Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Linkedin 98

Linkedin Analytics Work Management Marketing Management 98

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. You can also do that with traditional content marketing methods.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? The people on your list have opted in, which means they decided they want to hear more from you via email. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Why is building an email list important? What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

MARCH 4, 2024

One solution is to give consumers more choice and control over the ad-related content they see. This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. They just want the ad content engagement process to feel more balanced, appropriate, and intuitive.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. Below we will outline what type of content you should include for each type of email. What differentiates this type of email is the importance of its content. Newsletters. What do we mean by informative?

Email Marketing 133

Email Marketing B2B Marketing Planning B2B 133

Optinmonster

MAY 15, 2024

Here’s everything I’ll cover in this post: Why Use Yes/No Popups 6 Ways To Use Yes/No Popups Why Use Yes/No Popups Yes/No popups have 2 call-to-action (CTA) buttons : one button to opt in and the other one to opt out. Once people are in your blog page, you can trigger a content upgrade popup to convert them.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money) necessary to create something that should stand out to your target audience.

Paid Content 52

Paid Content Promotion B2B Content 52

Navigate the Channel

SEPTEMBER 28, 2021

Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as a way to enhance their digital presence. Here are four ways architects can use video marketing as a promotional tool. Furthermore, there are tons of great virtual reality (VR) options out there to consider.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. All of the following will be incredibly useful and powerful things you can do to spread the word more effectively right out of the gate. Contributed post.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Use content upgrades.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. You can filter by app and date.”

Campaigns 75

Campaigns Tools Brand Identity Branding 75

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. Just when you think you have it all figured out, the process changes; again. So, it’s worth asking, do I need a content syndication vendor to do this for me? What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. “Don’t put me in the Promotions tab! But what did I hear?

Burn Rate 76

Burn Rate Opt-out Opt-in Ad Frequency 76

ConvertKit

AUGUST 18, 2020

In episode 12 of the Deliverability Defined podcast, Melissa and I discuss the steps you should take today to start preparing for your holiday promotions: How to plan your email marketing for holiday promotions in 4 steps. You might think it's too soon to talk about holiday promotions, but for email marketing, the time is now!

Planning 63

Planning Promotion Email Marketing Deliverability 63

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Keep in mind, whenever you write content (lead bait) it should be a logical one.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Vision6

SEPTEMBER 13, 2023

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Vision6

JUNE 6, 2023

Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. Examples include a spin the wheel, mystery box, or scratch it.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Schubert B2B

MAY 26, 2023

Is content marketing worth it? Content marketing can help create brand awareness and establish your business as an authority on the market. Content marketing is one of the most cost-effective ways to promote your business and its products or services online. So, is content marketing worth it?

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

SmartBrief - Marketing

MARCH 4, 2024

The messaging should be consistent and conducted through all marketing and promotional efforts. For you, the common “hook” is exclusive discounts and promotions as a baseline. Do not forget to add a promotion to subscribe to the newsletter in employee email signature files. Embedded images or video to increase engagement.

Newsletter 96

Newsletter Template Email Marketing Design 96

Vision6

APRIL 17, 2024

Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. The goal(s) you create for your marketing campaign will drive the kinds of content you create. Specific: What are you trying to achieve? Measurable: What data will you collect to measure your success?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Navigate the Channel

NOVEMBER 6, 2023

These days, it’s all about interaction , and it’s absolutely critical to actively create an ongoing relationship with site visitors in order to get the most out of your website investment. Enhance website engagement by offering valuable content and interactive elements. Consider these options instead: Update the page.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Spiralytics

MARCH 29, 2023

The advantage of marketing on Facebook is that you can reach out to people of all age groups. In addition, Facebook is also stepping up its game by rolling out new features that would help brands keep their audience engaged and interested. Nowadays, people prefer video content over articles and images because they’re easy to digest.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Hubspot

JULY 12, 2021

Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have. But, in 2021, as people are more attached to their phones than ever before, we might be wrong about the strength of text message promotions. Why do you have so many unread texts?

SMS 101

SMS Research Opt-out Planning 101

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. Offer a content upgrade. Remember letters? Image via Backlinko.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. Instead of prescribing TOFU, MOFU or BOFU content, provide a resource center where all the content is freely available.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

Sprout Social

JUNE 14, 2022

These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. Here are two of the most effective forms: Promotional campaigns. Types of SMS marketing campaigns.

SMS 104

SMS Marketing & Strategy Marketing Strategy Planning 104

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. Just when you think you have it all figured out, the process changes; again. So, it’s worth asking, do I need a content syndication vendor to do this for me? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. Just when you think you have it all figured out, the process changes; again. So, it’s worth asking, do I need a content syndication vendor to do this for me? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel. How video content can help drive leads. Video case study.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167