Contently

FEBRUARY 14, 2017

.” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Now, though, there’s a need to be active all the time.

Distribution 132

Distribution Open Rate Newsletter Social Media 132

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Begin by checking your open rates. Our clickthrough rates increased from 1.32% to 17.93%. Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

KoMarketing Associates

MAY 27, 2020

Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. Search engine optimization (43%), content marketing (34%) and live events (32%) followed email marketing.

Marketing Report 206

Marketing Report Email Marketing Branding Brand Identity 206

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 395

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 395

Webbiquity

MARCH 30, 2024

Affiliate sales support independent publishing. If you get the subject matter and the tone right, but above all if the content is interesting, you’ll create a successful email newsletter, one that people are going to find really worth reading. It’s one of the most powerful tools at your disposal. Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

SendX

MARCH 16, 2021

If you use images in your content then you will get at least 94% more views. Besides, take a look at social media, almost all contents are visual there. Or when you see so many illustrations with visual contents like images & videos, isn’t it even better? Visual content can be easily digested by your audience.

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions.

ROI 124

ROI Branding Brand Identity Top of Funnel 124

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Conductor

MARCH 17, 2022

Other marketing channels often have easier metrics to define success , like open rates for emails, the total number of subscribers to a podcast, or the social engagements on a post. In this article, we’ll identify the best metrics you can use to measure content marketing ROI and prove the value of SEO to your organization.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Anyword

AUGUST 14, 2018

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database. Stand alone emails and the importance of advertiser-publisher alignment.

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Ranking Lead Scoring 159

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Navigate the Channel

JULY 12, 2023

“Eighty-three percent of B2B marketers use email engagement to track content performance. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Liveintent

FEBRUARY 22, 2022

So what is MPP, and how does it affect publisher direct-sold deals? The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” A focus on engagement beyond open rates.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Liveintent

SEPTEMBER 1, 2021

Chad shared his thoughts on what these changes mean for email marketing and how publishers and brands can prepare for them. Publishers and marketers can use that unaffected audience to gather insights and test new strategies that go beyond open rates, for example. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use various content formats and promote on the platforms your audience is using to get the most out of content marketing.

Planning 100

Planning Content Marketing Generation Content 100

Liveintent

JULY 14, 2021

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. While things are looking up for the rest of the world, the future of digital publishing and advertising is still very much uncertain, however. Adapting to a new world.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Brandpoint

DECEMBER 27, 2018

The day after that, open rate. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Content4Demand

AUGUST 4, 2021

The case is now long settled: Content marketing works. Demand Gen Report research published in the 2021 B2B Buyers Survey Report found that 80% of respondents say that a vendor’s content has a positive, significant impact on their buying decisions. The best content won’t connect with buyers if you’re not speaking their language.

B2B 52

B2B Burn Rate Content Buyer Personas 52

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

Content Standard

OCTOBER 23, 2018

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen. Are your readers early risers, or lunchtime browsers? Consistent Mailing.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Sales Engine

MARCH 28, 2016

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. If you’re looking to expand your content, you’re in the right place. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 132

Case Study Case Studies Studies Branding 132

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Increasing Engagement Rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Marketri

JANUARY 29, 2024

Because the message wasn’t personalized, high unsubscribe rates and low open rates were the norm. And it’s not just impacting marketing execution; more companies are serving up all AI-created content, too. And when it comes to sifting through mountains of research to inform content, machine beats human, hands-down.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBug Media

FEBRUARY 24, 2021

Leverage dynamic email content with micro-segmentation criteria that. sends prospects and customers emails featuring content that they’re actually interested in. With this strategy, you can capture data about open rates, locations, click-throughs, and more. percent click rate. percent click rate.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Marketing Insider Group

OCTOBER 23, 2019

Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. Create the content you want them to engage with. Rank the accounts by priority and target 15-20% of your list with your first ABM campaign.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What email promotional subject lines got the best open rates?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information. Humans would vet, edit, and publish. The other upshot?

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Zoominfo

FEBRUARY 13, 2019

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ). Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ).

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219