get started?” What are the elements of a well-run content marketing machine? Content Promotion.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. The site was founded in 2006, but skyrocketed to Internet fame over the last few of years, tripling its website traffic. However, producing a large quantity of content isn’t entirely what makes BuzzFeed successful.

Tools 62

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Junta 42

A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. And that’s what I heard about their content efforts as well. Their blog posts weren’t getting much traffic or converting. He promoted content from the manufacturer on his YouTube page and his blog. The content tilt. Really!

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.

ROI 58