How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? Email.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. 1) keywordtool.io.
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? That’s what the Content Marketing Institute has done: 4. Create a pin template or templates for your blog posts.
6 Ways That Nonprofits Can Improve Their Keyword Research
FEBRUARY 9, 2016
To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. Unlike keyword expressions like “marketing tips” or “nonprofit marketing tips,” long-tail keywords revolve around a very specific search intent. Tips for Creating and Optimizing Your Nonprofit's Keyword Strategy. 1) Brainstorm a Topic List.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Conduct keyword research to help make those blog posts more search-friendly. Step 2: Rethinking Blog Content. Setting Up a Blog Strategy. The Results.
How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
JANUARY 2, 2013
Top-performing keywords (in terms of rank, traffic, and lead generation). Total number of pages that receive traffic. Enhancing current SEO rankings for important keywords. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. Does your branding and content align with this audience?
How to Create Irresistibly Shareable Content
JULY 2, 2015
Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
This post builds on work by Mark Schaefer and his idea of “ content shock ” and Pamela Vaughn who wrote a post on historical optimization for HubSpot. I did not come up with either of these concepts, but I am going to show you the link between the two. According to Forrester , 50% of content from enterprises is not even being used. Content . Simple economics.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
How to Detect, Repair & Profit From Underperforming Content
OCTOBER 7, 2016
As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.
The Content Marketing Bucket List
B2B Marketing Insider
AUGUST 7, 2012
Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing. Calculate the cost of content that never gets used.
7 Reasons You're Not Getting ROI From Your Content
JUNE 4, 2015
Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Write More Content. Know Your Audience.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. How will you research keywords? Some are free, others are paid, but they can all help you get incredible content marketing results. Google Trends.
17 Questions On How To Build A Content Marketing Strategy [Q&A]
B2B Marketing Insider
JANUARY 28, 2015
We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing?
How to Build an Unbeatable Content Marketing Plan
JANUARY 6, 2015
Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. This year, you''ve got even more competition -- according to Content Marketing Institute , 70% of surveyed marketers say they are creating more content than they did a year ago.
Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
MAY 14, 2015
In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Here are some of the leading causes of harm to social media relevancy when it comes to visual content -- and how to fix them. Or, in most cases, they like both.
Nine Habits of Highly Engaging Content Marketers
AUGUST 28, 2012
Well, I think I'm a content marketer's dream.and maybe most marketers are. That said, we at Marketri are also on the other side of the fence, creating content for both our own firm and our clients' Being both a producer and consumer of content helps us stay connected with the elements others find interesting too. Don't forget to include keywords.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
Content marketing is here to stay. The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). Which of your buyer personas are you trying to target with this content?
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.
4 simple truths about content marketing re-imagined
JUNE 25, 2014
Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. However, despite all the buzz about this topic, it’s still important to keep basic principles and good sense in mind when crafting your content marketing strategy. Content is king.
How Much Content Does Your Marketing Team Actually Need?
OCTOBER 14, 2016
Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. This post, titled The Future is More Content , looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of potentially lower-quality content. More content means more website traffic.
The Complete Guide to Updating and Republishing Outdated Blog Content
SEPTEMBER 9, 2013
Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. Luckily, just like it''s easy enough to change your address, go shopping for stylish new clothes, get a brand new haircut, or buy new music, it''s also pretty easy to update your content. Updating Old Content? That''s a lot of traffic.
How Is Video Content Affected By the Rise of Voice Search?
AUGUST 23, 2016
Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down. The effects of voice search on content creation are widespread, and video content is no exception. Search Implications on Content. Many of the changes brought to online content will affect all forms equally. The Challenges and Advantages of Video.
Is Your SEO Actually Working? 3 Ways to Find Out
Modern B2B Marketing
JUNE 30, 2016
While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. Keyword Ranking Are Helpful, Sometimes. All keywords are not created equal. Resources should be focused on the keywords that actually impact the bottom line.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. As a result, this doesn't offer us any absolute answers on one element of the blog post causing an increase in traffic, links, or social shares.
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
NOVEMBER 10, 2016
Image Credit: Hotjar. 4) Google Keyword Planner. Search Engine Optimization (SEO) is key to growing traffic, which is a big driver of business growth in the online age. If you want more people to find you on Google, you'll need a keyword tool to help you prioritize which keywords to focus on. Simply put, better visuals = more engagement = more traffic = business growth.
22 Must Know SEO Writing Tips for Higher Rankings
NOVEMBER 19, 2014
Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. Getting recurring, lasting value from old content is one of the main benefits of blogging. These days, we have a content overload problem.
47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
APRIL 7, 2016
It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. Content Planning. Contently.
5 Small Tweaks to Help You Generate More Leads
AUGUST 7, 2015
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. For tips on how to get more leads out your content assets, keep reading. We've been there.
A Scientific Approach to Hitting Your Lead Gen Goals With Content
JANUARY 20, 2014
If you need help determining what your leads goal should be, check out this traffic and leads calculator. Next, perform a content analysis. This post provides an extremely in-depth tutorial on how to perform a content analysis, so I won''t rehash every detail of it. Remember that a post with very low traffic could have an extremely high conversion rate. Probably. agile.
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
The Duplicate Content Audit. As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content. In recent posts from my colleague Ryan Young , he details two methods for identifying and preventing duplicate content issues. Here are a few suggestions.
10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
Modern B2B Marketing
JUNE 13, 2012
by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements.
How Labels works in Google Adwords; benefits of the new feature
APRIL 29, 2012
The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis. I don’t need to explain the how of implementing labels; I’ll let Google do that.
B2B Content Marketing for Lead Nurturing and Retention
SEPTEMBER 10, 2012
Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.