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How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. Why Should I Spend Time Refreshing Old Content?

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. However, simply creating content and posting it is not enough to get seen. Post user-generated content.

How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic?

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. 1) Brainstorm evergreen topics.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. If they can’t confidently answer “yes” to these questions, how do they expect to achieve their goal of producing emails that are relevant to their marketplace?

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Of course not!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

They can make or break a blog post, an eBook, a webinar – you name the content format. This is advice from the king of viral content, Upworthy. This SlideShare hammers home a number of content creation and promotion principles, but the two major ones are: Good luck with trying to get something to go viral. success rate for truly viral content. And we share. You get it.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up.

Is Author Rank Really Relevant?

Hubspot

If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content. They must create content to help buyers make intelligent decisions. They gain loyalty and earn word-of-mouth through strategic (and responsive) content marketing programs. ” so searchers understand the value of your content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.

You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. What then is the solution for converting website traffic to leads? Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. The content on your industrial website must strike the right balance between SEO and persuasion that will lead to conversion. Congratulations!

Top 5 Content Marketing Blog Aggregators

Writing on the Web

Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic Radius.

The True Secret to Generating Social Media Traffic

WindMill Networking

One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading. The True Secret to Generating Social Media Traffic by Lilach Bullock - Maximize Social Business.

How to Use Content Syndication to Boost Your Blog Traffic

PureB2B

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. It reveals the best of what your content can offer to an extended audience, and attracts visits and shares from users that you might not have reached otherwise. How Does Content Syndication Work? Paid Content Syndication.

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Stop Missing Out on 99% of Your Website Traffic [SlideShare]

Hubspot

Providing your visitors with the opportunity to sign up for your email newsletter means that they receive valuable and relevant content and in return, you receive their email address. Producing great content also makes you a thought leader in your area. Ways to personalize content and nurture visitors into a sale. Stop missing out on 99% of your website traffic from.

How Does a Business Generate Traffic from Social Media?

WindMill Networking

Websites live and die by the amount of traffic that they get. Until recently SEO seemed the only way a business could get traffic and the SEO company that could get a front page listing for a highly competitive term could write their own paycheck. So how does a business generate traffic from social media and use it to their advantage? Until now. Sound interesting?

How We Grew Inbound Traffic by 300% in 6 Months

Hubspot

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. No paid acquisition sources, just traffic that we could scale without needing to scale ongoing budgets.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

Direct traffic back to your website. If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. Sharing job openings, pictures from company events, new hires and promotions alongside blog content and industry articles offers a behind the scenes look into what your company is like on a personal level. Why Have a Facebook Page?

15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Expert Content. In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Be More Relevant. Cut Way Back. Think Small.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Want to maximize your blog traffic? In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. How do you maximize your blog traffic?

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Of course, being a winning blogger is more than just creating good content. Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. Then determine which ones are more likely not only to read your blog’s content, but also share it with others. How will this generate traffic? Michael Martine’s Best Blog Traffic Tips.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. For example, making on-going technical tweaks can do wonders for your organic traffic growth , yet a lot of companies only look at technical issues once and then never look at them again. But even experts make mistakes, right?

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? We’re all familiar with the following saying: “Traffic is Vanity, Conversion is Sanity!” Find Relevant Keywords Using Google Keyword Tool. But it does make sense! Summary.

7 Writing Strategies to Boost Traffic on Your Blog

Writtent

Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. Want to increase traffic to your blog? Writing Strategies: 7 Ways to Boost Blog Traffic. 1. Today, over/under optimization can hurt your rankings and traffic. While you’re at it, ensure that your content is still relevant. 2. Image source.

How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

Hubspot

But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. So what if I told you that your blog could generate leads and traffic without you having to create new post every single time? The importance of strategic content organization to build an engagement path. Intrigued? Time: 2 p.m.

Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.

CPC 58

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Step 2: Rethinking Blog Content. Deciding how many blog posts to commit to writing is a common question for content marketers. Why start there?

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

Stats 128

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

Start from the start, or just pick the chapters that are most relevant to you. They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Cliffhanger – Hint at what is in your content, but don’t give away everything. Example: 5 Best Ways to Increase Your Blog Traffic. Be relevant. Most Popular.

AIDA 16

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

SEO 124

The Top 3 Sources of Blog Traffic that are NOT on Social Media

Marketri

It’s well-documented that sharing content on social media is the best way to build readership on your blog. Social media outlets are great because you can build a following of engaged readers, instantly update them whenever you have new content, and expand your reach through Shares and Retweets. There’s no doubt that social media has made blogging easy, right? WRONG.

Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views

Hubspot

As a result, marketers are getting more creative, experimenting with new content mediums, and varying their approaches to bringing in targeted new customers. From listicles to infographics to video content, those who are taking action to find out which type of content resonates best with their audience are coming out on top. SEO Content Marketing Daily Canonical

View 42

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. However, as time goes on, the majority of traffic we receive is from older compounding posts.