Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it valuable and relevant? And some of “branded content” may take liberties with the facts.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

NOVEMBER 11, 2015

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Make it Relevant. Make it Interesting.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

MAY 6, 2019

You get many likes, and people respond well to your content. Quality content – from views to sales. Let’s not forget – CONTENT IS KING. But, at the end of the day, if your content is rubbish – you won’t get anywhere. Meanwhile, with high-quality content, you can gain loyalty. Sure, they like you.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

SEPTEMBER 29, 2014

Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and talk about it. Most importantly, however, is an agency capable not only of designing it but also to delivering it in a scale relevant the brand’s.

Content 80

Content Storytelling Advertising Agencies Paid Search Agency 80

Biznology

DECEMBER 16, 2016

In other words, data is only boring when it’s not relevant. If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? How will you know to promote that content via your most productive channels? In other words, all day.).

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

FEBRUARY 9, 2018

Not that your audience always comes to the content that sells your products through search. A keyword ontology helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need. And it can do so much more. ” Why? Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

MAY 25, 2017

Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. Your knowledge base probably includes blogs and wikis, or other types of online content, and as we have mentioned, social media is also a place where knowledge is shared. Social media is not only for sharing your content.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

JULY 20, 2016

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.

SEO 80

SEO Content Marketing Webinar Metrics Content 80

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. In the end, it’s still the content that matters. Ask Questions, Respond to Answers.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Biznology

JULY 13, 2012

Scared off by that blank white page you’re supposed to fill with content again and again and again? Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Don’t be.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MAY 8, 2015

I’ve seen the self-satisfied look of the content marketer when discussing email marketing. We content marketers like to brag about how we attract attention rather than just pumping up the volume and sending more emails. More and more, I see content marketers falling into the same trap as email marketers. Everything.

Content Marketing 80

Content Marketing Content Case Study Case Studies 80

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Provide high quality, useful content.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

DECEMBER 21, 2020

GMB (Google My Business) has drastically gained in relevance in recent years as one of the most important ranking factors in the local search results. Content marketing with a twist for top-notch SEO. Be sure to start optimizing and repurposing content for these trends right now in order to get a head start in 2021.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. More Advanced Ideas.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

OCTOBER 18, 2017

The difference between your email being read and your email being deleted–or a recipient unsubscribing–is relevance. If your email isn’t relevant, it’s going to be ignored. And while “Hi, Andrew” is better than “Hi, friend” (and certainly better than “Hi, [name]”) that kind of personalization is not going to increase relevance.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

JANUARY 5, 2018

The three reasons to avoid AMPs boil down to one: you need JavaScript to track and measure marketing effectiveness, and to build more personalized content experiences. So for a lot of marketing content, AMPs are a nonstarter. If two pages have a lot of duplicate content blocks, the algorithm marks them as duplicates.

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

APRIL 16, 2014

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Content Marketing. Weaknesses.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JULY 12, 2017

The focus is on how many connections are being made, how many prospects are joining the LinkedIn community, how many views the content is generating, how much website traffic are they getting, how many people are being reached with messages. Focus on relevance across all levels using an account-based sales and marketing approach.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

JANUARY 14, 2016

Here’s my take on what content marketers should be paying attention to in 2016. If your content marketing isn’t working, remember the old definition of insanity: doing the same thing over and over and expecting a different result. This isn’t a content marketing rule, it’s a marketing rule. Understand Your Customer. Own a Niche.

Content Marketing 80

Content Marketing Content Rules Press 80

Biznology

JUNE 13, 2013

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments.

Buying Cycle 80

Buying Cycle Buy Content Marketing Content 80

Biznology

JULY 21, 2017

Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. You’ll need to go through a content migration process.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Suppose you want to serve content to your audience based on their interests, as Netflix does. But much of it suffers from a common flaw: tagging. How does Netflix do it?

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

JUNE 29, 2018

“Are Salespeople Relevant to the Modern Buyer?” So, what are the implications for sales communication content, and for video content in sales communication particularly? Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

MAY 3, 2017

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. That rule is that volume wins. Qualify leads.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

AUGUST 25, 2020

Every year or so, the world comes up with a slew of gimmicks and trends that rise to the top as the most successful and relevant for various industries. To help you increase your earning potential through higher conversions, we’ve assembled a list of the most relevant tactics for this year. Make your CTAs relevant.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

FEBRUARY 15, 2021

Do at least a bit of research about your target connection, to make your note relevant. “I When posting content. Do tag people who are truly relevant to the post. And add up to 3 relevant popular hashtags, to increase findability. Don’t make the very next message after the connection a pitch, advises Hall. .

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

AUGUST 20, 2015

Great SEO work is about more than just the content on the pages of your website. It should go without saying you still need great content – relevant, useful information that addresses your audience’s needs and demonstrates your expertise. Other parts of the marketing universe factor in as well. Social Matters.

SEO 80

SEO Lead Ranking Content Marketing Lock-In 80

Biznology

OCTOBER 27, 2014

Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Be relevant by finding a news hook. The post Long-Form content and the art of persuasion appeared first on Biznology.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

JULY 6, 2012

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Defining content quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

DECEMBER 14, 2016

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80