Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Act-On

MAY 21, 2024

Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. Do you know the average open rate for an email? Want to know the average open rate for a welcome email? with too much content. Did I make the right decision? Maybe I acted too soon….

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

NuSpark Consulting

JUNE 10, 2015

There is a lot of information online that buyer’s research. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research. The most important thing is to engage your audience and inform them they should open emails when they get them.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Begin by checking your open rates. Our clickthrough rates increased from 1.32% to 17.93%. Not bad, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Customizing subject lines using user data can increase open rates. Experian shows that personalized email delivers 6x higher transactional rates.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. What day/time are your open rates higher? Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Use analytics. Is there a pattern?

Research 101

Research Buyer Personas Open Rate Click Rate 101

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. However, research shows that sending time matters in the B2B buyer journey. Sunday and Tuesday had the lowest click-to-open rate (14.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. The highest line of the graph represents the open rate.

Research 101

Research CTR Best Practices Open Rate 101

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs. Their crime: failing to set goals.

ROI 214

ROI Content Marketing Marketing Analytics Tools Content 214

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, personalizing subject lines can increase open rates by 50%.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Next up, you want to offer personalized content based on your subscribers’ demographics. Source: Include Emojis But that’s not all: research also proves that emojis are quite effective. They just subscribed to your email list. Segmentation.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Let's dive in. Brands use videos to increase brand awareness.

Video Marketing 101

Video Marketing Research Brand Identity Branding 101

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Despite these challenges, email still remains a valuable channel for marketers, according to previous research.

Marketing Report 206

Marketing Report Email Marketing Branding Brand Identity 206

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Use these strategies to optimize your odds of deliverability and give your content the spotlight it deserves.

Deliverability 359

Deliverability CAN-SPAM Business Click Rate 359

Act-On

APRIL 26, 2024

Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. We’ve seen over the last couple of years that click rates and open rates have gone through the roof,” says Jeff.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Binary Demand

APRIL 29, 2024

It’s crucial to ensure that the metrics for email marketing align with these objectives while closely monitoring deliverability and content performance. These may encompass revenue uplift, open rate uplift, and unsubscribe rate. It’s crucial for gauging the initial impact of your content on subscribers.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Engagement rates. Email open rates. Behavioral data.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Conductor

MARCH 17, 2022

Other marketing channels often have easier metrics to define success , like open rates for emails, the total number of subscribers to a podcast, or the social engagements on a post. In this article, we’ll identify the best metrics you can use to measure content marketing ROI and prove the value of SEO to your organization.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions.

ROI 123

ROI Branding Brand Identity Top of Funnel 123

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

SmartBug Media

DECEMBER 14, 2022

Email marketing demographics can offer some insight into the frequency and rate at which the general public checks their email. According to our research: 99 percent of email users check their inbox every day, with some checking 20 times a day. percent open rate. percent click-through rate. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. Spotify uses a year-in-review email to focus the content on their customers. Instead of adding items to their cart and heading straight to payment, customers are abandoning their carts as a way to conduct consumer research.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

SmartBug Media

JANUARY 4, 2023

When it comes to email marketing, our research on certain demographics provides helpful insight into the frequency and rate at which people check their email: Ninety-nine percent of email users check their inbox every day, with some checking 20 times a day. Case 1: Promoting High Quality Food with High-Quality Content.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Eighty-three percent of B2B marketers use email engagement to track content performance. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Only B2B

JUNE 18, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. You can just send the promotional content to your targeted audience without any hustle and bustle. Do you know according to researches the current ROI for email marketing per $1 spent is $42?

Statistics 127

Statistics Email Marketing Planning Stats 127

SmartBug Media

FEBRUARY 2, 2023

According to our research: Ninety-nine percent of email users check their inbox every day with some checking 20 times a day. Email is a great way to keep customers up to date with events, products, and promotions while providing personalized content that is relevant to the appropriate stage of the customer journey.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

ClickZ

JULY 4, 2020

Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types. Most read email content types. They found that the global email open rates increased at an average of 4.7% Regions with the highest open rates. from February to April.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190